In the fiscal year 2025 (from April 2024 to March 2025), the video game publisher Take-Two Interactive generated a total revenue of 5.6 billion U.S. dollars, virtually unchanged from the preceding fiscal year. TTE is the owner of publishing labels 2K and Rockstar Games.

Take Two Interactive is a video game distribution company headquartered in the United States. The company is divided into different publishing labels depending on the type of games or target audience (Rockstar Games, 2K Games, Private Division and Social Point). Take-Two Interactive's global revenue from virtual currency, add-on content, and in-game purchases has shown a continuous increase since 2018. In the fiscal year 2025, Take-Two generated over 4.47 billion U.S. dollars in revenue through recurrent consumer spending, which translates to approximately 79.4 percent of the company's net revenue during the measured period. 2021 marked the first time that add-on purchases accounted for the majority of TTE's revenues and show the development of the gaming industry monetization as a whole.

Take Two Interactive is a video game distribution company headquartered in the United States. The company is divided into different publishing labels depending on the type of games or target audience (Rockstar Games, 2K Games, Private Division and Social Point). Take-Two Interactive's global revenue has shown a continuous increase since 2015. In the fiscal year 2025, Take-Two generated 3.4 billion U.S. dollars in revenue in the United States, as well as 2.22 billion U.S. dollars internationally.

In the fiscal year 2025 (from April 2024 to March 2025), the video game publisher Take-Two Interactive recorded a total net loss of 4.4 billion U.S. dollars, down from 3.7 billion U.S. dollars of net income in the preceding fiscal year. TTE is the owner of publishing labels 2K and Rockstar Games.

In the fiscal year 2023 (from April 2023 to March 2024), the video game publisher Take-Two Interactive increased its revenues through its Red Dead Redemption franchise by 41 million U.S. dollars compared to the previous year.

As of May 2025, Grand Theft Auto was Take-Two Interactive's most popular video game franchise, with over 450 million unit sales. Other popular titles include the Red Dead Redemption franchise with over 100 million unit sales or downloads, and the NBA 2K series.

3D Ball Sports Games Market Outlook

The global 3D ball sports games market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach USD 5.8 billion by 2032, expanding at a compound annual growth rate (CAGR) of 6.8% during the forecast period. This growth is primarily driven by advancements in gaming technology, increasing internet penetration, and the rising popularity of sports games among diverse age groups.

One of the key growth factors in the 3D ball sports games market is the rapid development of gaming technologies such as high-definition graphics, artificial intelligence, and augmented reality. These advancements have significantly enhanced user experience, making games more realistic and engaging. The integration of 3D graphics has particularly revolutionized the way sports games are developed and played, offering an immersive experience that closely mimics actual sports scenarios.

Additionally, the proliferation of smartphones and mobile devices has widened the accessibility of 3D ball sports games. With many developers now offering mobile versions of their games, a broader audience can participate, leading to increased market penetration. The convenience of gaming on-the-go is a considerable factor driving the growth of this market segment, as it attracts casual gamers who appreciate quick and easy access to their favorite sports games.

Another significant factor contributing to market growth is the rise of eSports and the increasing popularity of competitive gaming. Many 3D ball sports games are now featured in eSports tournaments, attracting millions of viewers and participants worldwide. This trend not only boosts game sales but also encourages the development of new, more sophisticated games designed to meet the demands of both players and spectators. The growth of interactive platforms such as streaming services further amplifies this trend, creating additional revenue streams through advertisements and sponsorships.

The rise of Sports Video Gaming has played a pivotal role in the expansion of the 3D ball sports games market. With the increasing interest in sports video games, developers are investing heavily in creating more engaging and realistic experiences. These games often incorporate elements of real-world sports, such as player statistics and team management, which appeal to both sports enthusiasts and casual gamers. The integration of online multiplayer features and social connectivity has further enhanced the appeal of sports video gaming, allowing players to compete with friends and strangers alike, fostering a sense of community and competition. As technology continues to advance, the line between virtual and real sports experiences is becoming increasingly blurred, offering exciting opportunities for innovation in this space.

From a regional perspective, the Asia Pacific region is expected to witness substantial growth over the forecast period. This growth can be attributed to the increasing number of gamers, rising disposable incomes, and the strong presence of game development companies. North America and Europe are also significant markets due to their established gaming cultures and the high spending power of consumers. The Middle East & Africa and Latin America are anticipated to grow at a moderate pace, driven by improving internet infrastructure and growing interest in video games.

Game Type Analysis

The 3D ball sports games market can be segmented by game type into soccer, basketball, baseball, tennis, and others. Soccer games dominate this segment, propelled by the global popularity of the sport and the success of franchises like FIFA and Pro Evolution Soccer. These games attract a large player base, ranging from casual gamers to professional eSports athletes, by offering realistic gameplay, licensed teams, and immersive game modes. The continuous updates and annual releases keep the player base engaged and contribute to sustained revenue growth.

Basketball games are another significant segment, with popular titles such as NBA 2K leading the market. These games offer a variety of modes, including career, multiplayer, and eSports, which cater to different player preferences. The high engagement levels and community-driven content, such as user-generated teams and players, augment the appeal of basketball games. The growth of basketball as a sport globally also fuels demand for related video games.

In 2024, football simulation game EA Sports FC 25 was one of the top-selling video game in every European country. Its predecessor, EA Sports FC 24, was ranked second based on physical unit sales for PC and console. Can the success of the FIFA series last? First released in 1993, the FIFA football video game series ranks among the best-selling video gaming franchises worldwide and regularly tops the year-end charts across Europe. However, change is on the horizon – in May 2022, it was announced that the game’s publisher Electronic Arts (EA), and the sport’s governing body FIFA's partnership was set to end after failing to reach an agreement over licensing fees for the use of the FIFA name. The FIFA 23 release at the end of September 2022 was be the last under the current agreement, and EA’s future football simulation games will be published under the new series title of EA Sports FC. The football association body FIFA is planning to find a new publisher for FIFA-branded games.EA's change in branding has paid off, and the latest iteration of the series, EA Sports FC 25, was a best-seller in virtually every European country. The enduring popularity of Call of Duty Call of Duty is another familiar name in the video game sales charts. A popular first-person shooter franchise with annual releases each autumn, Call of Duty and EA Sports FC usually battle it out for gamers' hearts, attention, and wallets. In the United States, Call of Duty is more successful than in Europe, as the series has claimed the top spot in almost every year in the last decade. In contrast, EA Sports FC often ranks behind NBA 2K and Madden NFL games, showing that regional market preferences still play a role in which games end up on top.