As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of April 2023, Google ranked first among the leading desktop search engines in Denmark with nearly ** percent of the desktop search market share. Bing was ranked second with **** percent of the market share, followed by Yahoo! with **** percent.

In April 2023, Google alone concentrated more than April 2023 percent of the web search market in Bolivia. Bing ranked second with **** percent of the market share. Google also was the most popular online search engine in South America altogether.

With a market share of more than ** percent, Google was the most popular desktop search engine in Japan in January 2024. It was followed by Bing, which accounted for more than ** percent of the desktop search engine market.

We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In April 2023, Google ranked first among the leading mobile search engines in Sweden, with nearly ** percent of the market share. Yahoo! ranked second with approximately *** percent of the market share, while DuckDuckGo ranked third with a market share of almost *** percent in the examined month.

According to a survey on search engines in China conducted in ********, almost half of respondents stated that they used search engines on mobile devices *** to **** times a day. In the high-frequency usage zone, search engine usage is higher on PC than on mobile.

In April 2023, Google was the leading desktop search engine in Norway, holding a market share ***** percent in the country. Bing was ranked second with a market share of *** percent during the evaluated month

In April 2023, search giant Google accounted for more than 92 percent of the search engine market in Canada. Bing was ranked a distant second with a 4.72 percent share, while Yahoo! represented 1.46 percent of the country's online search market share.

In April 2023, Google ranked first among the leading desktop search engines in Sweden, with nearly 87.36 percent of the market share. Meanwhile, Bing ranked second with 9.33 percent of the market share for the evaluated period, followed by Yahoo! with 2.2 percent.

According to a survey in China in May 2023, almost ** percent of respondents claimed that they used search engines one to five times a day. Less than five percent of respondents used it more than ** times a day.

In a 2023 survey conducted among Chinese search engine users, more than two-thirds of respondents stated that they used search engines on PC mainly for collecting information and materials for work and study. Meanwhile, respondents tend to use search engines on mobile devices to access to instant news and information.

In April 2023, Google was the leading mobile search engine by market share in Luxembourg, representing ***** of the traffic to search tools in the country. DuckDuckGo and Yandex followed by holding market shares of **** percent and *** percent each.

In September 2023, Google was the most popular online search engine in Chile with a market share of over 95 percent. Microsoft's Bing ranked second with 2.85 percent of share throughout that period. Furthermore, Google Chrome was used by approximately eight out of ten Chilean internet users.

In April 2023, google.com had a wide reach in Finland. That month, the search engine was by far the most visited search engine in the Nordic country, representing ***** percent of the total desktop traffic for this category. Google.fi ranked second, with more than **** percent of visits.

In April 2023, Google was the leading desktop search engine by market share in Luxembourg, representing **** of the traffic to these search tools in the country. Meanwhile, DuckDuckGo and Bing followed with relatively high shares of **** percent and **** percent each.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

Zen (former Yandex) was the most popular search engine for news reading in Russia in 2023, according to almost a fifth of survey respondents. Further ** percent of Russians obtained media reports from Google News or were redirected to its links.

As of April 2022, Google was ranked first of the leading mobile search engines in Denmark, holding over ** percent of the market shares. All other search engines followed far behind, altogether representing less than *** percent of the country's mobile search market shares as of the examined month.