As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

In 2024, the most used search engine in South Korea was Naver, with a share of around 58 percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over two-thirds of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over 90 percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than 20 hours per week online.

Feature comparison matrix of Google alternative search engines

Yandex was the leading search engine in Russia in the second quarter of 2025, having accounted for roughly ********** of total user visits over that period. The second-most visited search engine in the country was Google, whose share of visits decreased slightly from the previous quarter. Yandex search usage in Russia Despite the global dominance of Google as a primary search engine, Russian consumers give their preference to homegrown Yandex and Mail.ru. Furthermore, Yandex is the most popular search engine for news reading, as well as the most-visited online resource in the country, with a reach of over ** percent. Besides the search engine, Yandex offers a wide range of online services, such as food delivery, maps, and a voice assistant. Mail.ru and Rambler search engines The third-most visited search engine, Mail.ru, belonged to the VK Group, one of the most expensive internet companies operating in Russia, whose value was measured at *** million U.S. dollars in 2025. Rambler, launched in 1996, saw a decline in usage compared to the 2000s. It was a part of the Rambler Group, which consisted of several media organizations, including the online video service Okko and news services Lenta.ru and Rambler News Service. The corporation Sber acquired the group in 2020.

As of June 2025, Google accounted for 94.8 percent of the search engine web traffic in Spain, being the most popular tool of this kind in the country across all devices. Bing was the second-main search engine, with 3.18 percent of the web traffic, while Yahoo! followed with 1.11 percent.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

Google was by far the most used search engine in Germany, holding a market share of ***** percent in May 2025. Bing ranked second, with a market share of approximately **** percent in the same month, followed by Yandex, DuckDuckGo, and Yahoo!, with shares of **** percent, **** percent and **** percent.

This dataset was extracted for a study on the evolution of Web search engine interfaces since their appearance. The well-known list of “10 blue links” has evolved into richer interfaces, often personalized to the search query, the user, and other aspects. We used the most searched queries by year to extract a representative sample of SERP from the Internet Archive. The Internet Archive has been keeping snapshots and the respective HTML version of webpages over time and tts collection contains more than 50 billion webpages. We used Python and Selenium Webdriver, for browser automation, to visit each capture online, check if the capture is valid, save the HTML version, and generate a full screenshot. The dataset contains all the extracted captures. Each capture is represented by a screenshot, an HTML file, and a files' folder. We concatenate the initial of the search engine (G) with the capture's timestamp for file naming. The filename ends with a sequential integer "-N" if the timestamp is repeated. For example, "G20070330145203-1" identifies a second capture from Google by March 30, 2007. The first is identified by "G20070330145203". Using this dataset, we analyzed how SERP evolved in terms of content, layout, design (e.g., color scheme, text styling, graphics), navigation, and file size. We have registered the appearance of SERP features and analyzed the design patterns involved in each SERP component. We found that the number of elements in SERP has been rising over the years, demanding a more extensive interface area and larger files. This systematic analysis portrays evolution trends in search engine user interfaces and, more generally, web design. We expect this work will trigger other, more specific studies that can take advantage of the dataset we provide here. This graphic represents the diversity of captures by year and search engine (Google and Bing).

In March 2024, Google ranked first among the leading tablet search engines in Sweden, with ** percent of the market share, while Microsoft-owned Bing ranked second with less than *** percent of the market share for the evaluated period. Yahoo! ranked third, with market share of approximately **** percent.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Data of investigation published in the article "Ranking by relevance and citation counts, a comparative study: Google Scholar, Microsoft Academic, WoS and Scopus".

Abstract of the article:

Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied to academic databases and search engines, in a trend that is in constant growth. This new approach, known as academic SEO (ASEO), has generated a field of study with considerable future growth potential due to the impact of open science. The study reported here forms part of this new field of analysis. The ranking of results is a key aspect in any information system since it determines the way in which these results are presented to the user. The aim of this study is to analyse and compare the relevance ranking algorithms employed by various academic platforms to identify the importance of citations received in their algorithms. Specifically, we analyse two search engines and two bibliographic databases: Google Scholar and Microsoft Academic, on the one hand, and Web of Science and Scopus, on the other. A reverse engineering methodology is employed based on the statistical analysis of Spearman’s correlation coefficients. The results indicate that the ranking algorithms used by Google Scholar and Microsoft are the two that are most heavily influenced by citations received. Indeed, citation counts are clearly the main SEO factor in these academic search engines. An unexpected finding is that, at certain points in time, WoS used citations received as a key ranking factor, despite the fact that WoS support documents claim this factor does not intervene.

Based on a survey conducted in 2019 among internet users in the United States, the majority of adults (36 percent) admitted they would switch search engines if it meant getting better quality results. Furthermore, 33.7 percent stated that knowing their data was not being collected by a platform would also encourage them to make the switch. Other factors listed included 'having fewer ads' and a well designed interface. Overall, there was a noticeable lean toward search result quality and data privacy when it came to search engine selection.

Google leads despite user preference for increased privacy

Despite a strong consumer call for data protection, Google topped the list when it came to search engines with 93 percent of Americans surveyed reporting to having used the popular search giant at some point during the past 4 weeks. In comparison, the second most popular platform Yahoo! had only been used by 31 percent of those surveyed. Meanwhile DuckDuckGo, the search engine most known for protecting user data and search history had only been used by 8 percent. Mobile search figures lean even more in Google's favor. Here, a similar share (93 percent) of the market as of January 2021 belonged to Google, while approximately 3 percent was held by DuckDuckGo.

Growth expected for search advertising

With search engines playing a significant role in internet use be it on desktop or mobile, companies and search platforms alike are seeing an increased opportunity in the field of search engine advertising. Nationwide spend in the industry reached an impressive 58.2 billion U.S. dollars in 2020, and was forecast to further rise to 66.2 billion within the following year.

BackgroundAn understanding of the resources which engineering students use to write their academic papers provides information about student behaviour as well as the effectiveness of information literacy programs designed for engineering students. One of the most informative sources of information which can be used to determine the nature of the material that students use is the bibliography at the end of the students’ papers. While reference list analysis has been utilised in other disciplines, few studies have focussed on engineering students or used the results to improve the effectiveness of information literacy programs. Gadd, Baldwin and Norris (2010) found that civil engineering students undertaking a finalyear research project cited journal articles more than other types of material, followed by books and reports, with web sites ranked fourth. Several studies, however, have shown that in their first year at least, most students prefer to use Internet search engines (Ellis & Salisbury, 2004; Wilkes & Gurney, 2009).PURPOSEThe aim of this study was to find out exactly what resources undergraduate students studying civil engineering at La Trobe University were using, and in particular, the extent to which students were utilising the scholarly resources paid for by the library. A secondary purpose of the research was to ascertain whether information literacy sessions delivered to those students had any influence on the resources used, and to investigate ways in which the information literacy component of the unit can be improved to encourage students to make better use of the resources purchased by the Library to support their research.DESIGN/METHODThe study examined student bibliographies for three civil engineering group projects at the Bendigo Campus of La Trobe University over a two-year period, including two first-year units (CIV1EP – Engineering Practice) and one-second year unit (CIV2GR – Engineering Group Research). All units included a mandatory library session at the start of the project where student groups were required to meet with the relevant faculty librarian for guidance. In each case, the Faculty Librarian highlighted specific resources relevant to the topic, including books, e-books, video recordings, websites and internet documents. The students were also shown tips for searching the Library catalogue, Google Scholar, LibSearch (the LTU Library’s research and discovery tool) and ProQuest Central. Subject-specific databases for civil engineering and science were also referred to. After the final reports for each project had been submitted and assessed, the Faculty Librarian contacted the lecturer responsible for the unit, requesting copies of the student bibliographies for each group. References for each bibliography were then entered into EndNote. The Faculty Librarian grouped them according to various facets, including the name of the unit and the group within the unit; the material type of the item being referenced; and whether the item required a Library subscription to access it. A total of 58 references were collated for the 2010 CIV1EP unit; 237 references for the 2010 CIV2GR unit; and 225 references for the 2011 CIV1EP unit.INTERIM FINDINGSThe initial findings showed that student bibliographies for the three group projects were primarily made up of freely available internet resources which required no library subscription. For the 2010 CIV1EP unit, all 58 resources used were freely available on the Internet. For the 2011 CIV1EP unit, 28 of the 225 resources used (12.44%) required a Library subscription or purchase for access, while the second-year students (CIV2GR) used a greater variety of resources, with 71 of the 237 resources used (29.96%) requiring a Library subscription or purchase for access. The results suggest that the library sessions had little or no influence on the 2010 CIV1EP group, but the sessions may have assisted students in the 2011 CIV1EP and 2010 CIV2GR groups to find books, journal articles and conference papers, which were all represented in their bibliographiesFURTHER RESEARCHThe next step in the research is to investigate ways to increase the representation of scholarly references (found by resources other than Google) in student bibliographies. It is anticipated that such a change would lead to an overall improvement in the quality of the student papers. One way of achieving this would be to make it mandatory for students to include a specified number of journal articles, conference papers, or scholarly books in their bibliographies. It is also anticipated that embedding La Trobe University’s Inquiry/Research Quiz (IRQ) using a constructively aligned approach will further enhance the students’ research skills and increase their ability to find suitable scholarly material which relates to their topic. This has already been done successfully (Salisbury, Yager, & Kirkman, 2012)CONCLUSIONS & CHALLENGESThe study shows that most students rely heavily on the free Internet for information. Students don’t naturally use Library databases or scholarly resources such as Google Scholar to find information, without encouragement from their teachers, tutors and/or librarians. It is acknowledged that the use of scholarly resources doesn’t automatically lead to a high quality paper. Resources must be used appropriately and students also need to have the skills to identify and synthesise key findings in the existing literature and relate these to their own paper. Ideally, students should be able to see the benefit of using scholarly resources in their papers, and continue to seek these out even when it’s not a specific assessment requirement, though it can’t be assumed that this will be the outcome.REFERENCESEllis, J., & Salisbury, F. (2004). Information literacy milestones: building upon the prior knowledge of first-year students. Australian Library Journal, 53(4), 383-396.Gadd, E., Baldwin, A., & Norris, M. (2010). The citation behaviour of civil engineering students. Journal of Information Literacy, 4(2), 37-49.Salisbury, F., Yager, Z., & Kirkman, L. (2012). Embedding Inquiry/Research: Moving from a minimalist model to constructive alignment. Paper presented at the 15th International First Year in Higher Education Conference, Brisbane. Retrieved from http://www.fyhe.com.au/past_papers/papers12/Papers/11A.pdfWilkes, J., & Gurney, L. J. (2009). Perceptions and applications of information literacy by first year applied science students. Australian Academic & Research Libraries, 40(3), 159-171.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.