Between September 1st and November 30th 2023, Google.com ranked as the most visited website in Nigeria, with close to *** million total visits. The video content platform YouTube.com followed with just over ** million visits, while Xvideos.com had **** million visits that same period of time that year.

As of June 2025, most of the web traffic in Nigeria occurred via mobile devices, which covered nearly **** percent of the total traffic. Moreover, accessing the internet through laptops and desktop computers corresponded to around ** percent, while tablets had a share of *** percent.

Chrome accounted for nearly ** percent of the web traffic in Nigeria as of December 2023, representing the most popular browser in the country. Closely following this was Opera, the second-leading web browser, with close to ** percent of the total traffic in the country.

In 2020, around ** percent of marketplaces in Nigeria were specialized in the retail of vehicles. Indeed, some vehicle marketplaces ranked among the most popular websites for physical goods in Nigeria. In total, marketplaces for cars held over **** percent of all traffic generated by online shopping sites.

As of January 2024, mobile phones accounted for ** percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately **** percent of web traffic. Belgium, Portugal, and Canada, saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024, **** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.