Deodorant Market size was valued at USD 28.25 Billion in 2024 and is projected to reach USD 39.72 Billion by 2031, growing at a CAGR of 4.80% from 2024 to 2031.

The deodorant market is primarily driven by increasing consumer awareness about personal hygiene and grooming, leading to a rising demand for effective body odor solutions. Additionally, the growing emphasis on natural and organic ingredients has spurred innovation in product formulations, attracting health-conscious consumers. This shift is reflected in the expanding range of products, including aluminum-free and eco-friendly options, which cater to diverse consumer preferences.

Furthermore, urbanization and changing lifestyles contribute to the market's growth, as more consumers seek convenient and long-lasting deodorant options. The rise of e-commerce has also facilitated access to a broader variety of deodorant brands and formulations, enhancing consumer choice. Marketing strategies, including influencer partnerships and targeted advertising, play a significant role in shaping consumer perceptions and driving sales in this competitive market.

This statistic depicts the estimated size of the global antiperspirant and deodorant market from 2012 to 2025. In 2019, the global antiperspirant and deodorant market is estimated to be worth about ***** billion U.S. dollars. Deodorant and AntiperspirantA deodorant is a personal hygiene product applied to the body to prevent body odor. Antiperspirant prevents sweating by reducing moisture on the skin where perspiration-causing bacteria thrive. Antiperspirants not only affect the odor of the body, also reduces sweating by affecting sweat glands. Antiperspirants are majorly applied to the underarms of the body, where as deodorants can also be applied to the feet and other body parts as body spray. Deodorants and antiperspirants are mostly confused as similar products, but both differ in function and application. Antiperspirants control sweating and body odor in two different steps. Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat.Deodorants and antiperspirants are available in different forms such as aerosols or sprays, roll-on sticks and creams. These products are known differently in different regions. In the European countries, aerosol sprays and roll-on are commonly used whereas in the United States solid and gel are more popular forms. North America has the largest market for deodorants and antiperspirants, followed by Europe and Asia Pacific. The latter however is expected to witness extensive growth. Increasing population coupled with increasing disposable income in countries such as India and China is expected to drive the global deodorants and antiperspirants market.Some of the major companies operating in the deodorant and antiperspirant market are Unilever, Procter & Gamble and Garnier. The leading deodorant brand in the United States in 2016 was Degree Men, which is owned by Unilever. The brand generated about *** million U.S. dollars and amounted for close to six percent of deodorant sales within the country.Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.

Considering the ** different brands presented in this statistic, 'Lynx' leads the ranking for the most frequently selected brand with *** million people. Contrastingly, 'Superdrug' is ranked last, with ****** thousand people. Their difference, compared to the Lynx, lies at * million people.

Global Body Spray Deodorant market size 2025 was XX Million. Body Spray Deodorant Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The deodorant body spray market is experiencing robust growth, driven by increasing consumer awareness of personal hygiene and a preference for convenient and effective odor control solutions. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $23 billion by 2033. This growth is fueled by several key trends, including the rising popularity of natural and functional deodorants catering to health-conscious consumers, the expanding online retail channel offering wider product selections and convenient purchasing options, and increased disposable incomes in emerging markets driving higher demand. The segmentation reveals a significant market share for online retail, reflecting the growing influence of e-commerce. Furthermore, functional deodorants, offering additional benefits like antiperspirant properties or long-lasting freshness, are gaining traction against traditional natural deodorants. Key players like Procter & Gamble, Unilever, and Henkel AG & Co. are driving innovation and competition within the market, constantly introducing new product formulations and targeting diverse consumer segments. Geographic variations in market penetration are notable. North America and Europe currently hold significant market shares, but Asia-Pacific is projected to exhibit the highest growth rate due to its rapidly expanding middle class and increasing urbanization. While the market faces some restraints, including fluctuating raw material costs and growing concerns about the potential health impacts of certain chemical ingredients, the overall outlook remains positive. The increasing demand for effective, safe, and convenient deodorant solutions will continue to propel market expansion in the coming years. The strategic focus on sustainable and eco-friendly formulations, coupled with targeted marketing campaigns across diverse channels, will be crucial for manufacturers aiming to capture a larger share of this burgeoning market.

The deodorant body spray market is experiencing robust growth, driven by increasing consumer awareness of personal hygiene and a preference for convenient and effective odor control solutions. The market, currently valued at approximately $15 billion (assuming a reasonable estimate based on similar product categories and market trends), is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key factors. The rising disposable incomes in emerging economies are increasing the affordability of personal care products, leading to higher consumption rates. Furthermore, the introduction of innovative deodorant body sprays with natural ingredients, functional benefits like long-lasting protection and antiperspirant properties, and appealing scents are driving demand. The shift towards online retail channels offers convenient access and competitive pricing, boosting sales. Segments like natural deodorants are experiencing particularly strong growth due to increasing consumer preference for environmentally friendly and health-conscious products. However, the market also faces challenges such as stringent regulations regarding certain chemical components and the growing popularity of alternative odor control methods, which are potential restraints. The geographic distribution of the market shows a significant presence across various regions. North America and Europe currently hold substantial market shares, owing to high per capita consumption and established personal care industries. However, Asia-Pacific is emerging as a high-growth region, driven by increasing urbanization, rising middle-class populations, and changing lifestyles. Competition is fierce among major players like Procter & Gamble, Unilever, and Henkel, who are constantly innovating to maintain their market positions. Future growth hinges on continuous product innovation, effective marketing strategies targeting diverse consumer segments, and strategic expansion into high-growth markets. The market’s success will largely depend on the ability of companies to adapt to evolving consumer preferences, regulatory changes, and the broader economic landscape.

Considering the ** different brands presented in this statistic, 'Soft & Gentle' leads the ranking for the most frequently selected brand with *** million people. Contrastingly, 'Estée Lauder' is ranked last, with ***** thousand people. Their difference, compared to the Soft & Gentle, lies at *** million people.

Check out Market Research Intellect's Deodorant Body Spray Market Report, valued at USD 15.5 billion in 2024, with a projected growth to USD 22.8 billion by 2033 at a CAGR of 5.5% (2026-2033).

The underarm spray market is experiencing robust growth, driven by increasing consumer awareness of hygiene and body odor management. The market size in 2025 is estimated at $8 billion, projecting a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the rising disposable incomes in developing economies are leading to increased spending on personal care products, including underarm sprays. Secondly, the expanding product portfolio, encompassing natural and organic formulations, caters to the growing preference for environmentally conscious and health-conscious choices. This trend is further boosted by innovative product development, introducing sprays with longer-lasting effects and enhanced fragrances. Moreover, effective marketing campaigns highlighting the benefits of underarm sprays, such as odor neutralization and confidence enhancement, are contributing to market expansion. However, the market faces certain restraints. Fluctuations in raw material prices can impact profitability, while stringent regulations regarding chemical compositions pose challenges for manufacturers. Competition from established players like Unilever, P&G, and Shiseido, alongside emerging regional brands, is intensifying. The market segmentation is diverse, encompassing various product types (e.g., antiperspirants, deodorants), fragrances, and packaging formats. Geographic variations in consumer preferences and purchasing habits also contribute to the market's complexity. Despite these challenges, the projected CAGR of 5% signifies sustained growth, indicating a promising outlook for the underarm spray market over the forecast period. Companies are focusing on strategic partnerships, product innovation, and targeted marketing strategies to maintain their market share and capitalize on the growth potential.

The deodorant market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 6.80% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing consumer awareness of personal hygiene and body odor, particularly among younger demographics, is a significant factor. The rising disposable incomes in developing economies are also contributing to market growth, as more consumers can afford premium deodorant options. Further driving market expansion are evolving product formulations, including natural and organic deodorants catering to health-conscious consumers, and the growing popularity of innovative delivery systems like roll-ons and solid sticks beyond traditional sprays and creams. The market's segmentation reflects these trends, with the spray format continuing to dominate, but other product types witnessing significant growth. Distribution channels are diversifying, with online retail witnessing considerable expansion, though supermarkets and pharmacies remain crucial sales points. Key players like Unilever, Procter & Gamble, and L'Oréal are actively shaping the market through product innovation, strategic acquisitions, and aggressive marketing campaigns. However, the market faces challenges such as fluctuating raw material prices and increasing regulatory scrutiny on ingredient safety. Regional performance shows a mixed picture. North America and Europe, established markets, are projected to maintain steady growth, fueled by premiumization and product innovation. However, the Asia-Pacific region is expected to witness the most rapid growth due to its large and expanding population base and rising consumer spending. This region will be a significant driver of overall market expansion. Competition remains fierce, with established brands focusing on product differentiation and expansion into new segments. Smaller, niche brands are gaining traction by catering to specific consumer needs and preferences, such as those seeking natural or environmentally-friendly options. The long-term outlook for the deodorant market remains optimistic, driven by continued innovation, expanding consumer base, and increasing awareness of personal hygiene. Recent developments include: September 2022: Unilever launched a new certified natural aerosol deodorant brand Schmidt's in Australia and New Zealand. Additionally, the company launched its first-ever campaign developed by the independent creative agency Emotive in Australia and New Zealand to raise awareness of the new brand., March 2022: Procter & Gamble launched a new product line under one of its deodorant brands. Under its Secret brand, the company launched a new weightless dry spray collection in the United States, which features antiperspirants and aluminum-free deodorants. The spray comes in four scents: wild rose, vanilla, white peach, and waterlily with argan oil., December 2021: Beiersdorf introduced a "climate-friendly" aerosol valve for its Nivea Ecodeo product line, while its Nivea Men line now uses 100% recycled aluminum cans. Deodorants and shaving gels from this range are launched in environmentally sustainable packaging for the European market.. Notable trends are: Growing Concern About Hygiene and Freshness.

Global Deodorant Body Spray Market Size is projected to grow at CAGR of approximately 4.7% and The market for deodorant body spray is global, with many different products available in various parts of the world.
Report Scope:

Body Spray Market Outlook

The global body spray market size in 2023 is estimated to be approximately $10.5 billion and is projected to reach $15.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5%. This steady growth is predominantly driven by increasing consumer awareness regarding personal hygiene and grooming, coupled with the rising disposable incomes across emerging markets. The growing influence of social media on fashion and grooming trends has further fueled demand, making body sprays a staple in personal care routines worldwide. The expanding urban population and the subsequent rise in demand for convenient and effective personal care products contribute significantly to the market's promising trajectory.

One of the primary growth factors in the body spray market is the increasing consumer preference for diverse fragrance options. As the modern consumer becomes more sophisticated, there's a heightened demand for customization and variety in fragrance products, encouraging manufacturers to innovate and expand their product lines. This trend is further bolstered by the rising importance of personal care and grooming, especially among younger demographics, who are more inclined to experiment with new scents and brands. Additionally, the shift towards natural and organic products, driven by growing awareness about the harmful effects of synthetic ingredients, is pushing companies to develop body sprays that adhere to these consumer preferences, thus opening up new growth avenues.

The rapid growth of e-commerce platforms is another major factor propelling the body spray market. Online retailing has transformed the way personal care products are purchased, offering consumers the convenience of shopping from home, with access to a wide variety of products and competitive pricing. This shift towards online shopping has been particularly pronounced since the COVID-19 pandemic, as more consumers adapted to digital platforms for their purchases. The ability to compare products, read reviews, and access detailed product information online has further democratized consumer access to body sprays, allowing smaller and niche brands to reach a broader audience alongside established players.

The growing emphasis on brand and product marketing is also contributing significantly to the market's expansion. Companies are investing heavily in advertising campaigns, celebrity endorsements, and strategic partnerships to enhance brand visibility and consumer engagement. This marketing push is particularly important in an industry driven by personal preference and brand loyalty, where consumers often make purchasing decisions based on brand recognition and perceived product quality. The increasing penetration of digital marketing and social media platforms has enabled brands to directly engage with their target audience, fostering better consumer relationships and driving repeat purchases.

Regionally, the body spray market is witnessing diverse trends. In North America and Europe, where the market is more mature, growth is driven by innovation and premiumization of products, with consumers willing to spend more on high-end, luxury fragrances. In contrast, the Asia Pacific region is experiencing rapid growth due to a burgeoning middle class, increasing urbanization, and a growing consumer base eager to adopt Western grooming habits. The region's younger population, which is more brand-conscious and influenced by global trends, is also a significant driver of market growth. Meanwhile, Latin America and the Middle East & Africa are gradually emerging as lucrative markets, propelled by rising economic development and changing consumer lifestyles.

Product Type Analysis

The body spray market is segmented by product type into deodorant body spray, perfumed body spray, and antiperspirant body spray. Each of these segments caters to different consumer needs, thereby offering a range of options for various preferences and occasions. Deodorant body sprays are primarily designed to combat body odor, making them a popular choice for everyday use. They are often marketed based on their efficacy in providing long-lasting freshness and odor protection, which appeals to consumers looking for practical personal care solutions. This segment is experiencing steady growth as brands continue to innovate with formulations that offer additional skin benefits, such as moisturization and skin-friendly ingredients.

Perfumed body sprays, on the other hand, are more focused on fragrance, offering an accessible way for consumers to enjoy a variety of scents without

The global spray antiperspirant market is experiencing robust growth, driven by increasing awareness of personal hygiene and rising disposable incomes, particularly in developing economies. The market, currently valued at approximately $15 billion in 2025 (this is an estimated value based on typical market sizes for similar personal care products and considering the provided data range), is projected to expand at a Compound Annual Growth Rate (CAGR) of 5% between 2025 and 2033. This growth is fueled by several key trends, including the increasing popularity of natural and organic antiperspirants, the development of innovative formulations addressing specific skin concerns, and the expanding e-commerce channels facilitating convenient product access. Major players like Henkel, L'Oréal, Unilever, and P&G are driving innovation and market penetration through diverse product offerings and targeted marketing campaigns. However, regulatory restrictions on certain chemical compounds and the growing preference for natural alternatives pose potential restraints on market expansion. Segmentation analysis reveals significant growth in the application of spray antiperspirants beyond household use. The hospital and other segments are seeing increased demand, driven by healthcare-related needs and professional requirements. Furthermore, specific product types, like those incorporating plant-based ingredients or advanced microbial control technologies, are witnessing heightened consumer interest and thus contributing to the overall market dynamism. Geographical analysis suggests strong growth in Asia-Pacific regions driven by rising populations and expanding middle classes. North America and Europe, while showing stable growth, are expected to maintain their position as significant market segments due to established consumer base and product penetration. The continued focus on innovation, coupled with strategic marketing initiatives, will further shape the trajectory of the spray antiperspirant market in the coming years.

The global sports deodorant spray market is experiencing robust growth, driven by the increasing participation in sports and fitness activities worldwide. The market's expansion is fueled by several key factors, including a rising health-conscious population prioritizing hygiene and body odor control, particularly during strenuous physical activities. The increasing popularity of athleisure and a growing awareness of the benefits of specialized sports deodorants, which often offer enhanced sweat protection and long-lasting freshness, are also contributing to market expansion. The market is segmented by application (online vs. offline sales) and ingredient type (natural, synthetic, and others), reflecting diverse consumer preferences and product formulations. While online sales are growing rapidly due to increased e-commerce penetration, offline channels remain significant, particularly for immediate purchase needs. The preference for natural ingredients is gaining traction as consumers seek healthier and more sustainable options, although synthetic ingredients still dominate the market due to their effectiveness and affordability. Major players such as Unilever, Henkel, and Coty are actively engaged in innovation and brand building within this competitive landscape, while smaller niche players cater to specific consumer needs and preferences with unique formulations and marketing strategies. The market's growth is projected to continue at a healthy Compound Annual Growth Rate (CAGR) for the forecast period of 2025-2033, driven by increasing disposable incomes in emerging economies and sustained growth in the global fitness and sports industry. However, the market faces certain restraints such as the presence of potentially harmful chemicals in some synthetic deodorant sprays, leading to increased consumer demand for natural and organic alternatives. Furthermore, price sensitivity and the availability of cheaper alternatives can influence consumer choices. Geographical growth is expected to be diverse, with regions like North America and Europe maintaining significant market shares due to higher per capita incomes and greater awareness, while Asia Pacific is anticipated to witness rapid expansion due to its growing middle class and increasing participation in sports and fitness. This dynamic interplay of factors presents both opportunities and challenges for companies operating in the sports deodorant spray market, requiring strategic adaptation to consumer preferences and market trends.

The global underarm antiperspirant and deodorant market is a substantial sector, valued at $522.7 million in 2025 and projected to experience robust growth. Driven by increasing consumer awareness of personal hygiene and body odor management, coupled with the rising popularity of natural and organic formulations, the market is expected to maintain a Compound Annual Growth Rate (CAGR) of 5.3% from 2025 to 2033. Key market drivers include the expanding consumer base in developing economies, the increasing adoption of innovative product formats like roll-ons and gels, and the growing demand for specialized products catering to sensitive skin. The market is segmented by product type (deodorant spray and deodorant stick) and target consumer (men and women), with a significant portion of revenue likely derived from the men's segment given its higher average purchasing power and preference for stronger scents. Competitive landscape analysis indicates strong presence of established brands like Dove, Secret, and Old Spice, constantly innovating to meet evolving consumer preferences and remain competitive. While specific regional market shares aren't provided, it's reasonable to assume North America and Europe currently hold the largest shares due to high per capita consumption and established brand presence. Emerging markets in Asia-Pacific, particularly India and China, present significant growth potential due to rising disposable incomes and increased hygiene awareness. The market faces certain restraints, including concerns about the potential health impacts of certain antiperspirant ingredients. This has led to a rise in demand for natural and organic alternatives, placing pressure on manufacturers to reformulate their products and adopt more sustainable practices. However, the overall market outlook remains positive, fueled by consistent demand, innovative product development, and effective marketing campaigns focusing on the benefits of using antiperspirants and deodorants for improved personal hygiene and confidence. The forecast period suggests sustained growth, with continued market penetration in both established and emerging markets. This necessitates continuous innovation and product diversification across the product categories to cater to the evolving needs of consumers.

Deodorant Body Spray Market Outlook

The global deodorant body spray market size was valued at approximately USD 25 billion in 2023 and is projected to reach around USD 40 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.1% during the forecast period. The market growth is primarily driven by rising consumer awareness regarding personal hygiene and grooming, along with increased disposable income, particularly in developing regions.

One of the key growth factors for the deodorant body spray market is the increasing emphasis on personal grooming and hygiene, especially among younger demographics. As urbanization continues to rise, more individuals are becoming conscious of their appearance and body odor, driving demand for deodorant products. Additionally, marketing campaigns and celebrity endorsements are significantly influencing consumer purchasing decisions, further fueling market growth.

Another important factor contributing to the market's expansion is the development of innovative and natural products. With a growing number of consumers becoming health-conscious and environmentally aware, there is a rising demand for deodorants free from harmful chemicals such as parabens and aluminum compounds. Companies are responding by launching eco-friendly and organic deodorants that cater to this segment, which is expected to drive market growth in the coming years.

The expansion of the e-commerce sector has also played a crucial role in the growth of the deodorant body spray market. The convenience of online shopping, coupled with the availability of a wide range of products and easy comparison options, has led to a significant increase in online sales of deodorant body sprays. E-commerce platforms often offer discounts and promotional deals, making them an attractive shopping destination for consumers.

Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period, driven by increasing urbanization, rising disposable incomes, and growing awareness about personal hygiene. The North American and European markets are also projected to grow steadily due to established consumer bases and high product penetration. Meanwhile, Latin America, the Middle East, and Africa are emerging markets with considerable growth potential, supported by improving economic conditions and changing lifestyles.

Product Type Analysis

The deodorant body spray market is segmented by product type into aerosol, pump, roll-on, stick, and others. Aerosol deodorants are the most popular due to their ease of application and quick-drying properties. The aerosol segment dominates the market, accounting for a substantial share due to its widespread availability and user-friendly nature. Aerosol deodorants are particularly favored in regions with humid climates, where quick application and drying are crucial.

The pump deodorant segment is gaining traction, especially among environmentally conscious consumers. These deodorants do not use propellants found in aerosol sprays, making them a more environmentally friendly option. Additionally, pump deodorants are perceived as being safer for the skin, as they often contain fewer chemicals compared to aerosols. This factor is expected to drive the growth of the pump deodorant segment in the coming years.

Roll-on deodorants have a significant market share due to their precision application and long-lasting effects. These deodorants are particularly popular among consumers who prefer a more controlled and targeted application. Roll-ons are also known for their compact packaging, making them convenient for travel and on-the-go use, which contributes to their steady demand.

Stick deodorants are another prominent product type, favored for their solid form and ease of use. They are often marketed as long-lasting solutions that provide all-day protection. Stick deodorants are particularly popular in North America and Europe, where they have a strong consumer base. The segment is expected to maintain its growth trajectory due to continuous product innovations and the introduction of new scents and formulations.

The ‘others’ category includes gel, cream, and crystal deodorants, which cater to niche markets. Although these products have a smaller market share, they are gaining popularity due to their unique properties and benefits. For example, crystal deodorants are marketed as natural and hypoallergenic options, appealing to consumers with sensitive skin. The continuous introduc

The deodorant body spray market has emerged as a significant segment within the personal care industry, driven by a growing consumer emphasis on hygiene, grooming, and body scent. With the rising awareness of personal aesthetics and the increasing demand for long-lasting freshness, deodorant body sprays offer an eff

The report offers Deodorant Body Spray Market Dynamics, Comprises Industry development drivers, challenges, opportunities, threats and limitations. A report also incorporates Cost Trend of products, Mergers & Acquisitions, Expansion, Crucial Suppliers of products, Concentration Rate of Steel Coupling Economy. Global Deodorant Body Spray Market Research Report covers Market Effect Factors investigation chiefly included Technology Progress, Consumer Requires Trend, External Environmental Change.

The deodorant market, valued at approximately $20 billion in 2025, is experiencing robust growth, projected to reach $30 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 4.5%. This expansion is fueled by several key drivers. Rising disposable incomes, particularly in developing economies, are increasing consumer spending on personal care products, including deodorants. Growing awareness of hygiene and body odor among both men and women is driving demand across various product types. Furthermore, the market is witnessing a shift towards natural and organic deodorants, reflecting a broader consumer preference for clean beauty and sustainable products. This trend is particularly noticeable in developed markets like North America and Europe. Market segmentation reveals a significant share held by spray deodorants, followed by creams and roll-ons. However, the "others" segment, encompassing solid sticks and innovative formulations, is witnessing significant growth driven by the increasing popularity of eco-friendly packaging and natural ingredients. While the market faces some restraints, such as fluctuating raw material prices and concerns over the environmental impact of certain aerosol propellants, these are largely offset by the overall growth trajectory. Competitive landscape analysis reveals the dominance of major players like Unilever and Procter & Gamble, alongside the emergence of smaller, niche brands specializing in natural and organic formulations. This highlights the opportunity for both established players and new entrants to capture significant market share. The regional breakdown indicates strong market presence in North America and Europe, owing to high per capita consumption and well-established distribution channels. However, significant growth potential exists in emerging markets of Asia-Pacific and Middle East & Africa, driven by increasing urbanization and rising middle-class populations. Market segmentation by gender shows a roughly even split between male and female segments, with potential for targeted marketing strategies exploiting differing preferences in fragrance and formulation. The continued focus on innovation, sustainable practices, and product diversification will be crucial for companies looking to thrive in this dynamic market. Future market success will depend on brands' ability to adapt to evolving consumer preferences, including increasing demand for natural and organic ingredients, effective marketing strategies targeting specific demographics, and sustainable manufacturing practices.

This statistic depicts the leading deodorant brands in the United States in 2024, based on sales. In that year, Dove was the leading U.S. deodorant brand with sales of around *** billion U.S. dollars. Deodorant brands in the United States The production of fluids secreted by the sweat glands is referred to as perspiration. Sweat, which is composed of mostly water, minerals, lactate and urea, allows the body to regulate its temperature. For the most part, human perspiration is odorless. However, once it comes into contact with hot and humid environments the moisture becomes fermented by bacteria, which causes body odor. Dove's popularity The underarm or armpit is one of the most consistently warm areas on the body. Deodorant, classified as cosmetics and regulated by the U.S. Food and Drug Administration (FDA), have been designed to prevent odors from these particular sweat glands. The most known deodorant brand in the United States in 2024 was also Dove, as stated by around 90 percent of consumers participating in a recent survey. UnileverBoth Dove and Degree brands are owned by the multinational consumer goods company: Unilever. In 2021, Unilever was the leading deodorant vendor in the United States; generating sales of over *** billion U.S. dollars. As of 2023, the company recorded a revenue of nearly 60 billion euros.