According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over ** percent at the beginning of the year. Throughout the year, the market share fell, before rising to around ** percent in the last month of the year.

Comprehensive dataset tracking Amazon's market share and competitor performance in US e-commerce from 2020-2024, including revenue figures, market trends, and category breakdowns.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from **** percent to **** percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost ** percent in 2024, Amazon dominates the electronics online retail space in the United States.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

Amazon’s market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors’ sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations. Read More

Dataset

This dataset was created by Ilhem Djenane

Released under Database: Open Database, Contents: Database Contents

Contents

The global retail media platform market is experiencing robust growth, driven by the increasing adoption of e-commerce and the escalating demand for targeted advertising solutions. This market is projected to reach a value of $100 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, retailers are increasingly leveraging their first-party data to offer highly targeted advertising to consumers, resulting in improved campaign performance and increased return on ad spend (ROAS) for brands. Secondly, the shift towards digital channels provides a vast pool of consumer data, enabling precise audience segmentation and personalized advertising experiences, leading to higher engagement and conversion rates. Finally, the growing sophistication of retail media platforms, incorporating advanced analytics and automation, is further optimizing campaign effectiveness and streamlining the advertising process for both retailers and brands. This market is highly fragmented across various segments based on platform type (website, app, other digital platforms) and application (clothing & footwear, food & beverage, etc.). Key players, including Amazon, Walmart, and Alibaba, dominate the landscape, constantly innovating to enhance their offerings and expand their market share. Geographical growth is also uneven, with North America and Asia Pacific currently leading, but strong growth is anticipated in other regions as e-commerce adoption accelerates globally. While the market faces challenges like data privacy concerns and competition from traditional advertising channels, the long-term outlook remains positive, driven by the continuous expansion of e-commerce and the increasing reliance on data-driven marketing strategies. The integration of retail media with other marketing technologies, such as programmatic advertising and influencer marketing, is also expected to create further growth opportunities.

E-Commerce Sales Dataset

Analyzing and Maximizing Online Business Performance

By ANil [source]

About this dataset

This dataset provides an in-depth look at the profitability of e-commerce sales. It contains data on a variety of sales channels, including Shiprocket and INCREFF, as well as financial information on related expenses and profits. The columns contain data such as SKU codes, design numbers, stock levels, product categories, sizes and colors. In addition to this we have included the MRPs across multiple stores like Ajio MRP , Amazon MRP , Amazon FBA MRP , Flipkart MRP , Limeroad MRP Myntra MRP and PaytmMRP along with other key parameters like amount paid by customer for the purchase , rate per piece for every individual transaction Also we have added transactional parameters like Date of sale months category fulfilledby B2b Status Qty Currency Gross amt . This is a must-have dataset for anyone trying to uncover the profitability of e-commerce sales in today's marketplace

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How to use the dataset

This dataset provides a comprehensive overview of e-commerce sales data from different channels covering a variety of products. Using this dataset, retailers and digital marketers can measure the performance of their campaigns more accurately and efficiently.

The following steps help users make the most out of this dataset: - Analyze the general sales trends by examining info such as month, category, currency, stock level, and customer for each sale. This will give you an idea about how your e-commerce business is performing in each channel.
- Review the Shiprocket and INCREF data to compare and analyze profitability via different fulfilment methods. This comparison would enable you to make better decisions towards maximizing profit while minimizing costs associated with each method’s referral fees and fulfillment rates.
- Compare prices between various channels such as Amazon FBA MRP, Myntra MRP, Ajio MRP etc using the corresponding columns for each store (Amazon MRP etc). You can judge which stores are offering more profitable margins without compromising on quality by analyzing these pricing points in combination with other information related to product sales (TP1/TP2 - cost per piece).
- Look at customer specific data such as TP 1/TP 2 combination wise Gross Amount or Rate info in terms price per piece or total gross amount generated by any SKU dispersed over multiple customers with relevant dates associated to track individual item performance relative to others within its category over time periods shortlisted/filtered appropriately.. Have an eye on items commonly utilized against offers or promotional discounts offered hence crafting strategies towards inventory optimization leading up-selling operations.?
- Finally Use Overall ‘Stock’ details along all the P & L Data including Yearly Expenses_IIGF information record for takeaways which might be aimed towards essential cost cutting measures like switching amongst delivery options carefully chosen out of Shiprocket & INCREFF leadings away from manual inspections catering savings under support personnel outsourcing structures.?

By employing a comprehensive understanding on how our internal subsidiaries perform globally unless attached respective audits may provide us remarkably lower operational costs servicing confidence; costing far lesser than being incurred taking into account entire pallet shipments tracking sheets representing current level supply chains efficiencies achieved internally., then one may finally scale profits exponentially increases cut down unseen losses followed up introducing newer marketing campaigns necessarily tailored according playing around multiple goods based spectrums due powerful backing suitable transportation boundaries set carefully

Research Ideas

• Analysing the difference in profitability between sales made through Shiprocket and INCREFF. This data can be used to see where the biggest profit margins lie, and strategize accordingly.
• Examining the Complete Cost structure of a product with all its components and their contribution towards revenue or profitability, i.e., TP 1 & 2, MRP Old & Final MRP Old together with Platform based MRP - Amazon, Myntra and Paytm etc., Currency based Profit Margin etc.
• Building a predictive model using Machine Learning by leveraging historical data to predict future sales volume and profits for e-commerce products across multiple categories/devices/platforms such as Amazon, Flipkart, Myntra etc as well providing m...

In 2023, Mercado Libre was the largest e-retailer in Mexico, with a market share of **** percent. Amazon ranked second, generating approximately **** percent of the total e-commerce sales revenue in the North American country.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.

Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data was reported at 0.000 % in 01 May 2024. This stayed constant from the previous number of 0.000 % for 30 Apr 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 01 May 2024, with 9 observations. The data reached an all-time high of 0.080 % in 27 Apr 2024 and a record low of 0.000 % in 01 May 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

The modern trade retail market is experiencing robust growth, projected to reach a market size of $5.30 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 4.29% from 2019 to 2033. This expansion is fueled by several key drivers, including the increasing adoption of e-commerce and omnichannel strategies by major players like Walmart, Amazon, and Target. Consumers are increasingly demanding convenient shopping experiences, including online ordering, in-store pickup, and seamless delivery options, pushing retailers to invest heavily in digital infrastructure and logistics. Furthermore, the rising disposable incomes in developing economies and the growing preference for branded and packaged goods are contributing to market expansion. The market is segmented by various retail formats such as supermarkets, hypermarkets, convenience stores, and department stores, each catering to specific consumer needs and preferences. Competitive pressures are high, with established giants vying for market share against emerging players and innovative business models. While challenges such as fluctuating economic conditions and supply chain disruptions exist, the long-term outlook for the modern trade retail market remains positive, driven by continued technological advancements and evolving consumer behavior. The forecast period from 2025 to 2033 anticipates continued growth, with the market size expanding significantly. This growth will be influenced by ongoing investment in technology, including data analytics to personalize customer experiences and improve supply chain efficiency. Strategic mergers and acquisitions will likely reshape the competitive landscape, as companies seek to consolidate their market positions and diversify their offerings. Expansion into new geographical markets, particularly in rapidly developing economies, presents significant opportunities for growth. However, sustaining this growth will require retailers to adapt to changing consumer preferences, manage costs effectively, and navigate increasingly complex regulatory environments. The focus on sustainability and ethical sourcing will also play a crucial role in shaping future market dynamics. Key drivers for this market are: Rapid Expansion of Urban Areas, Rise of E-commerce and Omnichannel Retailing. Potential restraints include: Rapid Expansion of Urban Areas, Rise of E-commerce and Omnichannel Retailing. Notable trends are: Emergence of Omnichannel Retailing is Driving the Market.

Online booksellers sell books online, including e-books and audiobooks. The industry is dominated by Amazon.com Inc. (Amazon), which popularized the sale of books online and was essential to the uptake of e-books. Amazon has grown to account for more than four-fifths of all revenue from books sold online; so many industry trends directly result from Amazon. The industry has continued to grow rapidly as e-commerce has grown in popularity. Growing e-book popularity is also tied to the proliferation of e-readers such as Amazon's Kindle and tablets like Apple's iPad. Revenue for online booksellers is expected to expand at a CAGR of 4.6% to $10.0 billion through the end of 2024. The industry has likewise benefited from a strong economy. While the COVID-19 pandemic proved to be a unique disruptive force, its effect on the industry was ultimately positive. Online commerce boomed as brick-and-mortar locations were shuttered and required to operate with restrictions throughout the pandemic. Despite Amazon's dominance, new upstarts have attempted to challenge its business model given the low barriers to entry. Shortly before the pandemic, Bookshop, an online book marketplace, launched to challenge Amazon's monopoly in the market by working with local booksellers. Still, entrants endure stiff challenges as they attempt to enter an industry with several well-established sellers. Without regulatory changes, Amazon will continue to reap most benefits from expanding online book sales through the end of 2029. The industry is expected to strengthen because of rising e-commerce sales, rising e-book and audiobook consumption and a strong economy. Profit will remain limited as Amazon is known to sell products, especially books, at retail prices below retail prices to expand its control of the overall market. Revenue for online booksellers is expected to swell at a CAGR of 2.9% to $11.5 billion through the end of 2029.

Online retailers continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products. In 2025, the CSO reported that the proportion of retail sales made online is only marginally above pre-pandemic levels, showing a reluctance of shoppers to turn purely to e-commerce. The cost-of-living crisis has dampened revenue growth, with shopper tightening their purse strings and limiting discretionary purchases. Over the five years through 2025, e-commerce revenue is forecast to grow at a compound annual rate of 0.9% to €3 billion, including growth of 1.8% in 2025. The launch of Amazon.ie, Amazon’s dedicated Irish platform, is expected to drive industry revenue growth in 2025. The new site will provide Irish customers with faster delivery options, including more one-day shipping and eliminate customs charges on many products, likely resulting in lower overall prices. The expansion of the 5G network will increase the level of retail sales made online. Shifting consumer attitudes towards sustainability and ethical consumption will require companies to change how they use plastic and deal with waste, pushing up operating costs and constraining growth in the average profit margin. Demand for local businesses will rise; providing value-added services will help companies stand out in an increasingly competitive market. E-commerce revenue is projected to grow at a compound annual rate of 2.5% to €3.4 billion over the five years through 2030.

The digital retail market is experiencing explosive growth, driven by the increasing adoption of e-commerce, mobile shopping, and the expansion of digital payment systems. The market's size in 2025 is estimated at $5 trillion, projecting a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant growth is fueled by several key factors. Firstly, the pervasive use of smartphones and the rise of social commerce platforms are transforming how consumers discover and purchase products. Secondly, advancements in logistics and delivery infrastructure, including same-day delivery and drone technology, are enhancing the customer experience and boosting online sales. Thirdly, the increasing preference for contactless transactions and the growing popularity of subscription-based services are further driving market expansion. Major players like Walmart, Amazon (implied by the presence of Whole Foods), and Tesco are investing heavily in enhancing their digital infrastructure and expanding their online offerings, fostering intense competition and accelerating market growth. Segmentation by application (food and beverages, clothing, digital products, etc.) and technology (NFC, Wi-Fi, GPS) reveals diverse growth opportunities, with food and beverage e-commerce expected to witness particularly strong growth due to the increasing convenience it offers. Geographic expansion is another significant driver, with emerging markets in Asia-Pacific and other regions expected to contribute substantially to the overall market expansion over the forecast period. However, challenges remain. Concerns regarding data privacy and security, the digital divide in certain regions, and the need for robust cybersecurity measures are potential restraints. The market also faces the challenge of managing efficient supply chains and logistics to meet the increasing demands of e-commerce. Furthermore, regulatory hurdles concerning data protection and cross-border e-commerce can hinder market penetration in certain areas. Despite these restraints, the long-term outlook for the digital retail market remains exceptionally positive, driven by ongoing technological advancements and a sustained shift towards online shopping behaviors globally. The focus will be on improving user experience, enhancing security, and providing personalized shopping experiences to maintain the pace of growth and meet evolving consumer needs.