Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In 2019, 79 percent of worldwide enterprises had their own website. However, there are stark regional contrasts: only 30.5 percent of enterprises in Sub-Saharan Africa had their own website, compared to 62.5 percent of companies in Europe and Central Asia.

During a survey carried out among U.S. consumers, ** percent of respondents stated it was most important to see safe and appropriate content on news websites. Social media ranked second, named by ** percent of the interviewed consumers.

As of the last quarter of 2023, ***** percent of web traffic in the United States originated from mobile devices, down from ***** percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

As of 2024, WordPress.org is the leading website builder in the world, accounting for over ** percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for ** and *** percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around ****billion U.S. dollars to over *** billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

During a survey done in April 2022, ** percent of responding small and medium-sized companies (SMBs) in selected European markets said their websites were mobile-friendly. An additional ** percent said they had a mobile-friendly website, but that it "could be better." Roughly ** percent claimed that their website was not mobile-friendly.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

A 2023 survey revealed that according to UK and U.S. adults, the type of website content most worth paying for was entertainment, with 34 percent and 41 percent respectively saying they felt that there was value in investing money in online movies, TV, or music. By contrast, paid online news content was substantially less appealing, particularly among UK consumers, of whom just 11 percent said they felt it would be worth paying for, compares to 21 percent of U.S. adults.

Almost *** Finnish small and medium-sized businesses had a website in 2022. The country leads the OECD ranking of share of SMEs with a web page. In contrast, less than **** of small enterprises in Turkey had a website or home page as of 2022, one of the lowest percentages among the ** nations included in this chart. Other countries with a relatively low percentage of small businesses with a web presence include Brazil, Israel, and Portugal.

The share of enterprises that make B2C e-commerce sales via website in Italy increased by 0.7 percentage points (+5.26 percent) compared to the previous year. With 14 percent, the share of enterprises thereby reached its highest value in the observed period.

As of 2020, 98 percent of Danish companies with 250 or more full-time employees had their own website. The corresponding percentages for smaller companies were lower. 92 percent of enterprises with ten to 49 people hired, had websites.

As of December 2020, Wix was the leading website builder technology in Indonesia holding a market share of around **** percent. Wix is a cloud-based website builder that allows its users to create HTML5 websites and mobile sites by using drag and drop tools.

This statistic displays the share of businesses with ten or more employees that had a website in the United Kingdom from 2007 to 2019. In 2019, 83.4 percent of such businesses had a website. The share of businesses that own websites increased during the period in consideration.

An analysis showed that as of April 2024 only ** percent of small business home pages in the United States provided the users with contact information for the company they represented. Most commonly featured elements were photographs and call-to-action buttons, included on ** percent and ** percent of SME home pages, respectively.

Google dominated the web analytics industry in 2024, with ***** of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over ** percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately ** and ** percent, respectively. When all ***** technologies were combined, Google maintained more than ** percent of the total market share.

The percentage of small and medium-sized enterprises (SMEs) with a website in the European Union (EU-27) has been slowly but steadily increasing in the past decade. From 2012 to 2023, the share of small businesses (with 10 to 49 employees) that had launched a website increased almost 10 percentage points. Overall, medium-sized companies are more likely than small ones to have a website.

During the first quarter of 2025, smartphones accounted for about ** percent of visits to retail sites in France and were used to make around ** percent of online shopping orders. Meanwhile, desktop computers generated just ** percent of retail website traffic and were behind ** percent of all purchases.

During a survey done in April 2022, ** percent of responding small and medium-sized companies (SMBs) in Germany said they did not have a website because they were using social media instead. An additional ** percent said they did not have it because websites were not relevant in their industry. None of the German respondents pointed towards lack of technical knowledge as a reason to not have a website.

The mobile's share of web traffic in Qatar grew by *** percent from **** percent in November 2021 to **** percent in November 2022.

This statistic presents the percentage of adult internet users in the United States who have used a dating website or app as of January 2019, by age group. According to the findings, 14 percent of respondents between the ages of 18 to 34 years stated that they were currently using a dating website or app, while in comparison only nine percent of respondents between the ages of 35 to 54 years reported similar responses.