The global sports sponsorship and in-venue advertising industry was valued at 52 billion U.S. dollars in 2025. This made up a 12 percent share of the total revenue from the global sports market that year. What are the most valuable sports teams worldwide? In 2024, the most valuable sports team worldwide was the NFL franchise the Dallas Cowboys, valued at over one billion U.S. dollars more than the second most valuable team, the Golden State Warriors. Meanwhile, Real Madrid was the highest-ranked soccer team, taking 13th spot with a value of over six billion U.S. dollars. Focusing on soccer in Europe, England’s Premier League led in revenue among the Big Five leagues. Spain’s La Liga ranked second, followed by the German Bundesliga in third. What are the leading apparel brands globally? In 2025, the American multinational corporation Nike topped the ranking of the most valuable apparel brands worldwide, with a brand value amounting to nearly 50 billion U.S. dollars. Meanwhile, its competitor, the German-based brand Adidas, ranked fourth. Nike, renowned for its iconic "Swoosh" logo, has continuously invested in promotional campaigns. In 2025, Nike’s advertising and promotion costs amounted to over four billion U.S. dollars, representing an increase of nearly 10 percent compared to the previous year.

At a cost of ** U.S. dollars per pair, Nike had the highest median price of popular sneaker brands worldwide in 2017, *** U.S. dollars more than the next ranked brands. At the other end of the list, Vans and Converse have the lowest median price at around ** U.S. dollars. Why are Nike sneakers more expensive? Nike does offer moderately priced sneakers, but consumers are willing to pay high prices for signature models associated with high-profile athletes. Basketball icons LeBron James and Kyrie Irving are two players who have exclusive footwear collections with Nike, and these unique sneakers can command a greater price. Nike is able to agree lucrative endorsement deals with sports stars because it is the leading apparel brand worldwide, generating a global revenue of more than ** billion U.S. dollars in 2019. Nike races ahead in the U.S. An American multinational corporation with its headquarters in Oregon, Nike dominates the sports footwear market in the United States. Founded as Blue Ribbon Sports in 1964, the company changed its name to Nike at the start of the *****. Nike operates around *** retail stores in the United States, and the brand is regarded by many American consumers as their favorite sports shoe manufacturer.