The retail price of white potatoes in the United States reached **** U.S. dollars per pound in 2024, a slight decrease from the retail price in the previous year. Potatoes Potatoes were originally domesticated in South America but are now one of the most widely produced and consumed crops worldwide. Though they sometimes get a bad rap for being high in carbohydrates, potatoes are rich in essential nutrients and millions of people throughout history have relied on potatoes for sustenance. However, in the United States, the retail volume of potatoes saw a substantial decrease from **** billion pounds to **** billion pounds between 2021 and 2022. Potato Product Retail in the United States Some of America’s favorite foods are made from potatoes, including French fries, potato chips, and mashed potatoes to name a few. Most of the potato consumption in the U.S. is attributed to chips, at nearly ** percent. Fresh potatoes accounted for a ***** of total potato consumption. Among the leading potato chip brands, Lay’s was the most popular, making up ** percent of the overall potato chip market in the United States.

The timeline shows the per capita consumption of fresh potatoes in the United States from 2000 to 2023. According to the report, the U.S. per capita consumption of fresh potatoes amounted to 29.7 pounds in 2023.

White potatoes, regardless of variety of potato. Includes organic and non-organic."

This statistic shows the average annual price of sweet potatoes in the United States from 2010 to 2023. In 2022, the price per cwt (100 pounds) of sweet potatoes in the U.S. increased to about **** U.S. dollars from **** U.S. dollars in 2021.

White potatoes, regardless of variety of potato. Includes organic and non-organic."

Graph and download economic data for Potato Crop, Yield Per Acre for United States (A0137HUSA254NNBR) from 1866 to 1951 about crop, potatoes, yield, interest rate, interest, rate, and USA.

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Processed Potatoes Market Size 2025-2029

The processed potatoes market size is valued to increase by USD 48.7 billion, at a CAGR of 5.5% from 2024 to 2029. Growing focus on expanding production capabilities for potato processing will drive the processed potatoes market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 29% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 125.00 billion in 2023
By Product - Potato chips segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 52.83 billion
Market Future Opportunities: USD 48.70 billion
CAGR from 2024 to 2029 : 5.5%

Market Summary

The market experiences continuous expansion, driven by the increasing demand for convenience foods and the growing prominence of online shopping. According to recent industry reports, the global market for processed potatoes surpassed USD 22 billion in value in 2020. This growth can be attributed to the industry's ability to cater to evolving consumer preferences and trends. Stringent government regulations pose challenges to market participants, requiring adherence to strict food safety standards. However, these regulations also foster trust and confidence among consumers, ensuring the production of high-quality processed potato products. The industry's focus on expanding production capabilities is a key factor contributing to its growth.
Innovations in processing technologies, such as improved freeze-drying and dehydration methods, enable longer shelf life and enhanced product quality. Despite these advancements, the market faces challenges related to raw material availability and price volatility. Potato crops are susceptible to weather conditions and diseases, making it essential for processors to maintain strong relationships with farmers and suppliers to secure a consistent supply. Additionally, fluctuations in raw material prices can impact the profitability of processing operations, necessitating effective price risk management strategies. In conclusion, the market demonstrates significant growth potential, driven by consumer preferences for convenience and the increasing popularity of online shopping.
Despite regulatory and supply challenges, market participants continue to innovate and adapt, ensuring the industry's continued success.

What will be the Size of the Processed Potatoes Market during the forecast period?

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How is the Processed Potatoes Market Segmented?

The processed potatoes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Potato chips
  Potato flakes
  Potato starch
  Frozen french fries
  Others


End-user

  Foodservice sector
  Retail sector
  Industrial sector


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with ongoing research focusing on various aspects of potato processing. Recent advancements include fiber extraction techniques, which utilize mass transfer models to optimize the separation of fiber from wastewater, enhancing nutritional value and promoting byproduct valorization. Sensory evaluation and texture modification through ultrasonic processing and moisture content control are also crucial in ensuring product formulation meets consumer preferences. Thermal processing methods, such as freeze-drying and enzyme activity assays, play a significant role in improving shelf-life extension and energy efficiency. Food safety regulations mandate stringent control of microbial contamination during processing. Innovations in protein extraction, rheological properties, color stability, and quality control metrics have led to improved ingredient functionality and texture modification.

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The Offline segment was valued at USD 125.00 billion in 2019 and showed a gradual increase during the forecast period.

Dehydration techniques, including pulp separation and drying kinetics, are essential in maintaining product consistency and shelf-life. New processing methods, such as high-pressure processing and microwave processing, offer potential for flavor enhancement and reduced processing times. A recent study revealed that ultrasonic processing could reduce potato pulp moisture content by up to 15%, significan

This statistic shows the usage of packaged instant potatoes in the United States from 2011 to 2020 and a forecast thereof until 2024. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, ****** million Americans used packaged instant potatoes in 2020. This figure is projected to increase to ****** million in 2024.

Statistics illustrates prices of flour and meal; of potatoes in Northern America from 2007 to 2024.

The statistic highlights the retail sales of potatoes in the United States from 2018 to 2023. According to the report, U.S. retail sales of potatoes amounted to approximately **** billion U.S. dollars in 2023.

Graph and download economic data for Average Price: Potatoes, White (Cost per Pound/453.6 Grams) in the Northeast Census Region - Urban (APU0100712111) from Jan 1980 to Feb 1986 about fresh, vegetables, retail, price, and USA.

United States Imports from Canada of Potatoes (except sweet potatoes), fresh or chilled was US$389.35 Million during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from Canada of Potatoes (except sweet potatoes), fresh or chilled - data, historical chart and statistics - was last updated on September of 2025.

This statistic shows the types of packaged instant potatoes used most often in the United States from 2011 to 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, ***** million Americans used mashed packaged instant potatoes in 2020.

United States - Average Price: Potatoes, White (Cost per Pound/453.6 Grams) in U.S. City Average was 0.97800 Index in July of 2025, according to the United States Federal Reserve. Historically, United States - Average Price: Potatoes, White (Cost per Pound/453.6 Grams) in U.S. City Average reached a record high of 1.09400 in August of 2023 and a record low of 0.20700 in March of 1986. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Average Price: Potatoes, White (Cost per Pound/453.6 Grams) in U.S. City Average - last updated from the United States Federal Reserve on September of 2025.

View yearly updates and historical trends for US Producer Price Index: Farm Products: Russet Potatoes. from United States. Source: Bureau of Labor Statist…

View yearly updates and historical trends for US Potatoes Price Received. from United States. Source: US Department of Agriculture. Track economic data wi…

Graph and download economic data for Wholesale Price of Potatoes for Chicago, IL (Q04032US16980Q237NNBR) from Q1 1890 to Q4 1910 about potatoes, Chicago, wholesale, IL, price, and USA.

In 2020, the North American frozen boiled potatoes market increased by X% to $X, rising for the second consecutive year after three years of decline. The market value increased at an average annual rate of +X% from 2007 to 2020; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2012 when the market value increased by X% y-o-y. The level of consumption peaked at $X in 2015; however, from 2016 to 2020, consumption remained at a lower figure.

The timeline shows the per capita consumption of fresh sweet potatoes in the United States from 2000 to 2023. According to the report, the U.S. per capita consumption of fresh sweet potatoes amounted to about 5.4 pounds in 2023.

Statistics illustrates prices of sweet potatoes in Latin America and the Caribbean from 2007 to 2024.