Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

This statistic presents a ranking of the leading e-retailers in the United States in 2017, sorted by annual net e-commerce sales. In 2017, market leader Amazon.com, Inc. generated over ***** billion U.S. dollars via e-commerce sales of physical goods in the United States. Online shopping is one of the leading digital activities in the United States - in 2017, U.S. consumers spent over *** billion U.S. dollars online. In 2022, U.S. e-retail spending is projected to surpass *** billion U.S. dollars. The most popular time to spent money online is the holiday season at the end of the year. Cyber Monday regularly ranks as the top online spending day in the United States with Cyber Monday e-commerce sales in 2016 amounting to **** billion U.S. dollars on that day alone. Cyber Monday spending has surpassed * billion U.S. dollars in daily online sales since 2010.

This statistic presents a ranking of the leading e-retail categories in the United States in 2017, sorted by sales in billion U.S. dollars. In 2017, consumer electronics generated more than **** billion U.S. dollars in e-commerce sales in the United States.

The statistic illustrates the total sales of the website builders market worldwide in 2012 and 2017. In 2017, global website builders sales amounted to over *** billion U.S. dollars.

This statistic illustrates the share of global airline passenger revenue generated from airline website sales in 2017, broken down by region. In 2017, around **** percent of airline passenger revenue in North America was generated from direct online sales through airline websites.

By the end of 2024, total retail sales reached approximately **** trillion U.S. dollars, around a quarter of a billion U.S. dollar increase from the year before. Retail sales have steadily increased since 2009, as the economy recovered from the downward trend due to the recession following the 2007-2008 financial crisis, and most recently from the impact of the coronavirus (COVID-19) crisis. The United States as retail powerhouse The United States is home to many of the leading retail companies in the world, including Walmart, Costco, and Amazon. Amazon, in particular, has seen extreme levels of growth in revenue in tandem with the increase of e-commerce globally. The rise of e-commerce and mobile shopping E-commerce is responsible for a growing percentage of total retail sales, partially due to a surge in mobile shopping, with customers increasingly using their mobile devices for various online shopping activities. Smartphones accounted for more retail website visits than desktops or tablets, and matched desktops in generating online shopping orders.

Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately ** percent and ** percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an **** percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over ** percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around *** times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly ** times the traffic witnessed on Amazon's Spanish page, amazon.es.

The share of enterprises making e-commerce sales via their own website or mobile applications in Turkey fluctuated over the observed years. The lowest share of enterprises selling goods or services on their own websites or apps was recorded in 2021 at ** percent. In 2023, the figures decreased to a second-lowest value, which was **** percent. At the same time, the share of companies making online sales via marketplace websites or apps increased significantly.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

In 2024, around 20.4 percent of enterprises in Sweden made B2C e-commerce sales through a website. This is a decrease compared to 2023, when the share stood at roughly 23.8 percent.

In 2023, the share of enterprises that make B2B and B2G e-commerce sales via website in Denmark increased by 0.7 percentage points (+3.74 percent) compared to 2022. In total, the share of enterprises amounted to 19.4 percent in 2023. This increase was preceded by a declining share of enterprises.

Small companies in Lithuania have the highest e-commerce sales adoption rate in the European Union. Up to 36 percent of Irish businesses with 10 to 49 employees made e-commerce sales via a website or app in 2023. Among medium-sized companies (50-249 employees), Sweden stands out, with 49 percent of companies engaging in e-commerce.

his statistic presents a ranking of the leading web-only merchants in the United States in 2017, sorted by annual net e-commerce sales. In 2017, Newegg, Inc. generated nearly * billion U.S. dollars via e-commerce sales of physical goods in the United States. Online furniture retailer Wayfair was ranked second with **** billion U.S. dollars in e-commerce sales and is one of the most popular furniture e-retailers in the United States. Wayfair's 2017 revenue amounted to *** billion U.S. dollars, up from *** billion U.S. dollars in the preceding fiscal year.

United Kingdom E Commerce Sales: Over a Website: Retail data was reported at 41.100 GBP bn in 2017. This records an increase from the previous number of 31.900 GBP bn for 2016. United Kingdom E Commerce Sales: Over a Website: Retail data is updated yearly, averaging 23.000 GBP bn from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 41.100 GBP bn in 2017 and a record low of 9.800 GBP bn in 2008. United Kingdom E Commerce Sales: Over a Website: Retail data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S028: E Commerce: Sales: By Industry.

In 2020, 32 percent of enterprises in Iceland made business-to-business (B2B) and business-to-government (B2G) e-commerce sales via a website. Ranked second were Belgium, Denmark and Czechia, which each had a share of 19 percent of enterprises selling B2B and B2G via a website.

The share of enterprises that make B2C e-commerce sales via website in Italy increased by 0.7 percentage points (+5.26 percent) compared to the previous year. With 14 percent, the share of enterprises thereby reached its highest value in the observed period.

Up to 16 percent of medium-sized businesses in the European Union (EU) made B2B and B2G e-commerce sales via a website in 2023. Among small enterprises, only 12 percent engaged in such types of online sales via a website. The adoption rate has increased significantly for both small and midsize companies since 2014.

United Kingdom E Commerce Sales: Over a Website data was reported at 8.000 % in 2016. This records an increase from the previous number of 7.800 % for 2015. United Kingdom E Commerce Sales: Over a Website data is updated yearly, averaging 6.300 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 8.000 % in 2016 and a record low of 3.800 % in 2008. United Kingdom E Commerce Sales: Over a Website data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

In 2023, the share of enterprises that make B2B and B2G e-commerce sales via website in the Netherlands decreased by 0.3 percentage points (-1.55 percent) compared to 2022. Nevertheless, the last two years recorded a significantly higher share of enterprises than the preceding years.

This bar chart displays the value of Internet sales made by companies in France in 2019, distributed by business line and according to the sales platform used. In the retail sector, sales realized on the own website accounted for ** percent of the value of online sales, while in the construction sector, marketplace sales accounted for **** percent of the value of online sales.