Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

In 2023, the used smartphone market share (including both officially refurbished and used smartphones) in North America reached 26 percent. The used smartphone market is expected to decrease in North America and by 2026, it will amount to les than 25 percent of the global used smartphone market. The global refurbished smartphone market In recent years, the refurbished smartphone market has been growing at a global level and reached a size of roughly 50 billion U.S. dollars in 2021. In the same year, over 251 million used or refurbished smartphones were shipped globally, with Latin America and India being the market leaders in terms of growth. The U.S. refurbished smartphone market Despite the U.S. playing an active role in the global refurbished smartphone market, Americans appear to prefer to buy new phones instead of reconditioned ones, mainly because they are concerned with the quality and reliability of their smartphones. However, those who do buy such devices prefer Apple iPhones rather than Android smartphones, making the iPhone XR and the iPhone 11 the most popular reconditioned smartphones.

In the fourth quarter of 2024, Apple retained its majority market share in Canada, accounting for about ** percent of the country's entire smartphone market. This was a slight increase compared to the previous quarter.

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

Apple’s iOS mobile operating system held around 23.2 percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

In 2021, nearly 80 percent of the estimated 5 million iPhones assembled and sold in India were iPhone 13 models. The share of 'Made in India' iPhones within the Indian market has increased extensively in the last few years. iPhone SE (1st generation) got India into the club of three, including China and Brazil, that made Apple handsets.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

As per Cognitive Market Research's latest published report, the Global Refurbished And Used Mobile Phone market size was USD 53.81 Billion in 2022 and it is forecasted to reach USD 120.96 Billion by 2030. Refurbished And Used Mobile Phone Industry's Compound Annual Growth Rate will be 10.8 % from 2023 to 2030. Driver for Refurbished And Used Mobile Phone

Growing environmental awareness and sustainability initiatives drives the market growth

Consumer attitudes and business tactics are being influenced by an expanding emphasis on the environment and sustainability. Electronic waste is increasingly becoming a worldwide cause for concern with millions of tons of used electronics piling up every year. Upcycling and trading in used smartphones reduce electronic waste by extending the life cycle of gadget, conserving precious natural resources like rare earth metals used to produce new phones. Consumers today are more conscious of the environment and prefer sustainable consumption practices, like buying used electronics. Many companies and retailers are benefiting from this by marketing the environmental benefits of choosing reconditioned products. Additionally, governments and institutions are encouraging sustainable behavior through e-waste regulations, certifications, and green labeling for reconditioned electronics. This program is in accordance with the social responsibility goals of companies and urges consumers to purchase second-hand electronics. Restraints Refurbished and Used Mobile Phones Market

Shortage of the top mobile phone models in the market may hamper the growth of the refurbished and used mobile phone market. In addition, the limitation of the used smartphone warranty period is anticipated to restrict the growth of the refurbished and used mobile phones market in the forecast period.

Opportunity for Refurbished And Used Mobile Phone

Technological maturity and slower innovation Cycles will propel the growth of refurbished and used mobile phone market

The consistent evolution of smartphone technology also supports the refurbished and used phones market expansion. Within recent years, the advancements in smartphones have levelled out, with new releases only offering incremental advancements over previous versions. This has led consumers to retain their phones for a longer time and consider buying pre-owned phones that remain technologically current. For example, a two- or three-year-old iPhone or best-of-breed Android device will still be able to run most apps and receive software updates. So many consumers are willing to purchase these older models at a fraction of their original price. This is particularly common among people who prioritize usefulness over keeping current with the latest features. Additionally, advancements in renovation technology have escalated the quality of pre-owned handsets. Advanced refurbishment processes ensure that phones are thoroughly inspected, repaired, and sold in as good condition as new. This raises buyers' confidence in the durability of a refurbished phone, which triggers further demand for such handsets.

What are Refurbished And Used Mobile Phone?

The refurbished phone is a pre-owned handset, which has been restored and returned to good working order resold. Some retailers and networks categorize refurbished phones as handsets, which are returned by users and changed users’ minds into a 30-day cooling-off period after signing the contract.

In January 2025, the Samsung Galaxy A16 5G was the best-selling smartphone on the Indian market with a share of 3.6 percent. This was followed by OPPO's A3x. With 2.6 percent, Apple is increasing popular in the country with iPhone 16. Android market India was the second-largest market for Android smartphones. And in 2024, more than 150 million smartphones were sold in the country and the number is likely to grow in the following years. Realme has a great potential for growth as it has been marketed as a youth-centric smartphone with great quality at an affordable price. Realme has plans to launch new lifestyle products other than just smartphones. As the country has rolled out 5G services by the end of 2022, companies have started offering their first 5G phones in India. Common activities on smartphones With affordable and cheap smartphones, India’s data consumption was the highest in the world. The data usage per smartphone was at an average of 29 GB per month, according to a report by Ericsson. Data was mainly used for video calls followed by scanning QR codes and using mobile payment apps that increased the mobile data traffic.

The China Refurbished Market is expected to record a CAGR of 9.51% during the forecast period of 2022-2027.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around 48.5 percent of the market share. Samsung came in second with just below 32 percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under four percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for 17 percent of global shipments, ahead of the 11 percent accounted for by Apple in 2018. Nearly 19 percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under ten percent of devices shipped and therefore landing in third place behind Huawei, which shipped over 11 percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up 29 percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up seven percent of all smartphones sold in the UK in January 2022.

The Smartphone Market Report is Segmented by Operating System (Android, IOS, and More), Price Band (Entry-Level [Less Than USD 200], Mid-Range [USD 200 – 499], and More), Technology (5G, 4G/LTE, and 3G and Below), Form Factor (Bar, Foldable/Flip, and Rugged/Industrial), Distribution Channel (Operator/Carrier Stores, Brand-Owned Retail, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

As of August 2022, Apple was the leading mobile vendor in Vietnam’s burgeoning smartphone market, with approximately ** percent of the total market share. Meanwhile, Samsung, a South Korean-based conglomerate and one of the world’s top manufacturers of consumer electronics, took second place with a market share of around ** percent that year. The race for the top among foreign players The global giants of the mobile phone industry, Apple and Samsung, have been vying for the top spot in the Vietnamese smartphone market, as Vietnamese consumers, despite the COVID-19 pandemic, continued to show an affinity for higher-end smartphones. Meanwhile, Chinese smartphone brands, such as Oppo, Xiaomi, and Vivo, dominated the mid-range price segment in Vietnam. The future for Vietnamese homegrown smartphones? Vsmart, launched in June 2018 by VinSmart, a subsidiary of Vingroup JSC, which is Vietnam’s largest conglomerate, remained the only domestic player among well-known mobile vendors in Vietnam. Vsmart successfully rolled out ** smartphone models, ranging from as low as *** million Vietnamese dong (equivalent to around ** U.S. dollars) to *** million Vietnamese dong. However, VinSmart’s sudden decision to halt Vsmart production back in May 2021 left Bphone as the last Vietnamese-made smartphone in the market. Bphone, first introduced in May 2015 by Bkav, a Vietnamese leading technology corporation specializing in antivirus software, is one of Vietnam’s earliest self-produced smartphones.

The US e-commerce market, a dynamic and rapidly evolving landscape, is projected to experience robust growth in the coming years. Based on a Compound Annual Growth Rate (CAGR) of 14.70% from 2019 to 2024, and considering the continued adoption of online shopping, we can reasonably estimate the market size in 2025 to be approximately $1 trillion (assuming a 2024 market size of approximately $800 Billion). Key drivers include the increasing penetration of smartphones and internet access, coupled with the ongoing preference shift towards online convenience. Consumers are increasingly comfortable purchasing a wider range of goods online, from apparel and electronics to groceries and home improvement supplies, fueling market expansion across diverse segments. The rise of omnichannel retailing, where businesses seamlessly integrate online and offline shopping experiences, further contributes to this growth. Major players like Amazon, Walmart, Target, and Best Buy continue to dominate, but the competitive landscape remains intensely dynamic, with smaller niche players and specialized e-commerce platforms emerging. Regional variations within the US market are also noteworthy. While precise data for each region (Northeast, Southeast, Midwest, Southwest, West) is absent, historical trends suggest that more densely populated coastal regions, like the Northeast and West, likely hold a larger market share, though the Midwest and South are experiencing significant growth. This trend is likely to continue, driven by increasing internet penetration and infrastructure development even in less densely populated areas. However, factors such as rural broadband access and digital literacy initiatives will play a role in shaping regional growth disparities in the forecast period (2025-2033). Restraining factors such as cybersecurity concerns, evolving consumer privacy regulations, and the complexities of managing efficient last-mile delivery continue to challenge the industry, yet technological advancements and evolving logistical solutions will likely mitigate many of these issues over time. Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.