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Digital Out of Home (OOH) Advertising Market is Segmented by Format (Digital Billboards, Transit Displays, and More), Screen Technology (LED, LCD, Projection), Location (Outdoor, Indoor), End-User Vertical (Retail, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
The source forecast that, in 2024, the global digital out-of-home (DOOH) advertising market size value will surpass **** billion U.S. dollars, up from around **** billion dollars in the previous year. The figure was projected to continue to expand in the following years, exceeding ** billion dollars by 2032.
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Digital OOH (DOOH) Market size was valued at USD 9.58 Billion in 2024 and is projected to reach USD 18.13 Billion by 2032, growing at a CAGR of 8.3% from 2026 to 2032The market is witnessing substantial investments in innovative technologies, particularly in areas such as 3D displays, touchless interactive systems, and AI-powered content optimization. The focus on developing energy-efficient displays, implementing advanced audience measurement systems, and integrating mobile connectivity is creating new opportunities for market expansion.
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France DOOH Advertising Market Report is Segmented by Technology (LED Display, LCD Display, and More), Format (Large-Format, Digital Billboards, Digital Street Furniture, and More), Location (Roadside/Outdoor, Indoor), Application (Billboard, Transit, and More), End-Use Industry (Retail, Healthcare/Pharmaceutical, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The Report Covers Asia Pacific DOOH Advertising Market Size & Industry Statistics and it is Segmented By Location (Indoor, Outdoor), Application (Billboard, Transit, Street Furniture), End-User (Retail, Healthcare/Pharmaceuticals, Financial Services, Automotive, Telecom/Utilities, Government Agencies) and Country. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
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The European Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing digitalization, innovative ad formats, and a resurgence in foot traffic post-pandemic. The market, valued at €8.63 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5.19% from 2025 to 2033. This growth is fueled by the expanding adoption of DOOH, particularly programmatic OOH, which offers greater targeting capabilities and measurable results compared to traditional static OOH. Key segments within the market include billboards, transit advertising (airports, buses, etc.), and street furniture, with significant contributions from the automotive, retail, and consumer goods sectors. The UK, Germany, and France represent the largest national markets within Europe, benefiting from high population density and advanced advertising infrastructure. While challenges exist, such as competition from digital channels and the need for consistent measurement standards across various OOH formats, the overall market outlook remains positive, driven by continuous technological advancements and creative campaign strategies. The competitive landscape is marked by both established global players like JCDecaux, Clear Channel International, and Stroer, and smaller specialized firms. These companies are continually investing in innovative technologies, such as data-driven programmatic buying platforms and interactive DOOH displays, to enhance the effectiveness and appeal of OOH advertising. The integration of DOOH with mobile technologies is another key trend, allowing for contextualized and personalized advertising experiences. The increasing focus on sustainability and responsible advertising practices will also shape the future of the European OOH and DOOH market, influencing both technological innovation and advertising strategies. Growth is expected across all segments, though DOOH will likely outpace traditional OOH in terms of expansion, driven by the increasing sophistication and measurable outcomes that this format provides to advertisers. This comprehensive report provides a detailed analysis of the European Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the historical period (2019-2024), the base year (2025), and offering a forecast up to 2033. The report delves into market size, segmentation, key players, emerging trends, and growth drivers, providing invaluable insights for businesses and investors seeking to navigate this dynamic sector. The study uses data measured in millions (USD). Recent developments include: June 2024: Wavemaker UK, Global, and DOOH.com collaborated to launch a cutting-edge 3D programmatic digital out-of-home (DOOH) advertising campaign. The campaign is designed to unveil Volvic's latest offering, the 'Touch of Fruit Sparkling' range, right in time for the summer season. The immersive experience features strategically placed digital outdoor ads near retail outlets, enticing consumers to explore the refreshing new fruity beverages., June 2024 - Ocean Outdoor finalized its premium DOOH network in St James Quarter, Edinburgh, in anticipation of a lineup of international summer sports events, kicking off with the Euros and culminating in the Paris 2024 Olympics.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: The Digital OOH (LED Screens) Segment is Expected to Drive the Market.
The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated **** billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly ** billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at **** percent in 2024. DOOH media's global relevance The same study estimated China's share in the global DOOH ad market at almost ** percent, stressing the Asian economy's importance for the segment. However, DOOH's share in total OOH ad spending worldwide was expected to end the decade below ** percent, as different countries and territories adopt the technology at different paces and capacities. DOOH campaigns In 2023, more than **** out of ** marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while ***** out of ** chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately ** percent.
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Global digital out of home market worth at USD 21.94 Billion in 2024, is expected to surpass USD 81.46 Billion by 2034, with a CAGR of 12.8% from 2025 to 2034.
Digital OOH Market Size 2025-2029
The digital ooh market size is forecast to increase by USD 34.4 billion, at a CAGR of 13.5% between 2024 and 2029.
The Digital Out-of-Home (OOH) market is experiencing significant shifts, driven by the decreasing adoption of traditional print advertising and the integration of Artificial Intelligence (AI) in OOH advertising. The shift from print to digital is a key trend, as businesses seek more interactive and targeted advertising solutions. AI's role in OOH advertising is also transformative, enabling real-time audience analysis and personalized content delivery, enhancing the overall advertising experience. However, the high cost of implementing digital OOH infrastructure remains a significant challenge for market entrants. This financial barrier can hinder the growth of smaller businesses and limit their ability to compete with larger players. To capitalize on market opportunities, companies must explore cost-effective digital OOH solutions and collaborative partnerships to share resources and expertise. Navigating this challenge requires strategic planning and a deep understanding of the evolving OOH landscape.
What will be the Size of the Digital OOH Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe digital out-of-home (OOH) market continues to evolve, with dynamic applications across various sectors including retail environments, public transportation, healthcare facilities, corporate offices, and hospitality venues. Network infrastructure plays a crucial role in facilitating seamless connectivity solutions for digital signage, media buying, and programmatic advertising. Screen sizes and resolution vary, with high-resolution displays and video walls offering enhanced viewing experiences. LED displays, with their energy efficiency and brightness levels, are increasingly popular for outdoor applications. Outdoor enclosures ensure durability, while motion and proximity sensors optimize content based on audience presence. Power supplies and control systems ensure reliable operation, while compliance standards ensure regulatory adherence.
Sunlight readability and heat dissipation are essential considerations for outdoor installations. Content management systems enable dynamic content and targeted advertising, while creative services and media planning maximize ROI. Power consumption and audience measurement tools provide valuable data for optimization and performance reporting. Maintenance costs and energy efficiency are ongoing concerns, with ongoing advancements in technology addressing these challenges. Environmental impact is also a growing consideration, with sustainable solutions gaining traction. LCD screens and software platforms continue to advance, offering improved functionality and interactivity. Ambient light sensors and interactive maps enhance user engagement, while customer support and performance reporting ensure optimal campaign execution.
The OOH market's continuous dynamism is reflected in the evolving patterns of this ever-growing industry.
How is this Digital OOH Industry segmented?
The digital ooh industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeIn-store advertisingOutdoor advertisingProductBillboardsShelterTransitStreet furnitureApplicationRetailRecreationBankingTransportationOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)
By Type Insights
The in-store advertising segment is estimated to witness significant growth during the forecast period.The digital out-of-home (OOH) market in the US is witnessing notable advancements, with in-store advertising emerging as a key growth driver. This segment utilizes digital screens and interactive displays to captivate consumers at the point of purchase in retail environments. The integration of real-time data analytics and artificial intelligence enables tailored, contextually relevant advertising, enhancing consumer engagement and boosting sales. Network infrastructure, including facial recognition technology and remote monitoring, ensures seamless connectivity and content delivery across various platforms. Public transportation and corporate offices serve as additional avenues for digital OOH advertising, catering to diverse audiences and offering opportunities for targeted campaigns. Screen sizes and resolutions, such as high-definition LCD screens and LED displays, provide enhanced visual experiences for viewers. Compliance standards and control systems ensure the delivery of appropriate content, while power consumption and connectivity solu
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The South East Asia Digital Out-Of-Home (DooH) Industry is Segmented by Application (Billboard, Transit, Street Furniture, and Malls) Across Various Southeast Asian Countries (Malaysia, Singapore, Thailand, Indonesia, Philippines, and Vietnam). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
The ad spending in the 'Digital Out-of-Home Advertising' segment of the advertising market in Israel was forecast to continuously increase between 2024 and 2030 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach ***** million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Out-of-Home Advertising' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the number of users concerning social media advertising on facebook in Israel and the revenue concerning the advertising market in Israel. The Statista Market Insights cover a broad range of additional markets.
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The global market size for Digital Out-Of-Home (DOOH) Advertising was valued at approximately USD 18.8 billion in 2023 and is projected to reach USD 42.5 billion by 2032, growing at a CAGR of 9.4% during the forecast period. This remarkable growth can be attributed to the increasing integration of digital technology with traditional advertising mediums, enabling more dynamic and interactive content delivery. Factors such as advancements in display technology, rising urbanization, and the proliferation of smart cities are significantly driving the market.
One of the primary growth drivers for the DOOH advertising market is the rapid urbanization and development of smart cities across the globe. Urban areas are becoming increasingly digitalized, with interactive billboards and digital screens being installed in various high-traffic locations such as shopping malls, airports, and public transport hubs. This transition from traditional to digital formats allows advertisers to engage with consumers in more innovative ways, enhancing the effectiveness of marketing campaigns.
Another major factor contributing to market growth is the technological advancements in display and connectivity solutions. High-definition digital displays, programmatic advertising, and real-time data analytics are transforming the advertising landscape. These technologies enable advertisers to deliver targeted and contextually relevant ads, thereby increasing engagement rates and ROI. Moreover, the integration of AI and machine learning in programmatic DOOH advertising allows for real-time ad adjustments based on audience demographics and behavior, optimizing campaign performance.
The increasing use of digital out-of-home advertising in various sectors such as retail, automotive, and healthcare is also driving market growth. Retailers are leveraging DOOH to attract and engage customers by displaying dynamic content, promotional offers, and product information. In the healthcare sector, digital screens in waiting rooms and pharmacies provide valuable health-related information and advertisements, enhancing patient experience and brand visibility. The automotive industry utilizes DOOH to showcase new models and features, driving consumer interest and engagement.
Outdoor Advertising Machines have become an integral part of the digital out-of-home advertising landscape. These machines, equipped with cutting-edge technology, are transforming the way advertisements are delivered in outdoor environments. They offer high-resolution displays and advanced connectivity options, allowing advertisers to present dynamic and interactive content to a wide audience. The versatility of outdoor advertising machines enables them to be strategically placed in high-traffic areas such as city centers, highways, and public squares, maximizing visibility and engagement. As urbanization continues to rise, the demand for these machines is expected to grow, providing advertisers with innovative ways to reach consumers in outdoor settings.
Regionally, North America holds a significant share of the DOOH advertising market, driven by the high adoption of advanced advertising technologies and a well-established advertising industry. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, owing to rapid urbanization, increasing digitalization, and the growing adoption of smart city initiatives in countries like China and India. Europe also demonstrates substantial market potential, supported by a strong emphasis on digital transformation and sustainable advertising practices.
The Digital Out-Of-Home Advertising market can be segmented by format into Billboards, Transit, Street Furniture, and Place-Based. Billboards are one of the most prominent formats, having been a staple in the advertising industry for decades. The transition from traditional to digital billboards has revolutionized the way advertisements are displayed, offering dynamic and interactive content. Digital billboards are equipped with high-resolution displays and advanced software that allow for real-time content updates, enhancing the reach and effectiveness of advertising campaigns.
Transit advertising, which includes digital screens
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Digital out of home (DOOH) advertising is a rapidly growing market, with a projected CAGR of XX% over the forecast period of 2023 to 2033. The market size is expected to reach XXX million by 2033, up from XXX million in 2023. The growth of DOOH advertising is being driven by a number of factors, including the increasing adoption of digital signage in public spaces, the rise of mobile advertising, and the growing demand for targeted and interactive advertising. DOOH advertising offers a number of advantages over traditional out of home advertising, including its ability to deliver targeted and relevant messages, its interactivity, and its measurability. As a result, DOOH advertising is becoming increasingly popular with businesses of all sizes. Major players in the DOOH advertising market include JCDecaux, Clear Channel Outdoor Holdings, and Lamar Advertising Company. The market is expected to continue to grow over the forecast period, as more and more businesses adopt DOOH advertising to reach their target audiences.
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According to Cognitive Market Research, the global Digital Out of Home market size will be USD 25142.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 10056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 7542.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 5782.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1257.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 502.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The retail sector is the dominant category within the Digital Out of Home (DOOH) market, driven by the increasing importance of customer engagement and brand visibility in a competitive landscape
Market Dynamics of Digital Out of Home Market
Key Drivers for Digital Out of Home Market
Growing Adoption of Programmatic Advertising to Boost Market Growth
The rise of programmatic advertising is a significant driver in the Digital Out of Home (DOOH) market. By enabling real-time ad placement based on data-driven targeting, programmatic platforms allow advertisers to deliver highly personalized and contextually relevant content. This capability maximizes ad engagement and effectiveness, especially as marketers increasingly prioritize precision in their campaigns. Programmatic DOOH also offers flexibility, allowing advertisers to adjust campaigns based on location, weather, or audience demographics. This adaptability enhances the appeal of DOOH, driving growth as advertisers seek smarter, data-led strategies for audience outreach. For instance, in November 2020, oOh! media Limited entered into a partnership with the National Gallery of Australia and google to showcase the future of out of home (OOH) advertising. This offers the public opportunity to interact and connect with the advertising by opening the app and direct their smartphone’s camera towards the panel to discover more. This has helped the company to deliver an interactive experience and to grow in the market
Technological Advancements in Digital Display Solutions to Drive Market Growth
Advancements in display technologies, such as high-resolution LED screens, interactive displays, and dynamic content systems, are fueling the growth of the DOOH market. These innovations allow advertisers to create immersive, visually engaging experiences that capture consumer attention in high-traffic environments. Digital displays are increasingly integrated with augmented reality (AR) and artificial intelligence (AI), enabling interactivity and personalization at unprecedented levels. As these technologies evolve, the capacity for DOOH to deliver richer, more engaging experiences continues to expand, driving further investment in digital advertising formats over traditional static billboards.
Restraint Factor for the Digital Out of Home Market
High Initial Investment Costs, will Limit Market Growth
A key restraint in the Digital Out of Home (DOOH) market is the high initial investment required for digital infrastructure and display installations. Setting up advanced digital billboards, interactive screens, and dynamic content delivery systems demands significant capital, which can be prohibitive for smaller advertisers and companies with limited budgets. In addition to hardware costs, ongoing maintenance and technological upgrades further add to the financial burden. As a result, many potential market participants, particularly in developing regions, may delay or avoid transitioning from traditional out-of-home advertising to digital formats due to these cost barriers.
Impact of Covid-19 on the Digital Out of Home Market
The COVID-19 pandemic had a profound impact on the Digital Out of Home (DOOH) market, primarily due to lockdowns, reduced mobility, and a significant drop in o...
Mid-2024 forecasts projected that the global outdoor advertising revenue would amount to an estimated **** billion U.S. dollars that year, of which **** billion (or ** percent) would come from traditional out-of-home (OOH) media, while digital out-of-home (DOOH) would account for the remaining **** billion dollars (** percent). Both segments were expected to expand as the decade unfolds, with total OOH ad spending reaching nearly ** billion dollars by 2029, **** billion (** percent) of which will consist of DOOH. DOOH boosts the outdoor media industry The world's top five outdoor ad companies are based in Western Europe and the United States: JCDecaux, Ströer, CCO, Lamar, and Outfront Media. 2023 data reveals all of them recorded higher growth in DOOH revenues than for overall outdoor media activities. That reinforces the relevance of the digital segment for the industry's expansion. The world's flagship market for DOOH Out of the ** leading global OOH firms, ***** are headquartered in China. That includes 2023's sixth-placed company, Shanghai-based Focus Media. While Chinese players' financial results remain far from their Western competitors, the Asian country is ahead in the digital game. In 2024, China alone accounted for an estimated ** percent of DOOH ad revenues worldwide. If that concentration continues, Chinese outdoor media companies are more likely to experience faster growth.
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The North American Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing digitalization and the adoption of programmatic buying. The market, valued at $10.69 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 4.97% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing sophistication of DOOH technology, enabling targeted advertising campaigns and real-time data analysis, is attracting advertisers seeking greater return on investment. Secondly, the expansion of smart city initiatives and the proliferation of digital screens in public spaces create a wider reach for OOH advertising. Finally, the growing integration of mobile technology with OOH campaigns allows for interactive and location-based experiences, enhancing engagement and measurability. The market segmentation reveals a significant dominance of Digital OOH, which is rapidly outpacing traditional static OOH. Billboards remain a significant application, but transportation advertising (airports, transit) and street furniture are also witnessing substantial growth, mirroring increased urban density and commuter traffic. Major players like JCDecaux, Clear Channel Outdoor, and Lamar Advertising are leading this transformation, investing heavily in digital infrastructure and programmatic solutions. The automotive, retail, and healthcare sectors are significant end-user industries, reflecting their reliance on effective and impactful branding strategies. The continued growth of the North American OOH and DOOH market hinges on several crucial factors. Addressing concerns about ad clutter and maximizing the effectiveness of programmatic buying will be key to maintaining its upward trajectory. The increasing adoption of data-driven strategies and audience measurement technologies will be crucial for demonstrating ROI to advertisers. Furthermore, the development of innovative ad formats and creative integration strategies will further enhance the attractiveness of OOH and DOOH advertising. This will also encourage growth in the adoption of DOOH technology by smaller businesses. Sustained investment in infrastructure upgrades and the strategic placement of digital screens in high-traffic locations will further support the market's robust growth projection. The interplay between traditional OOH and the dynamic evolution of DOOH promises a compelling future for the North American advertising landscape. Recent developments include: June 2024: Stripe, the digital payment provider, initiated a transatlantic brand campaign. The campaign aims to showcase the diverse range of products and services Stripe offers to businesses across the world. The campaign started with a significant out-of-home presence in London and key US cities, notably New York City and Los Angeles, in collaboration with Wake the Bear.May 2024: CRAFTSMAN+, a prominent provider of creative advertising solutions, broadened its services to include creative advertising solutions for Connected TV (CTV) and Digital Out of Home (DOOH) platforms.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: The Digital OOH (LED Screens) Segment is Expected to Drive the Market.
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The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030 with a CAGR of around 14%.
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The UAE DOOH Market Report is Segmented by Application (Billboard, Transit, and More), Installation (Indoor, Outdoor), End-User Industry (Retail and FMCG, Automotive, and More), and Display Type (LED, LCD). The Market Forecasts are Provided in Terms of Value (USD).
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The Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach $23.06 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 15.20% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing adoption of programmatic advertising within the DOOH space allows for more targeted and efficient campaigns, mirroring online advertising strategies. Secondly, the enhanced measurability and analytics offered by digital displays provide advertisers with valuable data on campaign performance, leading to improved return on investment (ROI). Furthermore, the shift towards data-driven decision-making within marketing departments is fueling demand for the precise targeting capabilities of DOOH. Finally, the increasing urbanization and the consequent concentration of populations in urban centers create a highly attractive environment for DOOH advertising. The diverse application segments, including billboards, transit advertising, street furniture, and other placements, contribute to the overall market growth, as does the broad range of end-users spanning retail, healthcare, finance, automotive, telecom, and government sectors. The global nature of the market, with significant contributions from North America, Europe, and Asia-Pacific, suggests a sustained period of expansion. The market's growth trajectory is influenced by several factors. Technological advancements, such as the integration of artificial intelligence (AI) and machine learning (ML) in DOOH advertising, enable more sophisticated targeting and personalized content delivery. The rising adoption of mobile and connected devices further amplifies the impact of DOOH campaigns by fostering audience engagement and interaction. However, challenges remain, including the high initial investment costs for DOOH infrastructure and the competition from other advertising channels. Despite these challenges, the continued evolution of DOOH technology, coupled with the growing need for impactful and measurable advertising solutions, is poised to sustain its robust growth throughout the forecast period. The competitive landscape, with major players like JCDecaux, Clear Channel, and OUTFRONT Media, is characterized by innovation and strategic partnerships, further stimulating market expansion. Recent developments include: June 2022 - JCDecaux has announced the launch of its programmatic DOOH product for the Brazilian market in collaboration with VIOOH. JCDecaux will be able to offer its customers efficient programmatic digital out-of-home campaigns on its premium screens across Brazil using the VIOOH platform, assisting brands in making meaningful connections with people and ensuring they get the most out of their media expenditures., April 2022 - Adani Airports to offer Programmatic enabled Digital OOH Media through Lemma. Adani airports, an aviation business incubated by Adani Enterprises Ltd, a leader in integrated infrastructure and transportation companies, delivers digital OOH media with programmatic advertising throughout its portfolio of airports in India. Adopting programmatic advertising is a revolutionary step in the airport ecosystem, aiming to update India's main airports with the latest infrastructure and technology. With eight airports under management and expansion, AAHL is India's largest airport infrastructure firm, accounting for 25% of airport footfall, allowing brands and marketers to connect with varied audience segments via the programmatic channel.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens. Notable trends are: Transit Accounts for a Significant Share of Digital OOH Market.
In 2023, digital out-of-home (DOOH) advertising spending in mainland China amounted to *** billion U.S. dollars, making it the leading market worldwide. The United States, Germany, and the United Kingdom followed with around *** billion, *** billion, and *** billion dollars, respectively. The Asia-Pacific (APAC) region alone attracted over ** billion ad dollars for OOH media in 2023; therefore, it was the world's top OOH region by ad expenditure.
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Digital Out of Home (OOH) Advertising Market is Segmented by Format (Digital Billboards, Transit Displays, and More), Screen Technology (LED, LCD, Projection), Location (Outdoor, Indoor), End-User Vertical (Retail, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).