As of 2025, there are about 24 million eCommerce sites worldwide—a drop from the previous high of 27 million but still far above the 9.2 million recorded in 2019. The United States alone accounts for nearly 12 million online stores, underlining the global shift to digital commerce.
In 2022, the number of registered e-commerce websites and applications in Vietnam reached nearly 1.21 thousand. In the same year, the number of e-commerce sites that were confirmed by the Ministry of Industry and Trade of Vietnam amounted to over 45 thousand.
By the end of 2022, there were about 207,000 active e-commerce websites in France, an increase compared to the previous year when the e-commerce sector had about 200 thousand active websites.
In 2020, there were approximately 1.34 million websites in Brazil dedicated to e-commerce. This is almost twice as much as the less than 677 thousand e-commerce websites found in Brazil two years earlier. It has been forecast that, in 2020, Brazil's retail e-commerce revenue would amount to 19.2 billion U.S. dollars.
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There are currently 3.8 million live websites that use WooCommerce on WordPress to power their online storefronts while they are over 4 million ecommerce stores powered by Shopify.
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As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.
Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.
Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.
Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.
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A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.
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The global ecommerce website builders market size was valued at approximately USD 8.5 billion in 2023 and is projected to reach around USD 18.3 billion by 2032, growing at a CAGR of 8.9% during the forecast period. This significant growth can be attributed to the rising adoption of digital commerce platforms, a surge in the number of online businesses, and the increasing demand for user-friendly website builder solutions.
A primary growth factor for the ecommerce website builders market is the exponential rise in online retail activities. The shift from brick-and-mortar stores to online shopping platforms has led to a burgeoning demand for easy-to-use and efficient website builders. Businesses, especially small and medium enterprises (SMEs), are increasingly recognizing the importance of having an online presence to reach a broader customer base and enhance their sales. The simplicity and cost-effectiveness of ecommerce website builders make them an attractive option for businesses that lack the technical expertise to develop and manage a website independently.
Another significant driver is the rapid advancement in technology, particularly in cloud computing and software-as-a-service (SaaS) models. These technologies have revolutionized the way ecommerce websites are built and maintained. The SaaS model, in particular, offers a scalable and flexible solution that can be tailored to meet the specific needs of different businesses. This has led to increased adoption of SaaS-based ecommerce website builders, which offer a wide range of features such as customizable templates, secure payment gateways, and integrated marketing tools.
The increasing importance of mobile commerce is also influencing the growth of the ecommerce website builders market. With the rise in smartphone usage and mobile internet penetration, businesses are prioritizing the development of mobile-optimized websites. Ecommerce website builders are evolving to provide responsive design options that ensure seamless user experiences across various devices. This trend is expected to continue, driving the demand for advanced website builder solutions that can cater to the needs of mobile-first consumers.
Regionally, North America remains a dominant player in the ecommerce website builders market due to its well-established digital infrastructure and high adoption rates of online shopping. The presence of major technology companies and a tech-savvy consumer base further bolsters this region's market share. However, Asia Pacific is poised for the fastest growth, driven by the rapid digital transformation, increasing internet penetration, and a large number of SMEs seeking to establish an online presence. Emerging economies like China, India, and Southeast Asian countries are key contributors to this regional growth.
In this evolving landscape, the introduction of Ai Website Builder tools is revolutionizing how businesses approach ecommerce website creation. These AI-driven platforms offer unparalleled ease of use by automating many of the complex processes involved in website development. For instance, AI can assist in generating customized design templates, optimizing website layouts for user engagement, and even providing real-time analytics to improve site performance. This technology empowers businesses, particularly those with limited technical expertise, to create professional and efficient websites with minimal effort. As AI continues to advance, its integration into website builders is expected to further streamline the development process, making it more accessible and efficient for users across various industries.
The platform type segment of the ecommerce website builders market is categorized into SaaS and on-premises solutions. SaaS-based platforms dominate this segment due to their ease of use, low initial costs, and scalability. These platforms allow businesses to access website building tools over the internet, without the need for extensive hardware or software installations. This model is particularly beneficial for SMEs that have limited IT resources and prefer a subscription-based pricing model. The flexibility and continual updates offered by SaaS-based solutions make them an appealing choice for businesses aiming to stay competitive in the dynamic ecommerce landscape.
On-premises solutions, while less popular than their SaaS counterparts, still hold a signif
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Amazon.com is the most popular shopping platform in the world, with 3,161.64 million visitors every month - followed by ebay.com and walmart.com.
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When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping
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More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.
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E-commerce companies sell various goods and associated services through online portals, either on websites, mobile applications or integrated into social media platforms. Internet access across Europe is rapidly accelerating, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2024, e-commerce revenue in Europe is forecast to climb at a compound annual rate of 2.9% to reach €324.9 billion. E-tailers benefit from lower overhead costs than brick-and-mortar stores, enabling them to offer highly competitive prices to their customers and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like ‘Buy now, pay later’ and fast, flexible delivery options have contributed to some hefty industry growth. Sky-high inflation across much of Europe has severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation swamps the drop in volume sales, with an estimated 1.1% growth rate in 2024. Looking forward, internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 7.2% to reach €686.4 billion over the five years through 2029. E-tailers will continue to adapt their business practises and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. The integration of AI and data analytics will transform business operations, making them more efficient and help to lower wage costs, supporting profitability.
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I'll show you how the pandemic has changed the way people shop and give you some accurate ecommerce statistics to prove it.
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These are the top reasons why people choose to shop online today. If you aren’t offering free shipping on your ecommerce store, it might be time to think about adding it.
Both in 2019 and in 2020, almost nine out of ten (88.77 percent of) e-commerce websites in Brazil had lass than 10,000 visits per month. In 2020, approximately 8.73 percent of online shopping websites in the South American country had more than 500,000 monthly visits. In July 2020, the e-commerce websites with the highest number of monthly visits in Brazil were Mercado Livre, Americanas.com, and Amazon Brasil, among others.
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This chart provides a detailed overview of the number of Spain online retailers by Number of Employee. Most Spain stores' Number of Employee are Less than 10, there are 29.77K stores, which is 90.36% of total. In second place, 826 stores' Number of Employee are 20 to 50, which is 2.51% of total. Meanwhile, 715 stores' Number of Employee are 10 to 20, which is 2.17% of total. This breakdown reveals insights into Spain stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
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The pandemic pushed online shopping in a new direction. Purely brick-and-mortar businesses were forced to move their businesses online. The COVID-19 related boost in online shopping resulted in an additional $218 billion in sales in the US alone.
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Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.
As of 2025, there are about 24 million eCommerce sites worldwide—a drop from the previous high of 27 million but still far above the 9.2 million recorded in 2019. The United States alone accounts for nearly 12 million online stores, underlining the global shift to digital commerce.