In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent. Sports & the sportswear market In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort. Leading activewear brands Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.

The size of the wellness market worldwide stood at **** trillion U.S. dollars in 2024. This figure was projected to grow at a compound annual growth rate of *** percent, reaching an estimated **** trillion U.S. dollars by 2029. What are the leading regions for the wellness market? In 2024, North America was the leading region in the global wellness market, with the region accounting for over *** trillion U.S. dollars of the global market. Asia Pacific and Europe secured second and third positions, respectively. Delving deeper into North America, the wellness industry in the United States outpaced Canada's market size by approximately *** billion U.S. dollars in 2023. How large is the wellness tourism segment? In 2024, the global wellness tourism segment accounted for *** billion U.S. dollars of the market size of the wellness industry. The countries with the highest wellness tourism expenditure in 2024 were the United States, China, and France. Additionally, when considering the number of wellness tourism trips taken by travelers globally in 2024, Asia-Pacific emerged as the leader, with over *** million wellness trips taken.

The number of members at gyms and health clubs in Europe reached its peak in 2023. In that year, membership across the continent exceeded ** million. What is the value of the health and fitness market in Europe? In 2023, the revenue of the health and fitness market in Europe was estimated at almost ** billion U.S. dollars. This figure aligned with the steady growth the industry had seen since 2017, aside from sharp declines in 2020 and 2021 due to the coronavirus (COVID-19) pandemic. Another notable trend in the industry was the growing number of gyms and health clubs across Europe. By 2023, there were nearly ** thousand health and fitness establishments, marking a ** percent increase over the past decade. Finally, when zoning-in on specific fitness markets in Europe, the United Kingdom and Germany led, with revenues reaching approximately * billion and *** billion euros respectively in 2022. How popular is fitness and exercise among people in the UK? In 2023, fitness classes were the most popular physical activity in England, with over *** million people participating at least twice a month. Additionally, close to *** million people reported attending gym sessions during this period. According to a 2024 survey, gym memberships were the most purchased health and fitness service in the UK, with around ** percent of people signing up. In comparison, services like personal training and individual sports classes were chosen by roughly ***** percent of respondents.

The global wellness economy was estimated at a value of around 6.3 trillion U.S. dollars in 2023. Of this revenue, over 1.2 trillion U.S. dollars was generated in personal care and beauty, while the global wellness tourism market was estimated at 830 billion U.S. dollars. How large is the beauty and personal care market? Since 2020, the global beauty and personal care market has experienced year-to-year growth. In 2024, the market recorded an estimated total revenue exceeding 630 billion U.S. dollars. Notably, the personal care segment contributed significantly to this revenue, closely followed by the skin care segment. Additionally, when considering countries with the highest beauty and personal care revenue, the United States ranked first, followed by China, which had approximately 30 billion U.S. dollars less in revenue compared to the United States in 2023. In what region is wellness tourism most popular? In 2022, Europe stood out as the global leader in wellness tourism, with over 300 million trips recorded. Asia-Pacific and North America secured the second and third positions, respectively. Additionally, Europe led the ranking in the number of spa facilities worldwide, having approximately 9.6 thousand more spas than Asia-Pacific. However, in terms of the number of thermal and mineral spring facilities worldwide, Asia-Pacific took the lead with almost 23 thousand such facilities in 2022.

The global workplace wellness market was estimated to have a size of 51.8 billion U.S. dollars in 2023. By 2028, the market was estimated to exceed 60 trillion U.S. dollars.

The Asia-Pacific region recorded the highest number of wellness tourism trips worldwide in 2023. That year, total wellness tourism trips in that region, including domestic and inbound trips, exceeded 400 million. Overall, domestic travel played an essential role in the leading wellness tourism destinations worldwide in 2023, with domestic travelers accounting for 95 percent and 79 percent of all wellness trips in the Asia-Pacific region and Europe, respectively.

The number of total wellness tourism trips worldwide, including inbound and domestic trips, exceeded one billion in 2023, recovering from the impact of COVID-19. Overall, the Asia-Pacific region reported the most wellness tourism trips in 2023, with over 400 million domestic and inbound trips in that region.

Global spending on wellness tourism increased by 19 percent in 2023 compared to 2019. Overall, North America was the region with the highest wellness tourism expenditure worldwide in 2023, with spending of almost 314 billion U.S. dollars.