In 2024, approximately *****billion U.S. dollars were spent on influencer marketing in the United States. This figure increased from the previous year, when spending reached ******billion dollars. Further growth is anticipated to reach over ***billion by the end of 2025. Benefits of influencer marketing Influencer marketing has become one of the most popular and effective forms of social media marketing. By partnering up with well-known internet personalities, brands can leverage their massive audience reach and promote products and services to a wealth of potential customers. Apart from increasing visibility and driving engagement, influencer cooperation can also boost revenues for companies of all sizes, as recommendations from social media stars have come to impact shopping behavior for millions of online users worldwide. In line with overall spending growth on this channel, the global market size of influencer marketing platforms is also growing by double digits. What is the most popular platform for influencer marketing? Influencers bridge the gap between brands and consumers in terms of engagement and interaction, but which platform is best suited for collaboration? According to a recent survey, Instagram remains the most popular platform for influencer marketing worldwide. Content creators have long embraced the app for its various photo- and video-sharing features. Seeing that the platform now also has an inherent shopping tab, it comes as no surprise that marketers are planning to increase influencer endorsement on Instagram in the future. Video-based platforms such as TikTok are also becoming increasingly relevant because of their massive reach, particularly among Gen Z internet users.

During a global 2025 survey among marketers and industry leaders, 14.4 percent of respondents stated they invested 10 to 15 percent of their marketing budget into influencer marketing. Nearly 12 percent of respondents devoted more than 50 percent to this type of digital marketing activity. The state of influencer marketing As social platform users continue to rise in recent years, influencer marketing has become an essential format of digital campaigns. Marketers have used this channel to increase brand awareness. Influencer marketing's value worldwide was estimated at over 24 billion U.S. dollars in 2024, compared to nearly 10 billion in 2020. Furthermore, the global influencer marketing platform market size amounted to 15.2 billion dollars in 2022 and was projected to surpass 22 billion dollars in 2025. The epicenter of influencer marketing: Instagram In the spring of 2024, Instagram ranked third among the biggest social media platforms, with roughly two billion monthly active users. With such an impressive user base, the Meta-owned social network proves to be the perfect spot for creators and marketers alike.

In 2022, influencer marketing spending in the United States equaled ***** billion U.S. dollars, which was less than global spending by close to ***** billion, which stood at around ***** billion in the given year. During 2023, global influencer marketing spending reached ***** billion, while in the U.S. it amounted to ***** billion dollars.

In 2023, around ** percent of companies in Germany, Austria, and Switzerland had a budget of 10,000 to ****** euros to spend on influencer marketing according to experts. ** percent had a budget of ******* to ******* euros.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

A recent study was conducted on Instagram influencer marketing. It revealed that in the first quarter of 2020, influencer marketing spending reached 400 million U.S. dollars. In comparison, in March of 2019, influencer marketing spending was higher by 16 million U.S. dollars. The differences were even larger when looking at February spending in both years, indicating that influencer marketing started bouncing back quite quickly after the coronavirus hit initially.

In 2021, influencer marketing attracted 1.21 billion Swedish kronor in spending in Sweden. The source projected that the expenditure would increase by roughly 20 percent in 2022 to reach 1.46 billion kronor (approximately 142 million U.S. dollars at December 2022 exchange rates). The 2022 global influencer marketing market was estimated at 16.4 billion U.S. dollars.

In 2024, digital influencer advertising spending in Latin America and the Caribbean will surpass an estimated **** billion U.S. dollars, up **** percent from *** million dollars a year earlier. The annual figure was projected to continue to rise in the following years, exceeding **** billion dollars by the end of the decade. As of early 2023, less than ** percent of the population of the region's largest economies – Brazil and Mexico – used social media. The Brazilian influencer ad market Over **** of the adults surveyed in Brazil at the end of 2023 included film, TV, and music among their favorite online influencer genres, with business and economy rounding up the top three, selected by nearly **** of the respondents. According to another late 2023 study, Instagram was the social media platform most brands used for influencer marketing in Brazil. TikTok and YouTube followed, mentioned by around ** and ** percent of participating companies, respectively. Influencer marketing in Mexico Meanwhile, Mexico's most popular influencer genres also included film, TV, and music, but comedy also made it to the top three – all mentioned by over **** of consumers surveyed in 2023. The North American country harbors influencers such as Kimberly Guadalupe Loaiza Martínez, better known as Kim Loaiza, and actress and singer Danna Paola, both of which had over ** million Instagram followers as of early 2023.

The ad spending in the 'influencer advertising' segment of the advertising market in Canada was forecast to continuously increase between 2025 and 2030 by in total 396.8 million U.S. dollars (+60.43 percent). After the thirteenth consecutive increasing year, the ad spending is estimated to reach 1.1 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'influencer advertising' segment of the advertising market was continuously increasing over the past years.

The ad spending in the 'Influencer Advertising' segment of the advertising market in Indonesia was forecast to continuously increase between 2024 and 2030 by in total 185.8 million U.S. dollars (+82.56 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 410.85 million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Influencer Advertising' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and Russia. The Statista Market Insights cover a broad range of additional markets.

In 2019, a study was conducted on Instagram influencer marketing. According to the findings, in October of 2019, Instagram influencer marketing peaked with a total of *** million U.S. dollars in spending that month. In contrast, the amount spent in the month of February was *** million dollars.

During a 2019 survey carried out in Mexico, Colombia, and Venezuela, ** percent of responding PR professionals stated they used Instagram for business-to-business (B2B) influencer marketing, whereas ** percent said they used Facebook for that purpose. Furthermore, the business oriented social networking site, LinkedIn, was used by ** percent of respondents for B2B influencer marketing. The survey also found ** percent of respondents used Instagram for business-to-customer influencer marketing.

Influencer marketing investments in Latin America With the large number of influencers in Latin America, predominately located in Brazil, there have been plenty of opportunities for investments in the region’s influencer marketing industry. A 2019 survey found ** percent of responding Latin American tourism companies stated they planned to spend up to ** percent of their annual sales on influencers. Meanwhile, Latin America’s most-followed athletes on Instagram were reported to have an average media value per post of up to ***** thousand U.S. dollars.

Global influencer marketing spending Between 2016 and 2019, the value of the global influencer marketing industry grew nearly ** percent, reaching *** billion U.S. dollars in 2019. That year, influencer marketing on YouTube alone accounted for around *** billion U.S. dollars worldwide, and this sum is estimated to rise to *** billion in 2020. Instagram is also a highly invested in platform for global influencer marketing, with monthly spending in 2019 ranging from *** million U.S. dollars to *** million.

In the second quarter of 2019, the fast fashion retail company Fashion Nova spent *** million U.S. dollars on influencer marketing on Instagram, while the French vodka brand Ciroc ranked second, with expenditures on influencer marketing amounting to nearly **** million dollars in the same period.

Make Up Artist Service Market Outlook

The global make-up artist service market size is anticipated to grow from USD 3.5 billion in 2023 to USD 7.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of approximately 8.7%. The primary factors contributing to this growth include an increasing awareness of personal grooming, rising disposable incomes, and the influence of social media trends, which are driving demand for professional make-up services across various segments.

One of the primary growth factors in the make-up artist service market is the increasing emphasis on personal appearance and grooming. As societies become more image-conscious, there is a growing demand for professional make-up services for a variety of occasions, including weddings, fashion shows, and personal events. The proliferation of social media platforms has further amplified this trend, as individuals seek to present themselves in the best possible light for their online presence. Additionally, the influence of celebrities and social media influencers is shaping consumer preferences, further boosting the demand for professional make-up services.

An increase in disposable incomes across emerging economies is another significant growth driver for the make-up artist service market. As more individuals gain financial stability, they are more inclined to spend on luxury and non-essential services, including professional make-up. This trend is particularly evident in regions such as Asia Pacific and Latin America, where rapid economic growth is leading to higher consumer spending power. The rising number of high-net-worth individuals and the expanding middle class in these regions are expected to sustain market growth over the forecast period.

The continuous innovation in cosmetic products and techniques also plays a crucial role in market growth. The development of new make-up products that cater to diverse skin types and preferences has expanded the range of services that make-up artists can offer. Advanced training and certification programs are also enhancing the skills of make-up artists, enabling them to provide a higher quality of service. These innovations are not only attracting more customers but also encouraging repeat business, thereby driving market expansion.

Regionally, the make-up artist service market exhibits varied growth patterns. North America and Europe are mature markets with a well-established base of professional make-up artists and high consumer awareness. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by rising disposable incomes, growing urbanization, and a burgeoning middle class. The influence of Bollywood and K-pop culture, along with a growing number of fashion and beauty events, is further propelling the demand for professional make-up services in this region.

Face Make-up has become an essential aspect of the make-up artist service market, as it encompasses a wide range of techniques and products that enhance facial features. With the rise of social media and the desire for flawless selfies, consumers are increasingly seeking professional face make-up services to achieve a polished and camera-ready look. This trend is particularly evident in the fashion and entertainment industries, where face make-up plays a crucial role in creating stunning visuals for photoshoots and performances. The demand for face make-up services is also driven by the growing popularity of beauty tutorials and influencer endorsements, which showcase the transformative power of professional make-up artistry.

Service Type Analysis

The make-up artist service market can be segmented by service type into bridal makeup, fashion makeup, theatrical makeup, personal makeup, and others. Bridal makeup occupies a significant share of the market, driven by the cultural importance of weddings and the substantial amount of money spent on these events. Brides often seek professional make-up artists to ensure that they look their best on their special day. This segment is particularly strong in regions like Asia Pacific and the Middle East, where wedding ceremonies are elaborate and often span multiple days.

Fashion makeup, which includes services for fashion shows, photo shoots, and editorial purposes, is another key segment. The demand in this segment is primarily driven by the fashion industry's need for professional and high-quality make-up services to enhance the

The ad spending in the 'Influencer Advertising' segment of the advertising market in South Korea was forecast to continuously increase between 2024 and 2030 by in total 353.1 million U.S. dollars (+81.52 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 786.28 million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Influencer Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United States and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. dollars. Given that the spending on sponsored content on YouTube in the first three months of 2020 amounted to roughly 1.4 billion dollars, and based on the growth from the previous year, the spending was estimated to further increase to 6.6 billion U.S. dollars by the end of 2020.

The ad spending in the 'Influencer Advertising' segment of the advertising market in Hungary was forecast to continuously increase between 2024 and 2030 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach ***** million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Influencer Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the ad spending in countries and regions like the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in the United States and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the world. The Statista Market Insights cover a broad range of additional markets.

Christmas Lights And Decorations Market size was valued at USD 8.1 Billion in 2023 and is projected to reach USD 10.87 Billion By 2031, growing at a CAGR of 4.13% during the forecast period 2024 to 2031.

Global Christmas Lights And Decorations Market Drivers

The market drivers for the Christmas Lights And Decorations Market can be influenced by various factors. These may include:

Seasonal Festivities: The actual holiday season serves as the main catalyst for the market for Christmas lights and decorations. Christmas is a global holiday that inspires people and companies to decorate and light up their homes, streets, and other spaces. Consumer Spending: The market is largely driven by economic reasons. Consumers prefer to spend more on luxuries like decorations during prosperous economic times. In contrast, due to the emotional value of the holiday, spending tends to stay resilient even during economic downturns. Innovation and Design Trends: The market is always being refreshed by innovations in lighting technology and design trends. Specifically, LED technology has revolutionized the market by providing energy-efficient solutions with eye-catching hues and adaptable styles. Consumer tastes are also influenced by trends in decorating themes, color schemes, and stylistic elements. Urbanization and Population Growth: These two factors support the market's progress. The need for public and commercial decorations in city centers, retail areas, and entertainment venues is growing as more people move into metropolitan areas. E-commerce and Online Retail: The market for Christmas lights and decorations has been greatly impacted by the rise of e-commerce. Online platforms drive sales and extend market reach beyond traditional brick-and-mortar businesses by providing a large selection of products, simple shopping experiences, and frequently competitive price. Environmental Awareness: As people's knowledge of environmental issues has grown, so has the market for sustainable and eco-friendly décor. In response, producers are creating goods derived from recycled materials, providing energy-saving lighting alternatives, and encouraging the use of reusable decorations. Cultural Diversity and Influences: The market has been impacted by a multitude of customs and festivals due to globalization and cultural diversity. The demand for a broad variety of decorations that satisfy various cultural preferences and aesthetics is fueled by this diversity. Festivities and Tourism: The market is growing because of Christmas festivities and tourism, especially in well-liked vacation spots and tourist hotspots. During the holiday season, cities and regions frequently spend a lot of money on lavish decorations and light shows to draw tourists. Influencer marketing and social media: These two strategies are crucial for influencing customer preferences and increasing sales. Online influencers and celebrities display holiday décor to motivate their fans and sway their decisions to buy. DIY Culture and Personalization: As do-it-yourself projects have grown in popularity, more and more customers are choosing to make their own distinctive decorations. The desire for DIY project accessories and kits that may be customized and personalized has increased as a result of this trend.

The ad spending in the 'Influencer Advertising' segment of the digital advertising market in Lithuania was forecast to continuously increase between 2023 and 2028 by in total ************ U.S. dollars (****** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ************* U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Influencer Advertising' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning the ad spending growth in the digital advertising market in Poland and the ad spending in the digital advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

Hair Dryer Market size was valued at USD 8.83 Billion in 2023 and is projected to reach USD 13.74 Billion by 2031, growing at a CAGR of 5.69% during the forecast period 2024-2031.

Global Hair Dryer Market Drivers

The market drivers for the Hair Dryer Market can be influenced by various factors. These may include:

Growing Disposable Income: Consumers are more prepared to spend money on hair dryers and other personal grooming products as their disposable income rises globally. Technological Advancements: As consumers look for more effective and healthful hair care products, innovations in hair dryer technology, including the creation of ionic and ceramic hair dryers, which promise quicker drying periods and less damage to hair, can propel market expansion. Growing Awareness of Hair Health: As consumers place more value on maintaining and styling their hair, they are prepared to spend more money on hair dryers of superior quality that come with features like temperature control and several speed settings to guard against damage. Shifting Fashion Trends: As a result of fashion trends' influence on hair styling preferences, there is a greater need for hair dryers that may assist in achieving particular hairstyles, such as voluminous and curly hair or smooth and straight hair. Growing Urbanisation: As a result of hectic lifestyles brought on by urbanisation, people frequently turn to fast hairstyles. Because of their efficiency and ease, hair dryers are necessary appliances for a lot of city people. Social Media and Influencer Marketing: Consumer awareness and interest in hair care goods, such as hair dryers, are fueled by the influence of social media and beauty influencers. Public figures' endorsements and lessons have a big influence on what people buy. The expansion of e-commerce platforms: has made it easier for customers to compare costs, read reviews, and make well-informed shopping decisions by giving them easy access to a large selection of hair dryers. Growing Male Grooming Market: As men grow more mindful of their appearance and grooming habits, the market for male grooming products, including hair care instruments like hair dryers, is growing. This increase is a contributing factor to the overall growth of the industry. Environmental Concerns: As sustainability and environmental consciousness have gained more attention, eco-friendly hair dryers have been developed. These dryers appeal to consumers who are concerned about the environment and help the market grow in this area. Growing Beauty Consciousness in Emerging countries: Beauty consciousness and spending are rising in emerging countries, especially in Asia-Pacific and Latin America. This involves the desire on the part of consumers to imitate beauty trends made famous by Western cultures and regional influencers, which includes the demand for hair care items like hair dryers.