Dataset

This dataset was created by Jieun Jung

Contents

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.

Impact of COVID-19 on t...

With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering US$ 6,979.7 million for 2024. Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.

Category-wise Insights

Country-wise Insights

Report Overview

The Global Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023, growing at a CAGR of 13.6% during the forecast period from 2024 to 2033.

Digital marketing has revolutionized the way businesses promote their products and services in the modern era. It encompasses various online strategies and channels to reach and engage with target audiences, leveraging the power of the internet and digital technologies. Digital marketing offers a range of advantages over traditional marketing methods, including greater reach, cost-effectiveness, targeting capabilities, and real-time measurement of campaign performance.

The digital marketing market continues to expand rapidly, fueled by the growing reliance on digital platforms for information, entertainment, and commerce. Organizations across industries are increasingly allocating a larger portion of their marketing budgets to digital channels to capitalize on the opportunities presented by online connectivity and data-driven strategies. As businesses seek to enhance their online presence and maximize their reach in an increasingly competitive digital landscape, the demand for digital marketing services and expertise is expected to soar.

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According to data from the World Advertising Research Center (WARC), the global digital advertising spend is expected to reach $526 billion in 2023, showing steady growth from the estimated $491 billion in 2022. This upward trend indicates the continued importance and investment in digital advertising by businesses worldwide.

Among the various segments of digital advertising, search advertising remains the largest, commanding over 40% of the market share. This is followed by social media advertising and video advertising, which have gained significant traction in recent years due to the popularity of platforms like Facebook, Instagram, YouTube, and TikTok.

When it comes to the major players in the digital advertising market, Google and Meta (formerly known as Facebook) dominate, collectively accounting for over 50% of the global digital ad market. These tech giants have established powerful advertising platforms that provide extensive reach and targeting capabilities for advertisers. Additionally, Amazon’s advertising business has been rapidly growing, becoming a significant player in the digital advertising landscape.

Venture capital (VC) funding for adtech companies in 2022 reached an impressive $14 billion across 564 deals globally, as reported by Pitchbook. This indicates the strong investor interest in the adtech sector. Ecommerce advertising, streaming/CTV (Connected TV), and privacy-focused marketing technologies are some of the major areas attracting significant investment.

In terms of funding rounds, notable adtech companies received substantial investments in 2022. Verizon Media secured $1.2 billion, OpenX raised $110 million, Profitero received $100 million, and Impact obtained $75 million. These funding rounds highlight the confidence investors have in the potential of these companies and their ability to drive innovation in the digital advertising industry.

Mergers and acquisitions (M&A) activity has also been vibrant within the adtech sector. For instance, Roku’s acquisition of Dataxu for $150 million and ProSiebenSat.1’s acquisition of Meet Group for $500 million demonstrate the strategic moves made by companies to expand their capabilities and market presence.

Content marketing was believed to be the most effective digital technique based on the responses of global marketers in early 2020. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 17 percent pointed to content marketing. Following that was marketing automation, big data, AI, as well as machine learning.
Why could AI be beneficial for marketing?
Across North America, Europe and Asia Pacific artificial intelligence is most commonly used in marketing data analysis. There are some differences between the regions, however, where Asian marketers seem to be more experimental with the use of AI and employ the technology in content creation, whereas North American and European industry professionals tend to utilize AI for automation of marketing processes such as personalization, optimization or programmatic advertising. It falls in line with what marketers really expect from AI – making their tasks easier and improving marketing effectiveness. Among those who have already used artificial intelligence in their marketing efforts, the majority claim that AI helped them with better content recognition, increasing sales and customer relations as well as facilitating new product launches. As a result, the share of marketers using AI for digital marketing worldwide skyrocketed, from 29 percent in 2018 to 84 percent in 2020.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Get the sample copy of Digital Marketing Analytics System Market Report 2024 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of Digital Marketing Analytics System Companies (IBM, SAP, Google, Adobe, Oracle, SAS, Datorama, AgilOne, Origami Logic, Piwik PRO, CAKE, AT Internet, ClickFox), Market Segmented by Type (Social Media, Content Optimization, Email Marketing Management, Others), by Application (SME (Small and Medium Enterprises), Large Enterprise)

Our dataset of hashed emails allow you access to valuable data on the ways in which your subscribers conduct themselves online. You can determine which social media networks your audience is most likely to use, where they go for news, entertainment preferences and even buying habits.

For marketers, this means the email is the Holy Grail of consumer data. Since an email is essentially the passport to the internet, the hashed email can trace every logged-in action a customer takes in their online journey.

Dataset

This dataset was created by Mas Nunu

Contents

Market Overview:

The global digital marketing software market size reached US$ 77.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 255.9 Billion by 2032, exhibiting a growth rate (CAGR) of 13.8% during 2024-2032. The increasing use of voice-activated devices and virtual assistants, rising reliance of individuals on online shopping channels, and various initiatives undertaken by governments of several countries to promote digitalization are some of the major factors propelling the market.

Digital marketing software is designed to facilitate and optimize various aspects of online marketing and advertising campaigns. It encompasses a wide range of applications that help businesses plan, execute, track, and analyze their digital marketing efforts across various online channels and platforms. It streamlines marketing operations, saving time and resources by automating tasks and workflows. It enables businesses to target specific demographics, interests, and behaviors, increasing the relevance of marketing messages. It facilitates the creation and management of email campaigns, including personalized messaging, A/B testing, and performance tracking.

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The increasing use of voice-activated devices and virtual assistants is catalyzing the demand for digital marketing software that can optimize content for voice search. Additionally, the escalating demand for software that facilitates video creation, editing, and distribution is strengthening the growth of the market. Apart from this, the integration of advanced technologies that offer immersive marketing experiences is favoring the market growth. Moreover, various leading digital marketing software providers are exploring blockchain-based solutions for ad verification and fraud prevention. Furthermore, the rising awareness among businesses about the benefits offered by advanced technologies in improving business operations is driving the demand for digital marketing software.

Digital Marketing Software Market Trends/Drivers:

Increasing reliance on online shopping

The evolving behavior and expectations of consumers in the digital age represent one of the key factors positively influencing the market. Additionally, the increasing reliance of individuals on online channels for their shopping, entertainment, and information needs is stimulating the market growth. Apart from this, the rising preferences for personalized and relevant content delivered are promoting marketing automation and AI-driven personalization tools within digital marketing software solutions. These tools enable businesses to analyze consumer data and create highly targeted marketing campaigns, enhancing customer engagement and satisfaction. Moreover, various companies are investing in digital marketing software to optimize their online presence, improve user experiences, and increase conversion rates.

Increasing emphasis on data-driven marketing strategies

The increasing emphasis on data-driven marketing strategies is the other major factor strengthening the growth of the market. Additionally, the rising trend toward data-driven marketing is catalyzing the demand for digital marketing software that provides robust analytics and reporting capabilities. Apart from this, the increasing reliance of businesses on modern digital marketing software solutions to track key performance indicators (KPIs), measure the success of marketing campaigns, and gain insights into consumer behavior is favoring the market growth. Furthermore, the importance of data privacy and compliance has grown, with regulations like GDPR and CCPA requiring businesses to handle consumer data responsibly.

Integration of advanced technologies

Rapid advancements in technology and the integration of artificial intelligence (AI), machine learning, and automation across various industries are creating new opportunities and efficiencies and supporting the market growth. Additionally, AI-powered tools and algorithms are being integrated into digital marketing software to automate various tasks, such as content recommendations, ad targeting, and chatbot interactions, which reduces manual effort and enhances the accuracy and relevance of marketing campaigns. Apart from this, numerous companies are leveraging digital marketing software to optimize content for voice search and create seamless experiences across various devices, including smartphones, smart speakers, and wearable tech. Furthermore, the adoption of cloud-based digital marketing software solutions is enabling businesses to access their marketing tools and data from remote locations.

Digital Marketing Software Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital marketing software market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution, service, deployment type, organization size, and end use.

Breakup by Solution:

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• Customer Relationship Management (CRM)
• Email Marketing
• Social Media
• Search Marketing
• Content Management
• Marketing Automation
• Campaign Management
• Others
  

Customer relationship management (CRM) dominates the market

The report has provided a detailed breakup and analysis of the market based on the solution. This includes customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others. According to the report, customer relationship management (CRM) holds the largest market share as it is widely used by businesses to manage and nurture their interactions and relationships with customers and potential customers. Additionally, it allows businesses to store and manage detailed information about their customers, including contact details, purchase history, preferences, and communication history. It also helps in tracking and nurturing leads through the sales pipeline and allows teams to track interactions, schedule follow-ups, and forecast sales performance. Apart from this, it helps sales teams work more efficiently, close deals faster, and achieve higher conversion rates. Furthermore, it centralizes customer data, automates workflows, and aids in reducing manual tasks and improving overall operational efficiency.

Breakup by Service:

• Professional Services
• Managed Services
  

Managed services represent the largest market segment

A detailed breakup and analysis of the market based on the service has also been provided in the report. This includes professional services and managed services. According to the report, managed services hold the largest market share as they help businesses utilize digital marketing software tools and platforms effectively to achieve their marketing objectives. Managed services encompass the planning, execution, and optimization of digital marketing campaigns and include activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content creation, and social

The global digital marketing market size reached US$ 366.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,029.7 Billion by 2032, exhibiting a growth rate (CAGR) of 11.8% during 2024-2032. The increasing penetration of connected devices, easy access to high-speed internet, and ongoing technological advancements are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on the digital channel and end use industry.

Digital Marketing Trends in Type 2 Diabetes Report OverviewNovo Nordisk’s Ozempic.com achieved the highest total traffic across type 2 diabetes (T2D) patient brand sites in the US, with over 23 million visito Read More

Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations

During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.

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Digital Marketing Spending Market Forecast 2024-2028

The Digital Marketing Spending Market size is forecast to increase by USD 353.53 billion, at a CAGR of 8.8% between 2023 and 2028. The market is experiencing rapid growth, fueled by several factors. One key driver is the shift in consumer behavior towards online shopping, leading to increased demand for digital marketing solutions. Additionally, there is widespread digital transformation across various sectors, driving the need for effective digital marketing strategies. Another factor contributing to market growth is the increased accessibility of digital marketing software through mobile devices, enabling businesses to reach their target audience more effectively. Overall, these trends are shaping the future of digital marketing and driving market expansion. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market is propelled by various drivers and trends, including the influence of platforms like TikTok, the prevalence of phishing attacks, and the dominance of social media advertising. The ubiquity of the internet and the shift from Traditional marketing methods to advanced solutions like cloud-based digital marketing software drive spending. The proliferation of mobile phone and innovative advertisement displays contribute, with a focus on Targeting capabilities and Real-time measurement. While large enterprises lead in spending, the rise of small and medium enterprises (SMEs) and trends in the BFSI industry shape the market. Challenges include navigating AI technology and ensuring effective customer engagement. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The shift in consumer behavior toward online shopping is notably driving the market. A primary catalyst in the global market is the significant shift in consumer behavior toward online shopping. This transition has been hastened by various factors, including heightened internet penetration, the widespread adoption of smartphone and other connected devices, and shifts in lifestyle and preferences.

Moreover, as more consumers embrace the convenience and accessibility of online shopping, businesses are compelled to invest in digital marketing strategies to effectively reach and engage with these audiences. E-commerce platforms have seen tremendous growth, providing consumers with a vast array of products and services at their fingertips. The surge in digital payment solutions and streamlined checkout processes has made online transactions smoother and more secure, further encouraging consumers to shop online. Hence, such factors are driving the market growth during the forecast period.

Significant Market Trends

Expansion of voice search optimization and voice-activated advertising is an emerging trend in the market. An emerging trend in the global market is the expansion of voice search optimization and voice-activated advertising, fuelled by the increasing adoption of voice-enabled devices and virtual assistants including Amazon Alexa, Google Assistant, and Apple Siri. In addition, as consumers embrace voice technology for everyday tasks, such as search queries, shopping, and accessing information, businesses are recognizing the need to optimize their digital presence for voice-based interactions.

Moreover, voice search optimization involves optimizing third party websites content, keywords, and structured data to align with natural language queries spoken by users. In addition, by focusing on conversational and long-tail keywords, businesses can improve their chances of appearing in voice search results and capturing voice-enabled traffic. Furthermore, voice-activated advertising presents new opportunities for marketers to engage with consumers through interactive and personalized experiences. Hence, such factors are driving the market growth during the forecast period.

Major Market Challenge

Ad fraud and concerns about brand safety in digital advertising a major challenges hindering market growth. Ad fraud comprises various deceptive practices aimed at artificially inflating ad impressions, clicks, or conversions to generate revenue or disrupt competitors. In addition, these fraudulent activities include click fraud, bot traffic, ad stacking, and domain spoofing, resulting in wasted ad spend and diminished campaign performance for advertisers.

Moreover, brand safety concerns arise from the potential placement of ads a

Introduction

Digital Marketing Statistics: The way we shop, research, and connect with businesses has changed. In today's world, digital marketing reigns supreme. But what exactly does that mean, and why should you care? This article will guide you effectively as it includes all current trends and statistical analyses of 2023 and 2024, which are obtained from several insights. So, let's buckle up because we're diving into the fascinating world of digital marketing statistics to show you why it's more important than ever.

We tailor digital marketing strategy to meet the unique needs of businesses at different growth stages .

During a 2022 survey carried out in the United States, it was found that social media marketing was the most popular digital marketing channel among healthcare marketers, used by 93 percent of respondents. Paid search marketing and email marketing followed, with 89 percent and 83 percent, respectively.