Global leisure tourism spending grew by approximately *** percent in 2024 compared to the previous year. The spending of leisure travelers worldwide surpassed pre-pandemic levels, amounting to around *** trillion U.S. dollars in 2024. Leisure tourism vs. business travel Leisure tourism mainly refers to vacations, visits to friends or relatives, and all journeys made for leisure purposes. On the other hand, business travel includes all trips taken for work-related reasons, such as attending meetings, congresses, and conferences. In 2024, the total travel and tourism expenditure worldwide, including leisure and business trips, exceeded ***** trillion U.S. dollars. How many people travel every year? In 2024, the number of international tourist arrivals worldwide, including leisure and business travelers, surpassed *** billion, surpassing the peak in travelers reported in 2019. Overall, either before and after the impact of the COVID-19 pandemic, Europe ranked as the leading region worldwide based on inbound tourist arrivals.

The global leisure travel market was valued at USD 1.39 Trillion in 2024. The market is expected to grow at a CAGR of 6.00% during the forecast period of 2025-2034 to reach a value of USD 2.49 Trillion by 2034. This is fueled by a surge in international tourist arrivals, especially in Europe and Asia Pacific, growing middle-class populations in emerging economies, and robust travel infrastructure investments.

Travel operators are capitalizing on personalized offerings and value-added services, enhancing both booking convenience and travel satisfaction. Additionally, the rise of wellness travel and eco-tourism is broadening the appeal of leisure travel globally. Major travel platforms also reported record gross travel bookings, driven by pent-up demand and flexible travel policies. Hybrid work models have further blurred the lines between leisure and business travel, boosting long-stay tourism

The leisure travel market revenue is growing steadily, supported by rising disposable incomes, expanding digital travel platforms, and increasing prioritization of experiences over material goods. In June 2025, Vodafone launched its new digital travel platform to offer Travel eSIM with mobile data access in 200+ destinations across 700 global networks. Leisure travel includes personal trips taken for relaxation, recreation, or cultural enrichment, and has become a key segment of the tourism and hospitality industry.

Governments are easing visa restrictions and promoting their destinations through global tourism campaigns, contributing to market expansion. Travel providers are responding with customized, digitally enhanced experiences and sustainability-focused packages. As the industry adapts to evolving traveler preferences, tech adoption, and sustainability imperatives, the leisure travel industry is poised for continued growth.

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains details on the overnight trips for 2022. Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 for Leisure purposes.

The size of the Leisure Tourism Agriculture market was valued at USD 4766.9 million in 2024 and is projected to reach USD 7073.52 million by 2033, with an expected CAGR of 5.8% during the forecast period.

The Leisure Travel Market offers a range of products and services tailored to the needs of different travelers:Lodging: Hotels, resorts, vacation rentals, and other accommodation options.Transportation: Airlines, trains, buses, and private transportation services.Food & Beverages: Dining, catering, and culinary experiences.Events & Entertainment: Concerts, festivals, shows, and other entertainment events.Others: Travel insurance, tour operators, and other services. Recent developments include: August 2023: Skyscanner launched its Hindi language experience for all of its products and services in an effort to further solidify its position in the Indian market., August 2023: MakeMyTrip and the Ministry of Tourism collaborated to release a unique Travellers' Map of India, which features more than 600 locations outside of the country's most popular tourist destinations., October 2021: American Express introduced full-service business checks under its brand for small and medium-sized enterprises.. Notable trends are: Increasing amount of discretionary income is driving the market growth.

Sampling Procedure Comment: Sample of potential travelers to the USA.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

Global Leisure Tourism Agriculture Market is segmented by Application (Agricultural Tours_ Farm Stays_ Eco-Tourism), Type (Tour Packages_ Travel Services_ Local Guides_ Workshops_ Culinary Experiences), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

This folder contains five datasets. One dataset ('Potential.csv') characterizes the potential for eight different holiday styles (city tourism, culture tourism, nature tourism, event tourism, sports tourism, sea, sun and sand tourism, wellness tourism and visiting relatives) in the European Union (EU28) at the NUTS2 level, quantified using spatial data indicating the presence and attractiveness of specific assets. Three datasets ('Number of trips.csv', 'Total distance traveled.csv', 'Total CO2e emissions.csv') characterize leisure travel flows for these eight holiday styles, within and between the NUTS regions of the EU28. Flows are expressed in terms of number of trips, total distance travelled, and aggregate carbon emissions, and are provided by origin region-destination region pair. In all three datasets, flows are also classified into three transport options: air, rail, and road. Each transport option is multimodal, which matters for the calculation of carbon emissions. Therefore, the total distance and carbon emissions are also distributed between different transport modes (car, airplane, train, ferry). For example, the column CO2_AIR_car contains the aggregated carbon emissions of car trips to and from the airport in the origin and destination regions. One dataset ('Spatial patterns (trips) gis.csv') can be open with a gis software using the WKT to visualise and plot the spatial patterns of the flows per holiday style. Note that the input data used to calculate these three datasets are from different years (e.g. we used the average number of trips between EU countries over the period 2010-2018 (Eurostat) to correct for inconsistencies in reporting), so they reflect an average situation rather than the situation in a specific year.

Premium Leisure Travel Market Outlook

According to our latest research, the global premium leisure travel market size reached USD 1,315.7 billion in 2024. The industry is demonstrating robust momentum with a recorded CAGR of 8.5% from 2025 to 2033. By the end of 2033, the market is forecasted to attain a size of USD 2,669.1 billion, underscoring the sectorÂ’s sustained expansion. This impressive growth is primarily driven by rising disposable incomes, an increasing appetite for unique and personalized travel experiences, and the proliferation of digital booking platforms, all of which are reshaping the landscape of premium leisure travel globally.

A major growth factor for the premium leisure travel market is the significant rise in global disposable income, particularly among emerging middle classes in regions such as Asia Pacific and Latin America. As more individuals achieve higher levels of financial security, their willingness to spend on luxury experiences, including high-end travel, has increased. This trend is further amplified by the growing influence of social media and digital platforms, where aspirational lifestyles and exclusive destinations are showcased, motivating consumers to seek out premium travel experiences. The demand for bespoke travel arrangements, such as private tours, luxury accommodations, and curated cultural experiences, continues to climb as travelers increasingly prioritize quality and exclusivity over volume or frequency of travel.

Technological advancements have also played a pivotal role in propelling the premium leisure travel market forward. The integration of artificial intelligence (AI), machine learning, and big data analytics into booking platforms enables travel providers to offer highly personalized recommendations and seamless planning experiences. This digital transformation is not only enhancing customer satisfaction but also enabling travel companies to streamline operations and optimize pricing strategies. Furthermore, the emergence of online travel agencies (OTAs) and direct booking channels has democratized access to premium travel services, allowing a broader demographic to engage with the luxury travel segment. The convenience and transparency offered by these digital solutions are key contributors to market expansion.

Another crucial driver is the evolving preferences of modern travelers, who increasingly value sustainability, wellness, and authentic local experiences. The premium leisure travel market has responded by introducing eco-friendly luxury accommodations, wellness retreats, and immersive cultural tours that cater to these evolving tastes. The COVID-19 pandemic accelerated this shift, as travelers now prioritize privacy, health safety, and meaningful connections over traditional mass tourism. As a result, high-end travel providers are investing in exclusive villas, private jets, and yacht charters, as well as unique experiential offerings that differentiate their brands in a competitive market. The focus on sustainability and wellness is expected to remain a defining feature of the market in the coming years.

Luxury Travel PR plays a crucial role in shaping the perception and desirability of premium leisure travel experiences. As the market expands, travel brands are increasingly investing in strategic public relations to highlight their unique offerings and build brand prestige. Through targeted campaigns, storytelling, and media engagement, Luxury Travel PR helps to elevate brand visibility and attract affluent travelers seeking exclusive and personalized experiences. This approach not only enhances brand reputation but also fosters trust and loyalty among discerning clients who value authenticity and excellence in their travel choices.

From a regional perspective, the Asia Pacific region is emerging as a powerhouse in the premium leisure travel market, fueled by a burgeoning affluent population and rapid urbanization. North America and Europe continue to hold substantial market shares, supported by mature tourism infrastructures and a strong culture of luxury travel. Meanwhile, the Middle East is gaining traction as a premium destination, with significant investments in tourism infrastructure and the hosting of high-profile events. Latin America, while smaller in market size, is witnessing steady growth due to increasing outbound travel from countries like Br

Get key insights on Market Research Intellect's Leisure Tourism Agriculture Market Report: valued at USD 2.1 billion in 2024, set to grow steadily to USD 4.5 billion by 2033, recording a CAGR of 9.5%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

The United States, Canada, and the United Kingdom topped the ranking of most competitive destinations for business and other non-leisure travelers in 2024, each obtaining more than *** points out of a perfect score of ***** in the Travel and Tourism Development Index (TTDI).

Leisure Travel Market Outlook

According to our latest research, the global Leisure Travel market size reached USD 1.03 trillion in 2024, reflecting robust demand and increasing consumer spending on travel and tourism. The industry is expected to grow at a CAGR of 7.8% from 2025 to 2033. By the end of this forecast period, the market is projected to achieve a substantial valuation of USD 2.13 trillion by 2033. This remarkable growth trajectory is propelled by rising disposable incomes, evolving consumer preferences, and the proliferation of digital booking platforms, which collectively enhance the accessibility and appeal of leisure travel worldwide.

The growth of the Leisure Travel market is significantly driven by the increasing affordability of travel options and the expansion of middle-class populations, particularly in emerging economies. As more individuals gain access to higher incomes, discretionary spending on leisure activities, including travel, has surged. Airlines, hotels, and tour operators are responding by introducing budget-friendly packages, last-minute deals, and flexible payment options that cater to a broader demographic. Additionally, the proliferation of low-cost carriers and the rise of alternative accommodations, such as homestays and vacation rentals, are making travel more accessible to a wider audience. This democratization of travel is a pivotal factor in sustaining the upward momentum of the leisure travel market.

Another essential growth factor is the increasing influence of social media and digital marketing in shaping travel aspirations and behaviors. Platforms like Instagram, TikTok, and Pinterest have become powerful tools for travel inspiration, allowing users to discover new destinations and experiences through visually engaging content. Travel influencers and bloggers play a crucial role in promoting destinations, accommodations, and activities, often driving real-time demand spikes for specific locations or experiences. As consumers seek unique, personalized, and shareable moments, travel companies are leveraging digital technologies to offer tailored recommendations, immersive virtual tours, and user-generated content, enhancing the overall travel planning and booking process.

Technological advancements, particularly in mobile applications and artificial intelligence, have also revolutionized the leisure travel landscape. The integration of AI-powered chatbots, personalized itinerary builders, and seamless online booking systems has streamlined the customer journey from research to reservation. Travelers now expect instant access to information, real-time updates, and customized offers based on their preferences and past behaviors. This digital transformation is not only improving operational efficiency for travel providers but also elevating the customer experience, fostering loyalty, and encouraging repeat bookings. As technology continues to evolve, its role in shaping the future of leisure travel will become increasingly prominent.

From a regional perspective, the Asia Pacific region is emerging as a powerhouse in the Leisure Travel market, outpacing traditional markets in North America and Europe in terms of growth rate. Rapid urbanization, expanding infrastructure, and government initiatives to promote tourism are driving increased outbound and inbound travel within the region. Destinations such as Thailand, Japan, and Australia are witnessing a surge in international arrivals, while domestic travel within China and India is reaching unprecedented levels. Despite challenges posed by geopolitical tensions and economic fluctuations, the resilience and adaptability of the Asia Pacific leisure travel sector underscore its critical role in the global market landscape.

Type Analysis

The Type segment of the leisure travel market is bifurcated into Domestic Leisure Travel and International Leisure Travel, each exhibiting unique trends and growth dynamics. Domestic leisure travel continues to dominate the market, accounting for a s

Discover the booming leisure tourism agriculture market! Explore its $50 billion valuation (2025), 8% CAGR, key drivers, regional trends, and top players. Learn how agritourism is shaping the future of sustainable travel.

Rio de Janeiro was the leading destination for leisure tourism in Brazil in 2019, with ********* of the international visitors surveyed reporting choosing this city for their holidays. The second position was for Florianópolis, with **** percent of the international tourists spending their holidays there. The majority of leisure travelers in Brazil were attracted to the South American country by the sun and the beaches.

Travel analyses of following years are accessible under ZA Study Nos. 0609 ff and 0828 ff.

Vacation behavior of West Germans and interest in cruises.

Topics: vacation entitlement from employer; vacation frequency; length of vacation and vacation destinations; those involved in the decision and sources of information in vacation planning; preferred travel form and utilization of tour operators or travel agencies; attitudes to vacation and trips abroad (scale); preferred vacation countries; attitude to cruise ships and cruises; criteria in the choice of cruise ship; requirements and image of cruises (scales); image of airlines; interest in a combined flight-cruise; preferred means of travel to place of departure and departure harbor for a Mediterranean cruise; personal interest in a future cruise and amount willing to pay for this form of trip; earlier cruises and judgement on the performance of cruise companies of different nationalities; reading newspapers and magazines.

Demography: age; sex; marital status; ages of children (classified); religious denomination; school education; occupational position; employment; household income; household size; respondent is head of household.

Interviewer rating: residential area; district code.

The purpose of this paper is to study the behavior characteristics and spatiotemporal distribution of groups’ multi-day leisure travel, and to quantify the impact of the elderly and children on group travel choices. Based on questionnaire and social media data, three choice models and an agent-based simulation model were established to explore the micro-choice behavior characteristics and the macro-spatiotemporal distribution of groups’ multi-day leisure travel by arranging the travel rules and by simulating the route of travel groups. The results of data analysis and simulation indicate that: (1) Travel groups with the elderly or children are less affected by the high-speed railway network and prefer self-driving traveling. (2) Groups with the elderly or children tend to travel for more days and visit more cities, while groups without the elderly or children pursue high-quality tourism resources. (3) High-quality tourist attractions bring more tourists to nearby tourist attractions, promoting regional tourism cooperation.

German citizens at least 14 years old and living in private households