In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

During a 2024 survey among marketers worldwide, approximately ** percent said Facebook was the most important social media platform. Instagram and LinkedIn followed, respectively mentioned by ** and ** percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms That survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were Instagram and YouTube.

In the second half of 2023, free ad-supported streaming (FAST) services accounted for 25 percent of digital video ad views in the United States whereas virtual multichannel video programming distributors, such as YouTube TV, accounted for six percent of the total.

Social Media Advertising Software Market Outlook

The global social media advertising software market size was valued at approximately USD 10 billion in 2023 and is projected to reach USD 25 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 11.2% throughout the forecast period. This impressive growth rate is driven by the increasing integration of advanced analytics and AI technologies in marketing strategies, enabling businesses to target audiences more effectively and efficiently. As businesses continue to emphasize the importance of digital presence, the demand for sophisticated advertising solutions that can leverage social media platforms is anticipated to rise significantly, thereby contributing to the robust growth of this market.

One of the primary growth factors for the social media advertising software market is the unparalleled reach and influence of social media platforms across the globe. With billions of active users engaged daily across platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses are increasingly recognizing the potential to reach a vast audience through targeted advertising. This recognition is propelled by the ability of these platforms to offer granular targeting options based on user behavior, interests, demographics, and other criteria, which significantly enhances the effectiveness of marketing campaigns. Furthermore, with the rise of mobile internet usage, social media platforms have become an even more critical channel for advertisers looking to engage users on-the-go.

Another key driver of market growth is the shift towards data-driven decision making in marketing strategies. The integration of big data analytics into social media advertising software enables marketers to gain deeper insights into customer preferences and behavior. This data-centric approach allows for the personalization of advertising content, which not only improves customer engagement but also increases conversion rates. Additionally, the advent of machine learning and AI technologies in advertising software has further optimized the ad targeting process, enabling real-time adjustments and predictive analytics to maximize advertising ROI. The ability to measure and analyze campaign performance in real time also empowers marketers to make informed decisions, further spurring the market's growth.

The increasing adoption of video content in advertising strategies is also fueling the growth of the social media advertising software market. Video content is gaining popularity due to its dynamic and engaging nature, which has proven to be more effective in capturing audience attention compared to static content. Social media platforms have adapted to this trend by offering various video advertising formats, such as stories, live videos, and in-stream ads, providing advertisers with diverse options to engage their audience. As a result, social media advertising software that supports video ad creation and management is in high demand, driving market expansion.

Social Media Optimization plays a crucial role in enhancing the effectiveness of advertising campaigns on these platforms. By optimizing content and engagement strategies, businesses can ensure that their social media presence is not only visible but also impactful. This involves tailoring content to fit the unique characteristics of each platform, utilizing hashtags effectively, and engaging with the audience in meaningful ways. As the algorithms of social media platforms continue to evolve, businesses must stay ahead by continuously refining their optimization strategies. This ensures that they not only reach their target audience but also maintain a strong brand presence amidst the vast sea of content available online. The synergy between advertising software and optimization techniques can significantly amplify a brand's reach and engagement, making it an indispensable part of modern marketing strategies.

In terms of regional outlook, North America is expected to hold the largest share of the social media advertising software market throughout the forecast period. This dominance is attributed to the region's advanced technological infrastructure, high internet penetration, and the strong presence of leading social media platforms. Furthermore, the region's businesses are early adopters of innovative marketing technologies, which contributes significantly to market growth. Meanwhile, the Asia Pacific region is anticipated to witness the highest growth rate due to the rapid digital transformation across emerging

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Ad Tech Software Market Outlook

The Ad Tech Software market size is witnessing substantial growth, with global figures indicating a market value of approximately $25 billion in 2023 and projected to surpass $45 billion by 2032, at a robust CAGR of 6.8%. This growth trajectory is primarily driven by the increasing demand for personalized and data-driven advertising solutions that enable businesses to optimize their marketing strategies effectively. The swift digital transformation across various industries, coupled with the proliferation of internet users, has created a fertile ground for the expansion of Ad Tech software solutions. As companies continue to seek innovative ways to engage with their target audience, the Ad Tech market is poised for significant advancements and new opportunities.

Several factors contribute to the growth of the Ad Tech Software market. The surge in digital ad spending, fueled by the rise of e-commerce and social media platforms, is one of the primary drivers. Businesses are increasingly allocating larger portions of their marketing budgets to digital channels, seeking to capitalize on the vast user data available online. Furthermore, advancements in machine learning and artificial intelligence technologies have significantly enhanced the capabilities of Ad Tech software, enabling more accurate targeting and personalized advertising experiences. This, in turn, leads to higher conversion rates and improved return on investment, attracting more advertisers to the fold.

Another critical growth factor is the evolution of consumer behavior. With the widespread adoption of smartphones and mobile devices, consumers are spending more time online, engaging with various digital content. This shift has prompted advertisers to focus on creating seamless and engaging ad experiences that cater to the preferences of mobile users. As a result, mobile advertising has emerged as a prominent segment within the Ad Tech market, driving the demand for mobile-first solutions. Additionally, the increasing use of video content for marketing purposes has further fueled the need for advanced Ad Tech software capable of delivering immersive video ads across multiple platforms.

Moreover, the emphasis on data privacy and security has also played a crucial role in shaping the Ad Tech Software market. With the introduction of stringent data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, advertisers are compelled to adopt transparent and compliant advertising practices. This has prompted the development of privacy-focused Ad Tech solutions that ensure the ethical collection and utilization of consumer data. Consequently, advertisers are increasingly investing in technologies that prioritize consumer trust, further propelling the growth of the market.

Demand Side Platform DSP Software has become an integral component of the Ad Tech ecosystem, providing advertisers with the tools necessary to manage and optimize their digital advertising campaigns. By leveraging DSP software, advertisers can automate the buying of ad space across a multitude of platforms, ensuring that their ads are placed in front of the right audience at the right time. This automation not only increases efficiency but also enhances the precision of targeting, allowing for more personalized advertising experiences. As the digital advertising landscape continues to evolve, the role of DSP software is expected to expand, offering advertisers even greater capabilities to reach their target audiences effectively.

From a regional perspective, North America continues to dominate the Ad Tech Software market, accounting for the largest share of the global market. The region's mature digital advertising ecosystem, coupled with the presence of major technology giants, has facilitated the widespread adoption of Ad Tech solutions. Meanwhile, the Asia Pacific region is experiencing the fastest growth, driven by the rapid digitalization of emerging economies such as China and India. The increasing internet penetration, coupled with the growing middle-class population, has created a burgeoning market for digital advertising in the region. Europe and Latin America are also witnessing steady growth, as businesses in these regions recognize the value of data-driven advertising strategies.

Component Analysis

In the realm of Ad Tech Software, the market is segmented into

The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by gender. The survey found that 56 percent of male respondents chose to watch one long ad before the beginning of the video, while 25 percent chose to watch multiple ads throughout the video.

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

Mobile Advertising Software Market Outlook

The global mobile advertising software market size was valued at approximately $25 billion in 2023 and is projected to reach nearly $75 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 13%. This notable growth trajectory is primarily driven by the increasing penetration of smartphones and internet connectivity worldwide, which have fundamentally reshaped how businesses reach and engage with consumers. The evolution of digital media, alongside advancements in technology such as artificial intelligence and big data analytics, further propels the demand for sophisticated mobile advertising software solutions. Additionally, the shift from traditional to digital advertising channels underscores the need for more efficient and targeted advertising strategies, fostering significant opportunities in the global market.

The growing consumer reliance on mobile devices is a pivotal factor fueling the expansion of the mobile advertising software market. As consumers increasingly use smartphones for browsing and purchasing products, businesses are compelled to adopt mobile-first advertising strategies. The convenience and accessibility offered by mobile devices mean they are often the first point of contact between brands and consumers, making them a crucial avenue for advertising. Moreover, the proliferation of mobile applications provides a diverse array of platforms for advertisers to engage users, driving the development of innovative advertising solutions tailored specifically for mobile audiences.

Another significant growth driver is the advancement in advertising technologies that enhance user experience and engagement. Innovations such as augmented reality ads, interactive video ads, and personalized content delivery are transforming how advertisements are consumed on mobile platforms. These technologies enable more engaging and immersive experiences, leading to higher conversion rates and better return on investment for advertisers. Additionally, the integration of artificial intelligence and machine learning in mobile advertising platforms facilitates more precise targeting and analytics, empowering advertisers to optimize their campaigns effectively.

Furthermore, the evolving regulatory landscape around data privacy and security is influencing the mobile advertising market's trajectory. With increasing consumer awareness and stringent data protection laws coming into effect, advertisers are compelled to adopt more transparent and privacy-compliant strategies. This shift is driving the development of software solutions that prioritize consumer consent and comply with regulations like GDPR and CCPA, ensuring sustainable growth in the market. In addition, brands are investing heavily in technologies that can securely handle user data while delivering personalized advertising experiences, thus maintaining consumer trust and driving engagement.

Regionally, North America leads the mobile advertising software market, owing to the high adoption rate of digital advertising technologies and a mature digital infrastructure. The presence of major tech companies and innovative startups in this region further accelerates market growth. However, Asia Pacific is expected to witness the fastest growth, driven by the rapid adoption of smartphones and increasing internet penetration in countries like China and India. The burgeoning e-commerce sector and rising digital awareness among consumers in this region present lucrative opportunities for mobile advertisers. Europe also demonstrates significant potential, with businesses increasingly focusing on mobile-first advertising strategies to cater to tech-savvy consumers in this region.

Solution Type Analysis

The solution type segment of the mobile advertising software market encompasses various tools and platforms, including ad servers, ad exchanges, data management platforms, and others. Ad servers play a critical role in delivering and tracking ads across various mobile applications and websites, allowing advertisers to manage and optimize their campaigns effectively. With the growing complexity of mobile advertising, the demand for sophisticated ad server solutions that offer real-time analytics, A/B testing, and programmatic buying capabilities is on the rise. These features enable advertisers to enhance campaign performance and achieve higher returns on investment.

Ad exchanges have emerged as a vital component of the mobile advertising ecosystem, facilitating the buying and selling of mobile ad inventory in real time through automated bidding processes. They

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

We'll customize a Vimeo dataset to align with your unique requirements, incorporating data on video titles, creator names, categories, view counts, likes, comments, demographic insights, and other relevant metrics. Leverage our Vimeo datasets for various applications to strengthen strategic planning and market analysis. Examining these datasets enables organizations to understand viewer preferences and streaming trends, facilitating refined content offerings and optimized marketing strategies. Tailor your access to the complete dataset or specific subsets according to your business needs. Popular use cases include optimizing video selections based on viewer insights, refining marketing strategies through targeted viewer segmentation, and identifying and predicting trends to maintain a competitive edge in the video streaming market.

The statistic shows the negative attitudes of internet users towards advertising in online videos in the United States as of the second quarter of 2018, by age group. According to the findings, 57 percent of respondents aged between 15 to 25 years were annoyed with ads in online videos and held a negative viewpoint towards them.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

During a survey conducted among consumers in the United States in August 2024, 25 percent of respondents said they found ads in mobile gaming apps at least somewhat frustrating. Ads in movie streaming services were considered frustrating by 21 percent of responding internet users.

During the first quarter of 2024, TikTok content recorded an average of ****** views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating ****** average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately *** as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around ****** users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to *** followers had a reach of 10,000 users, while huge accounts with over ****** followers recorded a reach of ****** users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around *** million followers. American social media star Charli D’Amelio and MrBeast followed with over *** and ** million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of ** million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of **** million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, *** percent of the TikTok users in the United States reported considering content creation as a full-time job, while ** percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around ** percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as ** percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of ** percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around *** million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over *** and *** million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.