According to Cognitive Market Research, the global application security market size is USD 6.2 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 16.1% from 2024 to 2031. Market Dynamics of Application Security Market

Key Drivers for Application Security Market

Growing Concerns about Safety- Due to the increasing frequency and complexity of cyber assaults, especially those aimed at application weaknesses, there is an increasing demand for strong application security. Application security has become an organization’s top priority to safeguard sensitive data from the widespread occurrence of attacks like SQL injection and cross-site scripting. The proliferation of cloud-based applications accelerates market growth due to the broad use of cloud computing.

Key Restraints for Application Security Market

One major obstacle is a shortage of qualified cybersecurity experts capable of establishing and maintaining application security protocols. There is a decline in the uptake and efficiency of application security solutions due to a lack of qualified candidates. Another factor that is expected to slow down the market is the costs associated with implementing strong application security solutions, which can add up quickly. Introduction of the Application Security Market

Application security is the practice of finding and addressing vulnerabilities in applications and then making them even more secure. Factors such as strict regulatory regulations necessitating strong security measures, the trend toward cloud-based solutions, and the proliferation of application-layer assaults are propelling the industry. Market participants in application security serve sectors where safe application operations are vital, such as healthcare, retail, and the financial sector. Additional factors driving market expansion include the increasing frequency of security breaches affecting business applications, the rising adoption of cloud-based and mobile technologies, and the stringent regulatory and compliance demands for application security. Moreover, the rising demand for application security solutions that are based on software as a service presents a substantial opportunity for application security market expansion.

The Application Security Market report segments the industry into Application (Web Application Security, Mobile Application Security), Component (Service, Deployment (Solution)), Organization Size (Small and Medium Enterprises, Large Enterprises), Types of Security Testing (Static Application Security Testing (SAST), and more), End-user Industry (Healthcare, and more), and Geography (North America, and more).

In 2023, the global cloud application security market was valued at USD 14,811.93 million, with expectations to grow at a CAGR of 14.7% to USD 44,458.93 million by 2031.

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Application Security Market Size 2025-2029

The application security market size is forecast to increase by USD 21.9 billion at a CAGR of 21.8% between 2024 and 2029.

The market is experiencing significant growth due to the increasing number of data leaks and the prevalence of shadow IT in organizations. With the digital transformation of businesses, the use of applications has become ubiquitous, leading to an exponential rise in potential vulnerabilities. The threat from open-source application security solutions adds to the complexity, as these solutions may not be adequately secured, leaving organizations open to attacks. Key drivers for the market include the growing awareness of cybersecurity risks, increasing regulatory compliance requirements, and the shift towards DevSecOps practices. Trends such as the adoption of cloud-based security solutions, containerization, and the integration of AI and machine learning in application security are also shaping the market's strategic landscape. However, challenges persist, including the shortage of skilled security professionals, the complexity of securing modern applications, and the lack of standardization in application security. Companies seeking to capitalize on market opportunities and navigate challenges effectively must invest in advanced security solutions, prioritize cybersecurity training, and adopt a proactive approach to application security. By doing so, they can mitigate risks, protect their digital assets, and build customer trust.

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The market is experiencing significant growth due to escalating cybersecurity threats against business applications. With the increasing reliance on software development for digital infrastructure, securing customer data and sensitive information has become a top priority for organizations. Security breaches, often perpetrated by hackers, pose serious risks to business-critical programs and can result in substantial financial and reputational damage. Artificial intelligence (AI) and machine learning (ML) are increasingly being adopted to detect and mitigate application vulnerabilities. These advanced technologies enable real-time monitoring and analysis of bionic signals and big data analytics to identify potential threats. However, the complexity of modern applications and the proliferation of third-party dependencies pose challenges to effective security management.
SMEs and large enterprises alike are investing in application security solutions to protect their online apps, mobile devices, IoT, and other digital assets from cyberattacks. Cybersecurity threats continue to evolve, with hackers targeting software weaknesses and exploiting vulnerabilities in digital infrastructure. Patching apps and securing data sharing are essential components of a strong application security strategy. The market is expected to continue growing as organizations prioritize the protection of their business applications and digital assets.

How is this Application Security Industry segmented?

The application security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud


End-user

  Web application security
  Mobile application security
  Web application security


Component

  Solution
  Service


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Middle East and Africa



  South America

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period. On-premises application security refers to the deployment of security solutions within an organization's physical infrastructure or data centers, providing direct control over security systems and data. The market caters to this deployment model with solutions designed to safeguard web and mobile applications from cyber threats and vulnerabilities. Key features of on-premises application security solutions include Web Application Firewalls (WAFs), which act as a protective barrier against external threats, such as malicious attacks and unauthorized access attempts. Other solutions encompass machine learning and artificial intelligence (AI) for threat detection and vulnerability management prioritization, as well as transparent data encryption and anonymization technology for customer data security.

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The on-premises segment was valued at USD 3.94 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North Americ

India application security market size reached USD 63.2 Million in ​2024​. Looking forward, IMARC Group expects the market to reach USD 250.0 Million by ​2033​, exhibiting a growth rate (CAGR) of 16.51% during ​2025-2033​. The rising organizations across the country prioritizing proactive measures to defend against cyber threats and secure their digital assets are primarily augmenting the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on component, type, testing type, deployment mode, organization size, and industry vertical.

The Global Application Security Market size is expected to reach $26.94 billion by 2031, rising at a market growth of 18.1% CAGR during the forecast period. With the rapid adoption of digital banking, fintech applications, and mobile payment solutions, financial institutions face increasing risks f

Cyberattacks skyrocketing? The app security market is your shield. Learn about trends, growth, and key players dominating this $25.9B industry by 2030.

Cloud Security Market Valuation – 2024-2031

Cloud Security Market was valued at USD 29.94 Billion in 2024 and is projected to reach USD 112.87 Billion by 2031, growing at a CAGR of 25.86% during the forecast period 2024-2031.

Global Cloud Security Market Drivers

Increased Cloud Adoption: Businesses are increasingly migrating to the cloud for its scalability, cost-efficiency, and flexibility, necessitating robust security measures

Rising Cyber Threats: The escalating frequency and sophistication of cyberattacks, such as data breaches, ransomware, and DDoS attacks, heighten the demand for cloud security solutions.

Regulatory Compliance: Stricter data privacy regulations compel organizations to implement strong security measures to protect sensitive information.

Global Cloud Security Market Restraints

Complexity of Cloud Environments: The complex nature of cloud environments can make it challenging to implement and manage effective security measures.

Skill Gap: The shortage of skilled cybersecurity professionals can hinder the ability of organizations to effectively implement and maintain cloud security solutions.

The API security market is to grow from $0.98 Bn in 2024 to $4.15 Bn by 2031, at a CAGR of 24.3%, driven by rising API breaches and robust solutions demand

The Brazil market dominated the LAMEA Application Security Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $539.3 million by 2031. The Argentina market is exhibitng a CAGR of 21.5% during (2024 - 2031). Additionally, The UAE mark

Global Application Security Market was valued at USD 32.27 Billion in 2023 and is expected to reach USD 59.40 Billion by 2029 with a CAGR of 10.54% during the forecast period.

Application Security Testing Market Outlook

The global application security testing market size was valued at approximately $8.2 billion in 2023, and it is projected to reach around $22.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2032. Several growth factors contribute to this robust expansion, including the increasing number of cyber threats, the growing adoption of mobile and web applications, and regulatory compliance requirements.

One of the primary growth drivers in the application security testing market is the escalating number of cyber threats. As the digital landscape expands, so does the sophistication of cyber attacks, which have become more frequent and damaging. Organizations are increasingly recognizing the catastrophic potential of security breaches, leading to a heightened focus on proactive security measures. This awareness is driving investments in application security testing tools and services, which help identify vulnerabilities early in the development cycle and mitigate risks before they can be exploited.

Another significant factor propelling the market is the surge in mobile and web applications. The proliferation of smartphones and the internet has led to an explosion in the use of mobile and web-based applications across various sectors such as banking, healthcare, and retail. These applications often handle sensitive customer data and financial transactions, making them attractive targets for cybercriminals. To safeguard user data and maintain trust, organizations are increasingly integrating security testing into their application development processes.

Regulatory compliance is also a critical driver for the application security testing market. Governments and regulatory bodies across the globe have implemented stringent data protection laws and cybersecurity regulations. Compliance with regulations such as the General Data Protection Regulation (GDPR) in Europe, the Health Insurance Portability and Accountability Act (HIPAA) in the United States, and others necessitates robust security measures, including application security testing. Non-compliance can result in severe financial penalties and reputational damage, compelling organizations to invest in comprehensive security solutions.

Regionally, North America holds the largest share of the application security testing market due to its advanced IT infrastructure and the presence of major technology companies. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. This growth is driven by the rapid digital transformation in countries like India and China, increasing cybersecurity awareness, and government initiatives promoting data security. Additionally, Europe continues to be a significant market due to stringent regulatory frameworks and a strong emphasis on data protection.

In the realm of application security, Static Testing and Analysis Software plays a pivotal role by providing developers with the ability to scrutinize their code for vulnerabilities before it is deployed. This software operates by examining the source code, byte code, or binary code without executing the program, thus allowing for early detection of potential security flaws. By integrating such tools into the development process, organizations can ensure that security is embedded from the outset, reducing the risk of vulnerabilities being exploited in production environments. This proactive approach not only enhances the security posture of applications but also aligns with the growing trend of shifting security left in the software development lifecycle.

Type Analysis

The application security testing market by type encompasses several testing methodologies, including Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Mobile Application Security Testing, and others. Each type plays a crucial role in identifying and mitigating different kinds of vulnerabilities within applications.

Static Application Security Testing (SAST) is a white-box testing method that examines the source code, byte code, or binary code of applications to identify vulnerabilities without executing the program. This type of testing is essential for detecting issues early in the development lifecycle, making it a critical component of secure software development practices. The

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US Government Cyber Security Market Size 2025-2029

The US government cyber security market size is forecast to increase by USD 4.18 billion, at a CAGR of 6.1% between 2024 and 2029.

The U.S. government cyber security market is driven by escalating cyber threats and advancements in security technology. Key factors include a shift toward proactive defense measures as agencies prioritize data protection, alongside innovations like AI-driven threat detection that enhance response capabilities. The growing adoption of Bring Your Own Device (BYOD) policies in government organizations, which necessitates additional cyber security measures to protect sensitive data.
This report provides a detailed view of market size, growth forecasts through 2029, and key segments such as network security and endpoint protection, offering practical insights for shaping strategies, engaging stakeholders, and optimizing operations. It highlights the trend of zero-trust architecture as a critical shift in securing systems, while addressing challenges like budget constraints that can limit technology adoption. Enterprise security solutions are in high demand to safeguard against cyber threats in academia, manufacturing, banking, financial services, healthcare, IoT, travel and transportation, energy and utilities, and other industries. For businesses aiming to stay competitive in the U.S. government cybersecurity market, this report delivers essential data and analysis to navigate evolving threats and address operational complexities effectively.

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The US government cyber security market is experiencing significant growth due to escalating digital attacks on critical infrastructure and increasing regulatory compliance demands across various sectors. Moreover, hybrid cloud settings present unique challenges, necessitating advanced security measures. Cyber Centers play a crucial role in developing and implementing strong defense strategies. The IoT market, with its proliferation of connected devices, poses new vulnerabilities, driving the demand for IoT solutions. Regulatory compliance and data protection are top priorities, particularly in sectors handling sensitive information. Remote work and digital transactions further expand the attack surface, necessitating continuous innovation in cyber security solutions.
Threat deception, network firewalls, and BYOD policies are essential components in safeguarding modern enterprises from cyber threats and data breaches. The evolution of AI has revolutionized security practices, enabling smarter threat detection and response strategies. Cloud platforms, hybrid cloud infrastructures, and secure gateways ensure flexibility and scalability while maintaining robust cybersecurity. Single sign-on (SSO) solutions enhance user authentication, simplifying access management while protecting confidential data. IoT security and endpoint security measures are critical in securing a growing range of connected devices across the enterprise. Application security and regulatory compliance are key to ensuring data protection and meeting legal requirements. The rise of cyber espionage and advanced cyber threats necessitate continuous innovation in security technologies. Security innovations are driven by the need to adapt to the ever-changing market evolution and the increasing sophistication of attackers. As IT services evolve, integrating comprehensive security strategies and advanced technologies becomes more critical than ever in mitigating risks and safeguarding sensitive information.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  US intelligence community
  Department of homeland security
  Department of defense


Deployment

  On-premises
  Cloud-based


Product

  Services
  Solutions


Security Type

  Network Security
  Endpoint Security
  Application Security
  Cloud Security


Threat Type

  Cyber-Attacks
  Data Breaches
  Espionage
  DDoS Attacks


Geography

  US

By End-user Insights

The US intelligence community segment is estimated to witness significant growth during the forecast period. The US Intelligence Community is a collective of 17 US government agencies responsible for conducting intelligence activities to support American foreign policy and national security. Agencies involved include intelligence services, military intelligence, and civilian intelligence entities. Notable members are the Central Intelligence Agency, National Security Agency, Army Military Intelligence, and the Federal Bureau of Investigation's National Security Branch. These entities collabo

Dynamic Application Security Testing Market was valued at USD 2687.63 Million in 2023 and is projected to reach USD 39.86 Billion by 2031, growing at a CAGR of 24.71% from 2024 to 2031.

Dynamic Application Security Testing Market: Definition/ Overview

Dynamic Application Security Testing (DAST) serves as a digital security guard for your online apps. It uses real-world attacker strategies to find flaws in your application's security. Imagine someone attempting to break into your home; DAST performs the same for your program but virtually. DAST tools interact with your running application to analyze its behavior and responses to various inputs. They often look for popular vulnerabilities such as SQL injection (injecting malicious code into database queries) and cross-site scripting (injecting scripts to steal user data). DAST assists in identifying weaknesses before they are exploited by real hackers.

Dynamic Application Security Testing (DAST) serves as a digital watchdog over your online apps and APIs. It replicates real-world attacks demonstrating how hackers could exploit flaws. DAST identifies vulnerabilities in operating applications that static code analysis techniques may overlook. These can include standard security issues such as SQL injection (database manipulation) and cross-site scripting (malicious code injection).

Artificial intelligence (AI) will play a larger role in DAST improving accuracy and efficiency. AI may learn from previous weaknesses and attack patterns making it better at recognizing new threats. Additionally, AI can automate processes such as selecting vulnerabilities based on severity allowing security professionals to focus on complicated issues. As APIs become the foundation of modern systems, DAST will evolve to uncover vulnerabilities particular to APIs. This is vital since a hacked API can reveal sensitive information or interrupt critical functions.

The Cyber Security Market report segments the industry into By Offering (Solutions, Services), By Deployment (On-Premise, Cloud), By End-User Industry (IT and Telecom, BFSI, Retail and E-Commerce, Oil Gas and Energy, Manufacturing, Government and Defense, Other End-user Industries), and By Geography (North America, Europe, Asia, Latin America, Middle East and Africa). Get five years of historical data and market forecasts.

According to Cognitive Market Research, the global mobile application security testing market size will be USD 1.4 billion in 2024. It will expand at a compound annual growth rate (CAGR) of 28.9% from 2024 to 2031. Market Dynamics of Mobile Application Security Testing Market

Key Drivers for Mobile Application Security Testing Market

Adoption of Cloud-Based Mobile App Testing Solutions - The adoption of cloud-based mobile app testing solutions is pivotal in enhancing the mobile application security testing market. These solutions offer scalability, flexibility, and cost-efficiency by eliminating the need for on-premises infrastructure. They enable seamless integration with DevOps processes, facilitating continuous testing and faster release cycles. Cloud platforms also provide robust security measures and compliance with regulatory standards, ensuring comprehensive testing across diverse mobile environments. As organizations prioritize agile development and deployment, cloud-based solutions streamline testing workflows, bolstering app security against evolving cyber threats and vulnerabilities.
Implementation of new technologies, such as DevOps, DevSecOps, and Agile, in software security testing is anticipated to drive the mobile application security testing market's expansion in the years ahead.

Key Restraints for Mobile Application Security Testing Market

Limited awareness about the importance of security testing poses a serious threat to the mobile application security testing industry.
The market also faces significant difficulties related to risks associated with third-party app components.

Introduction of the Mobile Application Security Testing Market

Mobile application security testing involves evaluating and ensuring the security posture of mobile applications against potential cyber threats and vulnerabilities. As the proliferation of mobile apps continues across industries such as finance, healthcare, and retail, the need for robust security testing has become paramount. This process encompasses various testing methodologies, including static and dynamic analysis, penetration testing, and vulnerability analysis, aiming to identify and mitigate security risks before deployment. The market for mobile application security testing is experiencing rapid growth driven by increasing instances of mobile cyberattacks, stringent regulatory requirements, and the integration of security into agile development practices. Organizations are increasingly investing in advanced testing tools and services to protect sensitive data, maintain user trust, and comply with industry standards, thereby fostering a secure mobile ecosystem amidst evolving threats.

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Digital Identity And Security Market Size 2025-2029

The digital identity and security market size is forecast to increase by USD 59.4 billion, at a CAGR of 17.8% between 2024 and 2029.

The market is witnessing significant growth due to the increasing adoption of electronic ID cards (eID) and smart infrastructure initiatives. These advancements are driving the need for robust digital identity and security solutions to protect sensitive information. Furthermore, the integration of artificial intelligence (AI), machine learning (ML), and blockchain technologies is enhancing digital identities, offering improved security and convenience. However, high costs associated with deploying these solutions pose a considerable challenge for market growth. Companies must navigate these financial obstacles while also addressing the complexities of implementing and managing advanced technologies to effectively capitalize on the opportunities presented by this dynamic market. Strategic investments in research and development, partnerships, and cost optimization strategies will be crucial for market success.

What will be the Size of the Digital Identity And Security Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market activities shaping the industry's landscape. Fraud detection solutions adapt to emerging threats, ensuring businesses maintain robust security postures. Simultaneously, privacy compliance requirements evolve, necessitating continuous updates to access control lists and data governance policies. Blockchain technology is increasingly utilized for security, offering enhanced data protection and immutable records. Security standards, such as NIST cybersecurity framework and PCI DSS, provide guidelines for cloud security, network security, and application security. Behavioral analytics and multi-factor authentication are integrated into identity management systems, providing an additional layer of security against unauthorized access. Risk management strategies, including vulnerability assessments and penetration testing, are crucial for proactively addressing potential threats. Digital forensics, data encryption, and incident response plans are essential components of a comprehensive security strategy. Federated identity management, endpoint security, and single sign-on (SSO) streamline access control while maintaining security. Threat intelligence, ransomware protection, and phishing prevention are crucial for mitigating cyber threats. Authentication protocols, biometric authentication, and malware detection solutions offer enhanced security measures. Authorization policies and identity verification are integral to access control, ensuring only authorized individuals gain entry. Security awareness training and password management are essential for maintaining a strong security culture within organizations. Zero trust security models and compliance frameworks, such as NIST and PCI DSS, continue to shape the industry, emphasizing the importance of continuous security updates and adaptability. Security tokens and security standards provide a foundation for secure digital transactions and communications.

How is this Digital Identity And Security Industry segmented?

The digital identity and security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ComponentSolutionsServicesDeploymentCloud-BasedOn-PremiseHybrid HybridSolution TypeAuthenticationIdentity GovernanceBiometricsFraud DetectionEnd-UserBFSIGovernmentHealthcareRetailTechnologyBlockchainAI-Based SecurityMulti-Factor AuthenticationGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW).

By Component Insights

The solutions segment is estimated to witness significant growth during the forecast period.The market encompasses software solutions that facilitate biometric authentication and other essential functions, such as data encryption. Biometric software supports both identification and verification processes, with hardware providing the necessary data. The software processes and securely stores this data, employing data mining techniques for swift analysis. Biometric data security is ensured through the use of advanced software tools. Key entities shaping the market include IDEMIA France SAS, Tessi, GB Group plc, and NEC Corp. These companies leverage access control lists, behavioral analytics, multi-factor authentication, and other technologies to deliver comprehensive identity and security solutions. Additionally, sec

Application Security Testing Solution Market size was valued at USD 33.9 Billion in 2023 and is projected to reach USD 55.3 Billion by 2031, growing at a CAGR of 10.4 % during the forecast period 2024-2031.

Global Application Security Testing Solution Market Drivers

The market drivers for the Application Security Testing Solution Market can be influenced by various factors. These may include:

Increasing Cybersecurity Threats: The growing number and sophistication of cyber attacks, including malware, ransomware, and phishing, drive the demand for robust application security testing solutions to protect sensitive data and systems.

Regulatory Compliance Requirements: Compliance with various regulations and standards, such as GDPR, HIPAA, and PCI DSS, necessitates the implementation of application security testing solutions to ensure data protection and privacy.

Rising Adoption of Cloud Services: The widespread adoption of cloud computing services increases the need for application security testing to protect cloud-based applications from security breaches and vulnerabilities.

Growth of Mobile Applications: The proliferation of mobile applications in various sectors, including banking, healthcare, and retail, drives the demand for security testing solutions to ensure the security and integrity of mobile apps.

Increased Focus on DevSecOps: The integration of security into the DevOps process, known as DevSecOps, emphasizes the need for continuous security testing throughout the software development lifecycle.

Expansion of IoT Devices: The rapid growth of the Internet of Things (IoT) ecosystem requires robust security testing to protect IoT applications and devices from potential cyber threats.

Advancements in AI and Machine Learning: The incorporation of AI and machine learning in application security testing solutions enhances their ability to detect and respond to complex and emerging security threats.

Rising Incidence of Data Breaches: High-profile data breaches and security incidents raise awareness about the importance of application security testing, driving organizations to invest in these solutions.

Shift to Remote Work: The increase in remote work due to the COVID-19 pandemic has heightened the need for secure applications and robust security testing to protect remote access and data.

Growing Importance of Application Development: As organizations prioritize digital transformation and develop more applications, the need for comprehensive security testing to protect these applications from vulnerabilities becomes critical.

Vietnam Application Security Market was valued at USD 843.25 Million in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 13.79% through 2029F.