The Global Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

In 2023, 15.94 billion gallons of bottled water were sold in the United States. Over the last ten years, the country’s bottled water sales volume has increased considerably with each consecutive year. Consumption in the U.S. As bottled water volume sales increased in recent years, so did per capita consumption in the United States. Over the last decade, yearly bottled water consumption grew, reaching a total of roughly 46 gallons per person in 2023. Bottled water was the most commonly consumed beverage among Americans one year earlier, with carbonated soft drinks ranking a close second. Other beverages typically enjoyed included coffee, beer, cider, and milk. Tap water In 2024, 33 percent of consumers in the United States strongly agreed that tap water is affordable. By comparison, seven percent disagreed.

In 2025, the sparkling bottled water market was valued at approximately USD 52,465.38 million. By 2035, it is projected to reach USD 106,137.78 million, reflecting a compound annual growth rate (CAGR) of 7.3%. The market's expansion is fueled by the growing availability of functional sparkling water products fortified with vitamins, minerals, and probiotics, targeting health-conscious individuals.

Country-wise Outlook- Sparkling bottled water market

Competitive Outlook

The Bottled Water Market size is expected to reach a valuation of USD 54.1 billion in 2033 growing at a CAGR of 7.20%. The Bottled Water Market research report classifies market by share, trend, demand, forecast and based on segmentation.

The global combined volume in the 'Bottled Water' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total **** billion litres (+**** percent). After the ninth consecutive increasing year, the combined volume is estimated to reach *** billion litres and therefore a new peak in 2029. Find other key market indicators concerning the revenue and average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.

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Bottled Water Market Size 2025-2029

The bottled water market size is forecast to increase by USD 118.5 billion at a CAGR of 6.1% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing premiumization of bottled water. Consumers are increasingly seeking high-quality, purified water options, leading to a shift towards premium bottled water brands. This trend is further fueled by the growing health consciousness among consumers, as bottled water is perceived as a healthier alternative to sugary beverages. Another key trend in the market is the innovation in bottled water packaging. Companies are investing in eco-friendly, lightweight, and convenient packaging solutions to cater to the evolving consumer preferences. These innovations not only help reduce the environmental impact but also make bottled water more accessible and convenient for consumers on-the-go.
However, the market faces challenges from alternative products, including tap water filtration systems and reusable water bottles. The market offers a diverse range of products, from alkaline water to functional drinks, and caters to various consumer preferences and needs. These alternatives offer cost-effective solutions and reduce the environmental impact associated with bottled water. To counter this, bottled water companies are focusing on differentiating their offerings through premiumization, packaging innovations, and marketing strategies to attract and retain consumers. Companies that effectively navigate these challenges and capitalize on market opportunities are well-positioned to succeed in the dynamic market.

What will be the Size of the Bottled Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing dynamic shifts, driven by various factors including water pricing models, social responsibility, and consumer health concerns. Companies are investing in water bottling equipment and implementing water quality certification to ensure transparency in their supply chains. E-commerce platforms are revolutionizing retail sales channels, while environmental sustainability and water resource management are key brand building strategies. Water testing methods and safety protocols are crucial in addressing consumer concerns, as is water footprint reduction through efficient product lifecycle management. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. Water analytics and data-driven decision making are essential for navigating regional water markets and emerging water trends.

Water industry regulations, water conservation initiatives, and water security are shaping the market landscape, with water scarcity and distribution networks posing significant challenges. Product innovation, water purification technologies, and corporate social responsibility are critical components of a sustainable water industry. Water quality monitoring, consumer behavior, and packaging design are interconnected aspects of the market, with an increasing focus on water analytics and lifecycle assessment. Water resource management and water distribution systems are being optimized through technology and innovation, ensuring a secure and sustainable water supply for businesses and consumers alike.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to various factors, including the increasing preference for alcoholic beverages, rising urbanization, and packaging innovations. Still drinking water, which is non-carbonated, holds a dominant share in the market. Consumers' health consciousness drives the demand for pure and clean drinking water, leading them to avoid carbonated beverages. The contamination of water sources due to environmental pollution further fuels the market's growth. New product development, such as flavored and mineral waters, caters to div

The GCC Bottled Water Market report segments the industry into By Type (Still Water, Sparkling Water, Functional Water), By Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, On-trade Channels, Home and Office Delivery, Other Distribution Channels), and Geography (Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman). Get five years of historical data alongside five-year market forecasts.

Bottled Water Market size is expected to be worth around USD 631 Bn by 2034, from USD 336.2 Bn in 2024, growing at a CAGR of 6.5%

Global Bottled water Market to grow from US$ 267.15 Billion in 2023 to US$ 482.95 Billion by 2032, at a CAGR of 6.8% from 2024 - 2032

The global Bottled Water Market size is expected to grow from USD 230 million in 2019 to USD 400 million by 2026, at a CAGR of 8% from 2020-2026

The global combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total **** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the revenue growth and average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.

The GCC bottled water market reached a value of USD 10706.02 Million in 2024. The market is estimated to grow at a CAGR of 7.20% during 2025-2034 to reach a value of USD 21457.34 Million by 2034.

U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The global bottled water market size attained a value of about USD 267.89 Billion in 2024. The market is further estimated to grow in the forecast period of 2025-2034 at a CAGR of 6.40% to reach a value of USD 498.16 Billion by 2034.

Bottled Water Market Outlook

As per our latest research, the global bottled water market size reached USD 342.5 billion in 2024, reflecting the growing consumer demand for convenient and healthy hydration options. The market is expected to expand at a robust CAGR of 6.2% from 2025 to 2033, reaching a forecasted value of USD 589.8 billion by 2033. This growth is primarily driven by increasing health consciousness, urbanization, and the rising preference for safe and contaminant-free drinking water worldwide.

One of the principal growth factors for the bottled water market is the rising awareness regarding the health risks associated with contaminated tap water. In both emerging and developed economies, consumers are increasingly prioritizing health and wellness, leading to a shift towards bottled water as a safer alternative. This trend is further amplified by frequent reports of waterborne diseases and the inadequacy of municipal water treatment infrastructure in several regions. The proliferation of health and fitness trends, coupled with the perception of bottled water as a premium and pure hydration source, has significantly bolstered market demand. Furthermore, the marketing efforts of leading brands emphasizing purity, mineral content, and added functional benefits have played a crucial role in shaping consumer preferences.

Urbanization and the fast-paced lifestyle of modern consumers have also contributed to the burgeoning demand for bottled water. With the rapid expansion of urban centers, particularly in Asia Pacific and Africa, access to clean and potable tap water remains a challenge for many. Bottled water provides a convenient and reliable solution, especially for on-the-go consumption. The widespread availability of bottled water across diverse retail channels, including supermarkets, convenience stores, and online platforms, has further facilitated its adoption. Additionally, the growing penetration of international and local bottled water brands in rural and semi-urban markets is expanding the consumer base, making bottled water accessible to a broader demographic.

Another significant driver is the innovation in packaging and product offerings. The introduction of flavored and functional water variants, such as vitamin-infused, electrolyte-enhanced, and alkaline bottled waters, has diversified the market and attracted a new segment of health-conscious consumers. These value-added products cater to specific consumer needs, such as hydration during sports, weight management, and immune support. Sustainable packaging initiatives, including the use of recycled PET bottles and biodegradable materials, are also gaining traction, addressing environmental concerns and appealing to eco-conscious consumers. As a result, bottled water brands are investing heavily in R&D and marketing to differentiate their products in an increasingly competitive landscape.

From a regional perspective, Asia Pacific dominates the bottled water market, accounting for the largest share in 2024, driven by the massive population base, rapid urbanization, and rising disposable incomes in countries like China and India. North America and Europe also represent significant markets, underpinned by strong health awareness, high per capita consumption, and well-established retail infrastructure. Meanwhile, the Middle East & Africa and Latin America are witnessing accelerated growth due to increasing tourism, hot climatic conditions, and improving distribution networks. The regional dynamics are further influenced by regulatory frameworks, cultural preferences, and the penetration of international brands, shaping the competitive landscape and growth prospects across different geographies.

Product Type Analysis

The bottled water market is segmented by product type into still water, sparkling water, flavored water, and functional water. Still water remains the dominant segment, representing over 60% of the global market share in 2024. This is primarily due to its widespread availab

Premium Bottled Water Market Size, size is Projected to reach USD 44.12 Billion by 2034, at a CAGR of 7.9% during the projected period.

The Mexico bottled water market size reached USD 17.20 Billion in 2024. The market is projected to grow at a CAGR of 3.90% between 2025 and 2034, reaching almost USD 25.22 Billion by 2034.

Bottled Water Market was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.

Global Bottled Water Market Drivers

Concerns about Tap Water Quality: In many regions, concerns about the safety, taste, or odor of tap water are a major driver for bottled water consumption. Convenience and Portability: Bottled water offers convenience and portability, making it a popular choice for on-the-go consumption. Health and Wellness Trends: Bottled water is often perceived as a healthier alternative to sugary drinks like sodas and juices. Marketing and Branding: Effective marketing and branding by bottled water companies can influence consumer perceptions and drive sales.

Global Premium Bottled Water Market size & share value expected to touch USD 37.23 billion by 2032, to grow at a CAGR of 6.7% during the forecast period.