100+ datasets found
  1. D

    Bath Tissue Sales Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Bath Tissue Sales Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-bath-tissue-sales-market
    Explore at:
    pdf, pptx, csvAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Bath Tissue Sales Market Outlook



    The global bath tissue sales market size was valued at approximately USD 50 billion in 2023 and is forecasted to expand to USD 70 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2032. This consistent growth is primarily driven by increasing consumer awareness regarding hygiene and sanitation, coupled with rising disposable incomes, particularly in developing nations. As a fundamental necessity for daily hygiene, bath tissue remains a staple product in households and commercial settings worldwide. The evolution of consumer preferences towards softer and more absorbent products, along with a heightened focus on sustainability and environmentally-friendly options, is further propelling the market dynamics.



    The demand for bath tissue is significantly influenced by several socio-economic and demographic trends. Firstly, the growth in urban populations and changes in lifestyle have led to increased spending on personal care and hygiene products. As urban dwellers typically have higher disposable incomes, they often opt for premium and innovative bath tissue products that offer enhanced comfort and quality. Secondly, the growing awareness and education about health and sanitation, amplified by recent global health crises, have underscored the importance of maintaining personal hygiene, thereby boosting the consumption of bath tissue products. Thirdly, the expanding middle-class population in emerging economies such as India and China is contributing to an increase in the consumption of hygiene products, including bath tissue.



    Moreover, technological advancements and product innovations are playing a crucial role in market growth. Manufacturers are investing in research and development to introduce new varieties of bath tissue that offer superior quality, softness, and absorbency. An increasing number of companies are also focusing on sustainable production methods and packaging solutions to cater to the environmentally-conscious consumer base. For instance, the development of recycled bath tissue is gaining traction, as it aligns with the growing consumer preference for eco-friendly products. Additionally, strategic marketing and advertising campaigns conducted by key players in the industry are further driving product awareness and expanding customer reach, thereby contributing to market expansion.



    The regional outlook for the bath tissue market indicates significant growth potential across various geographical landscapes. North America, with its high per capita consumption and established distribution networks, remains a dominant market, driven by a strong preference for premium bath tissue products. Europe follows closely, with a steady demand bolstered by the region's emphasis on sustainability and eco-friendly practices. In contrast, the Asia Pacific region presents immense growth opportunities due to the escalating population and improving living standards. Rising awareness about hygiene standards and increasing urbanization in countries like China and India are expected to generate substantial demand for bath tissue in the coming years. The Middle East & Africa and Latin America, while currently smaller markets, are anticipated to witness moderate growth driven by improving economic conditions and a growing focus on hygiene and sanitation.



    Toilet paper, a subset of bath tissue, plays a crucial role in maintaining personal hygiene standards across the globe. As consumers become more discerning, there is a noticeable shift towards products that offer superior softness and durability. This trend is particularly evident in regions with high disposable incomes, where consumers are willing to invest in high-quality toilet paper that enhances their daily hygiene experience. Additionally, the emphasis on sustainability has led to innovations in toilet paper production, with manufacturers exploring eco-friendly materials and processes to meet the growing demand for green products. The market for toilet paper is thus not only expanding in terms of volume but also evolving in quality and environmental consciousness.



    Product Type Analysis



    The bath tissue market is segmented into three primary product types: Standard Bath Tissue, Premium Bath Tissue, and Recycled Bath Tissue. Each segment caters to different consumer needs and preferences, thereby shaping the overall market landscape. Standard bath tissue, owing to its affordability and widespread availability, remains a popular choice among consumers. It appeals mainly to

  2. Toilet Paper Market Analysis North America, Europe, APAC, South America,...

    • technavio.com
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    Technavio, Toilet Paper Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Canada, Germany, India, Japan, Italy, UK, France, Brazil - Size and Forecast 2025-2029 [Dataset]. https://www.technavio.com/report/toilet-paper-market-industry-analysis
    Explore at:
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    Global, United Kingdom, Canada, United States
    Description

    Snapshot img

    Toilet Paper Market Size 2025-2029

    The toilet paper market size is forecast to increase by USD 8.88 billion, at a CAGR of 4.4% between 2024 and 2029.

    The market is experiencing significant shifts driven by evolving consumer preferences and industry trends. With increasing concerns around health and hygiene, the demand for toilet paper is on the rise. This heightened focus on cleanliness and personal care is fueling market growth. Furthermore, companies are addressing sustainability concerns by adopting eco-friendly manufacturing processes, which is becoming a crucial differentiator for consumers. However, the market faces challenges as well. Fluctuating raw material prices pose a significant threat to profitability, requiring companies to closely manage their supply chains and costs.
    To capitalize on opportunities and navigate these challenges effectively, companies must stay agile and responsive to changing market dynamics. By focusing on sustainability, innovation, and cost management, they can position themselves for long-term success in the evolving market.
    

    What will be the Size of the Toilet Paper Market during the forecast period?

    Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
    Request Free Sample

    The market continues to evolve, with dynamic market dynamics shaping its landscape. Wholesale distributors play a pivotal role in supplying bath tissue to various sectors, including convenience stores and private label brands. Product differentiation is a key driver, with sheet count, virgin pulp, and finishing & converting processes influencing consumer preferences. Septic safety and hygiene regulations are paramount, ensuring the production of premium and value-priced rolls that meet industry standards. Toilet paper rolls come in various sizes, from jumbo rolls to individual packs, catering to diverse usage frequencies. Online retail channels have disrupted traditional distribution networks, offering convenience and competitive pricing.

    Recycled paper and sustainable forestry practices are gaining traction, aligning with environmental standards. The papermaking process involves raw material sourcing, pulp production, and automated manufacturing, all of which impact cost per roll and advertising spend. Brands strive for supply chain efficiency and FSC certification to maintain brand loyalty and cater to budget-conscious consumers. Hygiene standards extend to facial tissue, tissue paper, and paper towels, ensuring consumer safety and satisfaction. Marketing campaigns, ply count, and price elasticity continue to shape market trends, with industrial rolls and dispenser rolls catering to specific industries. Consumer preferences for eco-friendly and cost-effective options persist, driving innovation in the sector.

    The ongoing unfolding of market activities underscores the continuous evolution of the toilet paper industry.

    How is this Toilet Paper Industry segmented?

    The toilet paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Distribution Channel
    
      Offline
      Online
    
    
    End-user
    
      Residential
      Commercial
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        UK
    
    
      APAC
    
        China
        India
        Japan
    
    
      South America
    
        Brazil
    
    
      Rest of World (ROW)
    

    By Distribution Channel Insights

    The offline segment is estimated to witness significant growth during the forecast period.

    In the dynamic the market, product innovation and private label offerings continue to shape consumer preferences. Wholesale distributors play a crucial role in supplying a broad range of toilet paper rolls to various distribution channels. Convenience stores and online retailers, in particular, have gained traction due to their convenience and accessibility. Product differentiation is achieved through factors such as sheet count, ply count, and the use of virgin pulp or recycled paper. Sustainable forestry and FSC certification are essential considerations for companies, as are hygiene regulations and septic safety. Marketing campaigns and automated manufacturing processes contribute to increased brand loyalty and value pricing strategies.

    Bath tissue, facial tissue, and paper towels are produced using various pulp sources, including bamboo, and are available in jumbo rolls, individual packs, and bulk packs. The papermaking process involves finishing and converting stages, ensuring quality control and adherence to environmental standards. Cost per roll, advertising spend, and price elasticity influence supply chain efficiency and the competitiveness of premium and budget brands. Industrial rolls, hospitality rolls, and d

  3. R

    Roll Tissue Paper Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jun 4, 2025
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    Data Insights Market (2025). Roll Tissue Paper Report [Dataset]. https://www.datainsightsmarket.com/reports/roll-tissue-paper-416453
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Jun 4, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global roll tissue paper market is a substantial and consistently growing sector, exhibiting a dynamic interplay of factors influencing its trajectory. While precise figures for market size and CAGR are unavailable, leveraging industry knowledge and considering similar consumer goods markets, a reasonable estimate would place the 2025 market size at approximately $50 billion USD, with a Compound Annual Growth Rate (CAGR) hovering around 3-4% for the forecast period (2025-2033). Key drivers include rising disposable incomes in emerging economies fueling increased consumption, a growing preference for convenience and hygiene, and the expanding e-commerce sector facilitating easier access to products. Significant trends include a shift towards sustainable and eco-friendly products (recycled content, reduced packaging), the increasing popularity of premium and specialized roll tissue (e.g., those with added lotions or specific textures), and the development of innovative dispensing systems for both residential and commercial applications. Restraints include fluctuating raw material prices (pulp), increasing environmental regulations impacting manufacturing, and intense competition among major players vying for market share. Market segmentation is driven by product type (e.g., bath tissue, facial tissue), distribution channel (wholesale, retail), and geographic region. The competitive landscape is dominated by established multinational corporations such as Kimberly-Clark, Essity, Procter & Gamble, and Georgia-Pacific, which possess strong brand recognition and extensive distribution networks. However, smaller regional players and private label brands are also gaining traction, particularly in price-sensitive markets. The projected growth will be largely driven by regions with expanding middle classes and increasing urbanization, such as Asia-Pacific and Latin America, while mature markets like North America and Europe will see more moderate, yet sustained, expansion. Future market success will depend on companies' ability to adapt to evolving consumer preferences, adopt sustainable practices, and develop innovative product offerings to differentiate themselves in a crowded market. Strategic partnerships, mergers, and acquisitions are likely to play significant roles in shaping the future market landscape.

  4. B

    Bath Tissue Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Jun 13, 2025
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    Archive Market Research (2025). Bath Tissue Report [Dataset]. https://www.archivemarketresearch.com/reports/bath-tissue-534734
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    ppt, pdf, docAvailable download formats
    Dataset updated
    Jun 13, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global bath tissue market is experiencing robust growth, driven by increasing disposable incomes, rising hygiene awareness, and a preference for convenient and comfortable bathroom products. The market size in 2025 is estimated at $50 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 4% from 2025 to 2033. This growth trajectory is fueled by several key market drivers, including the expanding middle class in developing economies, increased urbanization leading to higher demand for convenience products, and the growing adoption of premium bath tissue products featuring enhanced softness, absorbency, and eco-friendly attributes. Furthermore, strategic marketing campaigns focusing on sustainability and eco-conscious manufacturing are influencing consumer purchasing decisions, boosting demand for products made from recycled materials or sourced from sustainable forestry practices. However, several factors are expected to restrain market growth to some extent. Fluctuations in raw material prices, particularly pulp and paper costs, can impact profitability and potentially pricing for consumers. Additionally, stringent environmental regulations related to wastewater management and deforestation are influencing manufacturing processes and increasing operational costs for companies. Competition among established players like Procter & Gamble, Kimberly-Clark, and Essity remains intense, necessitating continuous innovation and product differentiation strategies. The market is segmented by product type (e.g., conventional, premium, luxury), distribution channel (e.g., supermarkets, online retailers), and region. The North American and European regions currently hold significant market share, but growth in Asia-Pacific is projected to be substantial during the forecast period driven by rising population and changing consumption patterns. The market is expected to witness ongoing consolidation, with mergers and acquisitions likely as companies strive to expand their market share and geographical reach.

  5. T

    Tissue Industry Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 22, 2025
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    Market Report Analytics (2025). Tissue Industry Report [Dataset]. https://www.marketreportanalytics.com/reports/tissue-industry-92809
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Apr 22, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global tissue paper market, valued at $20.85 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 5.68% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes, particularly in developing economies, are increasing consumer spending on hygiene and convenience products. The growing awareness of hygiene and sanitation, coupled with changing lifestyles favoring convenience, is significantly boosting demand for tissue products across residential and away-from-home segments. Furthermore, technological advancements in pulp production and tissue manufacturing are leading to improved product quality, increased efficiency, and cost reductions, further stimulating market growth. Product diversification, with innovations in sustainable and eco-friendly tissue options, is also contributing to this positive trend. The market segmentation reveals significant potential across various product categories, including bathroom tissue, paper towels, and facial tissues, as well as across distribution channels, encompassing at-home and away-from-home consumption. Major players such as Kimberly-Clark, Procter & Gamble, and Essity are actively engaged in strategic initiatives such as product launches, acquisitions, and partnerships to solidify their market positions and capitalize on growth opportunities. The market's regional distribution is expected to reflect existing trends, with North America and Europe maintaining significant shares due to established market penetration and high per capita consumption. However, the Asia-Pacific region is poised for substantial growth, driven by rapid urbanization, rising middle-class populations, and increasing awareness of hygiene standards. While challenges exist, such as fluctuations in raw material prices and environmental concerns regarding sustainable forestry practices, the overall outlook for the tissue paper market remains optimistic, promising substantial growth and expansion throughout the forecast period. This growth will likely be influenced by consumer preferences shifting towards premium products, increased emphasis on sustainability, and continued innovation within the industry. Recent developments include: June 2024: Georgia-Pacific, a prominent consumer product manufacturer, unveiled the reimagined ARIA brand. The centerpiece of this relaunch is 100% recycled, three-ply bath tissue, which aligns with the increasing consumer demand for sustainability while ensuring high standards of quality and softness., April 2024: Georgia-Pacific announced a USD 150 million investment to upgrade a paper machine at its Wauna, Oregon mill. This initiative will convert a 1965-era machine into a state-of-the-art facility dedicated to producing paper for Angel Soft and select private-label bath tissue brands. This strategic modernization effort enhances the mill's and the company's competitive position in the market.. Key drivers for this market are: Increased Spending on Hygiene, Technological Developments in Manufacturing Processes. Potential restraints include: Increased Spending on Hygiene, Technological Developments in Manufacturing Processes. Notable trends are: Bathroom Tissue Expected to Witness High Growth Rate.

  6. Toilet Paper Market Size, Growth & Outlook, Trends Report 2025 – 2030

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Jul 2, 2025
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    Mordor Intelligence (2025). Toilet Paper Market Size, Growth & Outlook, Trends Report 2025 – 2030 [Dataset]. https://www.mordorintelligence.com/industry-reports/toilet-paper-market
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2019 - 2030
    Area covered
    Global
    Description

    The Toilet Paper Market Report is Segmented by Product Type (Rolled and Folded), End-User (Household and Commercial), Distribution Channel (Offline and Online), Material Source (Virgin Pulp, Recycled Fiber, and Bamboo and Alternative Fibers), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, South America). The Market Forecasts are Provided in Terms of Value (USD).

  7. Global: revenue of the toilet paper market 2023, by country

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Global: revenue of the toilet paper market 2023, by country [Dataset]. https://www.statista.com/forecasts/758653/revenue-of-the-toilet-paper-market-worldwide-by-country
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 1, 2023 - Dec 31, 2023
    Area covered
    World
    Description

    From the selected regions, the ranking by revenue in the 'Toilet Paper' segment of the tissue & hygiene paper market is led by China with **** billion U.S. dollars and is followed by the United States (**** billion U.S. dollars). In contrast, the ranking is trailed by Argentina with ****** million U.S. dollars, recording a difference of **** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Asia regarding revenue in the Tissue & Hygiene Paper market as a whole and a ranking by country regarding per capita sales volume in the feminine hygiene segment of the tissue & hygiene paper market. The Statista Market Insights cover a broad range of additional markets.

  8. i

    Bath Tissue Market - In-Deep Analysis Focusing on Market Share

    • imrmarketreports.com
    Updated Apr 2024
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    Swati Kalagate; Akshay Patil; Vishal Kumbhar (2024). Bath Tissue Market - In-Deep Analysis Focusing on Market Share [Dataset]. https://www.imrmarketreports.com/reports/bath-tissue-market
    Explore at:
    Dataset updated
    Apr 2024
    Dataset provided by
    IMR Market Reports
    Authors
    Swati Kalagate; Akshay Patil; Vishal Kumbhar
    License

    https://www.imrmarketreports.com/privacy-policy/https://www.imrmarketreports.com/privacy-policy/

    Description

    Report of Bath Tissue Market is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Bath Tissue Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

  9. Sales share of the leading 10 toilet tissue brands of the U.S. 2017

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Sales share of the leading 10 toilet tissue brands of the U.S. 2017 [Dataset]. https://www.statista.com/statistics/262106/sales-share-of-the-leading-10-toilet-tissue-brands-of-the-us/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    This graph shows the sales share of the leading 10 toilet tissue brands of the United States in 2017. Charmin Ultra Soft was the third ranked toilet tissue brand of the United States with a sales share of **** percent in 2017.

  10. m

    Tissue Paper Market Report | Industry Analysis, Size & Trends Overview

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Jan 29, 2025
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    Mordor Intelligence (2025). Tissue Paper Market Report | Industry Analysis, Size & Trends Overview [Dataset]. https://www.mordorintelligence.com/industry-reports/global-tissue-paper-market-industry
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jan 29, 2025
    Dataset authored and provided by
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2019 - 2030
    Area covered
    Global
    Description

    The Report Covers Tissue Paper Market Trends & Share and is Segmented by Raw Material (Bleached Softwood Kraft Pulp, Birch Hardwood Kraft Pulp, and High-Yield Pulp), Product Type (Paper Napkins, Paper Towels, Bathroom Tissues, Facial Tissues, and Specialty and Wrapping Tissue), Type (At Home and Away From Home), and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Abovementioned Segments.

  11. E

    Toilet Paper Market Report and Forecast 2025-2034

    • expertmarketresearch.com
    Updated Apr 1, 2025
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    Claight Corporation (Expert Market Research) (2025). Toilet Paper Market Report and Forecast 2025-2034 [Dataset]. https://www.expertmarketresearch.com/reports/toilet-paper-market
    Explore at:
    pdf, excel, csv, pptAvailable download formats
    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Claight Corporation (Expert Market Research)
    License

    https://www.expertmarketresearch.com/privacy-policyhttps://www.expertmarketresearch.com/privacy-policy

    Time period covered
    2025 - 2034
    Area covered
    Global
    Variables measured
    CAGR, Forecast Market Value, Historical Market Value
    Measurement technique
    Secondary market research, data modeling, expert interviews
    Dataset funded by
    Claight Corporation (Expert Market Research)
    Description

    The global toilet paper market reached a value of approximately USD 71.37 Billion in 2024. The market is projected to grow at a CAGR of 5.40% between 2025 and 2034, reaching a value of around USD 120.76 Billion by 2034.

  12. Global Toilet and Facial Tissue Stock, Towel, and Similar Paper Market to...

    • indexbox.io
    doc, docx, pdf, xls +1
    Updated Jul 1, 2025
    + more versions
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    IndexBox Inc. (2025). Global Toilet and Facial Tissue Stock, Towel, and Similar Paper Market to Achieve +1.4% CAGR Growth Through 2035 - News and Statistics - IndexBox [Dataset]. https://www.indexbox.io/blog/tissue-paper-world-market-overview-2024-4/
    Explore at:
    docx, xls, doc, xlsx, pdfAvailable download formats
    Dataset updated
    Jul 1, 2025
    Dataset provided by
    IndexBox
    Authors
    IndexBox Inc.
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 1, 2012 - Jul 12, 2025
    Area covered
    World
    Variables measured
    Market Size, Market Share, Tariff Rates, Average Price, Export Volume, Import Volume, Demand Elasticity, Market Growth Rate, Market Segmentation, Volume of Production, and 4 more
    Description

    Learn about the expected growth in the global market for toilet tissue, facial tissue, towels, and similar paper products over the next decade. Market volume is projected to reach 80 million tons by 2035, with a value of $125.8 billion in nominal prices.

  13. w

    Global Bath Tissue Market Research Report: By Ply (Single-ply, Double-ply,...

    • wiseguyreports.com
    Updated Jul 19, 2024
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    wWiseguy Research Consultants Pvt Ltd (2024). Global Bath Tissue Market Research Report: By Ply (Single-ply, Double-ply, Triple-ply, Quadruple-ply), By Grade (Standard, Premium, Luxury), By Material (Virgin pulp, Recycled pulp, Mixed pulp), By Size (Small, Medium, Large, Jumbo), By Application (Residential, Commercial, Industrial) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032. [Dataset]. https://www.wiseguyreports.com/reports/bath-tissue-market
    Explore at:
    Dataset updated
    Jul 19, 2024
    Dataset authored and provided by
    wWiseguy Research Consultants Pvt Ltd
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Jan 7, 2024
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2024
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 202357.43(USD Billion)
    MARKET SIZE 202460.03(USD Billion)
    MARKET SIZE 203285.6(USD Billion)
    SEGMENTS COVEREDPly ,Grade ,Material ,Size ,Application ,Regional
    COUNTRIES COVEREDNorth America, Europe, APAC, South America, MEA
    KEY MARKET DYNAMICSRising consumer awareness of hygiene Increasing disposable income Growing demand for ecofriendly products Technological advancements Ecommerce penetration
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDHayat Kimya ,Sofidel SpA ,KimberlyClark Corporation ,Lee & Man Paper Manufacturing Limited ,Daio Paper Corporation ,Essity AB ,Hengan Group ,Procter & Gamble Company ,Heng An International Group Limited ,Sun Paper ,Nine Dragons Paper Holdings Limited ,Metsä Group ,Shangdong Sun Paper Co., Ltd. ,WEPA Group ,GeorgiaPacific
    MARKET FORECAST PERIOD2024 - 2032
    KEY MARKET OPPORTUNITIESSustainable packaging Premiumization Ecommerce Emerging markets Acquisition of smaller players
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.53% (2024 - 2032)
  14. c

    Global Bath Tissue Market Report 2025 Edition, Market Size, Share, CAGR,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Jun 15, 2025
    + more versions
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    Cognitive Market Research (2025). Global Bath Tissue Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/bath-tissue-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Bath Tissue market size 2025 was XX Million. Bath Tissue Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  15. Toilet Paper Market size to hit $105.48 billion by 2037 | 4.7% CAGR...

    • researchnester.com
    Updated May 10, 2025
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    Research Nester (2025). Toilet Paper Market size to hit $105.48 billion by 2037 | 4.7% CAGR (2025-2037) [Dataset]. https://www.researchnester.com/reports/toilet-paper-market/6025
    Explore at:
    Dataset updated
    May 10, 2025
    Dataset authored and provided by
    Research Nester
    License

    https://www.researchnester.comhttps://www.researchnester.com

    Description

    The global toilet paper market size was more than USD 58.06 billion in 2024 and is anticipated to grow at a CAGR of more than 4.7%, reaching USD 105.48 billion revenue by 2037. One-Ply segment is set to attain 46% share by 2037, influenced by inexpensiveness of the one-ply toilet paper.

  16. c

    Global Toilet and Tissue Paper Market Report 2025 Edition, Market Size,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Apr 13, 2025
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    Cognitive Market Research (2025). Global Toilet and Tissue Paper Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/toilet-and-tissue-paper-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Apr 13, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Toilet and Tissue Paper market size 2025 was XX Million. Toilet and Tissue Paper Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  17. Toilet Paper Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Jun 30, 2025
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    Growth Market Reports (2025). Toilet Paper Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/toilet-paper-market-global-industry-analysis
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    pdf, csv, pptxAvailable download formats
    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Toilet Paper Market Outlook



    According to our latest research, the global toilet paper market size reached USD 90.2 billion in 2024, reflecting robust demand across both developed and emerging economies. The market is set to expand at a steady CAGR of 5.1% from 2025 to 2033, driven by evolving hygiene standards, urbanization, and increasing consumer awareness. By 2033, the global toilet paper market is forecasted to attain a value of approximately USD 141.4 billion. The primary growth factor fueling this expansion is the rising emphasis on personal hygiene and sanitation, especially in regions witnessing rapid urbanization and infrastructural development.




    One of the most significant growth drivers for the toilet paper market is the increasing consumer inclination towards improved hygiene and sanitation. The COVID-19 pandemic has amplified awareness regarding the importance of maintaining personal and public hygiene, resulting in heightened demand for sanitary products such as toilet paper. This shift in consumer behavior is particularly evident in urban areas, where higher disposable incomes and greater access to modern retail formats have made premium and ultra-soft toilet papers more accessible. Additionally, the proliferation of educational campaigns by governments and non-governmental organizations highlighting the significance of hygiene practices has further bolstered the adoption of toilet paper, especially in regions where traditional alternatives were previously preferred.




    Another key growth factor is the ongoing trend of urbanization and infrastructural development, especially in emerging economies across Asia Pacific, Latin America, and Africa. As more people migrate to urban centers, the demand for modern sanitation facilities and related products, including toilet paper, has surged. The construction of new residential complexes, commercial establishments, hotels, and institutional buildings is driving bulk demand for toilet paper in both the household and commercial segments. Moreover, the hospitality and healthcare industries are expanding rapidly, further fueling the need for high-quality, hygienic tissue products. The rise in organized retail and the growing influence of e-commerce platforms are also making toilet paper more widely available, thereby supporting market growth.




    Sustainability concerns and innovation in raw materials are also shaping the toilet paper market. Consumers are increasingly seeking eco-friendly products, prompting manufacturers to introduce recycled, bamboo-based, and sustainably sourced toilet paper variants. These innovations cater to environmentally conscious consumers and align with global efforts to reduce deforestation and carbon footprints. Furthermore, advancements in manufacturing technologies have enabled the production of softer, stronger, and more absorbent toilet papers, enhancing user experience and encouraging brand loyalty. Companies are also investing in biodegradable packaging and water-saving production processes, which are gaining traction among eco-sensitive customers and regulatory bodies alike.




    Regionally, North America continues to lead the toilet paper market, accounting for a significant share due to high per capita consumption and the presence of major industry players. Europe follows closely, with a strong emphasis on sustainability and premium product offerings. The Asia Pacific region, however, is poised for the fastest growth, supported by rising urban populations, increasing disposable incomes, and greater adoption of Western hygiene practices. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a lower base, as infrastructure development and awareness campaigns gain momentum. Overall, the regional outlook for the toilet paper market remains positive, with each region contributing uniquely to the market’s expansion.





    Product Type Analysis



    The toilet paper market is segmented by product type into one-ply, two-ply, ultra, premium, recycled, and <b

  18. Kimberly-Clark's global market share of professional tissue 2017-2024

    • statista.com
    Updated Feb 22, 2024
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    Statista (2024). Kimberly-Clark's global market share of professional tissue 2017-2024 [Dataset]. https://www.statista.com/statistics/380177/kimberly-clark-s-global-market-share-professional-tissue/
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    Dataset updated
    Feb 22, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2018
    Area covered
    Worldwide
    Description

    This statistic depicts Kimberly-Clark's global market share of the professional tissue paper production for away-from-home use such as in offices, hotels, restaurants or travel from 2017 to 2024. In 2018, Kimberly-Clark's share of the professional bathroom tissue production is estimated to be 6.9 percent.

  19. t

    Toilet Paper Market Demand, Size and Competitive Analysis | TechSci Research...

    • techsciresearch.com
    Updated Aug 10, 2023
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    TechSci Research (2023). Toilet Paper Market Demand, Size and Competitive Analysis | TechSci Research [Dataset]. https://www.techsciresearch.com/report/toilet-paper-market/4727.html
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    Dataset updated
    Aug 10, 2023
    Dataset authored and provided by
    TechSci Research
    License

    https://www.techsciresearch.com/privacy-policy.aspxhttps://www.techsciresearch.com/privacy-policy.aspx

    Description

    The global Toilet Paper market has valued at USD30.12 billion in 2022 & is anticipated to project robust growth in the forecast period with a CAGR of 4.7% through 2028.

    Pages110
    Market Size
    Forecast Market Size
    CAGR
    Fastest Growing Segment
    Largest Market
    Key Players

  20. E

    United States Toilet Paper Market Report and Forecast 2025-2034

    • expertmarketresearch.com
    Updated Jan 29, 2025
    + more versions
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    Claight Corporation (Expert Market Research) (2025). United States Toilet Paper Market Report and Forecast 2025-2034 [Dataset]. https://www.expertmarketresearch.com/reports/united-states-toilet-paper-market
    Explore at:
    pdf, excel, csv, pptAvailable download formats
    Dataset updated
    Jan 29, 2025
    Dataset authored and provided by
    Claight Corporation (Expert Market Research)
    License

    https://www.expertmarketresearch.com/privacy-policyhttps://www.expertmarketresearch.com/privacy-policy

    Time period covered
    2025 - 2034
    Area covered
    United States
    Variables measured
    CAGR, Forecast Market Value, Historical Market Value
    Measurement technique
    Secondary market research, data modeling, expert interviews
    Dataset funded by
    Claight Corporation (Expert Market Research)
    Description

    The United States toilet paper market reached approximately USD 10.74 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034. It is estimated to reach a value of around USD 17.33 Billion by 2034.

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Dataintelo (2025). Bath Tissue Sales Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-bath-tissue-sales-market

Bath Tissue Sales Market Report | Global Forecast From 2025 To 2033

Explore at:
pdf, pptx, csvAvailable download formats
Dataset updated
Jan 7, 2025
Dataset authored and provided by
Dataintelo
License

https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

Time period covered
2024 - 2032
Area covered
Global
Description

Bath Tissue Sales Market Outlook



The global bath tissue sales market size was valued at approximately USD 50 billion in 2023 and is forecasted to expand to USD 70 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2032. This consistent growth is primarily driven by increasing consumer awareness regarding hygiene and sanitation, coupled with rising disposable incomes, particularly in developing nations. As a fundamental necessity for daily hygiene, bath tissue remains a staple product in households and commercial settings worldwide. The evolution of consumer preferences towards softer and more absorbent products, along with a heightened focus on sustainability and environmentally-friendly options, is further propelling the market dynamics.



The demand for bath tissue is significantly influenced by several socio-economic and demographic trends. Firstly, the growth in urban populations and changes in lifestyle have led to increased spending on personal care and hygiene products. As urban dwellers typically have higher disposable incomes, they often opt for premium and innovative bath tissue products that offer enhanced comfort and quality. Secondly, the growing awareness and education about health and sanitation, amplified by recent global health crises, have underscored the importance of maintaining personal hygiene, thereby boosting the consumption of bath tissue products. Thirdly, the expanding middle-class population in emerging economies such as India and China is contributing to an increase in the consumption of hygiene products, including bath tissue.



Moreover, technological advancements and product innovations are playing a crucial role in market growth. Manufacturers are investing in research and development to introduce new varieties of bath tissue that offer superior quality, softness, and absorbency. An increasing number of companies are also focusing on sustainable production methods and packaging solutions to cater to the environmentally-conscious consumer base. For instance, the development of recycled bath tissue is gaining traction, as it aligns with the growing consumer preference for eco-friendly products. Additionally, strategic marketing and advertising campaigns conducted by key players in the industry are further driving product awareness and expanding customer reach, thereby contributing to market expansion.



The regional outlook for the bath tissue market indicates significant growth potential across various geographical landscapes. North America, with its high per capita consumption and established distribution networks, remains a dominant market, driven by a strong preference for premium bath tissue products. Europe follows closely, with a steady demand bolstered by the region's emphasis on sustainability and eco-friendly practices. In contrast, the Asia Pacific region presents immense growth opportunities due to the escalating population and improving living standards. Rising awareness about hygiene standards and increasing urbanization in countries like China and India are expected to generate substantial demand for bath tissue in the coming years. The Middle East & Africa and Latin America, while currently smaller markets, are anticipated to witness moderate growth driven by improving economic conditions and a growing focus on hygiene and sanitation.



Toilet paper, a subset of bath tissue, plays a crucial role in maintaining personal hygiene standards across the globe. As consumers become more discerning, there is a noticeable shift towards products that offer superior softness and durability. This trend is particularly evident in regions with high disposable incomes, where consumers are willing to invest in high-quality toilet paper that enhances their daily hygiene experience. Additionally, the emphasis on sustainability has led to innovations in toilet paper production, with manufacturers exploring eco-friendly materials and processes to meet the growing demand for green products. The market for toilet paper is thus not only expanding in terms of volume but also evolving in quality and environmental consciousness.



Product Type Analysis



The bath tissue market is segmented into three primary product types: Standard Bath Tissue, Premium Bath Tissue, and Recycled Bath Tissue. Each segment caters to different consumer needs and preferences, thereby shaping the overall market landscape. Standard bath tissue, owing to its affordability and widespread availability, remains a popular choice among consumers. It appeals mainly to

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