This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some ** percent of the respondents stated that they tend to buy products that they didn't intend to buy in an offline shop. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

These data, survey instruments (including informed consent) and analysis scripts come from Carol Moser's dissertation titled, Impulse Buying: Designing for Self-Control with E-commerce.

According to a survey conducted in December 2023, about ************** of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.

This study explores the determinants of impulse buying within Live Stream Shopping applications, examining the impact of Physical Characteristic Similarity, Value Similarity, Product Attributes, Parasocial Relationships, Product Fit, Trust, and Perceived Product Quality. This research adopts a quantitative approach with primary data sources. Data collection was conducted using a questionnaire. The sample consists of 421 consumers who have experienced live streaming shopping. Purposive sampling was employed to select the participants. Data analysis was performed using Structural Equation Modeling (SEM) with the assistance of Smart PLS statistical software. The results reveal that Physical Characteristic Similarity, Value Similarity, Product Attributes, Parasocial Relationships, and Trust significantly enhance Product Fit and Perceived Product Quality, which in turn drive Impulse Buying. This research underscores the importance of optimizing live stream shopping experiences to improve consumer satisfaction and highlights the growing role of live stream shopping in Indonesia's vibrant e-commerce landscape

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior.

The data collection process was conducted from January 2024 to March 2024 through an online questionnaire and resulting in 361 valid responses from 10 provinces and cities in the Mekong Delta. This dataset could be valuable for enterprises operating on TikTok Shop or those planning to join the platform by providing insights into consumer behavior. Furthermore, it facilitates broader comparative studies across different regions or shopping platforms.

ABSTRACT This research has the aim of identifying previous variants to impulsivity at the time of buying and as well as to verify the relationship between the tendency to buy things by impulse and human values. To achieve this goal a survey was carried out through an orkut profile account, where the students were invited to take part in a survey answering to an on line questionnaire available. Five instruments were applied: 1) Scale of shopping activity; 2) scale of circulation in the stores 3) Scale of Basic Human Values; 4) Social-Demographic Questionnaire; and, 5) Questionnaire about consumption habits. 154 students have taken part in this survey. (77 men and 77 women) currently registered at Universidade Federal da Paraíba, between 18 to 25 years of age (average=21; DP=2). We have calculated the distribution of the social demographic frequencies and the spending habits amongst the participants; the Alfa of Cronbach to the facts of the scales; and the analyze multiple linear regression to each block of questions as dependent variant (DV) having the impulsivity as the independent variant (IV); The variants which have showed predicted power to impulse shopping were the values of “Pleasure” and “Personal Stability”, the value System “Existence”, the circulation in the stores, the frequent usage of credit cards on shoppings, the hobby of going to shopping mall, and social-demographic variant such as sex, age and family’s wage.

The rapid development of ICT changes communication practices and strategies involving government and stakeholder policies in the tourism industry. This is also a challenge and an opportunity for every country in general and tourist destinations to create interesting information on websites and other online media as a promotion. This study aims to find out how digital communication media, especially websites, can influence impulsive buying online and e-satisfaction. The quantitative research approach used surveys of 400 respondents. Data analyzed using the Structural Equation Modelling (SEM) technique. The study found that website quality, website personality, and sales promotion influence the impulsive online purchases. Furthermore, website quality, website personality, and impulsive online buying have a simultaneous effect on e-satisfaction. Online travel agents are advised to pay more attention and improve website quality, website personality, and online impulsive buying as the predictor of e-satisfaction.

The swift growth of e-commerce has markedly changed how consumers shop, especially among Generation Z, which is called Digital Natives. This study examines how product presentation videos on the Shopee video platform influence impulse buying behaviors in this group, focusing on how internal stimuli, including entertainment experience (ET), educational experience (ED), escapist experience (ES), and esthetic experience (EH) influence online impulse buying (OIB) through the mediation of arousal (AR) and pleasure (PL). In addition, demographic factors, including age, gender, and income, are treated as control variables. This research adopts a quantitative methodology, and data was gathered using a Likert scale questionnaire and a non-probability sampling method, while the SmartPLS statistical tool was used to analyze the interactions of these stimuli and their effect on the impulse buying behavior of Generation Z on digital platforms. Research indicates that entertainment and recreational activities boost emotional engagement by eliciting arousal and pleasure. Educational experiences increase knowledge and also stimulate these feelings. Escapist activities provide temporary relief from daily stresses, increasing arousal, but can also highlight personal insecurities, possibly reducing pleasure. Esthetic experiences, subject to personal tastes, provoke emotional reactions that may vary in pleasure. For Generation Z, arousal and pleasure significantly influence impulsive buying decisions. The insights indicate that effectively managing internal factors can trigger emotions leading to impulsive purchases, offering strategic marketing tactics for optimizing e-commerce on platforms like Shopee video. This research advances the understanding of consumer behavior theories in the digital era, emphasizing the intricate roles of arousal and pleasure in online impulse buying.

The swift growth of e-commerce has markedly changed how consumers shop, especially among Generation Z, which is called Digital Natives. This study examines how product presentation videos on the Shopee video platform influence impulse buying behaviors in this group, focusing on how internal stimuli, including entertainment experience (ET), educational experience (ED), escapist experience (ES), and esthetic experience (EH) influence online impulse buying (OIB) through the mediation of arousal (AR) and pleasure (PL). In addition, demographic factors, including age, gender, and income, are treated as control variables. This research adopts a quantitative methodology, and data was gathered using a Likert scale questionnaire and a non-probability sampling method, while the SmartPLS statistical tool was used to analyze the interactions of these stimuli and their effect on the impulse buying behavior of Generation Z on digital platforms. Research indicates that entertainment and recreational activities boost emotional engagement by eliciting arousal and pleasure. Educational experiences increase knowledge and also stimulate these feelings. Escapist activities provide temporary relief from daily stresses, increasing arousal, but can also highlight personal insecurities, possibly reducing pleasure. Esthetic experiences, subject to personal tastes, provoke emotional reactions that may vary in pleasure. For Generation Z, arousal and pleasure significantly influence impulsive buying decisions. The insights indicate that effectively managing internal factors can trigger emotions leading to impulsive purchases, offering strategic marketing tactics for optimizing e-commerce on platforms like Shopee video. This research advances the understanding of consumer behavior theories in the digital era, emphasizing the intricate roles of arousal and pleasure in online impulse buying.

Almost * in ** women surveyed in select countries worldwide said they mainly bought clothes or shoes online by impulse. Less than ** percent of male respondents reported impulse online shopping in this category. For men, electronics was the most common impulse purchase via the internet, with roughly **** of respondents.

The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in beverage packaging influence consumers’ impulse buying intentions. Grounded in the Stimulus-Organism-Response model, Social Presence Theory, and Empathy Theory, the research employs a consumer survey to validate the mediating roles of positive emotions, social presence, and empathy in the relationship between anthropomorphic design and impulse buying intentions. A comprehensive causal model was developed to explore these relationships. While modern packaging techniques and visual elements enhance the appearance of beverage packaging, they did not significantly trigger empathetic responses. This suggests that emotional language and personalized expressions are more effective in fostering emotional resonance. The study also highlights the significant mediating roles of positive emotions and social presence in the relationship between anthropomorphic design and impulse buying intentions, emphasizing the importance of emotional and social factors in consumer decision-making.This research validates the theoretical model and offers practical insights for companies. It suggests that businesses should focus on consumers’ emotional needs and psychological states in packaging design and marketing strategies. By enhancing emotional language, optimizing visual anthropomorphic elements, and incorporating multi-sensory designs, companies can effectively improve consumers’ positive emotions and social presence, thereby increasing impulse buying intentions. For consumers with high levels of loneliness, strengthening anthropomorphic design elements can meet their social and emotional needs, enhancing brand loyalty and market competitiveness.

ABSTRACT Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interaction between cultural factors and impulse buying behavior. For this systematic literature review, 112 significant articles were examined to understand the relationship between various aspects of culture and impulse buying behavior in both online and offline contexts. Further investigation of impulse buying in cross-cultural context helps to understand and classify different theoretical perspectives to study impulse buying behavior and cultural factors. This study offers practical implications for retail professionals and e-commerce strategists to design and implement viable cross-cultural marketing campaigns. Academic researchers may also understand research gaps and contribute further to understanding cross-cultural impulse buying.

In the digital era, rapid technological advancements have transformed consumer lifestyles, particularly in online shopping behavior. Shopee, a leading e-commerce platform in Indonesia, exemplifies this shift, offering a dynamic environment to study consumer purchase tendencies. This study investigates the influence of hedonic shopping motivation and shopping lifestyle on impulse buying within the Shopee platform. Utilizing a quantitative research design, data were collected from 138 respondents aged 16 and above who are active Shopee users. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), demonstrates that hedonic shopping motivation positively and significantly impacts impulse buying, shopping lifestyle significantly influences impulse buying, and hedonic shopping motivation positively affects shopping lifestyle. The findings underscore the importance of emotional and lifestyle factors in driving impulsive purchases in e-commerce, providing actionable insights for platforms to refine their marketing strategies. Further studies could expand the scope to include different e-commerce platforms, incorporate moderating variables like cultural factors or payment methods, and explore longitudinal data to capture evolving shopping patterns over time. Additionally, investigating the role of emerging technologies like artificial intelligence in shaping consumer behavior could offer deeper insights into enhancing user experiences in online shopping environments.

IntroductionWith the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may tend to attract a significant number of highly engaged users. The purpose of this study is to find out whether customers will be interested in the content posted on the applications and generate impulse consumption when they are bored.MethodsDrawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social commerce applications and the mediating impact of consumer-perceived values. Data were gathered from 395 respondents who frequently utilize and have shopping experience on social commerce applications. The PLS-SEM and fsQCA were applied to formulate and test the proposed hypotheses.ResultsThe results of PLS-SEM reveal technical cues (ease of use, visual appeal and security) and situational cues (passing time and serendipity) positively influenced impulse buying. The results of fsQCA offer six solutions of different combinations of constructs which can lead to high impulse buying.DiscussionThese findings may extend existing research on impulse buying behavior and consumer psychology, offering valuable insights for marketers. They also point towards strategies for more effectively encouraging impulse purchase in digital retail environments, particularly among consumers who are browsing out of boredom.

Abstract copyright UK Data Service and data collection copyright owner. In the spring of 2011, the BBC Lab UK used the flagship consumer affairs programme Watchdog to launch an online survey, across the nation, of emotional and psychological relationships with money: the Big Money Test. Public response to the survey was good and over the following months more than 109,000 people completed the survey. The survey was designed by Mark Fenton-O’Creevy (Open University) and Adrian Furnham (University College London) to develop ways of characterising people’s psychological and emotional relationships with money and examine how they affect financial health. A good deal of public money and resources are devoted to providing people with the knowledge they need to manage their financial affairs. Regulatory regimes require providers of financial services to provide their customers with specific forms of financial knowledge. However, for the most part, these kinds of knowledge-based strategies have had limited success in improving how capable people are at managing their money. This study was founded in a concern that knowledge-focused approaches to financial behaviour miss a very important part of the picture, the emotional and attitudinal elements of our relationship to money. The researchers wanted to question whether it is lack of financial knowledge that most often makes the difference in successfully navigating financial difficulties or our habits, attitudes, beliefs and emotions about money. They wanted to look at whether there are useful ways in which we can characterise a person’s ‘financial personality’ and whether how people manage their emotions matters to their financial behaviour. Participants were told that by participating they would help scientists understand how and why different people think and feel about money in different ways. As an incentive for participation they were offered (automated) video and web feedback on key self-reported financial capability measures, and their score on a financial knowledge test on completion of the online questionnaire, followed by a video of a television presenter (Martin Lewis, who also advised on elements of the survey) offering them tips on personal financial management. Further information can be found on the BBC Lab UK Big Money Test webpage and the BBC Science Big Money Test results webpage. Some participants also took part in other studies hosted by the BBC’s Lab UK (with the same unique ID) so in principle matching is possible across data sets. This study also includes a combined dataset containing matched respondents who also completed the BBC Big Personality Test (held at the UK Data Archive under SN 7656). Main Topics: The main topics covered by the survey include: financial capability, money pathology, money attitudes, financial outcomes, emotion regulation, vigilance and avoidance, financial knowledge, behavioural approach system, behavioural avoidance system, and impulsive buying. Convenience sample Online (web-based) survey

Dataset used for research.

Shoppable TV Ad Market Outlook

According to our latest research, the global shoppable TV ad market size reached USD 2.1 billion in 2024, demonstrating robust momentum fueled by the convergence of e-commerce and interactive media. The market is expected to expand at a compelling CAGR of 19.7% from 2025 to 2033, reaching a forecasted value of USD 10.3 billion by 2033. This remarkable growth trajectory is primarily driven by increasing consumer engagement with interactive content, the proliferation of smart TVs and connected devices, and the rising demand from brands seeking seamless, data-driven commerce experiences.

The rapid adoption of smart TVs and advanced streaming platforms is a significant growth factor for the shoppable TV ad market. As consumers increasingly migrate from traditional television to connected devices, advertisers are leveraging these platforms to deliver immersive, actionable experiences. The integration of interactive features such as QR codes, clickable overlays, and real-time purchase options has transformed passive viewing into an active shopping journey. This shift is further supported by advancements in data analytics and targeting capabilities, enabling brands to personalize ads based on viewer preferences and behaviors. As a result, the shoppable TV ad ecosystem is evolving rapidly, offering higher conversion rates and measurable ROI for advertisers.

Another key driver is the changing consumer behavior towards omnichannel shopping and instant gratification. Modern viewers, especially millennials and Gen Z, expect seamless transitions between content consumption and commerce. Shoppable TV ads bridge this gap by allowing viewers to purchase products directly from their screens without leaving the content experience. This convergence of entertainment and commerce is particularly attractive to retail, fashion, and consumer electronics brands, who are capitalizing on impulse buying and shortening the purchase funnel. Additionally, collaborations between broadcasters, technology providers, and e-commerce platforms are accelerating the development and adoption of innovative ad formats, further fueling market expansion.

The increasing sophistication of ad measurement and attribution tools is also contributing to the robust growth of the shoppable TV ad market. Brands and agencies now have access to granular data on viewer interactions, engagement rates, and conversion metrics, allowing for more effective campaign optimization. This data-driven approach not only enhances the effectiveness of shoppable ads but also justifies higher ad spends. Moreover, regulatory advancements and improved privacy frameworks are fostering consumer trust in interactive advertising, encouraging broader participation from both viewers and advertisers. As the ecosystem matures, we anticipate continued innovation in ad formats and delivery mechanisms, unlocking new revenue streams and partnership opportunities.

From a regional perspective, North America currently dominates the shoppable TV ad market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The region's leadership is attributed to high smart TV penetration, advanced digital infrastructure, and a mature advertising ecosystem. Europe is witnessing steady growth, driven by increasing adoption of interactive TV technologies and rising e-commerce activity. Meanwhile, Asia Pacific is emerging as a lucrative market, propelled by rapid urbanization, growing middle-class consumer base, and increasing investments in digital advertising. Latin America and the Middle East & Africa are also showing promising potential, albeit from a smaller base, as digital transformation initiatives gain momentum across these regions.

Ad Format Analysis

The ad format segment is a cornerstone of the shoppable TV ad market, encompassing interactive video ads, QR code-enabled ads, click-to-buy ads, and other innovative formats. Interactive video ads have gained significant traction, as they allow viewers to engage direc

This study is motivated by the increasing use of Buy Now Pay Later (BNPL) services in e-commerce, which offer payment flexibility but may also trigger impulsive buying behaviour. The ease and speed of BNPL transactions, along with social and emotional influences, often encourage consumers, particularly younger users, to make unplanned purchases. The research aims to analyze the impact of Financial Literacy, Lifestyle, Perceived Ease of Use, Perceived Usefulness, and Perceived Security on Impulsive Buying, Satisfaction, and Continuance Intention using the StimulusOrganism-Response (SOR) framework. A quantitative approach was employed, and data were collected from 918 respondents across Indonesia in May 2025. However, only 699 responses were processed and analyzed, as the remaining data were excluded due to incompleteness or not meeting the research criteria. Structural Equation Modeling (SEM) was used to examine the relationships among variables. The findings indicate that Lifestyle significantly influences Impulsive Buying, while Financial Literacy does not. Perceived Ease of Use and Perceived Security positively affect Satisfaction, which in turn strongly influences Continuance Intention. These results suggest that emotional factors and lifestyle habits play a more dominant role in shaping BNPL usage compared to financial knowledge. Raising public financial awareness and encouraging more conscious digital spending are therefore essential, particularly for users who are easily drawn in by the simplicity and instant appeal of BNPL services.