The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

Chinese citizens displayed a strong online presence, having approximately 1.08 billion active social media users as of February 2025. Other Asia-Pacific countries and regions appeared to trail behind China in terms of their social media engagement. India and Indonesia, the second- and third-ranked countries in terms of number of active social media users, had 491 million and 143 million active social media users, respectively. Leading social media platforms Facebook reigns worldwide and in the Asia-Pacific region as the most-used social media site, having displayed an increasing number of daily active users. However, Asian social networks, such as WeChat and Douyin, have also gained immense popularity in the Asia-Pacific region by offering content and services tailored to APAC preferences. Acting not only as a messaging and social media service, WeChat is a platform for online shopping and payment services. The social networking site, owned by Tencent, was the sixth most used social media platform globally. A connected region The Asia-Pacific region has gone through a technological evolution and alongside the region, its citizens have willingly adopted this change. This is conveyed through the internet penetration rate, which has more than doubled since 2010 in Asia. A better internet infrastructure has catalyzed the emergence of social media throughout the Asia-Pacific region.

As of February 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around 95 percent. This was followed closely by Singapore with about 88 percent. In comparison, Afghanistan had a social media penetration rate of around 9.4 percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the one-billion mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about 48.9 million social media users, while Singapore had only around 5.2 million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.

As of June 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with 413.85 million users, while the United States had the second-highest market with 171.7 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching two billion monthly active users.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost 135.79 million users engaging with the popular social video platform. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos.

              From Reels to Shorts: social short video takes the internet

              Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher
              view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram.

              TikTok business model

              TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising.
              In 2022, TikTok was estimated to have generated around four billion U.S. dollars worldwide via online advertising.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

As of MArch 2025, Jess No Limit was the most subscribed YouTube channel in Indonesia, with a total of approximately 53.6 million subscribers. Ricis Official followed as the second most subscribed channel on the platform, with around 48.4 million subscribers.

The number of social media users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Vietnam and Thailand.

As of March 2025, Raffi Ahmad and Nagita Slavina was the most followed Instagram account in Indonesia, with a total of approximately 76.4 million followers. Joko Widodo was the second most followed account on the platform, with around 59 million followers.

The Indonesia Digital Media Market Report is Segmented by Content Format (Digital Music, E-Publishing, Digital Video Games, and More), Revenue Model (Subscription, Advertising-Supported, Pay-Per-View, and More), Device Type (Smartphones, Tablets, and More), Age Group (<18, 18-34, 35-54, and ≥55 Years), and Region. The Market Forecasts are Provided in Terms of Value (USD).

According to a Rakuten Insight survey conducted in Indonesia in 2025, TV news channels were considered the most trustworthy source of news and information, as stated by ** percent of respondents. This was followed by ** percent of respondents who trusted news and information from social media platforms.

China's most popular social network platform WeChat has been expanding its user base outside of its home. In the second quarter of 2025, Indonesia was the most important overseas user source for WeChat, with 1.87 million app downloads. Southeast Asian countries like the Philippines and Thailand demonstrated strong WeChat user growth as well. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, including mobile payment and e-commerce.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In 2022, approximately 224 million people were accessing the internet in Indonesia. This figure is expected to grow to about 270 million by 2028.

Internet usage in Indonesia

With over 204 million internet users, Indonesia is one of the biggest online markets worldwide. As of July 2021, online penetration in the country stood at around 70 percent. Popular online activities included mobile messaging and social media. The most popular social network in Indonesia was Whatsapp, with around 89 percent of the online population using the platform. Mobile internet usage is undergoing double-digit growth rates and currently stands at over 64 percent among the population.

Internet freedom

Indonesia was listed as “partly free” in the Freedom on the Net index, which places the country ahead of less free Asian online markets such as China, Thailand or Malaysia but behind Japan, South Korea and the Philippines. This rating is due to blocked political and social content as well as various restrictions and violations of user rights, most notably through the governmental passing of the Law on Information and Electronic Transactions (ITE Law). The ITE law holds strong penalties such as prison sentences and high fines for anybody convicted of online defamation charges. This law has also been applied to blog posts and Facebook comments and has lead to self-censorship among online writers and internet users as well as an increasingly tense online atmosphere.

As of February 2025, there were *** million TikTok users in Indonesia, indicating a decrease from the previous year. TikTok is one of the most used social media platforms among Indonesian internet users.

According to a survey by Rakuten Insight in Indonesia in June 2025, around ** percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, approximately ** percent of respondents indicated that they engaged with social media ads because the content was purpose-driven or conveyed a meaningful social message.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

According to a survey by Rakuten Insight in Indonesia in June 2025, over **** of respondents aged between 16 to 54 years stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. The same survey revealed that those who expressed this preference were more likely to engage with such ads, driven by the relevance of the content to their interests.

According to a survey by Rakuten Insight in Indonesia in June 2025, more than half of both male and female respondents indicated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. In comparison, around ** percent of female and ** percent of male respondents claimed they do not want to see ads.