In 2023, the community group-buying market in China reached ***** billion yuan, soaring from only *** billion yuan in 2018. Community group-buying is an online shopping model that allows residents within the same neighborhood or apartment bock to get discounts by shopping in bulk.
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The global community group buying market size was valued at USD 1,200 million in 2025 and is projected to reach USD 2,200 million by 2033, exhibiting a CAGR of 7.2% during the forecast period. The market growth is primarily driven by the increasing popularity of e-commerce, the growing adoption of smartphones and the internet, and the rising demand for fresh and high-quality produce. The market is segmented into various categories based on application, type, and region. Large enterprises and unicorn companies are the major end-users of community group buying platforms. Fresh fruits and vegetables, packaged food, and other products are some of the key types available on these platforms. Geographically, North America, South America, Europe, the Middle East & Africa, and the Asia Pacific are the key regions analyzed in the report. China is expected to dominate the Asia Pacific market throughout the forecast period due to the presence of established players like Meituan, Pinduoduo, and Alibaba Group Holding Limited.
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The global community group buying market size was valued at approximately USD 18.5 billion in 2023 and is projected to reach USD 45.2 billion by 2032, growing at a CAGR of 10.5% during the forecast period. The growth of this market is largely attributed to the increasing penetration of smartphones, the convenience offered by online shopping platforms, and the rising trend of social commerce, which leverages community interactions for purchasing decisions.
One of the primary growth factors for the community group buying market is the rising adoption of smartphones and internet services, especially in emerging economies. This digital transformation has expanded the reach of e-commerce platforms to a broader audience, enabling easier access to community group buying services. Additionally, advancements in technology have facilitated the development of user-friendly apps and websites, making it simpler for consumers to engage in group purchasing activities. This technological progression is likely to continue driving the market forward.
Another significant growth factor is the economic incentives provided by community group buying. Consumers can benefit from substantial discounts due to the bulk purchasing model, which reduces costs for both vendors and buyers. This model is particularly appealing in price-sensitive markets, where consumers are continuously looking for ways to save money on essential goods. The economic advantage of group purchasing is expected to attract more participants, thereby boosting market growth.
Social factors also play a crucial role in the growth of this market. Community group buying leverages existing social networks and local communities, fostering a sense of community and trust among participants. This social aspect not only encourages ongoing participation but also enhances customer loyalty. Word-of-mouth marketing within these communities can lead to rapid user base expansion, further accelerating market growth. Moreover, the COVID-19 pandemic has amplified the need for socially-connected yet physically-distanced shopping solutions, providing an additional boost to this market.
From a regional perspective, Asia Pacific dominates the community group buying market due to the high population density and the prevalence of internet and smartphone usage. Countries like China and India are at the forefront, with numerous startups and established companies investing in this space. North America and Europe are also significant markets, primarily driven by the increasing adoption of e-commerce and the growing preference for cost-effective shopping solutions. Latin America and the Middle East & Africa, while currently smaller, are expected to show substantial growth due to improving digital infrastructure and rising consumer awareness.
In the community group buying market, the product type segment includes groceries, fresh produce, household items, personal care products, and others. Groceries hold a significant share of the market, driven by the constant demand for daily essentials. Consumers find it convenient and cost-effective to purchase groceries through group buying, as it ensures regular supply at discounted rates. This sub-segment is expected to maintain its dominance due to the recurring nature of grocery purchases and the potential for substantial savings.
Fresh produce is another crucial sub-segment within the product type category. The increasing demand for fresh and organic produce, coupled with the rising consumer awareness about healthy eating, has propelled this sub-segment. Community group buying platforms offer an avenue for consumers to access fresh produce directly from local farmers at reduced costs. This not only benefits consumers but also supports local agriculture, fostering a sustainable supply chain. As the trend towards healthy living continues to grow, the fresh produce sub-segment is expected to see significant expansion.
Household items, including cleaning supplies and home decor, represent a substantial portion of the market. The convenience of having these items delivered to one's doorstep, combined with the cost savings achieved through bulk purchasing, makes this sub-segment particularly attractive. With the increasing focus on home improvement and cleanliness, especially in the post-pandemic era, the demand for household items within community group buying platforms is poised to rise.
Personal care products, such as skincare, haircare, and hygiene products,
According to a survey among Chinese consumers, as of August 2020, around ** percent of respondents had used community group buying services. Community group-buying expanded rapidly in China after the coronavirus outbreak and the market is expected to surpass 100 billion yuan by 2022. What is community group-buying? China’s community group-buying expanded rapidly during the coronavirus pandemic. Emerging in 2016, the new online-to-offline business model first started on WeChat. Via WeChat mini-programs (build-in applications within WeChat), residents from the same local community could order fresh food and groceries from a designated group-buying leader. The leader is responsible for contacting the supplier and distributing the collective order to different buyers. Different from traditional B2C online retail, community group-buying offers community members a bulk discount. During the coronavirus lockdown at the beginning of 2020, community group-buying became an essential channel for Chinese consumers who lived in lower-tier cities to shop for fresh meat and vegetables.
Battleground of big techs Seeing the great potential of community group-buying, many tech giants in China took part in this trend by either launching their own community group-buying platforms or investing in start-ups. The Alibaba-invested community-group buying platform Shihuituan accumulated **** million monthly active users in 2020, while Xingsheng Youxuan, its Tencent-backed competitor, announced around *** million MAUs. However, the conglomerates operating in community group-buying services may suffer from the new anti-monopoly guidelines published in November 2020, which forbids unfair competition against local business owners.
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The community group buying platform market is experiencing robust growth, driven by increasing internet and smartphone penetration, particularly in emerging economies. Consumers are attracted to the platform's value proposition: discounted prices achieved through collective purchasing power and convenient delivery. The market is segmented by application (brick-and-mortar merchants, e-commerce sellers, personal use, others) and by the type of goods offered (service, catering, gifts, household goods, digital products, clothing, and others). While China currently dominates the market due to early adoption and large user base, significant growth potential exists in other regions like Southeast Asia and India, fueled by rising middle classes and increasing digital literacy. Key players such as Meituan, Pinduoduo, and Alibaba are aggressively expanding their offerings and geographic reach, fostering intense competition and driving innovation. Challenges include managing logistics, ensuring product quality, and navigating regulatory landscapes in various countries. The market's future growth will depend on factors such as sustained economic growth in key markets, continued technological advancements, and the successful adaptation to evolving consumer preferences. The forecast period (2025-2033) is projected to witness a sustained expansion of the community group buying market. While the exact CAGR isn't specified, assuming a conservative estimate of 15% based on current market trends and growth in related sectors, significant market expansion is anticipated. This growth will be driven by the increasing adoption of mobile commerce and the expanding reach of online platforms into previously underserved areas. However, maintaining profitability while managing operational costs and logistical complexities remains a significant hurdle. Successful players will focus on enhancing user experience, strengthening supply chains, and diversifying their product offerings to cater to evolving consumer needs. The competitive landscape is likely to remain dynamic, with ongoing mergers, acquisitions, and strategic partnerships shaping the industry's trajectory. Furthermore, regulatory changes and potential anti-competitive concerns will impact market dynamics in the coming years.
In 2022 gross merchandise value (GMV) of community group buy amounted to ************ U.S. dollars in 2022. The projected total value of community group buy GMV in Southeast Asia for 2027 was ************* U.S. dollars.
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Global Community Group Buying market size 2025 was XX Million. Community Group Buying Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 616.34(USD Billion) |
MARKET SIZE 2024 | 677.35(USD Billion) |
MARKET SIZE 2032 | 1441.93(USD Billion) |
SEGMENTS COVERED | Group Buying Platform ,Group Buying Category ,Group Buying Model ,Pricing Strategy ,Technology ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Increasing mobile penetration Growing popularity of social commerce Rising demand for affordable products Emergence of new business models Expansion into emerging markets |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | JD.com ,Meituan ,Pinduoduo (PDD) ,Alibaba.com ,Taobao Deals ,Woot! ,Newegg ,Groupon ,Amazon.com ,Rakuten ,Fliggy ,Walmart ,Sam's Club ,eBay ,Costco Wholesale |
MARKET FORECAST PERIOD | 2024 - 2032 |
KEY MARKET OPPORTUNITIES | Increased mobile penetration Growing popularity of ecommerce Surge in online groupbuying platforms Rising consumer demand for discounts and promotions Expansion into emerging markets |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.9% (2024 - 2032) |
In 2024, the gross merchandise volume (GMV) of China's fresh food e-commerce market amounted to over ***** billion yuan. This indicated a **** percent increase from about ***** billion yuan in the previous year. The market has experienced high-speed growth in the past decade, becoming a significant part of the overall food market. Diversified market China’s fresh food e-commerce market has evolved dramatically over the years, developing into various business models, such as online-to-offline (O2O) model, front warehouse model, community group buying model, subscription box model and integrated store-warehouse model. Across the country, there are tens of thousands of companies engaged in fresh food e-commerce business. Competition in the market is fierce, with Freshippo, JD Daojia, and Dingdong Maicai standing out as the key market players. Office workers as the largest consumer group In 2024, the total number of fresh food e-commerce platform users in China amounted to more than **************. According to a survey conducted in 2024 among fresh food online buyers, over ************** of the respondents were between 25 and 40 years old. Moreover, most of them tended to buy fresh food online on a regular basis. Price and discounts were among the most influential factors for selecting fresh food e-commerce platforms, while quality was one of the highest concerns for purchasing fresh food online.
In the United Kingdom (UK), those between the age of 25 and 49 years old are significantly more likely to purchase beauty products online than other generations. According to a survey conducted in December 2024, over ** percent of consumers in that age range reported buying beauty products online. In comparison, that figure stood at ** percent for ** to ** year old shoppers and ** percent those above the age of **. Offline still beats online Although the online beauty and personal care market in the UK is growing steadily, a significant majority of consumers still prefer to purchase their health and beauty products from traditional brick-and-mortar retail stores. In December 2023, approximately ** percent of shoppers opted for physical stores, while roughly ** percent chose online platforms for their beauty purchases. Furthermore, online beauty shoppers in the UK typically make these purchases only once every two or three months. Sephora’s comeback In the UK, the online beauty market is currently dominated by well-established local players, namely Boots and Superdrug. These two retailers have been competing head-to-head for the past decade, with Boots taking the lead in terms of revenue rankings and website visits. However, in 2024, Sephora, the French beauty specialist owned by the luxury conglomerate LMVH, reentered the market after an 18-year absence. As a premium beauty retailer with a large backing from LMVH, Sephora's entry into the market has the potential to shake things up and challenge the dominant positions of Boots and Superdrug, which primarily retail in affordable beauty brands with limited high-end product offerings. It remains to be see how Sephora will fare in its quest to capture market share against the popular native companies.
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Discover how to find the cheapest Growmore fertilizer by considering various purchasing options, bulk buying, online deals, and community group discounts, ensuring cost-effectiveness without compromising quality and sustainability.
In 2023, approximately 85 percent of Danes between the ages of 20 and 39 had purchased something online in the three months preceding the survey. In recent years, the proportion of older e-commerce users, aged 60-74, has risen from 52 percent to 67 percent between 2016 and 2023.
Domestic vs. cross-border online shopping
Most e-commerce sales in Denmark come from local online retailers. In 2022, e-commerce sales from Danish merchants amounted to nearly 128 billion Danish kroner, equaling around 17 billion euros. In contrast, only around 52 billion Danish kroner, or nearly seven billion euros, came from websites based outside of the country. This emphasizes the fact that Danish consumers prefer to shop domestically, favoring national sellers (85 percent), over those from other EU countries (40 percent) and from non-EU countries (12 percent).
It's all about mobile commerce
Smartphones have become the most convenient way to shop and make purchases. Mobiles are the most popular online shopping device in Denmark, even outranking PCs. Around one in five shoppers usually makes major new purchases directly via smartphones and tablets and manages recurring orders via these devices. With the increasing popularity of mobile commerce, people rely heavily on apps to do their shopping. In 2022, Netto ranked as the most downloaded shopping app in the nation, followed by Shein and Too Good To Go.
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The Geothermal Energy Market size was valued at USD 66.24 USD Billion in 2023 and is projected to reach USD 103.68 USD Billion by 2032, exhibiting a CAGR of 6.61 % during the forecast period. Geothermal energy uses heat stored under the Earth to turn its into power for industry use or provide warmth and cooling for different applications. It is a regenerative energy driven by the earth's internal energy realized through geothermal reservoirs. Steam and hot water from geothermal power plants are the driving force for the turbines that generate electricity. For direct uses, e. g. heating of buildings, spas, and greenhouses can be considered. There are basically three components of geothermal systems: wells to obtain the hot water or steam from deep underground, surface infrastructure, and generation of electricity. In line with market trends, the demand for geothermal energy is on the rise owing to low emission levels and its reliable nature. Sustained development in energies of future is through enhancing of EGS technology which aims to reach deposits of deeper and hotter geothermal deposits thereby widening the scope and efficiency of geothermal energy generation. Recent developments include: April 2022 – Ormat Technologies announced a 15-year Power Purchase Agreement (PPA) with Peninsula Clean Energy. This community choice aggregator provides more than 3,500 gigawatt-hours of electricity to the city of Los Banos and San Mateo County. The term of the agreement will be effective from 1st January 2023 and the Community Choice Aggregation (CCA) will be purchasing 26 MW of energy from Ormat's Heber 2 facility., April 2022 – Sacramento Municipal Utility District (SMUD) signed a contract with Calpine Corporation. Under the contract, SMUD agreed to buy electricity from a 100 MW portion of the Geysers field in California. It was a 10-year PPA that will be active from 1st January 2023., March 2022 – Green Era, a Singapore-based renewables investment division of Pangestu, closed the acquisition of a 33.33% stake in Start Energy for USD 440 million in cash. Start Energy owns most of the stakes in Indonesia's geothermal assets, which account for 875 MW. With the acquisition, the company aimed toward clean, sustainable, and profitable growth as the assets had a proven track record., March 2021 –Rock Energy Group agreed to lock up on newly issued shares of Net Trading Group (NTG). The agreement followed the successful closing of the reverse buy-out between companies. The NTG shareholder favored the acquisition of Rock Energy at the General Meeting on April 29, 2021, September 2020 – IGas Energy Plc, a U.K.-based oil & gas exploration company, announced the acquisition of GT Energy. With the acquisition, IGas diversified its energy business across the U.K. market. GT energy's ongoing project on geothermal of 14 MW in Etruria Valley is expected to start operation by 2022.. Key drivers for this market are: Shift toward Renewables to Increase Demand for Geothermal Energy. Potential restraints include: Alternative Renewables Options May Hinder the Market in the Long Run. Notable trends are: Advances in Drilling and Power Plant Technologies to Drive the Market.
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The toy collectibles market size was valued at USD 12.5 billion globally in 2023 and is projected to reach USD 20.3 billion by 2032, growing at a CAGR of 5.7% from 2024 to 2032. This robust growth is driven primarily by the increasing enthusiasm among collectors of all ages, the influence of popular culture, and the rising trend of nostalgia-based products. The market is benefiting from an expansion in the variety and themes of collectibles, from traditional action figures to pop culture icons, which has significantly broadened its appeal.
Several factors contribute to the growth of the toy collectibles market. One of the most significant is the enduring appeal of nostalgic items. Many adults are now revisiting and purchasing toys from their childhood, driving demand for vintage and retro-themed collectibles. The emotional connection to these items often transcends their material value, making them highly sought after. This nostalgia-driven demand is also perpetuated by the media through movies, television shows, and social platforms, which consistently bring back characters and stories from previous decades.
Additionally, the market is bolstered by the increasing influence of popular culture and media franchises. Iconic brands such as Marvel, Star Wars, and Harry Potter have created a continuous influx of new collectibles, each eagerly anticipated by fans. Collaborations between toy manufacturers and entertainment companies ensure that each new movie release or series launch is accompanied by a fresh set of collectibles, maintaining consumer interest and driving sales. This symbiotic relationship between media and merchandise is a critical driver for the market’s growth.
The rise of online platforms and digital marketplaces has also provided a significant boost to the toy collectibles market. E-commerce sites offer a global marketplace where collectors can easily find and purchase items that may not be available locally. Social media platforms and forums have created communities where enthusiasts can share their collections, trade items, and stay informed about new releases. This digital transformation has not only made it easier to acquire collectibles but also heightened the sense of community among collectors, further stimulating market growth.
Regionally, the market outlook varies, with North America and Europe leading the way due to high disposable incomes and a longstanding culture of collecting. However, the Asia-Pacific region is expected to see the fastest growth, driven by increasing urbanization, rising affluence, and a growing interest in popular culture. Countries like Japan and South Korea have a strong tradition of toy collecting, which, combined with expanding middle-class populations, is set to drive substantial market growth in this region.
The toy collectibles market is segmented into various product types, including action figures, dolls, model cars, plush toys, and others. Each of these segments caters to different consumer preferences and demographics, contributing uniquely to the market’s overall growth. Action figures, for instance, remain one of the most popular categories, driven by the continuous release of new characters from blockbuster movies, comic books, and video games. Collectors often seek limited edition or rare figures, which can appreciate in value over time, making them both a hobby and an investment.
Dolls, another significant segment, appeal particularly to younger children and collectors who appreciate the craftsmanship and detail involved in high-end dolls. Brands like Barbie and American Girl have consistently innovated, introducing diverse characters and storylines that resonate with contemporary audiences. The inclusion of dolls representing different cultures, professions, and achievements has broadened their appeal and ensured their relevance in a changing market landscape.
Model cars attract a niche but dedicated group of collectors. These collectibles often replicate classic, vintage, or high-performance vehicles and are prized for their attention to detail and realism. Collectors of model cars typically value the historical and technical accuracy of the models, and limited editions or those associated with famous car brands or events can be especially coveted. This segment often intersects with the adult demographic, providing a sophisticated collectible that appeals to those with an interest in automotive history and technology.
Plush toys, while primarily aimed at childre
This statistic shows the annual right to buy sales of social housing sold by local authorities in England from 2001/2002 to the third quarter of 2020. Right to buy is a government scheme in England that was set up to support eligible council and housing association tenants with the purchasing of their home, by offering a discount on the price of the property. It can be seen that the number of right to buy sales of social housing sold by local authorities decreased overall during this period, from a total of almost 52 thousand in 2001/2002 to a total of over 10.2 thousand as of 2018/2019. The largest number of right to buy sales occurred in the period 2003/2004, when a total of more than 69.5 thousand sales took place.
In 2017, the Malaysian supermarket chain Econsave had ** outlets throughout the country. In that year, local supermarket chains dominated the Malaysian supermarket landscape. In recent years, however, Malaysia’s supermarket retail sector has seen a shift towards a preference for smaller-sized supermarkets and grocery stores.
Supermarkets and hypermarkets
The ***** saw a boom in supermarkets and hypermarkets in Malaysia, with many store operators aggressively expanding and opening numerous outlets in the country. These retail outlets offered shoppers a large variety of products under one spacious roof, and many Malaysian families could be seen spending long hours shopping there. However, between 2015 and 2017, the number of hypermarkets in Malaysia decreased greatly. This decrease in hypermarkets coincided with a significant expansion of convenience stores such as 7-Eleven.
Shopper’s hypermalaise?
According to the Retail Group Malaysia, Malaysian shoppers in 2019 are turning to mini markets for smaller purchases, while still going to hypermarkets for bulk purchases. This resulted, unsurprisingly, in supermarkets and hypermarkets being the worst-performing retail sector in the second quarter of 2019, posting negative growth. This lackluster performance was reflected in Malaysia’s overall retail sales growth in that quarter. Despite a positive consumer confidence index, Malaysian consumers are still cautious when it comes to spending, and shying away from unnecessary purchases, which supermarkets and hypermarkets are likely to encourage.
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In 2023, the community group-buying market in China reached ***** billion yuan, soaring from only *** billion yuan in 2018. Community group-buying is an online shopping model that allows residents within the same neighborhood or apartment bock to get discounts by shopping in bulk.