The Fantasy Sports Market Report is Segmented by Sport Type (American Football, Basketball, Baseball, and More), Platform (Website, Mobile Application, and Smart TV/Console), Contest Format (Season-Long Fantasy, Daily Fantasy, and More), Revenue Model (Entry-Fee Based, Advertising-Supported Free-To-Play, Subscription-Based, NFT/Token-gated), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The North America Fantasy Sports Market Report is Segmented by Fantasy Sports Type (Traditional Season-Long and Daily/Weekly Fantasy and Ancillaries), Sporting Type (American Football, and More), Platform (Mobile Application and Web/Desktop), Revenue Model (Entry-Fee Rake Contests, and More), User Demographic (Age 18-24, Age 25-34, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The Fantasy Sports Market will grow from USD 33.35 Billion in 2025 to USD 74.48 Billion by 2031 at a 14.33% CAGR.

As of May 2024, the market size of the fantasy sports services sector in the United States totaled **** billion U.S. dollars. Meanwhile, there were over ******* workers employed in the sector.

Fantasy sports services have seen widespread cultural adoption and technological innovation in recent years, yet despite this momentum, the market has experienced slight contraction overall. Although aggressive advertising campaigns by platforms such as DraftKings, FanDuel, and Yahoo Fantasy have kept the industry visible across TV, social media, and streaming platforms, overall user spending has softened. Shifting economic conditions and regulatory pressures have prompted even the most prominent players to recalibrate their user acquisition strategies and promotional investments, leading to a more competitive and cautious marketplace. Over the past few years, the sector’s performance has been shaped both by impressive leaps in mobile engagement and by challenging headwinds. Mobile technology has made fantasy sports exceptionally accessible, encouraging growth in younger demographics and facilitating deeper community involvement through chat, social play and real-time notifications. However, inflation-driven declines in consumer discretionary income, coupled with expanding options in legal sports betting, have siphoned away spending and profit. Simultaneously, evolving state-level regulations—including higher taxes and outright bans in major markets like California—have trimmed potential user bases and forced fantasy sports services to adapt with shorter contest formats and localized offerings. Revenue ultimately contracted at a CAGR of 0.4% to $9.0 billion through the end of 2025, including an uptick of 1.6% that year. Looking ahead, media and technology partnerships will continue to advance, enabling real-time fantasy overlays within live broadcasts and creating stickier, more interactive fan experiences. Fantasy companies are expected to deepen their monetization strategies through data analytics, AI-driven personalization, and cross-platform integrations, while also expanding into new verticals like esports and diversified daily formats. Yet, regulatory uncertainty remains a persistent wildcard, with high-profile legal challenges poised to reshape access and profitability in key states. Despite these hurdles, the industry’s relentless drive toward social engagement, technical innovation and mainstream integration suggests fantasy sports will keep gaining ground as both a commercial force and a cultural mainstay in the broader digital entertainment ecosystem. Revenue for fantasy sports services is expected to expand at a CAGR of 1.8% to $9.8 billion through the end of 2030.

As per Cognitive Market Research's latest published report, the Global Daily Fantasy Sports market size was USD 5,992.74 Million in 2017 and it is forecasted to reach USD 14,875.92 Million by 2029. Daily Fantasy Sports Industry's Compound Annual Growth Rate will be 8.95% from 2023 to 2030.

The North America Daily Fantasy Sports market size will be USD 5,022.11 Million by 2029.

Market Drivers For Daily Fantasy Sports

Growing adoption of smartphones coupled with rising internet connectivity

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone, laptop, desktop, or tablet. With these devices, users are simply able to access several daily fantasy sports apps and websites.

According to a study, the number of unique mobile internet users in 2020 was 4.28 billion, and more than 90% of the worldwide internet population has access to the internet through a mobile device. Until March 2021, the internet penetration rate in Asia was at 62%, 88% in Europe, and 90% in North America.

Similarly, according to the study, the current global smartphone user population is 6.648 billion, which indicates that 83.72 percent of the world’s population possesses a smartphone. This statistic has increased significantly from 2016, when there were just 3.668 billion users, accounting for 49.40 percent of the world’s population at the time.

Furthermore, the usage of tablets, laptops, and desktops is also raising. According to the Australian Bureau of Statistics, desktop or laptop computers are used by 91% of connected households.

As technology advances, various organizations are releasing numerous daily fantasy games that can play online. This enables several people to entertain themselves as well as to earn money. In this app or website, users can play a wide range of fantasy games, including cricket, hockey, football, basketball, and kabaddi. This promotes market expansion.

According to data shared by Indian Super League (ISL) its fantasy football players hail from India, Nepal, Bangladesh, and the UK, with 86% of the traffic coming from mobile phones. As a result, the growing adoption of smart devices coupled with rising internet connectivity drives the growth of the daily fantasy sports market.

Rising number of daily fantasy sports players

As online gaming and associated activities gain traction, the online fantasy sports market is expected to see a considerable increase in income. The popularity of fantasy games has surged with the introduction of various applications and websites. Daily fantasy games, in particular, are gaining popularity, and many individuals are drawn to them. This increases the popularity of daily fantasy sports.

Daily fantasy games are a popular type of online fantasy gaming in which users pay an entrance fee to compete for cash rewards based on the performance of professional athletes whom users choose and then track in their respective professional sports events.

People are drawn to daily fantasy games for a variety of reasons. The primary reason for this is that players can win real money. According to data, one-third (34%) of urban Indians have played online fantasy sports for money in June 2021. There is real money on the line, and anybody has a chance to win. Some players even make a full-time career by joining competitions. It's difficult to say how much profit the top fantasy sports players make, but there's evidence that they might be earning at least $10,000 every week.

As a result, many players want to participate in daily fantasy games. According to the Fantasy Sports and Gaming Association, approximately 59 million individuals in the United States and Canada participate in fantasy sports. It also claims that 20 million individuals in India play fantasy games, with the amount expected to rise to 150 million by 2022. According to the Fantasy Sports Trade Association, the number of fantasy sports participants has increased from 500,000 in 1988 to 59.3 million in 2017, with the business being worth $7.22 billion (FSTA).

Similarly, key players are participating in a variety of measures to increase player numbers. For instance, to increase its appeal to women, Disney introduced a fantasy

league game for ABC's "Bachelorette" show in 2017. More than 700,000 individuals have playe...

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Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion, at a CAGR of 7.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Fantasy soccer segment was valued at USD 8.78 billion in 2023
By the Application - Individual Competition segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 56.96 billion
Market Future Opportunities: USD USD 10.13 billion 
CAGR : 7.1%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with an increasing number of businesses recognizing its potential for customer engagement and revenue generation. According to recent studies, the market is projected to experience significant growth, with a substantial increase in user adoption rates. For instance, The market size was valued at approximately USD15 billion in 2020, and it is anticipated to expand at a steady pace in the coming years. Fantasy sports platforms have gained popularity in sectors such as media, entertainment, and consumer goods, offering unique opportunities for brand promotion and fan engagement. In the media industry, fantasy sports have become a staple for sports broadcasters and networks, providing an additional revenue stream through advertising and subscription fees. Meanwhile, consumer goods companies have leveraged fantasy sports to boost sales and customer loyalty by offering exclusive promotions and discounts to participants. Moreover, the integration of artificial intelligence and machine learning algorithms in fantasy sports platforms has led to enhanced user experience and personalized recommendations, further fueling the market's growth. Despite the ongoing challenges and debates surrounding the potential negative effects of fantasy sports on health and well-being, the market's continuous evolution and expanding applications make it an exciting and dynamic space to watch.

What will be the Size of the Fantasy Sports Market during the forecast period?

Explore market size, adoption trends, and growth potential for fantasy sports market Request Free SampleThe market experiences consistent growth, with current participation estimated at approximately 60 million people worldwide. This figure represents a significant increase from previous years, underscoring the market's continuous evolution. Looking ahead, industry experts project a future growth rate of around 15%, driven by advancements in technology and user experience. Fantasy sports platforms have become essential tools for enthusiasts, offering features such as player performance metrics, injury reporting, and points-per-game scoring. These platforms employ game theory applications, tournament formats, and roster optimization to create engaging user experiences. Value-based drafting and optimal lineup generation are critical components, as is risk assessment modeling and prize structures. Transaction processing, matchup analysis, and chat functionality further enhance the user experience. Expert advice and user engagement metrics are also essential, with fraud detection systems ensuring fair play. The market caters to both season-long leagues and daily fantasy sports, providing league management tools and statistical modeling to optimize lineup construction and salary cap management. Machine learning algorithms and probability calculations are integral to player projections and draft strategy, while scoring system design and ownership percentage rankings facilitate informed decision-making. The industry's diverse offerings cater to a wide range of sports, from football and basketball to baseball and soccer.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFantasy soccerFantasy baseballFantasy basketballFantasy footballOthersApplicationIndividual CompetitionTeam CompetitionDemographicUnder 25 YearsBetween 25 and 40 YearsAbove 40 YearsDietary PreferenceVeganGluten-FreeKetoTarget AudienceBusy ProfessionalsHealth EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period.

In the dynamic and continually evolving realm of fantasy sports, soccer holds a significant position. Participants construct imaginary teams consisting of real-life soccer pla

The size of the Fantasy Sports market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.83% during the forecast period. Recent developments include: March 2023: DraftKings Inc. announced plans to open its renowned online sportsbook, subject to licensing and regulatory approval in Massachusetts. Massachusetts will be the 21st state in the union to provide an online sportsbook by Boston-based DraftKings. In addition to giving Massachusetts residents access to several bet types, such as same-game parlays, player props, unique odds, boost choices, and more, DraftKings will also offer clients in the state attractive and exclusive bonuses., January 2023: The fantasy gaming company Fantasy Akhada announced intentions to sell a significant stake to GMR Sports, a GMR Group affiliate, for an estimated USD 160-175 million (INR 1,300-1,400 Crore). The transaction is anticipated to happen in stages, with GMR completing off in the following rounds and displacing some early investors., May 2022: Swedish website Fotbollskanalen received FSport'sflagship fantasy sports product from the gaming and media company with its headquarters in Helsingborg. Through a partnership with TV4, a television network, FSportwill provides the Football Channel with its FSportFree product and associated daily fantasy sports platform. By their agreement, TV4 will advertise the games on the website and social media platforms under a new customary fantasy sports brand and allow users to participate in free-to-play games.. Key drivers for this market are: Increasing Sports Fan Engagement, Technological Advancements might Drive the Market Growth. Potential restraints include: Low Awareness and Regulatory Framework, Competition from Traditional Sports Betting. Notable trends are: Increasing Sports Fan Engagement may Drive the Market Growth.

Daily Fantasy Sports Market Outlook

The global daily fantasy sports market size is projected to grow from $22 billion in 2023 to an impressive $48 billion by 2032, reflecting a robust CAGR of 9%. This exponential growth can be attributed to the increasing popularity of sports betting, technological advancements in gaming platforms, and changing consumer preferences towards online sports entertainment. As more players and sports enthusiasts seek interactive and engaging ways to participate in their favorite sports, the demand for daily fantasy sports is set to soar.

A significant growth factor driving the daily fantasy sports market is the rising global acceptance and legalization of sports betting. Several countries and states have enacted legislation to allow sports betting, thus providing a legal framework for fantasy sports operators to flourish. This regulatory support has not only increased the number of participants but has also led to the entry of new market players, thereby boosting market competition and innovation. Another driving factor is the growing internet penetration and smartphone adoption globally. As more people gain access to high-speed internet and smart devices, the reach and user base of daily fantasy sports platforms expand, creating a favorable environment for market growth.

Furthermore, advancements in technology, such as artificial intelligence and machine learning, have revolutionized the user experience in daily fantasy sports. These technologies enable the creation of more realistic and immersive gaming experiences, personalized recommendations, and predictive analytics, which enhance user engagement and satisfaction. Coupled with the increasing integration of blockchain technology for ensuring transparency and security in transactions, these technological innovations are pivotal in attracting more users to daily fantasy sports platforms.

The growing popularity of major sports leagues and events worldwide also significantly contributes to the market's expansion. High-profile sports events, such as the NFL, NBA, and FIFA World Cup, draw substantial global audiences, many of whom are potential participants in daily fantasy sports. The ability to create and manage virtual teams and compete with others based on real-life player performances makes these platforms highly appealing to sports fans. This increased engagement during sports seasons and tournaments translates into higher user retention and revenue for fantasy sports operators.

Regionally, North America holds the largest share in the daily fantasy sports market, driven by the widespread popularity of sports such as football, basketball, and baseball. The market in this region is further bolstered by favorable regulations and a well-established sports culture. However, the Asia Pacific region is expected to exhibit the highest growth rate during the forecast period. Factors such as the growing middle class, increasing disposable income, and rising interest in sports like cricket and soccer are propelling market growth in this region. Additionally, the proliferation of mobile gaming and internet usage in countries like India and China presents vast opportunities for daily fantasy sports operators.

Sports Type Analysis

The daily fantasy sports market segments by sports type include football, baseball, basketball, hockey, soccer, and others. Football is the dominant segment due to the immense popularity of the NFL and college football in North America. The fanbase for football is vast, and the sport's seasonal nature creates recurring engagement opportunities for fantasy sports operators. The introduction of micro-contests and enhanced scoring systems are also attracting more users to football-based fantasy sports.

Baseball holds a significant share in the fantasy sports market, particularly in North America, where Major League Baseball (MLB) garners a large following. The long baseball season, with numerous games, provides ample opportunities for fantasy sports contests, enticing users with frequent chances to win. Innovations like real-time player performance analytics and in-game substitutions are enhancing the user experience in baseball fantasy sports.

Basketball is another prominent segment, with the NBA being one of the most widely followed leagues worldwide. The fast-paced nature of basketball games and the availability of detailed player statistics make it an attractive option for fantasy sports enthusiasts. Enhanced mobile app features and social sharing options are driving user engagement in basketball fantasy sports, cont

The global fantasy sports market size attained a value of about USD 27.26 Billion in 2024. The market is assessed to grow in the forecast period of 2025-2034 at a CAGR of 14.20% to reach nearly USD 102.85 Billion by 2034.

USD 25400 Million in 2024; projected USD 92637.4 Million by 2033; CAGR 15.5%.

[232+ Pages Report] The global fantasy sports market size is expected to grow from USD 24.39 billion in 2022 to USD 44.87 billion by 2030, at a CAGR of 14.84% from 2023-2030

The Asia Pacific Fantasy Sports Market Report is Segmented by Sporting Type (Cricket, Football, Basketball, Baseball, and More), Platform (Mobile Application, Website/Desktop, Smart TV, and More), Age Group (Under 25 Years, 25-40 Years, and Above 40 Years), Revenue Model (Paid-Entry Contests, Freemium/Ad-Supported, Subscription, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

USD 7647.94 Million in 2024; projected USD 27325.05 Million by 2033; CAGR 15.14%.

The India Fantasy Sports Market Report is Segmented by Type (Football, Baseball, Cricket, Basketball, Car Racing, Other Types), by Platform (Website, Mobile Application), by Demographics (Under 25 Years, Between 25 and 40 Years, Above 40 Years). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Global Fantasy Sports Market was valued at $31.73 B in 2023, and is projected to reach $USD 102.37 B by 2032, at a CAGR of 13.90% from 2023 to 2032.

Global Fantasy Sports Market By Sports, By Gender, By Region, - Trends, Analysis and Forecast till 2030

Fantasy Sports market will be growing at a CAGR of 13.27% during 2025 to 2033.

The Fantasy Sports Market size was valued at USD 22.38 billion in 2023 and is projected to reach USD 56.35 billion by 2032, exhibiting a CAGR of 14.1 % during the forecasts period.

USD 764.79 Million in 2024; projected USD 2632.2 Million by 2033; CAGR 14.78%.