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The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
The revenue in the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the skin care for the body segment of the beauty & personal care market in the United States and the revenue in the 'Fragrances' segment of the beauty & personal care market in the world. The Statista Market Insights cover a broad range of additional markets.
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The Global Beauty and Personal Care Products Market Size Was Worth USD 520.98 Billion in 2022 and Is Expected To Reach USD 904.25 Billion by 2030, CAGR of 7.15%.
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According to Cognitive Market Research, the global Cosmetics & Personal Care Market size will be USD 558914.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 223565.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 167674.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 128550.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 27945.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 11178.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The fragrance category is the fastest growing segment of the Cosmetics & Personal Care industry
Market Dynamics of Cosmetics & Personal Care Market
Key Drivers for Cosmetics & Personal Care Market
Growing Demand for Natural and Sustainable Cosmetics
Consumers are increasingly seeking cosmetics and personal care products made with natural, organic, and sustainable ingredients. This trend is driven by rising awareness of health, wellness, and environmental concerns. Brands are responding by offering eco-friendly and clean-label products, which appeal to environmentally conscious buyers. This shift is further amplified by stringent regulatory standards and certifications for organic products, enhancing trust and driving market growth. The demand for cruelty-free and vegan products also aligns with the broader focus on ethical consumerism.
Impact of Urbanization and Rising Disposable Income on Market Growth
Urbanization, particularly in emerging economies, is fueling the growth of the cosmetics and personal care market. As more people migrate to urban areas, exposure to global beauty trends increases and consumers become more inclined to invest in personal grooming. Additionally, rising disposable incomes allow individuals to spend on premium beauty products, driving market expansion. This driver is particularly strong in regions like Asia Pacific and Latin America, where an expanding middle class and youthful demographics are reshaping consumption patterns.
Restraint Factor for the Cosmetics & Personal Care Market
Challenges Posed by Evolving Regulatory Standards
The cosmetics and personal care market faces challenges due to complex and evolving regulatory standards across regions. These regulations often require compliance with safety, labelling, and ingredient usage restrictions, which can increase costs for manufacturers. For instance, bans on specific chemicals or requirements for extensive testing to meet safety criteria can slow down product development and innovation. Additionally, navigating differing standards in global markets can complicate operations, particularly for smaller businesses. This regulatory complexity acts as a restraint, limiting growth opportunities in the market.
Impact of Covid-19 on the Cosmetics & Personal Care Market
The COVID-19 pandemic significantly impacted the cosmetics and personal care market, initially causing a decline in sales due to lockdowns, store closures, and reduced consumer spending on non-essential products. The market adapted with a surge in demand for hygiene-related items such as hand sanitizers, soaps, and skincare products. E-commerce emerged as a critical sales channel, with brands focusing on digital platforms to reach customers. Additionally, the shift toward self-care and wellness during prolonged periods at home led to increased demand for skincare and haircare products. The pandemic also accelerated interest in clean, sustainable, and locally sourced beauty products. Introduction of the Cosmetics & Personal Care Market
The cosmetics and personal care market encompasses a wide range of products, including skincare, haircare, makeup, fragrances, and hygiene items, designed to enhance appearance and personal well-...
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The global beauty and personal care market size was valued at approximately $550 billion in 2023 and is projected to reach around $800 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.3% during the forecast period. This growth is driven by increasing consumer awareness about personal hygiene and the rising demand for premium beauty products. The market is experiencing a significant transformation due to evolving consumer preferences, increased disposable incomes, and the influence of social media and celebrity endorsements.
One of the primary growth factors for the beauty and personal care market is the rising awareness and importance of personal hygiene and grooming, which has led to an increased demand for various skincare, haircare, and hygiene products. Consumers are becoming more conscious of their appearance and the benefits of maintaining a proper personal care regimen. This shift in consumer behavior is further fueled by the proliferation of beauty influencers and social media platforms, where product reviews and beauty tutorials are readily available, influencing purchasing decisions.
Another significant driver is the growing middle-class population in emerging economies, particularly in the Asia Pacific and Latin America regions. With increasing disposable incomes, consumers in these regions are willing to spend more on premium and high-quality beauty and personal care products. Additionally, the expansion of retail channels and the rise of e-commerce platforms have made it easier for consumers to access a wide range of products, thereby boosting market growth.
The market is also being shaped by the trend towards natural and organic products. Consumers are increasingly seeking out products that contain natural ingredients and are free from harmful chemicals. This has led to the growth of niche markets within the beauty and personal care industry, such as organic skincare and haircare products. Brands that emphasize sustainability and ethical practices are gaining traction, as consumers become more environmentally conscious.
Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period, driven by the large population base and increasing urbanization. North America and Europe are also significant markets, with high consumer spending on beauty and personal care products. In contrast, the Middle East & Africa and Latin America regions are anticipated to grow steadily, supported by the rising disposable incomes and the increasing adoption of beauty and personal care products.
In the beauty and personal care market, the product type segment includes skincare, haircare, oral care, cosmetics, fragrances, and others. Skincare products hold a significant share in the market, driven by the increasing consumer awareness about skin health and the benefits of using skincare products. The demand for anti-aging products, sunscreens, and moisturizers is particularly high, as consumers seek to protect their skin from the harmful effects of pollution and UV radiation. Additionally, the trend towards natural and organic skincare products has further propelled market growth in this segment.
Haircare products are another major segment, encompassing shampoos, conditioners, hair oils, and styling products. The growing awareness about hair health and the rising demand for products that address specific hair concerns, such as dandruff, hair fall, and dryness, are driving the growth of this segment. Moreover, the increasing popularity of hair coloring and styling products among both men and women is contributing to the market expansion. Innovative product formulations and the introduction of new variants, such as sulfate-free and paraben-free products, are also boosting the haircare market.
Oral care products, including toothpaste, mouthwash, and dental floss, are essential for maintaining oral hygiene. The increasing incidence of dental problems and the rising awareness about oral health are major factors driving the growth of the oral care segment. Innovative products, such as teeth whitening kits and electric toothbrushes, are gaining popularity among consumers, further fueling market growth. Additionally, the growing emphasis on preventive care and the availability of a wide range of products are contributing to the expansion of this segment.
Cosmetics, which include makeup products such as foundation, lipstick, and eye shadow, are experiencing robust growth, driven
The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.
According to our latest research, the global beauty and personal care product market size reached USD 591.2 billion in 2024. The market is witnessing robust expansion, propelled by evolving consumer preferences and rising disposable incomes, and is anticipated to grow at a CAGR of 6.1% during the forecast period. By 2033, the market is forecasted to reach a significant milestone of USD 1,005.8 billion, reflecting the increasing demand for innovative and sustainable beauty solutions worldwide. The primary growth factor driving this surge is the heightened emphasis on personal grooming and wellness, coupled with rapid digitalization and the proliferation of e-commerce platforms.
One of the key growth drivers for the beauty and personal care product market is the increasing consumer awareness regarding health, wellness, and self-care. Consumers, particularly millennials and Generation Z, are becoming more conscious about the ingredients in their skincare and haircare products, seeking formulations that are natural, organic, and free from harmful chemicals. This trend has led to a surge in demand for clean beauty products and sustainable packaging, compelling market players to innovate and reformulate their product lines. Additionally, the influence of social media and beauty influencers has played a pivotal role in educating consumers and shaping purchasing decisions, further accelerating market growth.
Another major factor fueling the expansion of the beauty and personal care product market is the rapid growth of online retail channels. The COVID-19 pandemic significantly altered consumer shopping habits, leading to an unprecedented rise in e-commerce sales of beauty products. Online platforms offer consumers the convenience of browsing a wide array of products, reading reviews, and making informed choices from the comfort of their homes. Moreover, the integration of advanced technologies such as augmented reality (AR) for virtual try-ons and artificial intelligence (AI) for personalized recommendations has enhanced the online shopping experience, boosting sales and market penetration.
In addition to product innovation and digital transformation, the market is also being shaped by demographic changes and urbanization. The expanding middle-class population in emerging economies, particularly in Asia Pacific and Latin America, is driving the demand for premium and luxury beauty products. Urbanization has led to busier lifestyles, increasing the need for convenient, multi-functional products that cater to on-the-go consumers. Furthermore, the rising participation of women in the workforce and changing gender norms have contributed to the growing acceptance and consumption of beauty and personal care products among men, thereby broadening the market’s consumer base.
From a regional perspective, Asia Pacific dominates the global beauty and personal care product market, accounting for the largest share in 2024. The region’s growth is underpinned by a large and youthful population, rising disposable incomes, and a strong cultural emphasis on beauty and skincare. North America and Europe follow closely, driven by high consumer spending power, strong brand presence, and continuous product innovation. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets, supported by improving economic conditions and increasing urbanization. Each region exhibits unique consumer preferences and trends, necessitating localized strategies by market players to capture growth opportunities.
The beauty and personal care product market is segmented by product type into skincare, haircare, oral care, fragrances, color cosmetics, and others. Skincare continues to command the largest market share, owing to heightened consumer focus on healthy, radiant skin and the increasing prevalence of skin-related issues such as acne, pigmentation, and premature aging. The demand for anti-aging and sun protection produc
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The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).
The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.
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The Cosmetics and Personal care ingredient market was valued at USD 11.94 billion in 2022 and is projected to reach USD 19.47 billion by 2030, registering a CAGR of 6.3% for the forecast period 2023-2030. Factors Impacting Cosmetics and personal care ingredients Market:
Rising usage of personal care products
The market for Cosmetic and personal care ingredients is increasing rapidly in various countries. Some of the major ingredients like emollients, emulsifiers, and surfactants are utilized for the production of cosmetics items. Surfactants are major ingredients in hair care, gels, creams, and various cosmetics products. The industry is continuously doing research and development which help to grow the market of the company. Nowadays the industry of Cosmetic and personal care ingredients is giving more preference to the demand of customers which helps to grow the market. emulsifiers, Surfactants, and Rheology modifiers are actively utilized in various companies for various applications.
Creative product advertising and branding
Product branding is the main element that helps the market to grow rapidly. It is a very helpful concept that helps the consumer to identify the product. The increase in digital technologies has affected the behavior of consumers buying. Innovative branding, Advertising strategy, and Technological advancement help to grow the market majorly all over the country. Many cosmetics companies are increasing their product branding according to the needs of the consumers. Many companies and manufacturers are using social media platforms to grow their product engagement with customers, so many different things help to grow the market higher.
Restraining Factor for the Cosmetics and Personal care ingredients market:
Rising awareness in people about the side effect of the cosmetics product:
Many cosmetics products have different side effects on consumer health so the demand for many cosmetic products has decreased. Hair fall is the main problem seen in many women because of the high use of chemicals in their products. By using different chemical-based products people may cause short-term or chronic diseases which may be converted into long-term diseases. This behavior of consumers changing nowadays, and it affects the increasing growth of the market Therefore, manufacturers can decrease chemical use to overcome this situation, increasing the market's growth.
Stringent rules & regulations formulated by government agencies hamper the market
Personal care ingredients as a new consumer need are struggling to reach all potential end users because of some particular regulatory reasons. Because not all products are of good quality, they can encounter problems and lawsuits from regulatory authorities. There are advantages to the use of personal care ingredients and products. Still, it possesses certain of its own drawbacks like it may contain damaging chemicals like parabens and sulfates that can hinder market growth and provide a challenge to the producers. Additionally, beauty-related personal care products are still among the most used material in the case of the global personal care ingredients market. Some forms of detrimental chemicals are applied to produce products. Because of the use of chemicals, government authorities provide some policies and regulations that can limit market growth.
Impact of the COVID-19 Pandemic on the Cosmetics and personal care ingredients Market:
The outbreak of Covid-19 has witnessed an uneven impact on Cosmetic and personal care ingredient growth. The governments of many regions across the globe have announced lockdowns to prevent the spread of the COVID-19 virus. These regulations stopped the import, export, and of cosmetics, hair products, and beauty products and even stopped production during the pandemic. And also, most people have stopped the use of unnecessary products so it affects the cosmetics market highly. Moreover, after the post-pandemic situation, many manufacturers have started the production of many innovative items, cosmetics and hair conditioners, sun care products, and hair styling. Most consumers have an increased demand for many skin care products like lotion, and gel which help to increase the glow of the face and feel fresh. Many industries have brought innovation according to the consumer’s preference, Therefore, increasing the demand for organic-base...
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Personal Care Market size was valued at USD 5.91 Billion in 2024 and is projected to reach USD 9.54 Billion by 2031, growing at a CAGR of 6.81% during the forecasted period 2024 to 2031.
The personal care market is driven by several key factors, including rising consumer awareness about health and hygiene, increasing disposable income, and a growing inclination towards natural and organic products. The expanding middle-class population and urbanization are leading to higher demand for premium personal care products. Technological advancements and innovation in product formulations, along with aggressive marketing and promotional strategies by key players, are also contributing to market growth. Additionally, the increasing influence of social media and the internet, along with the surge in e-commerce, is facilitating easier access to a wide range of personal care products, further propelling market expansion.
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The global Beauty and Personal Care Market size is expected to reach USD 5,373.09 Billion in 2032 registering a CAGR of 7.9 % Discover the latest trends and analysis on the Beauty and Personal Care Market. Our report provides a comprehensive overview of the industry, including key players, market sh...
The revenue in the beauty & personal care market in Indonesia was forecast to continuously increase between 2025 and 2030 by in total 2.3 billion U.S. dollars (+23.61 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 12 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find further information concerning Thailand and Vietnam. The Statista Market Insights cover a broad range of additional markets.
According to our latest research, the global beauty and personal care market size reached USD 597.8 billion in 2024, reflecting sustained demand and robust growth across all segments. The market is projected to grow at a CAGR of 5.4% during the forecast period of 2025 to 2033, with the total value anticipated to reach USD 956.7 billion by 2033. The primary growth factor driving this expansion is the increasing consumer awareness regarding personal grooming and wellness, coupled with rising disposable incomes, particularly in emerging economies.
One of the most significant growth drivers for the beauty and personal care market is the shift in consumer preferences toward premium and specialized products. As consumers become more educated about ingredients, efficacy, and safety, there is a marked preference for products that offer targeted benefits, such as anti-aging, hydration, and sun protection. The proliferation of social media and digital platforms has further amplified this trend, as consumers are now more exposed to global beauty standards and trends. This has led to increased demand for innovative formulations and new product launches, especially in the skin care and color cosmetics segments. Additionally, the rise of influencer marketing and celebrity endorsements has played a pivotal role in shaping consumer behavior and driving sales growth in this market.
Another crucial factor contributing to the growth of the beauty and personal care market is the rapid expansion of the online retail channel. The convenience of e-commerce, combined with the ability to access a wide variety of products and brands, has significantly increased the penetration of beauty and personal care products worldwide. Online platforms not only provide consumers with detailed product information and reviews but also facilitate price comparisons and personalized recommendations. This digital transformation has empowered smaller brands to reach a global audience, fostering competition and innovation within the industry. Moreover, the integration of artificial intelligence and augmented reality technologies in online retail has enhanced the consumer shopping experience, further fueling market growth.
Sustainability and ethical considerations are increasingly influencing purchasing decisions in the beauty and personal care market. Consumers are becoming more conscious of the environmental impact of their choices, leading to a surge in demand for organic, vegan, and cruelty-free products. Major brands are responding by adopting sustainable sourcing practices, eco-friendly packaging, and transparent labeling. This shift towards sustainability is not only driven by consumer demand but also by regulatory pressures and industry initiatives to reduce the carbon footprint. As a result, companies that prioritize ethical and sustainable practices are gaining a competitive edge, attracting environmentally conscious consumers, and strengthening brand loyalty.
Regionally, the Asia Pacific market stands out as the fastest-growing region, driven by a young, urbanizing population and increasing middle-class incomes. North America and Europe continue to hold significant market shares due to high product penetration and established beauty cultures. Latin America and the Middle East & Africa are emerging as potential growth markets, supported by rising urbanization and changing consumer lifestyles. Each region presents unique opportunities and challenges, with local preferences and regulatory environments shaping market dynamics.
The product type segment of the beauty and personal care market encompasses a diverse range of categories, including skin care, hair care, oral care, fragrances, color cosmetics, and others. Among these, skin care remains the dominant category, accounting for the largest share of the global market. The popularity of skin care products is driven by the increasing focus on health, wellness, and preventive care, with consumers seeking solutions for various skin c
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The Italy beauty & personal care market size reached USD 11.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.3 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The market is significantly driven by the demand for natural and organic products, a growing interest in men's grooming, and the rapid adoption of e-commerce and digital innovations enhancing consumer engagement and purchasing experiences.
Report Attribute
|
Key Statistics
|
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Base Year
| 2024 |
Forecast Years
| 2025-2033 |
Historical Years
| 2019-2024 |
Market Size in 2024 | USD 11.8 Billion |
Market Forecast in 2033 | USD 13.3 Billion |
Market Growth Rate (2025-2033) | 1.3% |
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.
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The Global beauty and personal care market was valued at USD 526.36 Billion in 2024 and is expected to reach USD 697.35 Billion by 2030 with a CAGR of 4.8% during the forecast period
Pages | 188 |
Market Size | 2024: USD 526.36 Billion |
Forecast Market Size | 2030: USD 697.35 Billion |
CAGR | 2025-2030: 4.8% |
Fastest Growing Segment | Skin Care |
Largest Market | Asia Pacific |
Key Players | 1 L'Oréal S.A. 2 Unilever PLC 3 The Estée Lauder Companies Inc. 4 The Procter & Gamble Company 5 Shiseido Company, Limited 6 Kao Corporation 7 Beiersdorf AG 8 Coty Inc. 9 Avon Products, Inc. 10 L'Occitane International S.A. |
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Global Online Beauty and Personal Care Market Size Was Worth $60.43 billion in 2023 and Is Expected To Hit $160.97 billion by 2032, CAGR of 11.5%.
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The Organic Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products), Category (Premium and Mass), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).
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The beauty and personal care product marketvaluation was USD 712.4 billion in 2025 and is expected to increase at an 8.2% CAGR between 2025 and 2035. The size of the beauty and personal care product industry is expected to grow to USD 1,566.3 billion by 2035. The underlying growth momentum of this consistent trend is dominated by shifting consumer behavior towards high-end, natural, and clean-label beauty, underpinned by increasing digital engagement and online shopping penetration.
Country-wise analysis
Country | CAGR (2025 to 2035) |
---|---|
USA | 5.9% |
UK | 5.3% |
France | 4.9% |
Germany | 4.7% |
Italy | 4.5% |
South Korea | 6.2% |
Japan | 4.3% |
China | 6.7% |
Australia-New Zealand | 5.0% |
Competitive Outlook
Company Name | Market Share (%) |
---|---|
Unilever | 16-18% |
Estée Lauder | 12-15% |
L'Oréal S.A. | 14-16% |
Procter & Gamble | 10-12% |
Shiseido | 8-10% |
Other Players | 34-39% |
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The market will grow to USD 68.5 Million in 2025 and USD 117.0 Million at 2035 with a CAGR of 5.5% over the forecast period. Investments in biotechnology, more sustainable approaches to sourcing bioactive compounds, and research into high-value bioactive compounds re expected to enhance the commercial viability of microalgae in the personal care and cosmetics segments over the coming years.
Metric | Value |
---|---|
Market Size (2025E) | USD 68.5 Million |
Market Value (2035F) | USD 117.0 Million |
CAGR (2025 to 2035) | 5.5% |
Country wise insights
Country | CAGR (2025 to 2035) |
---|---|
United States | 5.2% |
Country | CAGR (2025 to 2035) |
---|---|
United Kingdom | 5.4% |
Region | CAGR (2025 to 2035) |
---|---|
European Union (EU) | 5.6% |
Country | CAGR (2025 to 2035) |
---|---|
Japan | 5.3% |
Country | CAGR (2025 to 2035) |
---|---|
South Korea | 5.7% |
Segmentation Outlook - Personal Care and Cosmetics Microalgae Market
Species Type | Market Share (2025) |
---|---|
Spirulina | 38.5% |
Source | Market Share (2025) |
---|---|
Marine Water | 63.2% |
Competitive Outlook
Company Name | Estimated Market Share (%) |
---|---|
DIC Corporation | 18-22% |
Cyanotech Corporation | 14-18% |
Koninkliijke DSM NV | 12-16% |
Roquette Frères | 10-14% |
BASF SE | 8-12% |
Other Companies (combined) | 30-40% |
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The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).