Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

As of August 2024, the Android 14 operating system (OS) dominated the Android space over the Android 13 and 12 versions, holding a share of over ** percent of all mobile Android devices in the United States. Android 13 held around ** percent and Android 12 ranked third with approximately ** percent market share.

The truth of 2025 is that iPhones and Android smartphones dominate the market. With each trying to take over the market and retain more customers, a battle is going on. But have you wondered how different Android and iPhone users are? Well, if you have, you will get some insights...

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

As of November 2024, Android users in Indonesia spent an average of ** hours and ** minutes per month on TikTok, making it the most used social media apps in Indonesia. YouTube came in second, with an average monthly usage of ** hours and **** minutes.

Introduction

iPhone Vs. Android Statistics: Smartphones have become the epicenter of mobile telephony for about two decades now. While there are many mobile brands to choose from, users tend to select a phone with an iPhone or Android-based platform, which are very different. While Apple is the sole provider of iOS, Android has umpteen brands ranging from budget to premium segments for users looking for a holistic comparative advantage on iPhone vs Android.

Not all app categories can boast the same degree of user retention on day 30. While news apps were reported in the third quarter of 2024 to have a retention rate of almost 10 percent, social media apps presented less than two percent retention rate after 30 days from install. Entertainment apps presented a three percent installation rate, while a shopping apps had a retention rate of around four percent one month after installation. Before retention: user acquisition Gaining new users is fundamental for the healthy growth of a mobile application, and app developers have an array of tools that can be used to expand their audience. As of the second quarter of 2022, CPI, or cost per install, was the most used pricing model for user acquisition campaigns according to app developers worldwide. The cost of acquiring one new install in North America was of 5.28 U.S. dollars, but driving in-app purchases in the region was more pricey, with a cost of roughly 75 U.S. dollars per user. The future of in-app advertising In recent years, subscriptions and in-app purchases have become more popular app monetization practices, with users finally willing to pay for app premium functionalities and services. In 2020, video ads were reportedly the most expensive type of ads to drive conversions on both iOS and Android apps, while banner ads had a cost per action (CPA) of 36.77 U.S. dollars on iOS, and 10.28 U.S. dollars on Android.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Sweden in 2017, by age group. According to data published by Deloitte, ** percent of Swedish smartphone owners aged 18 to 24 used an Android phone, while ** percent used an iOS phone.

This dataset consists of aggregated statistics that enable to reproduce results for the paper: "Exposure to urban and rural contexts shapes smartphone usage behavior.", published on PNAS Nexus. The data contains smartphone usage for 454,018 individuals. More details about the data are included in the article. Each row represent one smartphone user, and includes the following information

[gender] self-reported gender [age-group] age-group (computed from self-reported age, 1=18-26, 2=27-36, 3=36-48, 4=48-66, 5=66+) [urbanization]: urbanization level around the home location (3=urban, 2=suburban, 1=rural) [GID_0]: country of residence [median_screen_time]: median daily smartphone usage (minutes) [median_n_apps]: median number of unique apps.

For each field x among the following, the value represents the fraction of usage in category x. Categories are assigned by the Android Play Store

[Books] [Browsing] [Business] [Camera/Album] [Communication] [Entertainment] [Game] [Health_and_Fitness] [Maps_and_Navigation] [Movie/TV] [Music] [News] [Other] [Productivity] [Shopping] [Social] [Tools] [Travel_and_Local] [Weather]

The energy consumption of Android devices, measured via data collection from features, is a recurring theme in the literature. To evaluate the performance of such devices, databases are generated through the collection of data from features while using the Android operating system. This is a database generated from the daily use of smartphones and tablets while performing everyday tasks. The dataset contains 98 features and 9,752,529 records related to dynamic, background, list of applications, and static data. Device records were collected every day from ten distinct devices and stored in CSV files that were later organized to generate a database by cleaning and preprocessing the data that are publically available in the Mendeley Data Repository. The dataset formed an integral component of the SWPERFI RD&I Project, a research, development, and innovation initiative aimed at improving the performance and energy optimization of mobile devices. This project was undertaken at the Federal University of Amazonas.

As of September 2024, Android ** was the most popular mobile Android version, holding roughly ** percent of the market. Android ** followed, occupying around ** percent of the market. Android 12's market share decreased from ** to **** percent of the market.

This statistic shows the share of Wi-Fi data traffic over total internet traffic among Android users in the Middle East and North Africa as of May 2016, by selected country. At this time, the share of Wi-Fi traffic accounted for ** percent of Android users' internet traffic in Turkey.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

According to a December 2021 survey of mobile users in the United States, it was found that 58 percent of smartphone users aged 18 and 34 years, were using iPhone as their main device. U.S. users between 35 and 54 years, on the other hand, preferred using an Android phone, as 53 percent of respondents of this age group stated using a smartphone operated by Android such as a Samsung or a Google smartphone.

Android tops the list of the most popular smartphone operating systems in France. After being purchased by Google, Android was originally conceived for smartphones and tablets before broadening its activities to connected objects (TV sets, smartwatches) and computers. From 2016 to June 2024 Android held over ** percent of the total market share, except during a brief drop between November 2023 and January 2024. Apple’s iOS market share peaked in December 2023 with **** percent of the total share. Apple, beyond the second place While Android generally holds around ** percent market share, Apple’s iOS generally arrives at second place. Apple managed to carve out a significant place for itself by offering high-end and high-prices products with a strong and unique design. As of 2024, two iterations of the iPhone ** model were among the best-selling smartphone models in France. A market that holds the line The number of French smartphone users has gone through the roof in a short amount of time, so much so that the 50 million users mark should be reached by 2024. In a decade, smartphone penetration boomed from ** percent to ** percent, which makes them the most-used type of mobile phone, way ahead of regular mobile phones.

As of January 2025, Google's Android accounted for over ** percent of the mobile operating system market in the United Kingdom (UK), an increase from ***** percent during the same month in the previous year.

In June 2023, social video app ****** was the most-downloaded app in the Google Play Store in the United States. The app generated over **** million downloads from Android users. Shopping app **** was the second-most popular title for U.S. Android users with approximately *** million downloads from U.S. users.