The Carbonated Beverages Market Report is Segmented by Product Type (Carbonated Soft Drinks, Carbonated Water, and More), Tier (Mass, Premium), Packaging Type (PET Bottles, Glass Bottles, Metal Can, Aseptic Packages), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global carbonated beverages market size was $432.42 Million in 2024 and is grow to $679.94 Million by 2034 with a CAGR of just over 4.63%.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

The global carbonated beverages market size is projected to grow from USD 519.7 billion in 2025 to USD 715.64 billion by 2033, exhibiting a CAGR of 4.08%.
Report Scope:

According to the Cognitive Market Research Report, the Carbonated Beverages Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The drivers of this segment are the growing popularity of carbonated drinks amidst the sedentary and hectic lifestyle and carbonated beverages being included in the meal packages by fast food chains. The COVID-19 outbreak has had a divisive impact on the carbonated beverage industry. Carbonated beverage sales plummeted as a result of lockdowns, which forced the closure of bars, restaurants, and amusement parks. Supply chain disruptions and logistics challenges also had an impact on production and distribution. The carbonated beverages market includes flavour like cola and citrus. In 2023, cola flavour had the most share, accounting for more than XX%. Because of the benefit of being the first to market, cola-flavoured carbonated soft drinks dominate. North America led the worldwide carbonated beverage market. Increased demand for carbonated beverages, shifting eating habits, and a growing young population all contribute to the North American market's expansion. The global carbonated beverage market is fragmented and highly competitive. To stay afloat in the industry, the leading firms are continually implementing new development tactics. Product launches, innovations, mergers and acquisitions, collaborations and partnerships, and extensive R&D are some of the growth methods used by these significant companies to succeed in a competitive market.

Market Dynamics of Carbonated Beverages Market

Key Drivers for Carbonated Beverages Market

Rising Demand for Flavored and Functional Beverages: Consumers are looking for options that extend beyond conventional sodas, such as flavored, vitamin-fortified, and energy-infused carbonated beverages. This variety stimulates product innovation and enhances market attractiveness.

Increasing Urbanization and Evolving Lifestyles: The growth in disposable incomes and the rapid pace of urban life contribute to the increased consumption of convenient, ready-to-drink beverages. Carbonated drinks are favored for their refreshing qualities and suitability for social events, thereby promoting global market expansion.

Key Restraints for Carbonated Beverages Market

Health Issues Associated with Sugar and Artificial Additives:

The growing awareness of obesity, diabetes, and dental problems is leading to a decline in the demand for sugary sodas. Consumers are increasingly favoring low-calorie, natural, or sugar-free options, which is impacting the market for traditional carbonated beverages.

Strict Government Regulations and Taxes:

Governments across the globe are implementing sugar taxes and labeling requirements to reduce unhealthy consumption. The costs of compliance and increased retail prices may discourage consumers and limit market growth.

Key Trends for Carbonated Beverages Market

Expansion of Low-Calorie, Sugar-Free, and Natural Beverages: Manufacturers are introducing carbonated drinks that are free of sugar and naturally flavored to appeal to health-conscious consumers. These products are swiftly capturing market share and fostering brand loyalty.

Introduction of Unique Flavors and Functional Components: Exotic flavors, botanical infusions, and the inclusion of vitamins or probiotics are setting products apart. Functional carbonated beverages align with wellness trends, thereby increasing consumer engagement.

How did COVID-19 impact the Carbonated Beverages industry?

The COVID-19 outbreak has had a divisive impact on the carbonated beverage industry. Carbonated beverage sales plummeted as a result of lockdowns, which forced the closure of bars, restaurants, and amusement parks. Supply chain disruptions and logistics challenges also had an impact on production and distribution. Because of the epidemic, people spent more time indoors at home, which increased at-home consumption. This resulted in a significant increase in demand for carbonated beverages through retail channels such as supermarkets and online marketplaces. The pandemic's heightened emphasis on health and well-being led to an upsurge in demand for diet sodas and sparkling water. While COVID-19's first impacts on the carbonated beverage industry were severe, changes in consumption patterns and responses to changi...

As of October 2023, Coca-Cola accounted for ** percent of the value of the carbonated drinks market in Thailand, followed by Pepsi. In 2023, the value of non-alcoholic beverages consumed in the country was close to ** percent.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion, at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and the digital transformation of the beverage industry. Health and wellness concerns are increasingly influencing consumer choices, leading to a surge in demand for non-carbonated options. This trend is further amplified by the easy accessibility of substitutes, such as fruit juices, sports drinks, and functional beverages, which cater to health-conscious consumers. Meanwhile, the online presence of non-carbonated soft drinks is growing rapidly, enabling brands to reach consumers directly and expand their market reach. However, this digital transformation also presents challenges, as companies face increased competition and the need to differentiate their offerings to stand out in a crowded market. Additionally, the availability of various substitutes puts pressure on prices and margins, requiring companies to innovate and adapt to remain competitive. To capitalize on opportunities and navigate challenges effectively, market players must focus on product innovation, digital marketing strategies, and competitive pricing.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe non-carbonated soft drinks market continues to evolve, shaped by dynamic consumer preferences, industry trends, and technological advancements. Functional beverages, flavors, and extracts are increasingly popular, with a focus on natural and organic ingredients. Zero-sugar options and low-calorie alternatives are also gaining traction, driven by consumer health consciousness. Price sensitivity remains a significant factor, leading to various pricing strategies and distribution channels. Grocery stores and online retailers are major sales outlets, with sustainable packaging and recyclable materials becoming essential for brand loyalty. Innovation trends include plant-based beverages, ready-to-drink tea, and sustainable packaging. Digital marketing and social media campaigns are crucial for reaching consumers, while nutritional labeling and health claims are essential for transparency. Sustainability trends, such as raw material sourcing and production processes, are essential for reducing environmental footprint. Beverage industry trends include refrigerated storage, energy drinks, and sports drinks. Manufacturing facilities prioritize quality control and innovation, ensuring product differentiation and consumer preferences are met. Ingredient sourcing and sustainability are key considerations, with a focus on organic and natural ingredients. Growth potential is significant, with new product launches and distribution channels continually emerging. Beverage industry trends, such as high-intensity sweeteners and carbonated water, offer opportunities for expansion. The non-carbonated soft drinks market is a continuously unfolding landscape, shaped by consumer trends, industry innovations, and evolving market dynamics.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Product TypeFruit juicesSports drinksDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.In the evolving non-carbonated soft drink market, quality assurance and ingredient transparency are paramount. Consumers increasingly demand natural and organic ingredients, leading to a preference for juices made from fresh fruits without preservatives, artificial flavors, or excessive sugar. This trend extends to ready-to-drink teas, bottled water, and plant-based beverages, which often boast no artificial colors or high-fructose corn syrup. Product innovation and differentiation are key marketing strategies, with low-calorie options, zero-sugar alternatives, and functional beverages gaining traction. Digital marketing and social media campaigns play a significant role in reaching consumers, while sustainable packaging and recyclable materials align with environmental consciousness. Brand loyalty is a crucial factor, with consumers drawn to familiar names and trusted labels. Consumer preferences for long shelf life, convenience, a

The combined volume in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market worldwide was modeled to amount to ************** litres in 2024. Between 2018 and 2024, the combined volume rose by ************ litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by *********** litres over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Carbonated Soft Drinks.

According to Cognitive Market Research, the global Carbonated Soft Drinks market size was USD 225614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90245.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67684.3 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51891.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11280.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4512.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Diet Cola is the fastest growing segment of the Carbonated Soft Drinks industry

Market Dynamics of Carbonated Soft Drinks Market

Key Drivers for Carbonated Soft Drinks Market

Consumer Preference for Refreshing Beverages to Boost Market Growth: Carbonated soft drinks are often seen as more refreshing and energizing than other non-carbonated beverages, thanks to their fizzy nature. This sensory appeal significantly boosts consumption, particularly in hot climates and during social events where cold, fizzy drinks are favored. According to Information Resources Inc. (IRI) based in Chicago, sales of carbonated beverages rose by 9.7%, reaching $35.1 billion in the 52 weeks ending May 15, across all U.S. multi-outlets. The wide range of flavors available, from classic cola and citrus to fruit-based options, gives consumers many choices. Continuous flavor innovations, including exotic, limited-edition, and seasonal varieties, further drive consumer demand.

Urbanization and Changing Lifestyles to Drive Market Growth: Urbanization, especially in emerging markets, is driving the demand for convenience-oriented products. As more people around the world move to cities, the proportion of the population living in urban areas has been steadily increasing. In 2012, 52.5% of the global population resided in urban areas, and this figure was projected to rise to 56.9% by 2022. The share is generally higher in developed regions (79.7% in 2022) compared to developing nations (52.3%). In least-developed countries (LDCs), urban dwellers make up a minority (35.8%). Over the past decade, urbanization has been most noticeable in developing economies, particularly in Asia and Oceania, where the urbanization rate increased from 44.0% in 2012 to 50.6% in 2022. Africa also saw a 4.6 percentage point increase during the same period. Carbonated soft drinks are widely available in supermarkets, convenience stores, vending machines, and fast-food outlets, aligning with the fast-paced urban lifestyle. As more people spend time away from home, especially in urban areas, the demand for ready-to-consume, portable beverages like soft drinks grows, with carbonated drinks often being the preferred choice for a quick and accessible refreshment.

Key Restraint Factor for the Carbonated Soft Drinks Market

Health Concerns and Growing Awareness Will Limit Market Growth: Increased health awareness, especially concerning obesity, diabetes, and heart disease, has led to a growing perception of carbonated soft drinks as unhealthy. These beverages are often high in sugar and artificial ingredients, which contribute to rising health issues. As consumers become more health-conscious, there is a shift away from sugary drinks toward healthier alternatives like bottled water, natural juices, and functional beverages. High sugar content is a significant concern for many consumers, particularly with increasing government regulations regarding sugar consumption. Sugar taxes or "soda taxes" in countries such as the UK, Mexico, and some parts of the US are reducing consumption of sugary soft drinks, limiting growth opportunities in certain markets.

Environmental Criticism Concerning Plastic Packaging Waste: The CSD sector is under increasing scrutiny regarding its role in plastic po...

The Carbonated Drinks Market size was valued at USD 500260 Million in 2023 and is projected to reach USD795090 Million by 2032, exhibiting a CAGR of 4.76 % during the forecast periods. Recent developments include: December 2023: Kirin launched its Tokusei Ginger Ale Sour and sugar-free tea products, including black tea and Hojicha, in response to the growing demand for sugar-free beverages due to heightened health awareness in Japan. Kirin limited the availability of the Kirin Tokusei Ginger Ale Sour and sugar-free tea products to the local Japanese market as of 2023.October 2023: Coca-Cola launched Coca-Cola Y3000, the beverage is created with the help of artificial intelligence. Coca-Cola Y3000 is the latest limited-edition flavor to launch under its Coca-Cola Creations platform.January 2023: PepsiCo Inc. launched Starry, a tasting soda with a Lemon-Lime flavor. This drink is available in regular and zero-sugar versions.. Key drivers for this market are: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Potential restraints include: Demand for other alcoholic beverages. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Carbonated Beverages Market will grow from USD 439.15 Billion in 2025 to USD 596.29 Billion by 2031 at a 5.23% CAGR.

Global Soft Drinks Market was valued at $486.21 billion in 2024 and is expected to reach $816.46 billion by 2034, a CAGR of 5.32% between 2025 and 2034.

Discover the booming carbonated drinks market! Our analysis reveals a $500 billion USD market in 2025, projected to reach $650 billion by 2033, driven by increasing disposable incomes and diverse product offerings. Explore market trends, key players, and regional insights.

The global carbonated beverage market size reached a value of approximately USD 500.26 Billion in 2024. The market is projected to grow at a CAGR of 5.30% between 2025 and 2034, reaching a value of around USD 838.45 Billion by 2034. The steady rise of the carbonated beverage market is supported by changing consumer lifestyles and an expanding global preference for refreshing, ready-to-drink products. Manufacturers are focusing on cleaner ingredient profiles, innovative flavors, and health-forward formulations to appeal to a wider audience. The shift toward premium and craft-style fizzy beverages has also opened new growth avenues, especially among younger consumers seeking unique taste experiences.

European Carbonated Soft Drinks Market Size Volume Per Capita by Country, 2023 Discover more data with ReportLinker!

Carbonated Soft Drinks Market Outlook

As per our latest research, the global Carbonated Soft Drinks market size reached USD 253.1 billion in 2024, reflecting a robust consumer demand across both developed and emerging markets. The market is expected to register a CAGR of 4.2% during the forecast period, reaching a projected value of USD 362.4 billion by 2033. The growth of the carbonated soft drinks market is primarily driven by evolving consumer lifestyles, increased urbanization, and product innovations targeting health-conscious demographics. The industry continues to benefit from the expansion of distribution channels and the introduction of new flavors and packaging formats, further propelling market growth.

One of the most significant growth factors for the carbonated soft drinks market is the ongoing diversification of product portfolios by leading manufacturers. Companies are increasingly focusing on the development of low-calorie, sugar-free, and functional beverages to cater to the rising health awareness among consumers. This shift is particularly notable in mature markets such as North America and Europe, where consumers are more likely to seek alternatives to traditional sugary sodas. The integration of natural sweeteners, vitamins, and mineral fortification has not only expanded the consumer base but also enhanced the market’s appeal among millennials and Gen Z, who are highly conscious of both health and sustainability.

Another key driver is the rapid urbanization and changing consumption patterns in emerging economies. Urban populations, characterized by busy lifestyles and higher disposable incomes, are increasingly turning to on-the-go beverages, including carbonated soft drinks. The proliferation of modern retail formats such as supermarkets, hypermarkets, and convenience stores has further facilitated easy access to a wide range of carbonated beverages. Additionally, aggressive marketing campaigns, celebrity endorsements, and innovative packaging have played a crucial role in boosting brand visibility and consumer engagement, especially among younger demographics in Asia Pacific and Latin America.

The digital transformation of the retail sector has also significantly contributed to the growth of the carbonated soft drinks market. The rise of e-commerce platforms and online grocery channels has enabled brands to reach a broader audience and offer personalized promotions. This trend has been accelerated by the COVID-19 pandemic, which prompted a shift in consumer preferences toward contactless shopping and home delivery. As a result, manufacturers and retailers are investing heavily in digital marketing strategies, online-exclusive product launches, and direct-to-consumer models, thereby enhancing market penetration and customer loyalty.

Regionally, the Asia Pacific market stands out as the fastest-growing segment, driven by a large youth population, increasing disposable incomes, and the rapid expansion of retail infrastructure. North America and Europe remain mature markets with steady growth, supported by ongoing product innovation and a strong presence of leading brands. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets, fueled by urbanization and rising consumer aspirations. The competitive landscape is characterized by the presence of both global giants and regional players, fostering continuous innovation and adaptation to local preferences.

Product Type Analysis

The carbonated soft drinks market is segmented by product type into Cola, Lemon, Orange, and Others, each catering to distinct consumer preferences and regional tastes. Cola-based beverages continue to dominate the market, accounting for a significant share due to their widespread popularity and strong brand loyalty. The cola segment benefits from the legacy of iconic brands such as Coca-Cola and Pepsi, which have established a deep-rooted presence across both developed and emerging markets. These brands consistently invest in marke