Comprehensive dataset containing 44 verified Cell Phone Repair locations in United States with complete contact information, ratings, reviews, and location data.

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Case study: How does a bike-share navigate speedy success?

Scenario:

As a data analyst on Cyclistic's marketing team, our focus is on enhancing annual memberships to drive the company's success. We aim to analyze the differing usage patterns between casual riders and annual members to craft a marketing strategy aimed at converting casual riders. Our recommendations, supported by data insights and professional visualizations, await Cyclistic executives' approval to proceed.

About the company

In 2016, Cyclistic launched a bike-share program in Chicago, growing to 5,824 bikes and 692 stations. Initially, their marketing aimed at broad segments with flexible pricing plans attracting both casual riders (single-ride or full-day passes) and annual members. However, recognizing that annual members are more profitable, Cyclistic is shifting focus to convert casual riders into annual members. To achieve this, they plan to analyze historical bike trip data to understand the differences and preferences between the two user groups, aiming to tailor marketing strategies that encourage casual riders to purchase annual memberships.

Project Overview:

This capstone project is a culmination of the skills and knowledge acquired through the Google Professional Data Analytics Certification. It focuses on Track 1, which is centered around Cyclistic, a fictional bike-share company modeled to reflect real-world data analytics scenarios in the transportation and service industry.

Dataset Acknowledgment:

We are grateful to Motivate Inc. for providing the dataset that serves as the foundation of this capstone project. Their contribution has enabled us to apply practical data analytics techniques to a real-world dataset, mirroring the challenges and opportunities present in the bike-sharing sector.

Objective:

The primary goal of this project is to analyze the Cyclistic dataset to uncover actionable insights that could help the company optimize its operations, improve customer satisfaction, and increase its market share. Through comprehensive data exploration, cleaning, analysis, and visualization, we aim to identify patterns and trends that inform strategic business decisions.

Methodology:

Data Collection: Utilizing the dataset provided by Motivate Inc., which includes detailed information on bike usage, customer behavior, and operational metrics. Data Cleaning and Preparation: Ensuring the dataset is accurate, complete, and ready for analysis by addressing any inconsistencies, missing values, or anomalies. Data Analysis: Applying statistical methods and data analytics techniques to extract meaningful insights from the dataset.

Visualization and Reporting:

Creating intuitive and compelling visualizations to present the findings clearly and effectively, facilitating data-driven decision-making. Findings and Recommendations:

Conclusion:

The Cyclistic Capstone Project not only demonstrates the practical application of data analytics skills in a real-world scenario but also provides valuable insights that can drive strategic improvements for Cyclistic. Through this project, showcasing the power of data analytics in transforming data into actionable knowledge, underscoring the importance of data-driven decision-making in today's competitive business landscape.

Acknowledgments:

Special thanks to Motivate Inc. for their support and for providing the dataset that made this project possible. Their contribution is immensely appreciated and has significantly enhanced the learning experience.

STRATEGIES USED

Case Study Roadmap - ASK

●What is the problem you are trying to solve? ●How can your insights drive business decisions?

Key Tasks ● Identify the business task ● Consider key stakeholders

Deliverable ● A clear statement of the business task

Case Study Roadmap - PREPARE

● Where is your data located? ● Are there any problems with the data?

Key tasks ● Download data and store it appropriately. ● Identify how it’s organized.

Deliverable ● A description of all data sources used

Case Study Roadmap - PROCESS

● What tools are you choosing and why? ● What steps have you taken to ensure that your data is clean?

Key tasks ● Choose your tools. ● Document the cleaning process.

Deliverable ● Documentation of any cleaning or manipulation of data

Case Study Roadmap - ANALYZE

● Has your data been properly formaed? ● How will these insights help answer your business questions?

Key tasks ● Perform calculations ● Formatting

Deliverable ● A summary of analysis

Case Study Roadmap - SHARE

● Were you able to answer all questions of stakeholders? ● Can Data visualization help you share findings?

Key tasks ● Present your findings ● Create effective data viz.

Deliverable ● Supporting viz and key findings

**Case Study Roadmap - A...

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Analyzing Customer Churn and Its Impact on Revenue

Exploring Patterns and Trends

By [source]

About this dataset

This dataset contains customer data from multiple sources that can be used to predict customer churn and analyze its effect on revenue. We'll use this data to gain insights into customer behavior, such as when customers are likely to churn, how their behavior affects revenue and what patterns of behavior can help us better understand customers. This dataset features several different attributes for each customer: their unique identifier, total charges paid over time, contract information and more. Additionally, we can use the predictive analytical models based on this data to identify at-risk customers that may be more likely to churn in the near future. By gaining deep insight into which customers are most likely to leave and why they are leaving, businesses will be better equipped with tools necessary for taking proactive measures against potential revenue losses due to customer churn

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How to use the dataset

This dataset is an excellent tool for businesses to understand what factors are associated with customer churn and its impact on revenue. It can provide insights into which customers are most likely to leave, and how companies can prevent them from leaving.

To use this dataset, here are the steps businesses can follow: 1. Understand each of the data points available in the dataset and what they represent - For example, CustomerID is a unique identifier for each customer, Churn indicates if a customer has left the company or not, gender denotes what gender the customer is etc. 2. Analyze any trends or patterns in your data – Look out for correlations between different variables like OnlineSecurity usage and Churn rate or MonthlyCharges and tenure to determine how these variables affect customers’ decisions to stay with a company or leave it etc. 3. Use machine learning models on your dataset – Utilize supervised learning algorithms such as logistic regression on this dataset to determine which variable most closely correlates with loyalty of customers i.e., which variable will decide whether a particular customer will stay with your company or not?
4. Explore various ways of increasing retention rates – Think about ways you could incentivize customers who might be considering leaving their current provider (for example, offer discounts, free trials etc.). You could try different strategies like A/B testing too see which incentive works best for churn prevention/retention rate increase etc. 5.. Test out strategies before implementing them - Once you have decided on incentives that might work well, run small scale tests to check if they generate desired results before investing resources into full rollout programs .The systems based on machine learning algorithms allows you to quickly test assumptions efficiently without large investments in time & money prior committing these changes fully operational processes

Research Ideas

• Using customer data to identify and target customers who are at a high risk of churning to counter this effect with relevant customer service initiatives.
• Analyzing the effects of promotional campaigns and loyalty programs on customer retention rates and overall revenue.
• Machine learning models that predict future chances of customer churn which can be used by businesses to improve strategies for better retention & profitability

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: dataset1.csv | Column name | Description | |:---------------------|:-----------------------------------------------------------------| | CustomerID | Unique identifier for each customer. (Integer) | | Churn | Whether or not the customer has churned. (Boolean) | | gender | Gender of the customer. (String) | | SeniorCitizen | Whether or not the customer is a senior citizen. (Boolean) ...

Context

There is a lack of public available datasets on financial services and specially in the emerging mobile money transactions domain. Financial datasets are important to many researchers and in particular to us performing research in the domain of fraud detection. Part of the problem is the intrinsically private nature of financial transactions, that leads to no publicly available datasets.

We present a synthetic dataset generated using the simulator called PaySim as an approach to such a problem. PaySim uses aggregated data from the private dataset to generate a synthetic dataset that resembles the normal operation of transactions and injects malicious behaviour to later evaluate the performance of fraud detection methods.

Content

PaySim simulates mobile money transactions based on a sample of real transactions extracted from one month of financial logs from a mobile money service implemented in an African country. The original logs were provided by a multinational company, who is the provider of the mobile financial service which is currently running in more than 14 countries all around the world.

This synthetic dataset is scaled down 1/4 of the original dataset and it is created just for Kaggle.

NOTE: Transactions which are detected as fraud are cancelled, so for fraud detection these columns (oldbalanceOrg, newbalanceOrig, oldbalanceDest, newbalanceDest ) must not be used.

Headers

This is a sample of 1 row with headers explanation:

1,PAYMENT,1060.31,C429214117,1089.0,28.69,M1591654462,0.0,0.0,0,0

step - maps a unit of time in the real world. In this case 1 step is 1 hour of time. Total steps 744 (30 days simulation).

type - CASH-IN, CASH-OUT, DEBIT, PAYMENT and TRANSFER.

amount - amount of the transaction in local currency.

nameOrig - customer who started the transaction

oldbalanceOrg - initial balance before the transaction

newbalanceOrig - new balance after the transaction.

nameDest - customer who is the recipient of the transaction

oldbalanceDest - initial balance recipient before the transaction. Note that there is not information for customers that start with M (Merchants).

newbalanceDest - new balance recipient after the transaction. Note that there is not information for customers that start with M (Merchants).

isFraud - This is the transactions made by the fraudulent agents inside the simulation. In this specific dataset the fraudulent behavior of the agents aims to profit by taking control or customers accounts and try to empty the funds by transferring to another account and then cashing out of the system.

isFlaggedFraud - The business model aims to control massive transfers from one account to another and flags illegal attempts. An illegal attempt in this dataset is an attempt to transfer more than 200.000 in a single transaction.

Past Research

There are 5 similar files that contain the run of 5 different scenarios. These files are better explained at my PhD thesis chapter 7 (PhD Thesis Available here http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12932.

We ran PaySim several times using random seeds for 744 steps, representing each hour of one month of real time, which matches the original logs. Each run took around 45 minutes on an i7 intel processor with 16GB of RAM. The final result of a run contains approximately 24 million of financial records divided into the 5 types of categories: CASH-IN, CASH-OUT, DEBIT, PAYMENT and TRANSFER.

Acknowledgements

This work is part of the research project ”Scalable resource-efficient systems for big data analytics” funded by the Knowledge Foundation (grant: 20140032) in Sweden.

Please refer to this dataset using the following citations:

PaySim first paper of the simulator:

E. A. Lopez-Rojas , A. Elmir, and S. Axelsson. "PaySim: A financial mobile money simulator for fraud detection". In: The 28th European Modeling and Simulation Symposium-EMSS, Larnaca, Cyprus. 2016

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