According to a 2025 study, the number of inbound tourist arrivals worldwide was expected to grow across all regions in that year. In 2025, the Asia-Pacific region was predicted to report the highest inbound tourism growth, with a **** percent year-on-year increase in inbound visitors.

According to a 2025 study, both inbound arrivals and outbound visits globally were expected to grow that year. In 2025, inbound overnight arrivals were forecast to increase by **** percent over the previous year, while outbound trips were predicted to grow by **** percent.

In the first quarter of 2025, the number of international tourist arrivals worldwide exceeded pre-pandemic levels across all global regions except for the Asia-Pacific region. During that period, the Middle East recorded the highest increase in inbound tourist arrivals compared to 2019, with growth of **** percent. In contrast, inbound tourist arrivals in the Asia-Pacific region were still ***** percent lower between January and March 2025 than in 2019.

According to a 2025 study, the number of inbound tourist arrivals in the Americas was expected to increase across all regions that year. In 2025, North American countries were predicted to record the highest inbound visitor growth, with an estimated *** percent increase in inbound visitors.

This dataset provides values for TOURIST ARRIVALS reported in several countries. The data includes current values, previous releases, historical highs and record lows, release frequency, reported unit and currency.

The global market for inbound medical tourism is estimated to attain USD 118.7 billion in 2025, expanding at 13.6% CAGR to reach USD 424.9 billion by 2035. In 2024, the revenue of the market was around USD 102.9 billion.

Metric	Value
Industry Size (2025E)	USD 118.7 billion
Industry Value (2035F)	USD 424.9 billion
CAGR (2025 to 2035)	13.6%

Country Wise Analysis

Country	CAGR (2025 to 2035)
Hungary	8.8%

Country	CAGR (2025 to 2035)
Singapore	16.6%

Country	CAGR (2025 to 2035)
India	17.4%

Country	CAGR (2025 to 2035)
Colombia	4.7%

Country	CAGR (2025 to 2035)
Thailand	18.6%

This dataset provides values for TOURIST ARRIVALS reported in several countries. The data includes current values, previous releases, historical highs and record lows, release frequency, reported unit and currency.

Tourist Arrivals in Indonesia increased to 1306000 in May from 1164539 in April of 2025. This dataset provides the latest reported value for - Indonesia Tourist Arrivals - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

In 2023, inbound visitor numbers to the Middle East grew by almost 40 percent. The Middle East is witnessing a robust recovery in tourism, indicating a positive trend following the impact of the COVID-19 outbreak and the subsequent travel restrictions.

MENA tourism types

Tourism in the Middle East and North Africa (MENA) region reached approximately six percent of the total worldwide tourist arrivals in 2018 according to United Nations World Tourism Organization. The number of tourism arrivals in the MENA region in 2018 exceeded 60 million, of which 15.8 million were received in the United Arab Emirates (UAE). Tourism is one of the main pillars on which the MENA economies depend on. The efforts to diversify their oil-based economies have placed further importance on the tourism industry. Tourism in the MENA region includes business, leisure, health and wellness, religious, cultural, and shopping tourism. Morocco was the leading country in wellness tourism in 2015 with about 2.5 million visitors.

The MENA region has a variety of natural, cultural, heritage, and religious assets such as the Giza Pyramids in Egypt and the Al-Aqsa mosque in Jerusalem. In addition to the MENA region’s UNESCO World Heritage Lists’ ancient monuments and archaeological sites, they also have world-leading man-made attractions such as the Burg Khalifa and Atlantis City in Dubai, as well as lavish malls and shopping centers. The UAE was rated the most competitive tourism destination in the MENA region in 2018 with a score of 4.4 out of seven points according to the Travel and Tourism Competitiveness Index.

MENA tourism trends

The emirate of Dubai in the UAE had the highest value of international tourist receipts of more than 21 billion U.S. dollars in 2018. The total value for the entire MENA region was 73 billion U.S. dollars. The most popular online travel company among MENA region tourists in 2018 was booking.com. Tourism arrivals in the Gulf Cooperation Council (GCC) countries were expected to surpass 64.3 million tourists by 2020.

The contribution of the industry to the MENA job market was projected to reach 7.2 million jobs by 2028. However, in 2020, the COVID-19 pandemic affected the travel and tourism sector significantly. More than 60 percent of business owners in the Gulf Cooperation Council in that year reported their businesses being impacted by travel difficulties and restrictions).

Tourist Arrivals in Spain increased to 9395.61 Thousand in May from 8568.14 Thousand in April of 2025. This dataset provides - Spain Tourist Arrivals - actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to a 2025 study, the number of inbound tourist arrivals in Europe was expected to grow across all regions in that year. In 2025, Central and Eastern European countries were forecast to report the highest inbound tourism growth in Europe, with an estimated **** percent year-over-year increase in inbound arrivals.

Tourist Arrivals in Turkey increased to 5037447 in May from 3900546 in April of 2025. This dataset provides the latest reported value for - Turkey Tourist Arrivals - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

The value of goods and services offered by the tourism sector in Spain increased by more than ** percent in 2024, surpassing *** billion euros. In 2025, the tourism GDP in the Iberian country could grow by ***** percent. Holidaymakers in Spain France was the leading source country for inbound tourism in Spain in 2020. Although British tourists in Spain have traditionally been the largest visitor group in the Mediterranean country, the number of travelers from Britain declined by almost ** million in 2020, most likely due to difficulties created as a result of the COVID-19 pandemic. Notably, the share of domestic tourist expenditure was higher than the share of international tourist expenditure in the country in 2020, which was different from the share of tourism expenditure in Spain prior to COVID-19. COVID-19 impact on the Spanish tourism industry As of December 2021, the travel and tourism sector in Spain was still recovering from the economy-wide disruptions caused by the global health crisis. The monthly growth rate of tourism GDP in Spain was lower in every month of 2020 and 2021 compared to the same month in 2019. Additionally, businesses within the sector reported lower revenues since the beginning of the pandemic, with negative earnings growth rates in Spanish tourism companies in 2020 and 2021 compared to reported earnings in 2019.

This dataset provides values for TOURIST ARRIVALS reported in several countries. The data includes current values, previous releases, historical highs and record lows, release frequency, reported unit and currency.

Snapshot img

Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable u

Tourist Arrivals in Macau decreased to 2891003 in June from 3372081 in May of 2025. This dataset provides the latest reported value for - Macao Tourist Arrivals - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

The global medical tourism industry is projected to reach USD 278.2 billion in 2025 and grow to USD 890.4 billion by 2035, advancing at a CAGR of 10.4% from 2025 to 2035.

Attribute	Details
Current Medical Tourism Industry Size (2024A)	USD 248.2 Billion
Estimated Medical Tourism Industry Size (2025E)	USD 278.2 Billion
Projected Medical Tourism Industry Size (2035F)	USD 890.4 Billion
Value CAGR (2025 to 2035)	10.4%
Market Share of Top Players in 2024	~15%-20%

Growth of Wellbeing Tourism Industry vs. Medical Tourism Industry (2020 to 2035)

Wellbeing Tourism Industry	Medical Tourism Industry
2020: USD 660.0 billion (estimated)	2020: USD 157.9 billion (estimated)
2024: USD 755.1 billion (estimated)	2024: USD 248.2 billion (estimated)
2025: USD 800.0 billion (estimated)	2025: USD 278.2 billion (estimated)
2035: USD 1.2 trillion (projected)	2035: USD 890.4 billion (projected)
CAGR (2025 to 2035): 5.1%	CAGR (2025 to 2035): 10.4%

Global Medical Tourism Industry Performance by Domestic and International Patients (2024)

Countries	Domestic vs. International Patients (%)
United States	60% Domestic - 40% International
Mexico	70% Domestic - 30% International
Thailand	50% Domestic - 50% International
India	80% Domestic - 20% International
Singapore	55% Domestic - 45% International
Turkey	65% Domestic - 35% International
Malaysia	60% Domestic - 40% International
Brazil	75% Domestic - 25% International
South Korea	70% Domestic - 30% International
United Kingdom	50% Domestic - 50% International

Snapshot img

Sports Tourism Market Size 2025-2029

The sports tourism market size is forecast to increase by USD 701.6 billion at a CAGR of 12.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of sporting events and the development of virtual reality technology. These factors are creating new opportunities for businesses to engage fans and tourists alike, offering immersive experiences that extend beyond the physical event. However, market expansion is not without challenges. Regulatory hurdles and financial constraints have led to the cancelation of several sports events, tempering growth potential. Despite these obstacles, companies can capitalize on the market's momentum by focusing on innovative solutions and strategic partnerships. The integration of technology, such as virtual reality, into sports tourism offerings, can help mitigate the impact of event cancellations and provide fans with unique experiences that transcend geographical boundaries.
Additionally, collaborations with sports organizations and travel agencies can expand reach and create new revenue streams. By staying attuned to market trends and addressing challenges proactively, businesses can effectively navigate the dynamic sports tourism landscape and seize opportunities for growth.

What will be the Size of the Sports Tourism Market during the forecast period?

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The market is experiencing significant growth and innovation, with digital marketing playing a pivotal role in reaching consumers. Mountain biking and ski resorts are popular attractions, driving demand for adventure tourism. Sporting events and festivals serve as key catalysts, boosting destination marketing and tourism branding. Tourism infrastructure development is crucial for accommodating the increasing number of visitors.
Sports tourism certification ensures adherence to industry standards, enhancing consumer trust. Sports governing bodies and associations collaborate to create a harmonious environment, fostering growth in the sports tourism sector. Ski resorts and mountain biking trails leverage digital marketing strategies, adhering to

How is this Sports Tourism Industry segmented?

The sports tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic sports tourism
  International sports tourism


Product

  Soccer tourism
  Cricket tourism
  Tennis tourism
  Others


Area

  Passive sports tourism
  Active sports tourism


Destination

  Urban Centers
  Coastal Regions
  Mountain Areas


Travel Services

  Tour Packages
  Accommodation


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic sports tourism segment is estimated to witness significant growth during the forecast period.

The market is characterized by the participation and attendance of domestic tourists at various sports events within their countries. Domestic sports tourism encompasses expenditures on hospitality, merchandise, and transportation related to these events. The convenience of intra-region transportation and the use of uniform regional currencies contribute to the popularity of domestic sports tourism. Professional sports leagues and teams facilitate fan travel between venues, further increasing domestic tourist attendance. Fitness events, water sports, mountain biking, golf courses, and adventure tourism are popular domains within sports tourism. Tourism stakeholders invest in tourism infrastructure, sports facilities, and digital marketing to attract and engage tourists.

Sustainability and environmental impact are becoming significant considerations in sports tourism development. Amateur sports, spectator events, and sports training also contribute to the market's growth. Social media marketing, customer relationship management, and online booking platforms streamline the tourist experience. Sports apparel, equipment, and mobile apps cater to the needs of active holidaymakers. Tourism policy and partnerships play a crucial role in sports tourism promotion and investment. Sports tourism development continues to evolve, integrating data analytics and event management to enhance the overall tourist experience.

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The Domestic sports tourism segment was valued at USD 546.90 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

In the first quarter of 2025, the Middle East saw the highest increase in inbound tourism arrivals worldwide, with international arrivals growing by **** percent compared to 2019. In contrast, Oceania recorded the sharpest decline in arrivals, with a **** percent decrease. When breaking down the number of inbound tourist arrivals worldwide by subregion, Southern/Mediterranean Europe reported the highest figure in 2024.