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CRM Market Size 2025-2029

The CRM market size is forecast to increase by USD 75.4 billion at a CAGR of 11.5% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of customer relationship management systems by Small and Medium Enterprises (SMEs). This trend is fueled by the recognition that CRM solutions enable businesses to manage customer interactions more effectively, leading to improved customer satisfaction and loyalty. Additionally, the integration of Artificial Intelligence (AI) into CRM systems is transforming the way businesses engage with their customers, providing personalized experiences and enhancing overall customer engagement. With the growing use of cloud-based CRM solutions, ensuring the security of sensitive customer data has become a critical concern for businesses.
Addressing these data security challenges will require CRM companies to invest in robust security measures and provide transparency regarding their data handling practices to build trust with their customers. Companies seeking to capitalize on the opportunities presented by the market while navigating these challenges effectively should focus on implementing advanced security features and adopting a customer-centric approach to build strong relationships with their clients. However, the market also faces challenges, with data security concerns emerging as a major obstacle.

What will be the Size of the CRM Market during the forecast period?

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In today's business landscape, CRM solutions have evolved beyond traditional contact management systems. The market is witnessing significant trends, including workflow automation, personalized recommendations, and predictive analytics, driven by cloud-based CRM solutions. Customer interactions are no longer limited to phone or email; multichannel CRM caters to retail and ecommerce, sales forecasting, and mobile-friendly solutions. Businesses seek to enhance customer retention through deep learning and data visualization, gaining valuable customer insights. AI-powered chatbots and virtual assistants offer proactive support, resolving issues and generating leads. Machine learning and natural language processing enable client retention and customization and standardization. Hybrid deployment options cater to various industries, including IT and telecommunication, providing on-premises and cloud-based CRM solutions.
Opportunity management, issue resolution, and business intelligence are essential components of CRM software and services. The omni-channel customer experience is crucial, with customer success management and client portals ensuring mobile-first CRM. Customization and standardization, customer segmentation models, and hybrid CRM solutions further enhance business relationships. Generative AI, sales forecasting, and lead generation tools are shaping the future of CRM.

How is this CRM Industry segmented?

The crm industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Service and support CRM
  Sales CRM
  Marketing CRM software
  E-commerce software CRM


Deployment

  SaaS
  On-premises


Sector

  Large enterprises
  Small and medium-sized enterprises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Application Insights

The service and support crm segment is estimated to witness significant growth during the forecast period. CRM solutions have become essential tools for businesses seeking to enhance customer relationships and drive growth. Mobile CRM enables sales teams to engage with customers on the go, while sales automation streamlines processes and improves efficiency. Data analytics provides valuable insights into customer behavior and preferences, informing marketing strategies and improving customer satisfaction. CRM metrics offer measurable benefits, allowing businesses to assess performance and make data-driven decisions. Digital transformation and cloud deployment have made CRM implementation more accessible and cost-effective. API integrations enable seamless data exchange between systems, boosting operational efficiency. CRM adoption is on the rise among large enterprises, driven by the need to personalize customer experiences and improve engagement.

Marketing automation platforms and AI integration offer predictive analytics, enabling businesses to anticipate customer needs and tailor their offerings accordingly. Real-time performance and

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Accounting Software Market Size 2024-2028

The accounting software market size is forecast to increase by USD 6.29 billion at a CAGR of 8.8% between 2023 and 2028.

The market is experiencing significant growth due to the increasing adoption of IT and Telecommunication solutions among various industries. Cloud-based accounting software is becoming increasingly popular, particularly among Small and Medium-sized Enterprises (SMEs), due to its ease of use and cost-effectiveness. The rise of e-commerce platforms is also driving the demand for accounting software with seamless integration. Automated bank feeds and billing are key features that are increasingly in demand to streamline the accounting process. However, data privacy and security concerns remain a challenge for the market. In the Oil and Gas and Healthcare industries, for instance, stringent regulations necessitate strong security measures. Overall, the market is poised for continued growth, with Financial software providers continually innovating to meet the evolving needs of businesses.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing demand for efficient and automated accounting solutions among Small and Medium-sized Enterprises (SMEs) and other businesses. These businesses require advanced accounting information systems to manage their basic accounting needs, including general ledger, accounts receivable, accounts payable, payroll, inventory, customer relationship management (CRM), and supply chain management. Cloud-based solutions are increasingly gaining popularity in the market due to their flexibility and accessibility. Financial software that offers e-commerce integration, automated bank feeds, and automated billing are essential features for businesses looking to streamline their accounting processes.
In addition, accounts payable and accounts receivable automation is a critical aspect of accounting software, enabling businesses to manage their cash flow effectively. Business payroll functionality is also essential for managing employee compensation and tax calculations. Invoicing is another vital function of accounting software, allowing businesses to generate and send invoices to customers, track payments, and manage overdue accounts. Project management capabilities are also becoming increasingly important, enabling businesses to manage budgets, track time, and monitor project progress. Bank reconciliation is a crucial aspect of accounting, ensuring that the records in the accounting software match the records from the bank.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On premises
  Cloud


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    Italy


  APAC

    China
    India
    Japan
    South Korea


  Middle East and Africa



  South America

    Brazil

By Deployment Insights

The on premises segment is estimated to witness significant growth during the forecast period.

Accounting software refers to digital tools designed for financial management tasks, including invoicing, tax calculations, debt management, and bank reconciliation. These solutions enable businesses to streamline their financial operations and gain real-time insights into their financial data. Advanced accounting software may also offer project management capabilities and integration with other enterprise systems, such as Customer Relationship Management (CRM), supply chain management, and Enterprise Resource Planning (ERP). On-premises accounting software is installed on a business's native IT infrastructure, providing secure access to financial data within the company's network. This setup offers protection against cybersecurity threats and allows for lower long-term costs, as updates and upgrades are managed internally.

However, it requires a one-time installation and the purchase of new licenses for access to the latest features. Modern accounting software goes beyond basic financial management functions, offering customizable solutions tailored to specific industries and business needs. By automating repetitive tasks and providing real-time financial insights, these tools help businesses make informed decisions and improve overall efficiency. Additionally, cloud-based accounting software offers the flexibility of remote access and real-time collaboration, making it an attractive option for businesses with distributed teams or those seeking scalability and agility. In conclusion, accounting software plays a crucial role in financial management, tax planning, and debt manageme

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Cognitive Media Solutions Market Size 2024-2028

The cognitive media solutions market size is forecast to increase by USD 39.71 billion at a CAGR of 78.44% between 2023 and 2028.

The market is experiencing significant growth due to the increasing adoption of advanced digital devices, such as smartphones and tablets, which enable the consumption of digital content in various formats. Artificial intelligence (AI) and analytics are key technologies driving this market, with applications ranging from visual analytics in the publishing and music industries to deep learning in education and autonomous vehicles. Cloud computing is facilitating the delivery and accessibility of cognitive media solutions, allowing for real-time data integration and automation. However, challenges remain, including system integration and interoperability issues, as well as the need for natural language processing and CRM software to effectively analyze and understand unstructured data. Overall, the market is poised for continued expansion as AI and analytics continue to transform the way we create, consume, and interact with digital content.

What will be the Size of the Cognitive Media Solutions Market During the Forecast Period?

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The market in the media industry is experiencing significant growth as media companies embrace automated workflows to enhance content creation and publishing processes. This market encompasses cognitive computing solutions that leverage artificial intelligence (AI) technologies such as deep learning, machine learning, and natural language processing to analyze and make decisions based on vast amounts of data. These advanced technologies enable media companies to triangulate data from multiple sources, including publishing platforms and subscriber bases, to deliver user-centric streaming content on demand. Cognitive media solutions are increasingly being deployed in the cloud and optimized for mobile devices, including smartphones, tablets, and internet browser-connected devices.
The video-streaming sector, in particular, is witnessing a rise in demand for cognitive media solutions due to the growing consumer's screen time and the need for personalized content recommendations. Content owners are leveraging these solutions to improve operational efficiency, enhance user experience, and monetize their assets more effectively. Overall, the market is poised for continued growth as media companies seek to leverage AI technologies to gain a competitive edge and meet evolving consumer demands.

How is this Cognitive Media Solutions Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  SME
  Large enterprises


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By End-user Insights

The SME segment is estimated to witness significant growth during the forecast period.

Small and medium enterprises (SMEs) are increasingly adopting cognitive media solutions to enhance customer engagement and improve business insights. The media industry's shift towards technology-driven, omnichannel processes is leading SMEs to implement AI-powered platforms for marketing, sales, and customer relationship management. Cognitive media solutions offer intelligent, personalized experiences by analyzing customer data from various operations. These insights help SMEs to understand customer preferences, optimize content, and improve customer service. AI technologies, such as deep learning, machine learning, and natural language processing, enable cognitive media solutions to provide pre-purchase and post-purchase engagement experiences. Additionally, cognitive media solutions offer features like tagging content, content metadata management, network optimization, recommendation and personalization, security management, and support and maintenance.

These solutions assist in gaining customer feedback through surveys, managing billing and payments, providing technical support, and promoting campaigns. The adoption of cognitive media solutions is crucial for SMEs In the media industry to stay competitive and meet evolving consumer demands across various devices, including smartphone apps, tablets, and internet browser-connected devices.

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The SME segment was valued at USD 461.80 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elabora

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Enterprise App Store Market Size 2024-2028

The enterprise app store market size is forecast to increase by USD 4.59 billion at a CAGR of 18.51% between 2023 and 2028.

The market is witnessing significant growth due to the increasing need to enhance business efficiency and productivity. The integration of advanced technologies such as artificial intelligence (AI), analytics, and machine learning into enterprise resource planning (ERP) software, hybrid cloud, and other enterprise application software is driving market growth. Additionally, the integration of blockchain technology is expected to provide enhanced security and transparency to enterprise applications. Digital transformation is another key trend In the market, with organizations increasingly adopting mobile apps for various business functions, including logistics, e-commerce, CRM, and ERP. The integration of deep learning and AI in mobile applications is enabling predictive analytics and automation, leading to improved business outcomes.

What will be the Size of the Enterprise App Store Market During the Forecast Period?

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The market continues to experience significant growth as large enterprises and Small and Medium-sized Enterprises (SMEs) increasingly adopt mobile application development for digitization. Internal app marketplaces have emerged as a key trend, enabling organizations to distribute and manage mobile applications internally. Bring Your Own Device (BYOD) policies have further fueled this trend, with asset teams facilitating the deployment of enterprise mobility solutions. Patent activity In the mobile application development space reflects the market's dynamic nature, with businesses seeking to protect their intellectual property. Version control and self-service mobile applications are also gaining traction, allowing for efficient management and customization of business applications.
Moreover, enterprise mobility solutions encompass both on-premise and cloud deployment models, catering to various organizational needs. The market spans various industries, including IT, retail and e-commerce, health and fitness, and more. Confidential information security and strong security features remain paramount, as enterprise app stores increasingly handle sensitive business data. While gaming, music and entertainment, and social networking apps may be popular consumer categories, the market primarily focuses on business applications. Android is a dominant platform, though other operating systems also find use in specific enterprise contexts. Overall, the market shows no signs of slowing down, as businesses continue to leverage mobile technology for increased productivity and efficiency.

How is this Enterprise App Store Industry segmented and which is the largest segment?

The enterprise app store industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  Cloud
  On-premise


Type

  Large enterprise
  SME


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  South America



  Middle East and Africa

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period.

The enterprise app market encompasses cloud-based and on-premises app stores, catering to the needs of large enterprises and SMEs across industries, including IT, BFSI, and retail. Cloud-based enterprise app stores dominate the market due to their ability to offer centralized control, automation, and optimization of business processes for global organizations. This trend is particularly prominent in developing countries with increasing SME presence, such as India and China. Mobile application development in areas like Android and iOS mobility solutions, version control, and customizability is a significant driver for enterprise mobility solutions. Security features, including multi-factor authentication, encryption, and tamper-proofing, are essential considerations for these platforms, ensuring confidential information remains secure during remote work.

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The cloud segment was valued at USD 1.77 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is currently driven by significant inves