In 2024, the market volume of the electric household appliance industry amounted to around **** trillion yuan. The industry's income decreased slightly as a result of the COVID-19 outbreak.

The Small Home Appliances Market Report Segments the Industry Into by Product (Coffee Makers, Food Processors, Grills and Roasters, Electric Kettles, and More), by Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming electric household appliance market! Our comprehensive analysis reveals a $10.66 billion market in 2025, projected to grow at a 5.3% CAGR through 2033. Explore key drivers, trends, regional breakdowns, and competitive landscapes. Learn about leading players like Samsung, LG, and Whirlpool.

in 2013, the market demand of electric household appliances in China increased by **** percent compared to the previous year and was forecasted to keep growing at approximately similar rate until at least 2018. Electric household appliances market in China Mainly owing to rising income levels of Chinese consumers and China’s urbanization drive, the electric household appliances market in China has been surging rapidly. As the Chinese income grows, the expanding middle class sets higher demands for household appliances in line with a higher quality of life. How to fulfill users’ needs of more user-friendly, smarter home appliances is one of the biggest challenges that Chinese home appliance companies are facing. Revenues in the electrical appliances sector in China had reached ***** billion yuan in 2013, up from about *** billion yuan in 2009. In 2019, the leading home appliance manufacturer both in the domestic and global market was the Midea Group with sales amounting to nearly ** billion U.S. dollars. Second in line that year was Gree Electric, one of Midea’s major competitors, with sales amounting to **** billion U.S. dollars.Despite the positive momentum of the electric household appliances market in China, traditional offline retailers are struggling. Vipshop and JD.com were among the world’s fastest growing retailers between 2013 and 2018, according to Deloitte. In 2019, JD.com was China's second largest e-commerce retailer with the total net revenues of *** billion yuan. In comparison, the largest Chinese offline retail chain Suning Commerce Group generated about *** billion yuan revenue that same year.

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Europe Household Appliances Market Size 2025-2029

The Europe household appliances market size is forecast to increase by USD 28.4 billion at a CAGR of 4.6% between 2024 and 2029.

The Europe Household Appliances Market is segmented by distribution channel (Offline, Online), product (Major household, Small household), and geography (Europe: France, Germany, Italy, UK). This segmentation reflects the market's evolving landscape, driven by a growing shift towards Online sales for both Major and Small household appliances, with Germany being a dominant market for household appliances, and the UK experiencing rapid growth in online sales for these products.
The adoption of multi-functional household appliances, such as microwave ovens and induction cookers, is also on the rise. Additionally, fluctuations in raw material prices impact the manufacturing costs of appliances, including dryers, dishwashers, drying cabinets, and both gas and electricity-driven appliances. In the realm of electronics, home appliances continue to evolve, with advancements in IT and mobile accessories influencing their design and functionality. However, this market is not without challenges. Fluctuations in raw material prices used for manufacturing household appliances pose significant risks, as these costs can impact profitability and competitiveness. Producers must effectively manage their supply chains to mitigate the impact of raw material price volatility.
Additionally, the market is witnessing increasing competition and shifting consumer preferences towards sustainable and eco-friendly appliances. Companies must adapt to these trends by investing in research and development, expanding their product offerings, and implementing sustainable manufacturing practices to remain competitive and capitalize on market opportunities.

What will be the size of the Europe Household Appliances Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The European household appliances market is experiencing significant advancements, with a focus on technology integration and energy efficiency. IoT-enabled appliances, automated cleaning, and smart sensor technology are driving market growth. Energy Star rating and sustainable manufacturing practices are key considerations for consumers, aligning with the circular economy. Online support and intuitive controls enhance user experience, while advanced filtration systems and precision temperature control cater to personalized settings. Subscription services and product bundling offer convenience, and appliance repair services ensure customer satisfaction.
Noise reduction technology and voice assistants add to the appeal of modern appliances. Appliance recycling programs and consumer financing facilitate the transition to new, energy-efficient models. Appliance control systems enable remote diagnostics and water conservation, further enhancing the value proposition. Reuse and refurbishment initiatives contribute to the market's sustainability efforts.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Major household
  Small household


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In Europe's household appliances market, consumer preferences lean towards energy efficiency, connectivity, and smart features. Product lifespan and environmental impact are key considerations, driving the adoption of energy-saving technologies and eco-friendly materials. Household size influences appliance choices, with larger families opting for larger capacity appliances. Technological advancements, such as remote monitoring and voice control, are shaping future trends. Appliances like food processors and microwave ovens cater to lifestyle trends, while income levels influence the affordability of high-end appliances. Air conditioners and hair dryers are essential for certain demographics, particularly those in warmer climates or with larger households.

User interface and safety standards are crucial factors in consumer decision-making. Supply chain management and raw material sourcing are essential for maintaining quality control and ensuring product availability. Retail channels include specialty stores and mass merchandisers. Specialty stores, also known as electronic and specialty retailers (EASRs), offer a wide range of brands and products, making them the highest revenue generators. Mass merchandisers,

The China Home Appliances Market Report is Segmented by Product (Major Home Appliances: Refrigerators, Freezers, and Other; Small Home Appliances: Coffee Makers, Food Processors, and Other), Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, Other Distribution Channels), and Geography (East China, and Other). The Market Forecasts are Provided in Terms of Value (USD).

The global home appliances market is experiencing robust growth, projected to expand from $543.4 billion in 2021 to over $1 trillion by 2033, with a steady CAGR of 5.615%. This expansion is primarily driven by rising disposable incomes in emerging economies, rapid urbanization, and a growing middle-class population. Technological innovation, particularly the integration of IoT and AI for smart home ecosystems, is a key catalyst for market evolution. Furthermore, increasing consumer awareness and stringent government regulations are fueling a significant shift towards energy-efficient and sustainable products. The Asia-Pacific region stands as the dominant market, propelled by high-growth countries like India and China, while mature markets in North America and Europe continue to contribute significantly through demand for premium and replacement appliances.

Key strategic insights from our comprehensive analysis reveal:

The Asia-Pacific region is the undisputed leader, driven by China's massive market and India's exceptional growth rate (7.972% CAGR), presenting the most significant expansion opportunities for manufacturers.
The integration of smart technology and IoT connectivity is no longer a niche trend but a fundamental driver of consumer preference, pushing manufacturers to innovate in AI-powered, connected, and user-friendly appliances.
There is a universal and accelerating demand for energy-efficient products, spurred by both consumer environmental consciousness and government regulations, making sustainability a critical competitive differentiator.

Global Market Overview & Dynamics of Home Appliances Market Analysis

The global home appliances market demonstrates a strong and consistent growth trajectory, forecasted to nearly double in size from $543.4 billion in 2021 to $1.046 trillion by 2033. This growth is underpinned by a dynamic interplay of factors including technological advancements, evolving consumer lifestyles, and economic development. The rise of smart homes has fundamentally reshaped product development, while the increasing purchasing power in developing nations continues to unlock new consumer segments, ensuring sustained market vitality.

Global Home Appliances Market Drivers

Rising Disposable Income & Urbanization: Economic growth in emerging markets, particularly in Asia-Pacific and South America, is expanding the middle class, leading to increased household spending on convenience-oriented appliances.
Technological Advancements and Smart Home Integration: The proliferation of IoT, AI, and connectivity is driving demand for smart appliances that offer enhanced convenience, remote control, and integration within a connected home ecosystem.
Focus on Energy Efficiency and Sustainability: Growing environmental awareness and stringent government regulations regarding energy consumption are pushing consumers and manufacturers towards energy-efficient and eco-friendly products.

Global Home Appliances Market Trends

Demand for Multi-Functional and Compact Appliances: With increasing urbanization and smaller living spaces, consumers are showing a strong preference for compact, space-saving appliances that offer multiple functionalities.
Shift to E-commerce and Online Retail: Consumers are increasingly purchasing home appliances through online channels, attracted by wider selection, competitive pricing, and the convenience of home delivery.
Premiumization and Aesthetic Design: There is a growing trend towards premium appliances with sophisticated designs, advanced features, and high-quality materials that complement modern home interiors.

Global Home Appliances Market Restraints

High Cost of Advanced Appliances: The high initial purchase price of technologically advanced, smart, and premium appliances can be a barrier for price-sensitive consumers, particularly in developing regions.
Supply Chain Vulnerability: The global supply chain for electronic components and raw materials is susceptible to disruptions, leading to production delays and price volatility.
Intense Market Competition: The market is highly competitive, with numerous global and local players, leading to pressure on pricing and profit margins for manufacturers.

Strategic Recommendations for Manufacturers

Manufacturers should prioritize a dual strategy of innovating in smart, energy-efficient technology for mature markets while developing affordable, durable, and relevant prod...

Learn more about the Electrical Appliances Market Report by Market Research Intellect, which stood at USD 1.12 trillion in 2024 and is forecast to expand to USD 1.67 trillion by 2033, growing at a CAGR of 5.2%.Discover how new strategies, rising investments, and top players are shaping the future.

Global Electric Household Appliances Market is segmented by Application (Residential kitchens_Commercial cooking_Smart homes_Hospitality_Daily household chores), Type (Electric ovens_Induction cooktops_Electric kettles_Vacuum cleaners_Blenders), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The sale of global household appliances has been growing steadily from 2005 to 2014. In 2015 onwards there was a slowing and in some cases a decrease, in the sales of major domestic appliances around the world. The Coronavirus pandemic, forcing people to stay at home, is likely to be the cause of further interest in outfitting homes as there has been a steady growth since 2019 in sales, culminating in a record sale in 2021 Major appliance sales Electrical or mechanical devices used in a household are part of the home appliance industry, a billion-dollar industry with growth projections for the coming years. Global consumption of household appliances have reached *** billion U.S. dollars in mid 2021, nearly tripling the value of the market at barely *** million in 2005. Haier Electronics Group, Bosch, Electrolux, LG Electronics, General Electric and Whirlpool Corporation are the leading companies in the industry. Within this industry, major domestic appliances, which include large machines used at home, is one of the main segments. Sales of major domestic appliances have been fairly consistent since 2013, with its revenue varying between *** and *** billion U.S. dollars. Global sales of washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers/ovens, hobs, hoods, and microwave ovens are all included in this figure. On the other hand, the global market for semiconductors, a very basic component of a major home appliance, is forecast to grow in the next few years. Revenue of semiconductors market worldwide has increased from *** billion U.S. dollars in 2012 to *** billion U.S. dollars in 2021.

Electric Household Appliances Market Outlook

The global market size of electric household appliances was estimated to be approximately USD 150 billion in 2023 and is forecasted to reach USD 250 billion by 2032, growing at a compound annual growth rate (CAGR) of 6% over the forecast period. The growth of the market can be attributed to several factors, including the increasing disposable income, rapid urbanization, and the rising preference for technologically advanced and energy-efficient appliances.

One of the primary growth factors driving the electric household appliances market is the increasing disposable income of consumers worldwide. As more people move into the middle-income group, their purchasing power increases, leading to a higher demand for modern conveniences such as electric household appliances. This trend is particularly notable in emerging economies, where rapid urbanization is also contributing to the increased demand. Moreover, consumers today are more inclined towards investing in appliances that not only offer functionality but also enhance their lifestyle and comfort.

Another significant factor fueling the market growth is the rapid technological advancements in the electric household appliances sector. Manufacturers are continually innovating to introduce energy-efficient and smart appliances that can be integrated with other smart home devices. For instance, the advent of the Internet of Things (IoT) has led to the development of connected appliances that can be controlled remotely via smartphones or other devices. This not only adds convenience but also helps in energy conservation, which is increasingly becoming a priority for many consumers.

Furthermore, the growing awareness about energy conservation and environmental sustainability is driving the demand for energy-efficient household appliances. Governments across the world are implementing stringent regulations and offering incentives to promote the use of energy-efficient appliances. This is encouraging manufacturers to invest in research and development to produce appliances that comply with these regulations, thereby contributing to the market growth. Additionally, the increasing popularity of solar and hybrid appliances is also supporting the growth of the market.

Small Domestic Appliances are playing an increasingly pivotal role in the electric household appliances market. These appliances, which include items such as toasters, blenders, and coffee makers, are essential for daily convenience and efficiency in households. The demand for small domestic appliances is driven by the growing trend of compact living spaces, particularly in urban areas, where space-saving and multifunctional appliances are highly valued. Additionally, the rise of smart technology has seen the integration of IoT features into small domestic appliances, allowing users to control them remotely and integrate them into their smart home ecosystems. This trend is expected to continue, with manufacturers focusing on innovation and design to meet the evolving needs of consumers.

Regionally, the Asia Pacific is expected to dominate the electric household appliances market during the forecast period, owing to the large population base and the rapid urbanization in countries like China and India. North America and Europe are also significant markets, driven by the high disposable income and the increasing adoption of smart home technologies. The Middle East & Africa and Latin America are anticipated to witness moderate growth, supported by the improving economic conditions and the growing awareness about energy-efficient appliances.

Product Type Analysis

In the electric household appliances market, the product type segment comprises various categories such as refrigerators, washing machines, air conditioners, microwaves, vacuum cleaners, and others. Each of these products plays a crucial role in the daily lives of consumers, offering convenience and improving the quality of life. Refrigerators, for instance, are essential for preserving food and beverages, and their demand is driven by the need for efficient and spacious storage solutions. Technological advancements, such as smart refrigerators with features like touch screens and internet connectivity, are further boosting the demand in this segment.

Washing machines are another significant product type in the electric household appliances market. The increasing awareness about hygiene and

Europe Home Appliances Market Outlook 2031:

The Europe home appliances market size was valued at USD 110.56 Billion in 2022 and is projected to reach USD 135.67 Billion by 2031, expanding at a CAGR of 2.3% during the forecast period 2023 - 2031. Growth of the market is attributed to the increasing urbanization, growing working population, and emerging demand for smart appliances.



A home appliance is also known as an electric appliance, household appliance, and domestic appliance. A home appliance is a machine which helps in household work such as cleaning, food preservation, and cooking.

The Covid-19 pandemic affected the demand and supply of Europe home appliances market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

Home Appliances Market Trends, Drivers, Restraints, and Opportunities

• Increasing consumer purchasing capacity and rapidly growing population is projected to boost the market in the coming years.


• Emerging demand for smart appliances is major factor fueling the market during the forecast period.


• Increasing on-demand laundry services is anticipated to hamper the market growth.


• High maintenance cost is projected to hamper the market growth in the coming years.

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Electric Household Appliances Market size was valued at USD 14,500.75 million in 2024 and the revenue is expected to grow at a CAGR of 7.15% from 2025 to 2032

Electric Motor For Household Appliances Market size was valued at USD 7.13 Billion in 2023 and is projected to reach USD 10.46 Billion by 2031, growing at a CAGR of 4.28% during the forecast period 2024-2031.Global

Electric Motor For Household Appliances Market Drivers

The market drivers for the Electric Motor For Household Appliances Market can be influenced by various factors. These may include:

Increasing Middle-Class Population and Urbanization: Rising urbanization is driving up demand for home appliances, especially in developing nations. The increasing number of middle-class individuals who have more disposable income is also a factor in the popularity of different appliances.

Regulations for Energy Efficiency: Globally, governments and regulatory agencies are imposing strict energy efficiency requirements on domestic appliances. As manufacturers work to comply with these rules, demand for energy-saving electric motors is rising.

Innovations in Technology: Improvements in motor technology, including inverter-driven motors and brushless DC motors, are improving the performance and efficiency of home appliances. Customers who are looking for dependable and high-performing items are drawn to these advancements.

Smart Appliance Demand Is Growing: The need for electric motors that enable connectivity and automation in appliances is being driven by the emergence of smart homes and the Internet of Things (IoT). Smart appliances are becoming more and more popular among consumers because they provide better convenience, control, and energy management.

Sustainability and Environmental Issues: A growing consciousness of sustainability and the influence on the environment is driving manufacturers to create electric motors that are not only efficient but also environmentally benign. To lessen their carbon impact, consumers are also more likely to buy energy-efficient equipment.

Higher Quality of Life: Globally, and especially in emerging economies, there is a noticeable rise in the number of households that own appliances. The demand for the electric motors utilized in these appliances is directly driven by this trend.

Mass Manufacturing and Cost Cutting: Electric motor production prices are coming down thanks to economies of scale and advanced manufacturing techniques. Manufacturers are able to increase their market share by providing more competitively priced household appliances as a result of this cost decrease.

Use of Appliances Increased: There is a steady need for electric motors due to our increasing reliance on a variety of home appliances, such as air conditioners, vacuum cleaners, refrigerators, and washing machines.

Replacement and Aftermarket Demand: The requirement for replacement parts and aftermarket components for current home appliances also drives demand. One important part that can break down and require replacement is a motor, which adds to the continuous demand in the market.

Infrastructure Growth and Economic Development: Developments in the economy and infrastructure, especially in emerging economies, foster the expansion of the home appliance industry, which in turn fuels demand for electric motors.

Explore the dynamic Electric Household Appliances market, its projected USD 235 billion size by 2025, and a 7.2% CAGR driven by smart tech and sustainability. Discover key trends, drivers, and regional growth across residential, industrial applications, and appliance types.

The retail sales value of household appliances and consumer electronics in China in March 2025 amounted to more than ******************* yuan. Electrical appliances in China The household appliance industry in China has grown into a multi-******* dollar industry. In 2024 alone, market volume of the Chinese electrical household appliances sector had amounted to about **** billion yuan. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. Since 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately ** billion U.S. dollars in 2024. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about ** billion U.S. dollars. Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately *** yuan in 1990 to ***** yuan in 2024, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization.

In 2024, Market Research Intellect valued the Electric Household Appliances Market Report at USD 1,100 billion, with expectations to reach USD 1,600 billion by 2033 at a CAGR of 4.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

US Home Appliances Market Outlook 2031:

The US home appliances market size was valued at USD 55.34 Billion in 2022 and is projected to reach USD 99.20 Billion by 2031, expanding at a CAGR of 6.7% during the forecast period 2023 - 2031. Growth of the market is attributed to the increasing urbanization, growing working population, and emerging demand for smart appliances.



A home appliance is also known as an electric appliance, household appliance, and domestic appliance. A home appliance is a machine which helps in household work such as cleaning, food preservation, and cooking.

The Covid-19 pandemic affected the demand and supply of US home appliances market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

US Home Appliances Market Trends, Drivers, Restraints, and Opportunities

• Increasing consumer purchasing capacity and rapidly growing population is projected to boost the market in the coming years.


• Emerging demand for smart appliances is major factor fueling the market during the forecast period.


• Increasing on-demand laundry services is anticipated to hamper the market growth.


• High maintenance cost is projected to hamper the market growth in the coming years.


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Household appliance manufacturers specialise in the production of white goods, from washing machines to refrigerators. These products are considered a necessity in most households, feeding into the everyday lives of the European population. The industry's fortunes are typically driven by the health of European households' income levels and the underlying strength of residential construction markets. Revenue is expected to grow at a compound annual rate of 2.3% over the five years through 2025 to €107.2 billion, including a slight hike of 0.1% in 2025. Recently, domestic appliance manufacturers have faced a turbulent time, as lingering supply chain disruptions following the COVID-19 outbreak led to material shortages and a hike in costs. This contributed to a drop in profit over the two years through 2023, forcing manufacturers to implement cost-cutting measures and pivot into premium markets less sensitive to price hikes. Disruptions tightened their grip in 2022 following Russia’s invasion of Ukraine, which invited economy-wide inflationary pressures and a widespread slowdown in housebuilding activity, weighing on revenue growth. Over the two years through 2024, Europe has contended with inflated living costs, hitting discretionary spending and hurting demand for household appliances. According to EY, in 2025, inflation in the EU is set to hover around 2%, considerably lower than the peaks seen in 2022, supporting a marginal uptick in revenue. However, despite inflation easing, prices continue to rise and put pressure on household finances, stemming the rise in revenue during 2025. Revenue is slated to swell at a compound annual rate of 4.2% over the five years through 2030 to €131.5 billion. The essential role of white goods in European homes means there's always a strong demand for the industry's products. The rise in smart-home technology will continue to fuel demand for more advanced domestic appliances, while the push for more energy-efficient goods promises to drive innovation among manufacturers.

This graph displays the market demand growth of electric household appliances and housewares in Singapore from 2011 to 2013, with a forecast up to 2018. In 2013, market demand of electric household appliances in Singapore had increased by approximately *** percent.