The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of March 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

Between January and March 2025, Shopee dominated the share of traffic and the most visited platform in the e-commerce market in Indonesia, with ** percent. tokopedia.com was the second most visited e-commerce platform, with ** percent of traffic share.

Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.

The Indonesia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Indonesia E-Commerce Transactions: Volume data was reported at 44.000 Unit in 07 Mar 2025. This records a decrease from the previous number of 138.000 Unit for 06 Mar 2025. Indonesia E-Commerce Transactions: Volume data is updated daily, averaging 1,011.000 Unit from Dec 2018 (Median) to 07 Mar 2025, with 2259 observations. The data reached an all-time high of 17,517.000 Unit in 06 Jan 2024 and a record low of 10.000 Unit in 01 Feb 2025. Indonesia E-Commerce Transactions: Volume data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Device.

In 2023, the share of e-commerce businesses in Indonesia amounted to around **** percent. E-commerce in Indonesia is one of the largest and fastest-growing in Southeast Asia, with the number of users projected to reach around ** million by 2029.

Indonesia E-Commerce Transactions: Value: Food & Drink: Vegetarian & Vegan data was reported at 74.263 USD in 31 Jul 2024. This records an increase from the previous number of 66.015 USD for 28 Jul 2024. Indonesia E-Commerce Transactions: Value: Food & Drink: Vegetarian & Vegan data is updated daily, averaging 71.333 USD from Jan 2019 (Median) to 31 Jul 2024, with 490 observations. The data reached an all-time high of 606.568 USD in 06 Jan 2024 and a record low of 10.853 USD in 13 Aug 2023. Indonesia E-Commerce Transactions: Value: Food & Drink: Vegetarian & Vegan data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

The penetration rate in the e-commerce market in Indonesia was modeled to stand at ***** percent in 2024. Between 2017 and 2024, the penetration rate rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by **** percentage points over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

E-Commerce Transactions: AOV: Hobbies & Leisure: Photography data was reported at 12.858 USD in 15 Dec 2024. This records a decrease from the previous number of 65.946 USD for 12 Dec 2024. E-Commerce Transactions: AOV: Hobbies & Leisure: Photography data is updated daily, averaging 45.577 USD from Jan 2019 (Median) to 15 Dec 2024, with 484 observations. The data reached an all-time high of 3,664.496 USD in 13 Jun 2019 and a record low of 1.131 USD in 25 Nov 2023. E-Commerce Transactions: AOV: Hobbies & Leisure: Photography data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 72 stores' Monthly Sales are $10.00M to $100.00M, which is 0.51% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

E-Commerce Transactions: AOV: Sports: Hunting & Shooting data was reported at 164.208 USD in 09 Apr 2024. This records an increase from the previous number of 98.711 USD for 05 Apr 2024. E-Commerce Transactions: AOV: Sports: Hunting & Shooting data is updated daily, averaging 139.990 USD from Jan 2019 (Median) to 09 Apr 2024, with 297 observations. The data reached an all-time high of 969.650 USD in 04 Sep 2021 and a record low of 4.148 USD in 01 Apr 2024. E-Commerce Transactions: AOV: Sports: Hunting & Shooting data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

The size of the Indonesia Ecommerce Industry market was valued at USD 81.80 Million in 2023 and is projected to reach USD 224.30 Million by 2032, with an expected CAGR of 15.50% during the forecast period. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: , Lack of Infrastructure and Limited Awareness about E-learning. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

E-Commerce Transactions: AOV: Lifestyle: Others data was reported at 109.183 USD in 02 Mar 2024. This records a decrease from the previous number of 109.601 USD for 10 Feb 2024. E-Commerce Transactions: AOV: Lifestyle: Others data is updated daily, averaging 164.424 USD from Mar 2019 (Median) to 02 Mar 2024, with 138 observations. The data reached an all-time high of 1,859.913 USD in 27 Apr 2023 and a record low of 8.269 USD in 20 Aug 2023. E-Commerce Transactions: AOV: Lifestyle: Others data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.78B, which constitutes 46.95% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.73% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.02B, representing 17.15% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

The pie chart showcases the distribution of app/software spending by store category in Indonesia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.03M units representing 32.49% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $242.87K units, comprising 7.63% of the total. Home & Garden also contributes significantly with a spend of $108.03K units, accounting for 3.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

The revenue change in the e-commerce market in Indonesia was forecast to continuously decrease between 2025 and 2029 by in total 15.2 percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to 3.18 percent. Find other key market indicators concerning the number of users and user penetration. The Statista Market Insights cover a broad range of additional markets.

The Indonesia E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing & Fulfilment, and Value-Added Services), Business Model (B2C, B2B, and C2C), Destination (Domestic and Cross-Border), Delivery Speed (Same-Day, and More), Product Category (Foods & Beverages, and More), City Tier (Tier 1, 2, and More), and Province (Jakarta, and More). Market Forecasts are Provided in Terms of Value (USD).

This fashion e-commerce is dummy dataset, so this dataset isn't real. This dataset represent fashion product from a e-commerce in Indonesia and this dataset use Indonesian languange for each column.

This dataset contain item name, description of each product, category, price, colour, and shop name. This dataset also doesn't have license, so feel free to use this dataset.

According to a report published by PPRO, ** percent of cross-border e-commerce in Indonesia was from China as of 2022. According to the source, Shopee.co.id was the most popular e-commerce store in Indonesia in July 2022, with ***** million visits.