According to exit polling in ten key states of the 2024 presidential election in the United States, ** percent of voters with a 2023 household income of ****** U.S. dollars or less reported voting for Donald Trump. In comparison, ** percent of voters with a total family income of 100,000 to ******* U.S. dollars reported voting for Kamala Harris.

According to exit polling in ten key states of the 2024 presidential election in the United States, ** percent of surveyed white voters reported voting for Donald Trump. In contrast, ** percent of Black voters reported voting for Kamala Harris.

According to exit polling in ten key states of the 2024 presidential election in the United States, Donald Trump received the most support from men between the ages of ** and **. In comparison, ** percent of women between the ages of ** and ** reported voting for Kamala Harris.

Voting Reminder Civic App Market Outlook

According to our latest research, the global Voting Reminder Civic App market size reached USD 1.13 billion in 2024, reflecting robust growth driven by increasing digitization of civic engagement and rising voter awareness initiatives. The market is projected to grow at a CAGR of 17.8% from 2025 to 2033, reaching an estimated USD 5.17 billion by 2033. This expansion is primarily fueled by advancements in mobile technology, heightened governmental and non-governmental focus on improving voter turnout, and the proliferation of smartphones and internet connectivity worldwide.

A key growth driver for the Voting Reminder Civic App market is the escalating demand for digital tools that streamline and enhance voter engagement. Governments and advocacy groups are increasingly leveraging mobile and web-based platforms to disseminate timely election reminders, provide accurate polling location information, and educate voters on electoral processes. The convenience and accessibility offered by these apps have proven crucial in boosting voter participation, especially among younger demographics who are more inclined to use digital solutions. Moreover, the integration of personalized notifications and real-time updates has made these applications indispensable for modern election campaigns and civic outreach efforts.

Another significant factor propelling the growth of the Voting Reminder Civic App market is the global trend towards transparent and accountable democratic processes. In response to declining voter turnout rates in several regions, both governmental and non-profit organizations are investing in innovative technologies to ensure that citizens are well-informed and motivated to participate in elections. The ability of these apps to deliver localized, relevant, and timely information has transformed the way election stakeholders interact with the electorate. Additionally, the adoption of advanced analytics and data-driven insights within these platforms enables organizations to tailor their outreach strategies, further enhancing the effectiveness of voter engagement campaigns.

The proliferation of smartphones and increased internet penetration, particularly in emerging economies, is further accelerating the adoption of Voting Reminder Civic Apps. As mobile connectivity becomes ubiquitous, even in rural and remote areas, these apps are bridging the digital divide and empowering previously underserved populations with critical electoral information. The widespread availability of affordable smartphones and the growing digital literacy among citizens are making it easier for organizations to reach a broader audience. Furthermore, the ongoing global shift towards remote and digital services, accelerated by the COVID-19 pandemic, has underscored the importance of digital civic engagement tools, positioning the Voting Reminder Civic App market for sustained growth in the coming years.

From a regional perspective, North America currently dominates the Voting Reminder Civic App market, accounting for the largest revenue share in 2024. This leadership is attributed to the region’s advanced technological infrastructure, high smartphone penetration, and proactive efforts by government agencies and civil society organizations to boost voter turnout. Europe follows closely, driven by similar factors and a strong emphasis on digital democracy. Meanwhile, the Asia Pacific region is expected to witness the fastest growth over the forecast period, owing to rapid urbanization, expanding internet access, and increasing political engagement among younger populations. Latin America and the Middle East & Africa are also experiencing steady growth, supported by ongoing digital transformation initiatives and rising civic awareness.

Component Analysis

The Voting Reminder Civic App market is segmented by component into Software and Services. Software solutions form the backbone of this market, providing the core platforms that enable voter engagement, election reminders, and information dissemination. These software platforms are continually evolving, incorporating advanced features such as push notifications, geolocation services, and personalized content delivery to enhance user experience and drive higher engagement rates. The competitive landscape within the software segment is characterized by rapid innovation, with vendors striving to develop intuitive, secure, an

The study on social and political attitudes in 2024 was conducted by forsa on behalf of the Federal Government´s Press and Information Office. People aged 14 and over were surveyed in telephone interviews (CATI) on the following topics: assessment of their own financial situation, satisfaction with various areas of life, perception of the Federal Government´s policies and assessment of the global and European political situation. The respondents were selected using a multi-stage random sample. Assessment of own financial situation compared to one year ago; expected own financial situation in one year; currently favorable time for major purchases vs. rather reluctant; development of things in the country in the right vs. wrong direction; perceived political issues of the federal government (open); satisfaction with various areas of life (quality of life in Germany, democracy in Germany, social cohesion in Germany, healthcare in Germany, situation on the labour market in Germany, social security in Germany, dealing with other opinions in Germany, own life overall, own financial situation, status of digitalization in Germany, German education system and public administration); credibility of the information provided by the federal government; assessment of the global and European political situation: concerns about a threat to world peace; global crises that pose the greatest threat to Germany (open); opinion on Germany´s responsibility in view of the current global political situation (Germany should take on more responsibility, take on less responsibility or Germany is already doing enough); opinion on Germany´s role in the European Union (Germany shows too little consideration for other member states, shows too much consideration for other member states or behaves exactly right). Demography: sex; age (categorized); employment; education; net household income; party preference (intention to vote in the federal election); voting behavior in the last federal election; income situation low, medium, high (net equivalent income). Additionally coded were: quarter; region west/east; weighting factor. Die Studie über gesellschaftliche und politische Einstellungen 2024 wurde von forsa im Auftrag des Presse- und Informationsamts der Bundesregierung durchgeführt. Personen ab 14 Jahren wurden in telefonischen Interviews (CATI) zu folgenden Themen befragt: Bewertung der eigenen finanziellen Lage, Zufriedenheit mit verschiedenen Lebensbereichen, Wahrnehmung der Politik der Bundesregierung und Bewertung der welt- bzw. europapolitischen Lage. Die Auswahl der Befragten erfolgte durch eine mehrstufige Zufallsstichprobe. Bewertung der eigenen finanziellen Situation im Vergleich mit der vor einem Jahr; erwartete eigene finanzielle Situation in einem Jahr; aktuell günstiger Zeitpunkt für größere Anschaffungen vs. eher zurückhalten; Entwicklung der Dinge im Land in die richtige vs. falsche Richtung; wahrgenommene politische Themen der Bundesregierung (offen); Zufriedenheit mit verschiedenen Lebensbereichen (Lebensqualität in Deutschland, Demokratie in Deutschland, gesellschaftlicher Zusammenhalt in Deutschland, Gesundheitsversorgung in Deutschland, Lage am Arbeitsmarkt in Deutschland, soziale Absicherung in Deutschland, Umgang mit anderen Meinungen in Deutschland, dem eigenen Leben insgesamt, der eigenen finanziellen Situation, Stand der Digitalisierung in Deutschland, deutsches Bildungssystem und öffentliche Verwaltung); Glaubwürdigkeit der Informationen der Bundesregierung; Bewertung der welt- bzw. europapolitischen Lage: Sorgen hinsichtlich einer Gefährdung des Weltfriedens; weltweite Krisen, von denen die größten Gefahren für Deutschland drohen (offen); Meinung zur Verantwortung Deutschlands angesichts der aktuellen weltpolitischen Lage (Deutschland sollte mehr Verantwortung übernehmen, weniger Verantwortung übernehmen oder Deutschland tut bereits genug); Meinung zur Rolle Deutschlands in der Europäischen Union (Deutschland nimmt zu wenig Rücksicht auf andere Mitgliedsstaaten, nimmt zu viel Rücksicht auf andere Mitgliedsstaaten oder verhält sich genau richtig). Demographie: Geschlecht; Alter (kategorisiert); Erwerbstätigkeit; Bildung; Haushaltsnettoeinkommen; Parteipräferenz (Bundestagswahlabsicht); Wahlverhalten bei der letzten Bundestagswahl; Einkommenslage niedrig, mittel, hoch (Nettoäquivalenzeinkommen). Zusätzlich verkodet wurde: Quartal; Region West/Ost; Gewichtungsfaktor.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Haryana: Hisar: Margin data was reported at 63,381.000 Unit in 03-01-2024. This records a decrease from the previous number of 314,068.000 Unit for 03-01-2019. Haryana: Hisar: Margin data is updated quinquennially, averaging 82,092.500 Unit from Mar 1971 (Median) to 03-01-2024, with 12 observations. The data reached an all-time high of 314,068.000 Unit in 03-01-2019 and a record low of 6,983.000 Unit in 03-01-2009. Haryana: Hisar: Margin data remains active status in CEIC and is reported by Election Commission of India. The data is categorized under India Premium Database’s General Election – Table IN.GEA012: General Election: Loksabha: Election Outcome of Parliamentary Constituencies: Haryana.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

West Bengal: Uluberia: Margin data was reported at 218,673.000 Unit in 03-01-2024. This records an increase from the previous number of 215,359.000 Unit for 03-01-2019. West Bengal: Uluberia: Margin data is updated quinquennially, averaging 106,233.000 Unit from Mar 1971 (Median) to 03-01-2024, with 14 observations. The data reached an all-time high of 218,673.000 Unit in 03-01-2024 and a record low of 12,425.000 Unit in 03-01-1984. West Bengal: Uluberia: Margin data remains active status in CEIC and is reported by Election Commission of India. The data is categorized under India Premium Database’s General Election – Table IN.GEA036: General Election: Loksabha: Election Outcome of Parliamentary Constituencies: West Bengal.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Net-Income-From-Continuing-Operations Time Series for Fukui Computer Holdings Inc. Fukui Computer Holdings,Inc. engages in the development and sale of package CAD products for the construction industry in Japan. The company offers ARCHITREND Zero, a 3D architectural CAD system for design works; ARCHITREND ONE, a design connect service; ARCHITREND VR, a virtual space experience system; Madoritch, a floor plan creation app; Rinobechi, a survey app that links data with 3D architectural CAD; Modelio, a housing presentation software; ARCHITREND Housing Lot Sales Simulation; ARCHITREND Reform Palette, a renovation photo simulator; TREND photo management, a software that imports, edits, and layouts construction photos; 3D Catalog.com, a 3D simulation site for building materials/equipment and housing; GLOOBE, a BIM architectural design and construction support system; and TREND-ONE and Mercury-ONE, a surveying CAD system, as well as DandALL, an application that manages the delivery and lifting of materials and equipment at construction sites; and ARCHI Box, allows uploading blueprints, perspective drawings, proposal videos, etc. It also provides EX-TREND Musashi, a civil engineering construction management system for contractor and the civil engineering construction companies; FIELD-TERRACE, an on-site measurement app; TREND-POINT, a 3D point cloud processing system; and One Click Counter, an election exit poll system; and Phototraction, which develops and provides construction production support services, as well as customer support services. In addition, the company offers ONE CLICK Counter, an election exit poll system; and picta, a vote forwarding system. The company was formerly known as Fukui Computer, Inc. and changed its name to Fukui Computer Holdings,Inc. in July 2012. Fukui Computer Holdings,Inc. was incorporated in 1979 and is based in Fukui, Japan.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.