In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, Google.com was the most visited website in Colombia, with approximately 1.35 billion total visits. YouTube.com came in second with 701 million total visits. Facebook.com counted approximately 138 million monthly visits from Colombian online audiences.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

In November 2024, Google.com was the most visited website in Argentina, with approximately 1.36 billion total visits. YouTube.com was in second place with 673 million visits, while the news site Infobae.com counted approximately 165 million monthly visits from Argentinian online audiences. X.com came in thirteenth place with over 59.2 million total visits.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately 45 minutes. YouTube.com ranked second, with an average of 24 minutes and 49 seconds per visit.

In 2021, google.com clocked over **** billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around *** billions views during the year.

Between September and November 2023, Google.com was the most visited website in Peru, with approximately 1.48 billion total visits. YouTube.com came in second with 1.19 billion total visits. Facebook.com counted approximately 240 million monthly visits from Peruvian online audiences.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In November 2024, WhatsApp.com was the most popular website in Mexico by time per visit, with an average session length of approximately ** minutes and ** seconds. The social video platform YouTube.com came in second, with ** minutes and ** seconds per visit, followed by AnimeFLV.net, with ** minutes and ** seconds.

In November 2024, Google.com was the most visited website in Chile, with approximately 1.1 billion total visits. Its local URL Google.cl ranked eighth, with around 49.6 million visits. Meanwhile, YouTube.com came in second with 471 million total visits and Instagram.com ranked third with approximately 81.6 million total visits from Chilean online audiences.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

From September to November 2023, Google.com was the most visited website in Spain, with approximately 3.8 billion total visits. Its local URL Google.es ranked eighth, with about 245 million accesses. YouTube ranked second with 2.22 billion visits, while Marca.com accounted for 628 million, approximately.