In December 2024, Microsoft's Edge browser had a market share of ***** percent in the United States. Edge was first publicly released in July 2015, with the consumer release of Windows 10. However, Chrome held a majority of the market share, with almost ** percent in the same month. What are web browsers? A web browser is a software application for visualizing websites, documents and data. The most popular current browsers are Google Chrome, Apple’s Safari, Microsoft Edge, and Firefox. Historically one of the large players in the segment, Internet Explorer has unfortunately lost its tight grip on the web browser market.As shown by the graph at hand, Google Chrome has been the most popular browser in the United States since December 2013. In other countries, Google Chrome has also taken up a dominating role. In the European browser market, Chrome and Safari have established strong market positions with ** and **** percent, respectively. On a worldwide scale, Chrome provided a share of around ** percent in the global web browser market as of December 2021.

As of September 2025, the Google Chrome browser accounted for almost ***** percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about **** percent of market share. Apart from these two, no other browser controlled more than **** percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

As of October 2025, Google’s Chrome accounted for ***** percent of the global web browser market share. Firefox and Internet Explorer have experienced massively reduced market share in recent years as Chrome’s influence has expanded, and new competitors have entered the market. How are web browsers changing? In the UK, smartphones have overtaken traditional desktop computers as the most popular way to access the internet. Tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, and consumers have become increasingly comfortable with the platform without having to seek it out themselves specifically. Google’s role in the web Throughout the years, Google has become increasingly vertically integrated at many levels of the tech industry. Already controlling the world’s most used search engine, the company also owns the world’s most popular web browser (Google Chrome), the world’s most popular email service (Gmail), the world’s most popular GPS mapping service (Google Maps), and has recently branched out into hardware itself, with its line of smartphones and wearable devices.

As of October 2025, Google Chrome had the largest market share in the United States, with over 59 percent, followed by Apple's Safari, with 25.1 percent. Furthermore, Microsoft's Edge browser had a United States market share of 6.4 percent. The new Microsoft Edge was based on Chromium and was released in January 2020. Web browsers Web browsers serve as the application software through which users from across the globe access the contents of the World Wide Web. Browsers are available on a range of devices: desktop PCs, laptops, tablets, smartphones, and consoles. Given the popularity of smartphones, mobile devices have become the primary way to access the internet, overtaking PCs. Google Chrome has been the most popular web browser worldwide in the past decade, holding almost two-thirds of the market in 2023. Safari followed, occupying around 19 percent of the market. Safari turns 20 years old Safari is a web browser developed by Apple and first launched in January 2003. With regular updates, Safari is integrated into iOS, macOS, and iPadOS, the operating systems of iPhones, Macs, and iPads. Thanks to the popularity of Apple devices worldwide, Safari is used as a web browser at different rations in the United States and in many European countries. For instance, Safari held over 29 percent of the UK internet browser market in August 2022 but only 11 percent of the German web browser market in November 2022.

Chrome had the largest share in the web browser market in Poland in 2023. Opera recorded over 11 percent market share, and Safari reached over 10 percent of the web browser market. The web browser market in Poland The number of people using the Internet in Poland is steadily growing. In 2023, Poland recorded 30 million internet users. Almost 60 percent of them used the internet through smartphones, and nearly every second Pole used desktop computers for this purpose. Google Chrome browsers are the most popular among Polish internet users. In 2023, nearly 58 percent of Poles used Chrome browser on desktop devices, and almost 76 percent used it on mobile devices. Operating systems and applications for mobile devices in Poland The most popular operating system on mobile devices in Poland in 2022 was Android. Phones with Android operating system have been the most common choice of phone users for several years. This system, supported by Google, allows access to commonly used services such as Gmail, Google Drive, Google Maps, or YouTube. In 2023, as many as 5 applications in the top ten most popular mobile apps were owned by Google. In addition to Google applications, YouTube, Facebook, Messenger, and WhatsApp were also very popular.

As of 2024, Google Chrome was the most popular internet browser in Canada, controlling over half of the overall market with about ** percent. The company's major competitor is Apple’s Safari browser which accounts for an additional **** percent of the market share. The market’s distant third tier of competitors include Edge, Firefox, and Samsung Internet, each of which account for between *** and ***** percent of the overall market. Web broswers Since its initial release in 2008, Google Chrome has become the most popular web browser in the world by a significant margin. While Safari is certainly a legitimate competitor in the U.S. market due to the massive popularity of Apple devices, Chrome’s worldwide market share is close to ** percent, placing the product in a league of its own. In addition, Google browser products account for ***** of the top five most widely used browser versions in the world, with Chrome for Android, Chrome ****, and Chrome **** all making the list. Shift towards mobile Smartphones have overtaken traditional desktop computers as the most popular way to access the internet in many parts of the world, and tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, meaning that consumers have become increasingly comfortable with the platform without having to specifically seek it out themselves.

As of October 2025, Google Chrome accounted for around ** percent of the global desktop internet browser market share. Around half of the world’s population uses the internet on a regular basis, and web browsers serve as the channel through which users from across the globe access the internet each day.  What are people using their web browsers for?   With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, with users determined to keep up to date with the digital presence of their friends, families, and favorite celebrities. Privacy concerns   Web browsers provide users with an integral digital service, but recent data leaks have alerted users to the pitfalls of putting too much personal data online. A great number of people are becoming aware of and concerned about their online privacy, meaning that web browser developers must prove themselves capable of protecting information if they hope to receive the continued loyalty of their users.

In July 2025, Edge and Chrome ranked among the leading desktop browsers in China, with a combined market share of approximately 64 percent. The market share held by other desktop browsers was low by comparison.

This dataset contains a collection of around 2,000 HTML pages: these web pages contain the search results obtained in return to queries for different products, searched by a set of synthetic users surfing Google Shopping (US version) from different locations, in July, 2016.

Each file in the collection has a name where there is indicated the location from where the search has been done, the userID, and the searched product: no_email_LOCATION_USERID.PRODUCT.shopping_testing.#.html

The locations are Philippines (PHI), United States (US), India (IN). The userIDs: 26 to 30 for users searching from Philippines, 1 to 5 from US, 11 to 15 from India.

Products have been choice following 130 keywords (e.g., MP3 player, MP4 Watch, Personal organizer, Television, etc.).

In the following, we describe how the search results have been collected.

Each user has a fresh profile. The creation of a new profile corresponds to launch a new, isolated, web browser client instance and open the Google Shopping US web page.

To mimic real users, the synthetic users can browse, scroll pages, stay on a page, and click on links.

A fully-fledged web browser is used to get the correct desktop version of the website under investigation. This is because websites could be designed to behave according to user agents, as witnessed by the differences between the mobile and desktop versions of the same website.

The prices are the retail ones displayed by Google Shopping in US dollars (thus, excluding shipping fees).

Several frameworks have been proposed for interacting with web browsers and analysing results from search engines. This research adopts OpenWPM. OpenWPM is automatised with Selenium to efficiently create and manage different users with isolated Firefox and Chrome client instances, each of them with their own associated cookies.

The experiments run, on average, 24 hours. In each of them, the software runs on our local server, but the browser's traffic is redirected to the designated remote servers (i.e., to India), via tunneling in SOCKS proxies. This way, all commands are simultaneously distributed over all proxies. The experiments adopt the Mozilla Firefox browser (version 45.0) for the web browsing tasks and run under Ubuntu 14.04. Also, for each query, we consider the first page of results, counting 40 products. Among them, the focus of the experiments is mostly on the top 10 and top 3 results.

Due to connection errors, one of the Philippine profiles have no associated results. Also, for Philippines, a few keywords did not lead to any results: videocassette recorders, totes, umbrellas. Similarly, for US, no results were for totes and umbrellas.

The search results have been analyzed in order to check if there were evidence of price steering, based on users' location.

One term of usage applies:

In any research product whose findings are based on this dataset, please cite

@inproceedings{DBLP:conf/ircdl/CozzaHPN19,
 author  = {Vittoria Cozza and
        Van Tien Hoang and
        Marinella Petrocchi and
        Rocco {De Nicola}},
 title   = {Transparency in Keyword Faceted Search: An Investigation on Google
        Shopping},
 booktitle = {Digital Libraries: Supporting Open Science - 15th Italian Research
        Conference on Digital Libraries, {IRCDL} 2019, Pisa, Italy, January
        31 - February 1, 2019, Proceedings},
 pages   = {29--43},
 year   = {2019},
 crossref = {DBLP:conf/ircdl/2019},
 url    = {https://doi.org/10.1007/978-3-030-11226-4\_3},
 doi    = {10.1007/978-3-030-11226-4\_3},
 timestamp = {Fri, 18 Jan 2019 23:22:50 +0100},
 biburl  = {https://dblp.org/rec/bib/conf/ircdl/CozzaHPN19},
 bibsource = {dblp computer science bibliography, https://dblp.org}
}

In 2021, there were an estimated *** billion internet users worldwide using Chrome as their main browser. Whereas, the second most popular internet browser worldwide was Safari with a little over *** million users, highlighting the drastic difference between the number of internet users for Chrome and Safari.

Chrome 139.0 erzielte im September 2025 einen Marktanteil an den weltweiten Page Views von rund 11,5 Prozent, Edge 139 erreichte einen Anteil von rund 2,48 Prozent und Firefox 142.0 erzielte einen Anteil von 1,84 Prozent. Die Daten beziehen sich auf die Nutzung mit Desktop- und Notebook-PCs (ohne Smartphones und Tablets). Chromes Aufstieg Die erste Version von Chrome wurde im Jahr 2008 veröffentlicht und war zuerst nur für Microsofts Windows-Betriebssystem verfügbar. Später folgten dann auch Versionen für Linux, macOS, Android und iOS. Im Jahr 2012 konnte Chrome sowohl den Firefox-Browser als auch den Internet Explorer erstmals in puncto Marktanteilen überholen. Mittlerweile ist Chrome unangefochten der meistgenutzte Browser der Welt. Situation in Deutschland Deutschland galt gemeinhin als Firefox-Hochburg. Dementsprechend dauerte es hier bis Herbst 2017, bis Chrome am damaligen Marktführer Firefox vorbeiziehen konnte. Heute ist Chrome aber auch in Deutschland relativ klar der meistverwendete Browser.

Googles Browser Chrome erzielte im September 2025 weltweit einen Marktanteil an den Page Views von rund ***** Prozent. Der Safari-Browser von Apple belegte mit rund **** Prozent den dritten Platz, Mozillas Firefox kam im selben Monat auf einen Wert von rund **** Prozent. Die Daten beziehen sich auf die Nutzung mit Desktop- und Notebook-PCs (ohne Smartphones und Tablets). Chromes Aufstieg Die erste Chrome-Version wurde im Jahr 2008 veröffentlicht und war zunächst nur für Microsofts Windows-Betriebssystem verfügbar. Später folgten dann auch Versionen für Linux, macOS, Android und iOS. In Bezug auf die weltweiten Marktanteile konnte Chrome erstmals zur Mitte des Jahres 2012 sowohl den Firefox-Browser als auch den Internet Explorer überholen. Auch in Europa ist Chrome mittlerweile unangefochten der meistgenutzte Browser. Situation in Deutschland Deutschland galt gemeinhin als Firefox-Hochburg. Dementsprechend dauerte es hier bis Herbst 2017, bis Chrome am damaligen Marktführer Firefox vorbeiziehen konnte. Heute ist Chrome aber auch in Deutschland relativ klar der meistverwendete Browser.

Googles Chrome 139.0 erzielte in Deutschland im September 2025 einen Marktanteil an den Page Views von rund 9,79 Prozent. Mozillas Firefox 142.0 erzielte im selben Monat einen Wert von rund 6,66 Prozent, der Anteil von Edge 140 betrug rund 10,74 Prozent. Die Daten beziehen sich auf die Nutzung mit Desktop- und Notebook-PCs (ohne Smartphones und Tablets). Chromes Aufstieg Die erste Version von Chrome wurde im Jahr 2008 veröffentlicht und war zunächst nur für das Windows-Betriebssystem verfügbar. Versionen für macOS, Linux, Android und iOS folgten später. Im Jahr 2012 konnte Chrome sowohl den Firefox-Browser als auch den Internet Explorer erstmals in puncto weltweite Marktanteile überholen. Mittlerweile ist Chrome unangefochten der meistgenutzte Browser der Welt. Deutschland galt gemeinhin als Firefox-Hochburg. Dementsprechend dauerte es hier bis Herbst 2017, bis Chrome am damaligen Marktführer Firefox vorbeiziehen konnte. Heute ist Googles Chrome-Browser aber auch in Deutschland relativ klar der meistverwendete Browser.

The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2023, there were *** million adblock users worldwide. This number includes users of desktop adblock plugins, desktop adblock browsers, and mobile ad block browsers. Adblock plugin users worldwide – additional information Adblock plugin, a browser extension which blocks nearly all formats of advertising in a website, has seen its popularity grow at a fast pace since the beginning of 2010. About *** million people browse the internet using an ad block plugin as of December 2016, a significant increase from the beginning of 2013, when the number of active adblock users worldwide added up to ** million. The adblock plugin is particularly popular amongst internet users in Poland, Greece, Sweden, Denmark and Canada. Poland has the highest adblocking penetration rate, as about ** percent of internet users in the country used adblock in December 2016. The adblock plugin is more popular amongst young internet users; 20 percent of internet users in the age groups of 16 to 24 and 25 to 34 years used adblock as of September 2016. This share slightly decreases with age – only ** percent of internet users aged between 55 and 64 years old used the service. Adblock plugins are also more common amongst Chrome users in comparison to Firefox users. The number of monthly active adblock plugins Chrome users rounded up to about *** million in the beginning of 2015, while the number of Firefox users that use adblock plugins was at ** million in the same period. With the increasing popularity of adblock services, the economic cost of ad blocking usage for advertisers has also risen in the last few years. By 2016, the estimated global loss of revenue due to adblock is forecast to reach more than ** billion U.S. dollars, which is nearly double of the 2015 figure. In the U.S., advertising agency professionals are divided in their level of concern about ad blocking impact in the business. While ** percent of advertising agency professionals are somewhat concern about adblock, around ** percent of them are not concern at all.