As in other European countries, Amazon's activity in Italy is due to the international group Amazon.com and its European parent company. In 2024, the marketplace generated e-commerce net sales worth seven billion U.S. dollars.

Between 2022 and 2023, Amazon Italia Transport Srl doubled its net revenue in Italy. The last-mile logistics business earned **** million euros, up from ***** million euros in 2022. Amazon City Logistica was the smallest business, generating net revenue worth ******* euros in 2023.

The revenue in the e-commerce market in Italy was modeled to amount to ************* U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

In 2024, Amazon's total consolidated net sales revenue amounted to *** billion U.S. dollars, *** billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly *** billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly *** billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly *** billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering **** billion U.S. dollars, up from **** billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from **** billion U.S. dollars in 2021 to over ** billion U.S. dollars in 2022.

A study conducted in Italy shows what were the bestselling products on Amazon.it in the month of March 2024. Hyaluronic acid face cream was the most purchased one, reaching over 126 thousand euros in revenue alone, followed by Mielle oil that also gathered around 120 thousand euros in revenue for Amazon.it. The one placed number five still reached great numbers, over 85 thousand euros.

Amazon is known as an e-commerce company, but in recent years, the retailer has invested in opening physical stores across the United States with more international expansion in mind. Amazon’s physical retail stores come in different formats, including Amazon Fresh grocery stores, Amazon Go, Amazon Books, Amazon 4 Star, and Amazon Pop-up. Typically, Amazon’s branded devices, books and other merchandise are available in these stores. In the fourth quarter of 2024, net sales from Amazon’s physical retailing amounted to nearly 5.8 billion U.S. dollars. Whole Foods acquisition and Amazon Fresh Amazon’s venture into brick-and-mortar grocery store retailing started with the acquisition of the Whole Foods Market in 2018. By 2017, just before it was bought out by Amazon, the supermarket Whole Foods had registered a net sales revenue of over 16 billion U.S. dollars. In addition to some 500 Whole Foods locations, Amazon’s grocery retail business is supported by Amazon Fresh with stores predominantly in the United States. Outside of the United States, Amazon opened its first Amazon Fresh stores in the United Kingdom in March 2021. Amazon’s retail portfolio Amazon has a diverse retail portfolio, both in terms of merchandise and the business models it offers across its platforms. While it started its e-commerce business as an online retailer acting as the first-party owner of the products on offer, third-party selling on the Amazon marketplace increasingly became the norm among online sellers, who often employ both models when working with Amazon. Since 2017, more than half of paid units of Amazon is attributed to third-party sellers using the Amazon marketplace to sell their products.

In December 2023, the Amazon Business page for Italy registered approximately 173.7 thousand visits, down from the previous month. Overall, the website business.amazon.it received a total of 1.4 million visits between July and December 2023.

According to Cognitive Market Research the Business intelligence market size is USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2033 growing at CAGR of XX% from 2024 to 2033

Market Dynamics for

Business Intelligence BI Market

Key Drivers for Business Intelligence BI Market

The Business Intelligence Market: Fueled by the Demand for Data-Driven Insights: The Business Intelligence sector is propelled by the necessity for data-driven decision-making. With 70% of enterprises implementing BI tools and data volumes projected to reach 175 zettabytes by 2025, organizations are utilizing AI-enhanced analytics to enhance profitability, reduce expenses, and secure competitive edges through actionable, real-time insights.

Sources - https://www.numberanalytics.com/blog/8-surprising-analytics-stats-boosting-data-driven-decision-making

Key Restraints for

Business Intelligence BI Market

The Business Intelligence Market Faces Headwinds from Data Security Risks: Data security poses a significant challenge for the BI market. Centralized data systems are increasingly vulnerable to cyberattacks, while international regulations such as GDPR and CCPA impose expensive compliance requirements. Data breaches, legal repercussions, and consumer skepticism hinder adoption, underscoring the importance of a robust security framework and responsible data governance.

Key Trends of

Business Intelligence BI Market

Self-Service BI and Data Democratization: BI platforms are progressively providing intuitive dashboards and user-friendly interfaces, allowing non-technical users to independently access and analyze data. This democratization empowers wider teams to make informed decisions swiftly, enhancing organizational agility.

Integration of Artificial Intelligence and Predictive Analytics: BI tools are integrating AI and machine learning capabilities to deliver predictive insights, trend forecasting, and automated anomaly detection. These functionalities enable businesses to transcend descriptive analytics and embrace a more proactive data strategy.

Embedded BI and Real-Time Dashboards: Organizations are incorporating BI functionalities directly into enterprise applications and workflows, facilitating real-time decision-making. These embedded analytics tools provide contextual insights without necessitating users to switch platforms, thereby streamlining operations and enhancing user experience.

Introduction of Market

This market refers to the global market for software, services and solutions that help business analyse data and make informed decisions.it is essentially the landscape where organizations purchase BI tolls ,systems and expertise to extract valuable insights from their data . it serves various industries which includes BFSI (Banking, Financial services and insurance), Healthcare & Lifes sciences, IT and Telecommunications, Retail &Consumer goods, Manufacturing and Government & Public sector. Out of this but three sector which were most affected from business intelligence market and it includes E commerce sector, Retail and hospitality Industries Media and Entertainment Industry Here is the recent example of business intelligence helping e commerce industries as Amazon has implemented a robust BI system that analyzes large volume of data to make informed decisions in real time. amazon uses advanced algorithms to predict which products will be needed in each region and because of this it has reduced warehousing cost by 25% and improved product availability by 30% and also by integrating BI data with robotics technology Amazon has increased productivity in its logistics centers by 50% Another instance where business intelligence has shown its vitality is in entertainment industry for example Netflix uses business intelligence to re route its business model so to reach wider audiences with help of it like personalized recommendation Engine, Content Development Analytics, Operation optimization. so, in conclusion we can say that business intelligence is helping the business to grow further and re routing their business models .

Sources –

https://blogs.salleurl.edu/en/amazon-case-business-intelligence-logistics-and-sales#:~:text=Automation%20and%20robots%20in%20warehouses,its%20logistics%20centers%20by%2050%25%2C

https://www.aidataanal...

Amazon's shopping app has seen a significant increase in monthly downloads worldwide since January 2015, reaching a peak of approximately 25 million downloads in August 2022. However, the company faces stiff competition from emerging players in the global market. Rising competition in mobile shopping While Amazon remains a major player, Chinese retailers are making significant inroads in the mobile shopping space. In 2024, Temu became the most downloaded shopping app worldwide with nearly 550 million downloads, followed by Shein with about 235 million. Despite this competition, Amazon continues to maintain a strong presence, particularly in the United States, where it ranks as the second-most used shopping app among millennials. Generational differences Amazon's influence on consumer spending varies significantly across generations, with Generation X leading the pack in overall expenditure. In 2023, a study of iOS users in the United States revealed that Gen X shoppers spend an average of 124.2 U.S. dollars across all departments on Amazon, outpacing both Millennials and Gen Z. This generational divide in spending habits reflects broader trends in online shopping preferences and brand loyalty.

In 2019, Amazon dominated the Italian market, with revenues more than five times higher than those of its closest competitor, Zalando, which stopped at *** million euros. Apple and Privalia followed with revenues of *** and *** million euros respectively. The fifth to seventh positions in the ranking were occupied by Italian companies, namely the supermarket chain Esselunga, Yook, and ePrice.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to six billion. Organic search was also a relevant source of traffic as it generated nearly two billion visits over the same time period. Furthermore, social networks contributed with roughly 351.5 million visits.

In 2021, Amazon Logistics generated some 1.4 billion U.S. dollars from parcel services in Italy. That was a 75 percent increase compared to the previous year. In that same year, Amazon Logistics delivered 209 million parcels in Italy.

In 2023, advertising revenue generated by Amazon with its retail media business in Europe stood at 3.6 billion U.S. dollars. A year earlier, it amounted to 3.42 billion dollars, which constitutes an annual growth of roughly five percent. Amazon owns the largest retail media network in Europe.

In 2024, advertising revenue generated by Amazon with its retail media business in Germany stood at 3.62 billion U.S. dollars. A year earlier, it amounted to 2.92 billion dollars, which constitutes an annual growth of roughly 24 percent. Amazon owns the largest retail media network in Europe.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the second quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

A report on the book market in Italy in 2020 revealed that **** billion euros were generated via trade books via sales in booksellers, supermarkets, and online stores (including Amazon), making this the industry's main source of revenue. Sales of digital books amounted to ***** million euros, up by **** percent from the previous year.

In 2022, median advertising cost of sale (ACOS) of sponsored products ads on Amazon in Italy stood at **** percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.

Amazon.it is leading the online store in the personal care segment in Italy, with e-commerce net sales of 192.4 million U.S. dollars in 2023. Notino.it followed, with 143.9 million U.S. dollars generated in Italy. Sephora.it placed third, with a revenue of 111.7 million U.S. dollars. For an extended ranking, please visit ecommerceDB.com.

This statistic presents a ranking of the most popular online stores in Italy in the food and personal care segment in 2021, sorted by annual net e-commerce sales. For more information please visit ecommerceDB.com.In 2021, market leader esselungaacasa.it generated 608 million U.S. dollars via the sale of products from the foor and personal care segment in Italy. The online store amazon.it was ranked second with a revenue of 317 million U.S. dollars.