The air fryer market is estimated to be valued at USD 1.0 billion in 2025. It is projected to reach USD 1.9 billion by 2035, registering a compound annual growth rate (CAGR) of 6.7% over the forecast period.

The global air fryer market size attained a value of USD 1020.34 Million in 2024. The market is further expected to grow at a CAGR of 7.00% between 2025 and 2034, to reach a value of USD 2007.16 Million by 2034.

The Air Fryer Market estimated size and share is projected to exceed USD 1958.49 million by 2034, with a forecasted CAGR of 7.4% during the period.

Air Fryer Market size is expected to be worth around USD 2.2 Billion by 2033, from USD 1.1 Billion in 2023, growing at a CAGR of 7.4%.

The Air Fryers Market Report Segments the Industry Into by Product Type (Drawer / Basket Type, Oven-Style Air Fryer, and More), by Capacity (<2 Quart, 2–5 Quart, and More), by Sales Channel (Offline Retail and Online), by End User (Household and Commercial), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Multifunctional Air Fryer Market Outlook

The global market size for multifunctional air fryers was estimated at USD 2.3 billion in 2023 and is forecasted to reach USD 5.8 billion by 2032, achieving a compound annual growth rate (CAGR) of 11.2% during the forecast period. The burgeoning demand for healthier cooking options without compromising on taste and texture is one of the primary growth factors driving this market. As consumers become more health-conscious, the inclination towards cooking appliances that require less oil and promote healthier eating habits is increasing, thereby boosting the adoption of multifunctional air fryers.

Several factors contribute to the growth of the multifunctional air fryer market. Firstly, the rising awareness about the adverse effects of consuming fried foods loaded with unhealthy fats is pushing consumers towards healthier alternatives. Air fryers, which use minimal or no oil, are perceived as a healthier cooking option, making them increasingly popular. Secondly, the convenience and versatility offered by these appliances are significant drivers. Multifunctional air fryers are not only used for frying but also for grilling, roasting, and baking, making them a versatile addition to modern kitchens. Additionally, technological advancements in air fryer designs, such as digital interfaces and smart connectivity, are attracting tech-savvy consumers.

Another critical growth factor is the rising disposable income and changing lifestyles. With more consumers willing to spend on high-quality kitchen appliances, the multifunctional air fryer market is witnessing significant growth. The urbanization trend is also contributing, as more people live in smaller spaces and prefer compact, multi-use appliances. Furthermore, the growing trend of home cooking, spurred by recent global events such as the COVID-19 pandemic, has increased the demand for kitchen appliances that make cooking easier and more enjoyable. These factors collectively propel the market forward.

The role of marketing and brand differentiation cannot be overlooked. Companies are aggressively marketing air fryers through various channels, creating extensive awareness about their benefits. Celebrity endorsements and social media campaigns are particularly effective, as they reach a broad audience and influence buying decisions. Product innovation and the introduction of new models with enhanced features also play a vital role in attracting consumers. The competitive pricing strategies adopted by manufacturers make these appliances accessible to a wider audience, further driving market growth.

Regionally, North America and Europe are the largest markets for multifunctional air fryers, driven by high consumer awareness and disposable income. However, the Asia Pacific region is expected to witness the fastest growth, with a CAGR of 13.5% during the forecast period. This growth is attributed to the rapid urbanization, increasing adoption of Western lifestyles, and a growing middle-class population. Latin America and the Middle East & Africa also show promising growth potential, driven by improving economic conditions and increasing health awareness among consumers.

Product Type Analysis

The multifunctional air fryer market is segmented by product type into digital air fryers, manual air fryers, and hybrid air fryers. Digital air fryers are gaining popularity due to their advanced features, including digital touch screens, pre-programmed cooking settings, and smart connectivity options. The ease of use and precision offered by digital air fryers make them a preferred choice among tech-savvy consumers. These air fryers are also more aesthetically pleasing, which appeals to modern consumers who value both functionality and design in kitchen appliances.

Manual air fryers, on the other hand, are favored for their simplicity and cost-effectiveness. These air fryers are typically more affordable and easier to use, making them accessible to a wider audience. They are ideal for consumers who prefer straightforward appliances without the need for digital interfaces. Despite the growing trend towards digitization, manual air fryers continue to hold a significant share of the market due to their affordability and reliability.

Hybrid air fryers, which combine the features of both digital and manual air fryers, are emerging as a new trend in the market. These air fryers offer the best of both worlds by providing advanced features while maintaining user-friendly controls. The combination of versatility and ease of use makes hybrid air fryers an attr

The Commercial Air Fryer Market is estimated to be valued at USD 939.4 million in 2025 and is projected to reach USD 1559.5 million by 2035, registering a compound annual growth rate (CAGR) of 5.2% over the forecast period.

The United Kingdom air fryer market reached approximately USD 203.79 Million in 2024. The market is projected to grow at a CAGR of 8.90% between 2025 and 2034, reaching a value of around USD 478.04 Million by 2034.

United States Air Fryer Market was valued at USD 287.82 Million in 2024 and is anticipated to grow USD 419.12 Million by 2030 with a CAGR of 6.46%.

Air Fryer Market Outlook

As per our latest research, the global air fryer market size reached USD 1.78 billion in 2024, reflecting robust consumer demand for healthier cooking appliances. The market is projected to expand at a CAGR of 7.5% from 2025 to 2033, reaching a forecasted value of USD 3.41 billion by 2033. The primary growth driver for the air fryer market is the increasing consumer inclination toward oil-free and low-fat cooking solutions, spurred by rising health consciousness and the adoption of modern kitchen appliances.

The growth of the air fryer market is significantly influenced by shifting consumer preferences towards healthier lifestyles and dietary habits. As awareness of the negative health impacts of excessive oil consumption rises, more consumers are seeking alternatives to traditional deep frying. Air fryers, which use rapid air technology to cook food with minimal or no oil, have emerged as a preferred solution for health-conscious individuals. Additionally, the growing prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular disorders has prompted households to seek appliances that support healthier cooking. The convenience and versatility offered by air fryers, allowing users to bake, roast, grill, and fry with a single appliance, further enhance their appeal and drive market expansion.

Another key growth factor is the increasing penetration of e-commerce and digital marketing, which has made air fryers more accessible to a broader consumer base. Online retail platforms provide consumers with a wide array of choices, competitive pricing, and detailed product information, which simplifies the purchasing decision. The proliferation of social media influencers and food bloggers showcasing air fryer recipes has also played a pivotal role in popularizing these appliances. Moreover, manufacturers are leveraging digital channels to introduce innovative features, such as smart connectivity and programmable cooking modes, catering to tech-savvy consumers and further fueling demand.

Technological advancements and product innovation are also propelling the air fryer market forward. Companies are investing in research and development to enhance the efficiency, safety, and functionality of air fryers. The introduction of digital air fryers with intuitive touch controls, pre-set cooking programs, and energy-efficient designs has attracted urban consumers seeking convenience and time-saving solutions. Additionally, the trend of compact and multifunctional kitchen appliances is encouraging manufacturers to develop air fryers with larger capacities and additional cooking features, making them suitable for both small and large households. These innovations not only address evolving consumer needs but also contribute to the overall growth trajectory of the market.

Regionally, Asia Pacific is emerging as a lucrative market for air fryers, driven by rapid urbanization, rising disposable incomes, and increasing awareness of health and wellness. North America and Europe continue to hold substantial market shares, owing to established consumer bases and higher adoption rates of advanced kitchen appliances. The Middle East & Africa and Latin America are witnessing gradual growth, supported by improving economic conditions and changing consumer lifestyles. Overall, the global air fryer market is poised for sustained expansion, underpinned by health trends, technological progress, and evolving consumer preferences.

The integration of IoT technology into air fryers is revolutionizing the way consumers interact with these appliances. An IoT Air Fryer allows users to connect their devices to the internet, enabling remote control and monitoring through smartphones or other smart devices. This advancement not only enhances user convenience but also provides real-time updates and personalized cooking recommendations. The ability to adjust cooking settings from anywhere adds a layer of flexibility that aligns with the fast-paced lifestyles of modern consumers. As more households embrace smart home ecosystems, the demand for IoT-enabled air fryers is expected to rise, offering manufacturers an opportunity to innovate and capture a tech-savvy audience.

The global air fryer market is booming, projected to hit $2487 million in 2025 and grow at a 5.6% CAGR through 2033. Discover key trends, leading brands (Philips, SEB, Breville, etc.), and regional market shares in this comprehensive market analysis. Learn about the drivers, restraints, and segmentation impacting this rapidly expanding sector.

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Air Fryer Market Size 2025-2029

The air fryer market size is valued to increase USD 502.1 million, at a CAGR of 8.1% from 2024 to 2029. Expansion of the distribution network in the global air fryer market will drive the air fryer market.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By Product - Digital air fryer segment was valued at USD 534.10 million in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 85.23 million
Market Future Opportunities: USD 502.10 million
CAGR : 8.1%
North America: Largest market in 2023

Market Summary

The market represents a significant and continually evolving sector within the global food appliance industry. Core technologies, such as rapid air technology and digital controls, are driving innovation and enhancing product functionality. Applications, including home use and commercial settings, are expanding, leading to a growing market share for air fryers. Service types, including repair and maintenance, are gaining importance as the market matures. Regulations, particularly those related to food safety and energy efficiency, are shaping market dynamics. According to recent reports, the market is projected to reach a 30% adoption rate by 2025, reflecting the growing emphasis on multichannel marketing strategies to improve sales and address the increasing health concerns due to the consumption of fried food products.
The expansion of distribution networks in various regions, including Europe and Asia Pacific, is further fueling market growth.

What will be the Size of the Air Fryer Market during the forecast period?

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How is the Air Fryer Market Segmented and what are the key trends of market segmentation?

The air fryer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Digital air fryer
  Manual air fryer


Distribution Channel

  Offline
  Online


Capacity

  Up to 4 liters
  4 liters to 6 liters
  6 liters to 8 liters
  Above 8 liters


Application

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The digital air fryer segment is estimated to witness significant growth during the forecast period.

The digital air fryer segment experiences substantial growth in the global market, surpassing the revenue generated by the manual air fryer segment. This expansion is attributed to the introduction of advanced products boasting enhanced designs, such as liquid-crystal displays (LCDs), temperature sensors, and variable thermostat settings. These innovations enable consumers to enjoy multiple cooking modes, including max crisp, air fry, air roast, air broil, bake, reheat, and dry. In contrast, manual air fryers offer only basic grilling and frying settings. The versatility of digital air fryers allows users to cook a wide range of foods, including potato chips, meat, pastries, and more, thereby fueling the demand for these advanced appliances.

Furthermore, digital air fryers offer smart features like app connectivity, overheat protection, and automatic shutoff, ensuring convenience and safety. Additionally, they come equipped with rapid air circulation, even heat distribution, and reduced cooking times, making them a popular choice among consumers. Moreover, digital air fryers' reduced size and energy-efficient operation cater to the increasing trend towards space-saving and eco-friendly kitchen appliances. With a capacity of up to 12 quarts, these appliances offer multiple cooking functions, variable temperature settings, and recipe customization, enabling users to prepare a diverse range of meals. Their non-stick basket coating, oil spray technology, and crisp food texture further enhance their appeal.

The market for air fryers is projected to expand further, with an anticipated increase in demand for smart features and low-fat cooking methods. According to recent studies, the digital air fryer segment is expected to account for approximately 65% of the total market revenue by 2026. Furthermore, the market is projected to grow at a steady pace, with an estimated 35% of households worldwide expected to own an air fryer by 2027. These trends underscore the significant potential for businesses operating in the market.

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The Digital air fryer segment was valued at USD 534.10 million in 2019 and showed a gradual increase during the

Air Fryer Market size was valued at around USD 1.37 billion in 2024 and is projected to reach around USD 2.09 billion by 2030 along with a CAGR of 8.91%.

The air fryer market size was valued at USD 9.8 billion in 2025 and is projected to reach USD 24.6 billion by the end of 2035, rising at a CAGR of 9.7% during the forecast period, i.e., 2026-2035. APAC industry is predicted to account for the largest share of 45.3% by 2035, owing to the rising shift towards modern retail and e-commerce in the region.

Discover the booming air fryer market! This in-depth analysis reveals a $1154.8 million market in 2025, growing at a CAGR of 6.4% through 2033. Learn about key drivers, trends, and leading brands like Philips, Breville, and more. Explore regional market shares and future projections for this dynamic sector.

The global Household Air Fryer market is poised for robust expansion, projected to reach a substantial value of $952.8 million by 2025. This growth is fueled by an impressive Compound Annual Growth Rate (CAGR) of 4.8% throughout the forecast period of 2025-2033. A primary driver of this market surge is the increasing consumer preference for healthier cooking methods, with air fryers offering a way to achieve crispy textures with significantly less oil compared to traditional frying. The growing awareness of health and wellness, coupled with the convenience and versatility of air fryers in preparing a wide variety of dishes, continues to drive adoption across households globally. Furthermore, technological advancements leading to more feature-rich and energy-efficient models, alongside the proliferation of smart kitchen appliances, are further stimulating market demand. The expansion of online retail channels and targeted marketing campaigns by leading manufacturers are also playing a crucial role in making these appliances more accessible to a broader consumer base. The market is segmented by application into Online Sales and Offline Sales, with online channels demonstrating significant growth potential due to their convenience and wider reach. In terms of type, the market encompasses Drawer, Oven Type, and Other air fryer configurations, catering to diverse consumer needs and kitchen spaces. Key industry players such as Philips, Midea, Hyundai, Joyoung, Mi, Royalstar, BIYI Group, Hongxin, and Breville are actively investing in product innovation and expanding their distribution networks. Geographically, the Asia Pacific region, particularly China and India, is expected to be a significant contributor to market growth, driven by a burgeoning middle class and increasing disposable incomes. North America and Europe also represent mature yet growing markets, with a strong emphasis on health-conscious consumers and early adoption of kitchen technologies. Emerging economies in South America and the Middle East & Africa are also presenting new avenues for market expansion.

The global household air fryer market, valued at $1784.2 million in 2025, is poised for significant growth. Driven by increasing consumer demand for healthier cooking options and the convenience of air frying, the market is expected to experience a robust compound annual growth rate (CAGR). While the exact CAGR isn't provided, considering the popularity of air fryers and their penetration into various demographics, a conservative estimate would place the CAGR between 8% and 12% for the forecast period (2025-2033). Key market drivers include the rising prevalence of health-conscious lifestyles, the ease of use and time-saving features of air fryers, and the increasing availability of diverse models catering to various needs and budgets. Emerging trends include smart air fryers with app connectivity, improved functionalities like pre-programmed settings and larger capacities, and a growing focus on energy efficiency. Potential restraints may include concerns about the potential for acrylamide formation at high temperatures (though manufacturers are addressing this through technological advancements) and the initial investment cost compared to traditional frying methods. The market segmentation reveals strong growth across various product types (drawer, lid, and oven types) and sales channels (online and offline). Major players such as Philips, Groupe Seb, and Midea dominate the market, though smaller brands are making inroads by offering innovative designs and competitive pricing. The geographical distribution shows strong performance in North America and Europe, with significant growth potential in Asia Pacific and other developing regions. The continued expansion of the household air fryer market will likely be fueled by product innovation and the increasing integration of air fryers into kitchen appliances. Manufacturers are continuously improving air fryer technology, addressing consumer concerns, and offering wider price ranges to increase accessibility. Marketing strategies emphasizing the health benefits and convenience associated with air frying will further drive market expansion. The competitive landscape indicates opportunities for both established players and new entrants, with a focus on product differentiation, strategic partnerships, and expansion into new geographical markets. Growth projections suggest a considerable market expansion by 2033, driven by sustained consumer interest in healthier and more convenient cooking methods.

United States Air Fryer market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The global multifunctional air fryer market is experiencing robust growth, driven by increasing consumer demand for healthy cooking options and convenient kitchen appliances. The market, estimated at $2.5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated value of $7.5 billion by 2033. This surge is fueled by several key factors, including rising disposable incomes, particularly in developing economies, a growing awareness of the health benefits associated with air frying (reduced fat and calorie intake), and the increasing popularity of one-pot meals and quick cooking methods. Furthermore, technological advancements, such as smart features and improved air circulation systems within air fryers, are enhancing user experience and driving market expansion. The popularity of diverse cooking functions beyond just air frying (such as roasting, baking, and grilling) in a single appliance makes them highly appealing to consumers seeking space-saving kitchen solutions. The market segmentation reveals a strong preference for household applications, though commercial use in restaurants and small eateries is gradually gaining traction. Among types, air frying remains the dominant function, yet the incorporation of versatile features like roasting, baking, and grilling is expanding the appeal of multifunctional air fryers, particularly to users seeking more comprehensive culinary capabilities within a single device. Key players like Chefman, Breville, and Cosori are actively engaged in product innovation and marketing efforts, solidifying their presence in a competitive landscape. Geographic expansion into emerging markets is expected to be a significant growth driver. While North America currently holds a significant market share, regions like Asia-Pacific, specifically India and China, present substantial growth potential due to increasing urbanization and changing consumer lifestyles. However, potential restraints include price sensitivity in certain regions and the risk of market saturation in established markets.

The United States air fryer market was valued at USD 1.65 Billion in 2024. The industry is expected to grow at a CAGR of 5.70% during the forecast period of 2025-2034 to attain a valuation of USD 2.87 Billion by 2034.