In the third fiscal quarter of 2025, The Walt Disney Company generated about 23.6 billion U.S. dollars in revenue. Company's revenues for the quarter show significant growth year-on-year. The Walt Disney Company: net income Disney's quarterly net income often varies wildly throughout each fiscal year, sometimes surpassing four or five billion U.S. dollars and other times dipping below one billion. In the third fiscal quarter of 2025, the company generated a net income of 5.26 billion U.S. dollars. The company's segments As far as revenue is concerned, the company's most lucrative area is its media and entertainment business. The Walt Disney Company announced a revenue of 91.36 billion U.S. dollars in 2024, up from 88.9 billion U.S. dollars a year earlier – an annual growth of about three percent. Of this revenue, over 41 billion U.S. dollars was generated in its media and entertainment segment in 2024.

In the fiscal year ended on September 30, 2024, The Walt Disney Company generated a total revenue of more than ***** billion U.S. dollars, up from **** billion dollars a year earlier – an annual growth of around three percent.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. A media leviathan The Walt Disney Company controls several entertainment and media enterprises with a solid global presence. Arguably, its most famous facet remains Walt Disney Studios, which, as of late 2024, included benchmark companies such as **th Century Studios, Marvel, Pixar, and Searchlight. Despite a ** percent increase in box office revenue across the United States and Canada in 2024, that year's figure remained below the amount that Disney's studio division amassed in 2019, before the pandemic. Still, Disney alone accounted for a significant share of the box office revenue in the U.S. and Canada in 2024, driven by the success of "Frozen 2" and "Moana 2. Parks and recreation The holding is also known for its theme parks, which continued to bounce back from the coronavirus outbreak and its subsequent mobility restrictions. In 2023, the Magic Kingdom theme park, located at Walt Disney World in Orlando, Florida, was the most visited Disney theme park location in the United States, with over **** million visitors. Similarly, The Walt Disney Company's net income remained far from pre-pandemic standards. The figure amounted to about **** billion dollars in the fiscal year 2024 – only a little more than one-third of the record-high ****-billion-dollar result seen in the fiscal year 2018.

In the third quarter of 2025, the Walt Disney Company’s entertainment segment generated 10.7 billion U.S. dollars in revenue, up from 10.58 billion U.S. dollars in the same quarter of 2024. The sports segment reported revenue of 4.31 billion U.S. dollars in the third quarter of 2025.

Walt Disney reported $5.26B in Net Income for its fiscal quarter ending in June of 2025. Data for Walt Disney | DIS - Net Income including historical, tables and charts were last updated by Trading Economics this last October in 2025.

About this dataset

Context

The dataset presents the distribution of median household income among distinct age brackets of householders in Disney. Based on the latest 2019-2023 5-Year Estimates from the American Community Survey, it displays how income varies among householders of different ages in Disney. It showcases how household incomes typically rise as the head of the household gets older. The dataset can be utilized to gain insights into age-based household income trends and explore the variations in incomes across households.

Key observations: Insights from 2023

In terms of income distribution across age cohorts, in Disney, where there exist only two delineated age groups, the median household income is $53,125 for householders within the 65 years and over age group, compared to $46,250 for the 45 to 64 years age group.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.

Age groups classifications include:

• Under 25 years
• 25 to 44 years
• 45 to 64 years
• 65 years and over

Variables / Data Columns

• Age Of The Head Of Household: This column presents the age of the head of household
• Median Household Income: Median household income, in 2023 inflation-adjusted dollars for the specific age group

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Disney median household income by age. You can refer the same here

Walt Disney reported $20.01B in Operating Expenses for its fiscal quarter ending in June of 2025. Data for Walt Disney | DIS - Operating Expenses including historical, tables and charts were last updated by Trading Economics this last October in 2025.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

Netflix's ad revenue was expected to surpass that of Disney+ in the United States in 2024, accruing **** billion U.S. dollars compared to Disney's ***** million dollars. The gap between the two giants' ad revenue was projected to narrow in 2025.

In 2024, the Walt Disney Company generated a total revenue of 10.28 billion U.S. dollars in Europe, but the company's largest region was the Americas, which generated a revenue of about 72.16 billion U.S. dollars that year. The company's total revenue in 2024 amounted to 91.36 billion U.S. dollars. Walt Disney Company - additional information The Walt Disney Company was founded in 1923 by brothers Walt Disney and Roy O. Disney. Today, its headquarters are found in Burbank, California. Disney is made up of two major segments, including parks, experiences, and products, as well as media and entertainment. Disney’s theme parks and cruise line are maintained under the parks, experiences, and products division. In Florida, Disney’s Magic Kingdom was the most visited amusement park in the world in 2023, with over 17.7 million attendees. Disney emphasizes an image campaign that advertises Disney World as the “Happiest Place on Earth”, spending more than five billion U.S. dollars on advertising and marketing campaigns in 2022. Disney's most profitable area Disney's media and entertainment division generated a significant portion of its total revenue at 41.19 billion U.S. dollars in 2024. This segment includes television and cable channels, as well as streaming service Disney+, amongst others.

The rise of online streaming platforms has revolutionised the media distribution industry. A 2024 Eurostat report reveals that 49.6% of EU respondents used an online streaming service in the preceding three months, a rise from 23% in 2018. This shift has disrupted other distribution methods, including DVDs, downloads and broadcast channels. The advent of video-on-demand services has empowered major film and TV studios to establish their own direct-to-customer platforms (like Disney+ and BritBox), therefore gaining more control over content distribution. Streaming platforms have also created new opportunities for distributors to exploit older films and programmes, with little to no added costs, boosting profitability. Industry revenue is set to rise at a compound annual rate of 1.5% over the five years through 2025 to €15.7 billion. Cinemas are grappling with reduced exclusive periods for new releases. The UK-based chain Cineworld (operating in Poland and Czechia) has had its exclusivity window with Universal slashed from 90 to 45 days, which has become the new norm for the industry. Equally disruptive has been the strike action in the US by the Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), which lasted from July 2023 to November 2023. This caused a slowdown in new film and TV programme releases through 2024 and slowed the industry's growth. In 2025, industry revenue is projected to grow by 1.1%, supported by the release of previously delayed releases. There are indications of a strategic shift in sports broadcasting over the coming years. Following the model of production companies like Disney and Paramount, major sports leagues are venturing into direct distribution through subscription services for fans, as seen with Formula 1's launch of F1 TV. The market is set to become increasingly digitalised, with less and less prominence for traditional linear TV. The trend indicates a future where distribution rights for premium TV shows could become a more heated battleground. Distributor revenue is forecast to grow at a compound annual rate of 5.5% over the five years through 2030 to reach €20.6 billion.

The rise of online streaming platforms has revolutionised the media distribution industry. A 2024 Eurostat report reveals that 49.6% of EU respondents used an online streaming service in the preceding three months, a rise from 23% in 2018. This shift has disrupted other distribution methods, including DVDs, downloads and broadcast channels. The advent of video-on-demand services has empowered major film and TV studios to establish their own direct-to-customer platforms (like Disney+ and BritBox), therefore gaining more control over content distribution. Streaming platforms have also created new opportunities for distributors to exploit older films and programmes, with little to no added costs, boosting profitability. Industry revenue is set to rise at a compound annual rate of 1.5% over the five years through 2025 to €15.7 billion. Cinemas are grappling with reduced exclusive periods for new releases. The UK-based chain Cineworld (operating in Poland and Czechia) has had its exclusivity window with Universal slashed from 90 to 45 days, which has become the new norm for the industry. Equally disruptive has been the strike action in the US by the Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), which lasted from July 2023 to November 2023. This caused a slowdown in new film and TV programme releases through 2024 and slowed the industry's growth. In 2025, industry revenue is projected to grow by 1.1%, supported by the release of previously delayed releases. There are indications of a strategic shift in sports broadcasting over the coming years. Following the model of production companies like Disney and Paramount, major sports leagues are venturing into direct distribution through subscription services for fans, as seen with Formula 1's launch of F1 TV. The market is set to become increasingly digitalised, with less and less prominence for traditional linear TV. The trend indicates a future where distribution rights for premium TV shows could become a more heated battleground. Distributor revenue is forecast to grow at a compound annual rate of 5.5% over the five years through 2030 to reach €20.6 billion.

The rise of online streaming platforms has revolutionised the media distribution industry. A 2024 Eurostat report reveals that 49.6% of EU respondents used an online streaming service in the preceding three months, a rise from 23% in 2018. This shift has disrupted other distribution methods, including DVDs, downloads and broadcast channels. The advent of video-on-demand services has empowered major film and TV studios to establish their own direct-to-customer platforms (like Disney+ and BritBox), therefore gaining more control over content distribution. Streaming platforms have also created new opportunities for distributors to exploit older films and programmes, with little to no added costs, boosting profitability. Industry revenue is set to rise at a compound annual rate of 1.5% over the five years through 2025 to €15.7 billion. Cinemas are grappling with reduced exclusive periods for new releases. The UK-based chain Cineworld (operating in Poland and Czechia) has had its exclusivity window with Universal slashed from 90 to 45 days, which has become the new norm for the industry. Equally disruptive has been the strike action in the US by the Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), which lasted from July 2023 to November 2023. This caused a slowdown in new film and TV programme releases through 2024 and slowed the industry's growth. In 2025, industry revenue is projected to grow by 1.1%, supported by the release of previously delayed releases. There are indications of a strategic shift in sports broadcasting over the coming years. Following the model of production companies like Disney and Paramount, major sports leagues are venturing into direct distribution through subscription services for fans, as seen with Formula 1's launch of F1 TV. The market is set to become increasingly digitalised, with less and less prominence for traditional linear TV. The trend indicates a future where distribution rights for premium TV shows could become a more heated battleground. Distributor revenue is forecast to grow at a compound annual rate of 5.5% over the five years through 2030 to reach €20.6 billion.

According to Cognitive Market Research, the global Video on Demand VoD Service market size will be USD XX million in 2025. It will expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2033.

North America held the major market share for more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Europe accounted for a market share of over XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Latin America had a market share of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Middle East and Africa had a market share of around XX% of the global revenue and was estimated at a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.

Market Dynamics

Proliferation of Internet-Enabled Devices Drives the Market Growth of Video on Demand Services

The widespread availability of smartphones, smart TVs, and internet-connected tablets has revolutionized how users consume content. Previously reliant on cable or satellite broadcasting, viewers now demand control over what, when, and how they watch.

The affordability of 4G and now 5G data plans—particularly in developing markets—has made streaming more accessible. According to GSMA Intelligence, global mobile internet users reached 4.4 billion in 2023, representing over 55% of the population. This digital shift is a primary force behind the explosive rise of mobile-first VoD apps. [Source: GSMA: 4.3 billion people now own smartphones - GSMArena.com news]

Platforms like YouTube, TikTok, and Amazon Mini TV offer on-demand content optimized for smartphones, enabling rapid content discovery and consumption. The multi-device ecosystem encourages cross-platform streaming, further strengthening user engagement and platform stickiness.

Demand for Localized and Original Content Drives the Market Growth of Video on Demand Services

The competition to capture and retain subscribers has forced platforms to localize offerings, create original IP, and tailor content for regional tastes. Consumers are no longer satisfied with imported media—they demand culturally relevant storytelling and language-specific programming. For instance, Netflix invested over $2.5 billion in Korean content between 2022 and 2024, following the success of series like Squid Game and The Glory. Similarly, Amazon Prime Video India launched more than 40 local originals across languages in 2023, catering to India’s linguistic diversity. [Source: Netflix Explains How It Plans to Spend $2.5 Billion on South Korean Content | TIME] This localized content strategy is paying off: regional content now drives higher engagement than global titles in many countries. Such investments have transformed VoD into a tool of cultural diplomacy and national content promotion.

Restraint

Content Licensing and Rights Management Is a Concern for the VoD Services Market

Licensing popular content from studios and production houses is a major cost center and strategic bottleneck for VoD platforms. Access to blockbuster films, live sports, or exclusive shows can make or break user acquisition. However, increasing fragmentation and competition have led to content hoarding—where media conglomerates retain rights for their own streaming arms (e.g., Disney pulling content from Netflix to feed Disney+). This reduces catalog diversity for third-party platforms and forces them into expensive licensing deals or costly in-house productions. [Source: Audience Fragmentation: Navigating the Shifting Landscape of Media Consumption , https://umatechnology.org/disney-to-pull-all-content-from-netflix-and-launch-its-own-streaming-services/ ] Moreover, complex geographic licensing regulations and copyright disputes further delay content availability across countries. For instance, HBO Max’s international expansion was delayed in some regions due to pre-existing third-party contracts. [Source: HBO Max’s global push faces competition, tangled rights - Los Angeles Times]

Opportunity

Rise of AVOD and Hybrid Monetization Models Presents ...

The North America amusement park market, currently exhibiting robust growth, is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 3.50% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, increasing disposable incomes and a growing preference for leisure activities are boosting consumer spending on entertainment. Secondly, continuous innovation within the industry, encompassing the introduction of thrilling new rides and immersive technological advancements such as virtual reality experiences, enhances the overall visitor experience and attracts broader demographics. Furthermore, strategic marketing campaigns and targeted promotions, coupled with the popularity of theme parks as family destinations, further contribute to market growth. While the market faces some restraints, such as seasonality and potential economic downturns impacting consumer spending, the industry's resilience and adaptability suggest consistent growth over the forecast period. Segment analysis reveals a diverse market with mechanical and water rides commanding significant portions of the rides segment, while the 19-to-35-year-old demographic represents a substantial revenue contributor. Ticket sales remain the primary revenue stream, followed by food and beverage sales, merchandise, and hotel/resort packages. Major players like Disney and Universal Studios dominate the landscape, leveraging their established brands and extensive infrastructure to capture significant market share. The United States, in particular, serves as the largest market within North America, driving a significant portion of overall regional revenue. The future of the North American amusement park market appears bright, with continued growth expected across all segments. Further diversification of offerings, leveraging emerging technologies, and focusing on sustainable practices will be crucial for maintaining competitive advantage. Expanding into new markets and enhancing the visitor experience through personalized offerings and improved operational efficiency will also play a vital role in driving future market expansion. The industry’s ability to adapt to changing consumer preferences and economic conditions will be key to sustaining this positive growth trajectory throughout the forecast period. Continued investment in infrastructure and new attractions will be critical to maintain market leadership and attract a broader range of visitors. Recent developments include: January 2023: Global hospitality and entertainment company Delaware North announced its continued expansion in the parks and lodging sector through the acquisition of the Best Western Premier Grand Canyon Squire Inn., July 2022: Five Star Parks & Attractions has completed the acquisition of three locations of Malibu Jack's Indoor Theme Parks in the cities of Lexington, Louisville, and Ashland, Kentucky.. Notable trends are: Mechanical Rides Powering North America's Amusement Park Industry.

The licensed entertainment and character merchandise market, valued at $156.48 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of streaming services and digital platforms provides wider exposure for licensed characters and brands, leading to increased demand for related merchandise. Furthermore, the growing influence of social media and influencer marketing creates significant opportunities for brand promotion and product sales. Strategic collaborations between entertainment companies and merchandise manufacturers, coupled with innovative product development and targeted marketing campaigns, further contribute to market growth. The market is segmented by character type (e.g., animation, movie, sports), product category (e.g., apparel, toys, home goods), and region, offering diverse revenue streams. Competition is fierce, with major players like Disney, Nickelodeon, and Hasbro vying for market share through strong brand portfolios and extensive distribution networks. However, the market also faces certain challenges. Economic fluctuations and shifting consumer preferences can impact spending on discretionary items like licensed merchandise. Counterfeit products represent a significant threat, impacting brand reputation and revenue streams. Furthermore, maintaining consumer engagement and brand relevance in a rapidly evolving entertainment landscape requires constant innovation and adaptation. Successfully navigating these challenges requires a focus on building strong brand equity, embracing technological advancements, and strategically managing supply chains. Companies are likely responding by diversifying product lines, exploring new licensing partnerships, and investing in digital marketing strategies to overcome these obstacles and sustain the projected growth trajectory.

The rise of online streaming platforms has revolutionised the media distribution industry. A 2024 Eurostat report reveals that 49.6% of EU respondents used an online streaming service in the preceding three months, a rise from 23% in 2018. This shift has disrupted other distribution methods, including DVDs, downloads and broadcast channels. The advent of video-on-demand services has empowered major film and TV studios to establish their own direct-to-customer platforms (like Disney+ and BritBox), therefore gaining more control over content distribution. Streaming platforms have also created new opportunities for distributors to exploit older films and programmes, with little to no added costs, boosting profitability. Industry revenue is set to rise at a compound annual rate of 1.5% over the five years through 2025 to €15.7 billion. Cinemas are grappling with reduced exclusive periods for new releases. The UK-based chain Cineworld (operating in Poland and Czechia) has had its exclusivity window with Universal slashed from 90 to 45 days, which has become the new norm for the industry. Equally disruptive has been the strike action in the US by the Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), which lasted from July 2023 to November 2023. This caused a slowdown in new film and TV programme releases through 2024 and slowed the industry's growth. In 2025, industry revenue is projected to grow by 1.1%, supported by the release of previously delayed releases. There are indications of a strategic shift in sports broadcasting over the coming years. Following the model of production companies like Disney and Paramount, major sports leagues are venturing into direct distribution through subscription services for fans, as seen with Formula 1's launch of F1 TV. The market is set to become increasingly digitalised, with less and less prominence for traditional linear TV. The trend indicates a future where distribution rights for premium TV shows could become a more heated battleground. Distributor revenue is forecast to grow at a compound annual rate of 5.5% over the five years through 2030 to reach €20.6 billion.

The U.S. Over-the-Top (OTT) video streaming market is experiencing robust growth, projected to reach $56.61 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 12.56% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, the increasing affordability and accessibility of high-speed internet are enabling wider adoption of streaming services. Secondly, the rising preference for on-demand content, flexibility in viewing schedules, and the vast library of movies, TV shows, and original programming available through OTT platforms are driving consumer migration away from traditional cable television. Furthermore, the continuous innovation in streaming technology, including advancements in 4K resolution, HDR, and immersive audio, enhances the viewing experience and attracts a larger audience. The market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertising-based Video on Demand (AVoD), each catering to different consumer preferences and budgets. Competition is fierce, with major players like Netflix, Disney+, Amazon Prime Video, Hulu, and HBO Max vying for market share through exclusive content, aggressive pricing strategies, and technological advancements. Despite the rapid growth, the market faces certain restraints. The increasing cost of producing high-quality original content, the challenge of maintaining subscriber loyalty in a saturated market, and the potential for regulatory hurdles regarding data privacy and net neutrality pose significant challenges. However, the continued expansion of the smart TV market and the growing integration of OTT services into other devices such as gaming consoles and mobile platforms will continue to drive market expansion. The dominance of SVoD is expected to continue, but the AVoD segment is poised for significant growth, attracting price-sensitive consumers. The future success of OTT players hinges on their ability to innovate, deliver compelling content, and effectively manage costs while navigating the ever-evolving technological and regulatory landscape. The U.S. will remain a pivotal market for global OTT providers due to its large consumer base, high disposable income, and advanced technological infrastructure. This comprehensive report provides a deep dive into the dynamic U.S. Over-the-Top (OTT) industry, analyzing market trends, competitive landscapes, and future growth prospects from 2019 to 2033. With a focus on key segments – SVoD, TVoD, and AVoD – this report is essential for industry stakeholders, investors, and anyone seeking to understand this rapidly evolving market. The study uses 2025 as the base year, with estimates for 2025 and forecasts extending to 2033, incorporating data from the historical period of 2019-2024. The report leverages high-search-volume keywords like "OTT market size," "streaming services revenue," "AVoD growth," and "SVoD trends" to ensure maximum visibility. Recent developments include: Jul 2022: Netflix acquired Animal Logic, the world's leading independent animation studio. This acquisition is expected to speed up Netflix's development of end-to-end animation production abilities. Netflix Animation and Animal Logic together are anticipated to form a worldwide creative production team as well as an animation studio that will create some of Netflix's most popular animated feature titles., Apr 2022: Roku and Amazon extended their distribution arrangement for some more years. The agreement allows the customers to continue using Roku devices to access the Prime Video and IMDb TV applications.. Key drivers for this market are: High Penetration of Smart TV and the Presence of Major OTT Providers have Contributed to the Growth of OTT Adoption in the Region, Market Consolidation to Result in Emphasis on Collaboration and Partnerships. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: High Penetration of Smart TV Witnesses a Significant Growth.

The rise of online streaming platforms has revolutionised the media distribution industry. A 2024 Eurostat report reveals that 49.6% of EU respondents used an online streaming service in the preceding three months, a rise from 23% in 2018. This shift has disrupted other distribution methods, including DVDs, downloads and broadcast channels. The advent of video-on-demand services has empowered major film and TV studios to establish their own direct-to-customer platforms (like Disney+ and BritBox), therefore gaining more control over content distribution. Streaming platforms have also created new opportunities for distributors to exploit older films and programmes, with little to no added costs, boosting profitability. Industry revenue is set to rise at a compound annual rate of 1.5% over the five years through 2025 to €15.7 billion. Cinemas are grappling with reduced exclusive periods for new releases. The UK-based chain Cineworld (operating in Poland and Czechia) has had its exclusivity window with Universal slashed from 90 to 45 days, which has become the new norm for the industry. Equally disruptive has been the strike action in the US by the Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), which lasted from July 2023 to November 2023. This caused a slowdown in new film and TV programme releases through 2024 and slowed the industry's growth. In 2025, industry revenue is projected to grow by 1.1%, supported by the release of previously delayed releases. There are indications of a strategic shift in sports broadcasting over the coming years. Following the model of production companies like Disney and Paramount, major sports leagues are venturing into direct distribution through subscription services for fans, as seen with Formula 1's launch of F1 TV. The market is set to become increasingly digitalised, with less and less prominence for traditional linear TV. The trend indicates a future where distribution rights for premium TV shows could become a more heated battleground. Distributor revenue is forecast to grow at a compound annual rate of 5.5% over the five years through 2030 to reach €20.6 billion.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 127.8 million global subscribers in the third quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

The TV and Movie Merchandise Market, valued at $167.20 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 9.04% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the ever-increasing popularity of streaming services and the consequent rise in viewership for popular TV shows and movies directly correlates to increased demand for related merchandise. Secondly, the strategic collaborations between entertainment giants and merchandising companies, such as Disney's extensive licensing agreements, create a synergistic effect boosting market growth. Furthermore, the growing influence of social media and influencer marketing successfully promotes merchandise, particularly among younger demographics. Finally, the innovative product development focusing on high-quality, collectible items and limited-edition releases contributes significantly to higher sales values. However, the market also faces certain challenges. Fluctuations in the entertainment industry, such as changes in popular shows or movie releases, can affect demand. Counterfeit merchandise poses a significant threat, impacting the sales of legitimate products. Furthermore, evolving consumer preferences and the rise of experiential purchases (e.g., theme park visits) might partially divert consumer spending away from traditional merchandise. The market segmentation includes various product types (e.g., apparel, toys, collectibles) and applications (e.g., home décor, personal accessories). Key players, including Disney, Netflix, and Hasbro, employ diverse competitive strategies, such as strategic licensing agreements and brand building activities, to dominate the market. Geographic variations exist; North America and Europe currently hold the largest market share, though the Asia-Pacific region is expected to witness significant growth in the forecast period due to the expanding middle class and increasing disposable income.