In 2023, the Saudi coffee substitutes market decreased by -13.9% to $110M for the first time since 2017, thus ending a five-year rising trend. In general, consumption, however, continues to indicate noticeable growth. Coffee substitutes consumption peaked at $128M in 2022, and then dropped in the following year.

After four years of growth, the Saudi green coffee market decreased by -13.7% to $256M in 2024. Overall, consumption, however, enjoyed a temperate expansion. Green coffee consumption peaked at $297M in 2023, and then fell in the following year.

The country has witnessed a rise in coffee consumption, driven by a combination of factors such as increasing urbanization, a young population, changing consumer preferences, and a growing middle class. Riyadh is the major hub for acai bowl players in KSA as majority of the players have their outlets situated in Riyadh. In 2022 the GDP of KSA was SAR ~3,300 Bn. TheKingdom of Saudi Arabia (KSA)had a thriving cafe and coffee chains market. Coffee culture has been steadily growing in popularity in Saudi Arabia, and the country has seen a significant increase in the number of cafes and coffee chains. The market is witnessing a growing inclination and capacity among consumers to invest in higher-priced products that offer superior quality. There is an increasing trend of trying out and embracing novel products, influenced by global experiences. The demand for healthy and nutritious food and beverages is on the rise, driven by a stronger emphasis on healthy lifestyles and fitness. Market Overview: