Fashionable Underwear and Socks Market Outlook

The global fashionable underwear and socks market size was valued at approximately USD 33.2 billion in 2023 and is projected to reach around USD 54.8 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period. The market growth is primarily driven by increasing consumer demand for stylish and comfortable underwear and socks, influenced by evolving fashion trends and heightened awareness of personal grooming.

One of the major growth factors is the rising disposable income, which has led to increased consumer spending on premium and fashionable apparel, including underwear and socks. As consumers become more fashion-conscious, there is a growing preference for products that offer both comfort and style. This trend is particularly prominent among the younger demographic, who are more likely to follow fashion trends and make frequent purchases in this category.

The increasing influence of social media and celebrity endorsements also plays a significant role in driving the market. Platforms such as Instagram and TikTok have become key channels for fashion brands to showcase their latest collections and trends. Influencers and celebrities often collaborate with brands to promote fashionable underwear and socks, thereby increasing brand visibility and consumer interest. This marketing strategy has proven effective in capturing the attention of a broader audience and driving sales.

Technological advancements in fabric and manufacturing processes have also contributed to market growth. Innovations such as moisture-wicking fabrics, seamless designs, and antimicrobial materials have enhanced the functionality and appeal of underwear and socks. These advancements not only improve comfort and durability but also cater to the growing demand for high-performance and sustainable products. As a result, consumers are willing to pay a premium for products that offer these advanced features.

Regionally, the Asia Pacific region is expected to witness significant growth due to the rising middle-class population and increasing urbanization. Countries such as China and India have seen a surge in disposable income, leading to higher consumer spending on fashion and lifestyle products. Additionally, the presence of a large number of manufacturers and the availability of raw materials at lower costs make the region a hub for the production of fashionable underwear and socks. North America and Europe also continue to hold substantial market shares, driven by high consumer awareness and the presence of established brands.

Product Type Analysis

The fashionable underwear and socks market is segmented by product type into underwear and socks. Underwear constitutes a significant portion of the market as it is considered an essential item in daily apparel. The demand for fashionable and comfortable underwear is increasing among both men and women, driven by the proliferation of new styles and designs. Brands are focusing on offering a variety of products such as briefs, boxers, and trunks for men, and bikinis, thongs, and boy shorts for women. The emphasis on comfort, fit, and material quality is leading to the introduction of innovative products that cater to different consumer preferences.

Socks, on the other hand, are also experiencing a surge in demand, particularly stylish and functional options. The market for socks has expanded beyond basic necessities to include fashionable and performance-oriented products. Brands are offering a wide range of socks designed for different activities and occasions, such as athletic socks, dress socks, and casual socks. The trend of wearing statement socks with unique patterns and colors has gained popularity, especially among the younger generation. This has led to a diversification in product offerings and increased market competition.

The growing awareness of the importance of foot health has also driven the market for specialized socks. Products featuring arch support, cushioning, and compression are gaining traction among consumers who prioritize comfort and performance. Additionally, the integration of advanced technologies such as moisture management and anti-odor properties has further enhanced the appeal of these products. As consumers continue to seek out products that offer both style and functionality, the market for fashionable socks is expected to grow.

Overall, the product type segment is characterized by a dynamic and competitive landscape, with brands continuously innovati

Fashionable Underwear And Socks Market is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

Global Fashionable Underwear And Socks Market Definition

Underwear and sock are the undergarment commodity products. Undergarments or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance.

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Explore Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45.6 billion in 2024, with a projected market growth to USD 67.8 billion by 2033, and a CAGR of 5.8% from 2026 to 2033.

The global plain clothing market, encompassing basic tees, tank tops, and underwear, is a substantial sector experiencing steady growth. While precise figures for market size and CAGR are unavailable, considering the presence of major players like Hanes, Fruit of the Loom, and Gildan, and the consistent demand for essential apparel, a reasonable estimate places the 2025 market size at approximately $50 billion. A conservative Compound Annual Growth Rate (CAGR) of 3-4% from 2025-2033 is projected, driven by several factors. Increasing disposable incomes in developing economies fuel demand for affordable, durable basics. The rise of fast fashion, while impacting higher-end segments, continues to boost sales of inexpensive plain clothing. Furthermore, the growing popularity of athleisure and minimalist fashion trends supports the market's expansion. Sustainable and ethically produced plain clothing is also a burgeoning trend, attracting environmentally conscious consumers. However, potential restraints include fluctuations in raw material costs (cotton prices, primarily), intense competition among established brands and emerging players, and the shifting consumer preferences towards unique and specialized apparel. The market is segmented by product type (e.g., shirts, underwear, socks), material (cotton, blends), and distribution channels (online retailers, brick-and-mortar stores). Leading brands leverage their established distribution networks and brand recognition, while newer brands focus on innovation and sustainability to carve their niche. Geographic segmentation reveals strong performance in North America and Europe, with emerging markets in Asia and Latin America exhibiting considerable growth potential. The market's future trajectory depends on several interwoven factors. Sustained economic growth in key regions will be crucial for overall expansion. Brands need to adapt to evolving consumer preferences by offering greater variety in materials, styles (within the "plain" category), and sustainable options. Furthermore, successful companies will prioritize efficient supply chain management to mitigate the impact of fluctuating raw material prices. Strategic partnerships and acquisitions could reshape the market landscape, potentially leading to greater consolidation among major players. A continued emphasis on digital marketing and e-commerce will also be vital for capturing market share in a highly competitive environment. Ultimately, the plain clothing market's longevity is secured by its fundamental nature: the need for basic, affordable, and versatile clothing remains consistently high across demographics and geographic regions.

Socks and underwear were in a close race as the most bought clothing items at convenience stores in Japan, as revealed in a survey conducted in January 2025. While nearly ** percent of respondents had bought socks at corner stores, almost ** percent had purchased underwear. Convenience stores in Japan have advanced towards the fashion market with a selection of casual wear items. FamilyMart's "Convenience Wear" line became one of the most renowned brands in the segment.

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India Online Fashion Retail Market Size 2025-2029

The india online fashion retail market size is forecast to increase by USD 36.01 billion at a CAGR of 22.2% between 2024 and 2029.

The market presents significant growth opportunities for global investors, driven by the rapid expansion of the digital economy. Key factors fueling market expansion include the increasing penetration of the internet and smartphones, which has led to a surge in online shopping. India's social media user base is also on the rise, creating new avenues for fashion brands to engage with consumers and build brand awareness. However, the market is not without challenges. Payment barriers remain a significant hurdle, with a large portion of the population still unbanked or underbanked. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on providing seamless payment options, enhancing the online shopping experience, and building strong relationships with local partners. By leveraging these strategies, fashion retailers can tap into India's vast consumer base and establish a strong presence in this dynamic and growing market.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The online shopping market, driven by e-commerce sales, has become a significant channel for consumers to purchase wardrobe essentials. The apparel industry, influenced by nuclear families and increasing internet penetration, is a key contributor to this trend. Omnichannel retailing, which integrates online and offline shopping experiences, is a dominant strategy for key companies. Synthetic pesticides and ethical fashion are emerging concerns in the sector, with consumers increasingly preferring organic cotton and sustainable production methods. Digital payment systems and smartphone usage among the urban population with disposable incomes have facilitated seamless transactions. Key participants in the market include companies focusing on providing a wide range of apparel offerings and innovative shopping experiences. The shift towards omnichannel retailing and ethical fashion is expected to continue shaping the market dynamics.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductApparelFootwearBags and accessoriesGenderWomenMenChildrenGeographyNorth AmericaEuropeMiddle East and AfricaAPACIndiaSouth AmericaRest of World (ROW)

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

The Indian apparel market exhibits a consistent expansion, driven by consumer preferences for fashionable and comfortable clothing. Retailers cater to diverse segments by marketing products tailored to their demands. The online fashion retail sector encompasses various categories, including tops, bottoms, intimates, sleepwear, and children's apparel. Top wear apparel comprises tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests. Bottom wear consists of trousers, jeans, jeggings, pants, shorts, and skirts. Intimates and sleepwear include pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs. Children's and infant apparel offer cloth diapers, blanket slippers, sunsuits, socks, and booties. Internet penetration and the rise of online shopping portals have significantly influenced the market, enabling omnichannel retailing. Fair labor practices and urban population growth are key parameters shaping the industry. Ethnic fusion wear and sustainable fashion trends are gaining popularity, with an increasing focus on recycled materials such as nylon and polyester. Casual wear and formal wear are popular fashion categories, with sneaker culture and street-style pieces influencing the market. Smartphone users and digital payment systems facilitate seamless shopping experiences. The apparel industry is also addressing concerns related to water and energy consumption by adopting functional clothing, organic cotton, low-impact dyes, and sustainable fashion practices. Ethical fashion is a growing trend, with consumers prioritizing brands that uphold fair labor practices and use recycled materials. The market landscape is competitive, with multiple key participants offering various fashion categories and price points. Key companies include fashion designers, organized retailers, and e-commerce platforms. The market's evolution is influenced by various factors, including consumer preferences, urbanization, and technological advancements.

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The Apparel segment was va

Hosiery Machine Market Outlook

The global hosiery machine market size was valued at approximately USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period. This growth is attributed to rising demand for hosiery products across various segments, along with technological advancements in knitting machinery. The increasing consumer preference for comfort and fashion in hosiery products is driving the market forward.

One of the primary growth factors in the hosiery machine market is the continuous innovation in knitting technology. The integration of automation and advanced software in hosiery machines has significantly enhanced production efficiency, reduced labor costs, and improved the quality of the end products. Additionally, the development of versatile machines capable of manufacturing a wide range of hosiery items has catered to the growing demand for customized products. This technological evolution is expected to further push market growth over the forecast period.

The rising adoption of hosiery products in both developed and developing regions is another significant growth driver. Increased disposable incomes, coupled with changing fashion trends, have led to higher consumer spending on hosiery items such as socks, stockings, and tights. Moreover, the growing awareness of health and fitness has spurred the demand for sports and compression socks, necessitating the use of advanced hosiery machines. The industrial sector's demand for specialized hosiery products is also contributing to market expansion.

Hosiery, as a product category, encompasses a wide range of items including socks, stockings, tights, and more. These products are not only essential for everyday wear but also play a significant role in fashion and personal expression. The versatility of hosiery items allows them to cater to various consumer needs, from basic comfort to high-end fashion statements. As the market for hosiery continues to expand, manufacturers are increasingly focusing on producing innovative designs and materials that enhance both functionality and aesthetic appeal. This trend is further supported by the growing consumer demand for products that offer a blend of style, comfort, and durability.

Sustainability and environmental concerns are increasingly influencing the hosiery machine market. Manufacturers are focusing on eco-friendly production processes and materials to meet regulatory standards and consumer preferences for sustainable products. The integration of sustainable practices in hosiery manufacturing not only reduces the environmental impact but also provides a competitive edge to market players. This trend towards sustainability is expected to play a crucial role in the market's growth trajectory.

Regionally, Asia Pacific holds the largest share in the hosiery machine market, driven by the presence of major textile manufacturing hubs in countries like China, India, and Bangladesh. The region's vast population and economic growth have led to increased demand for hosiery products. North America and Europe are also significant markets, with a high demand for advanced hosiery machines due to the presence of established textile industries and a strong focus on innovation. These regions are expected to witness steady growth, supported by technological advancements and increasing consumer demand.

Underwear Knitting Machines have become an integral part of the textile industry, particularly in the production of intimate apparel. These machines are designed to produce high-quality undergarments with precision and efficiency. The advancements in knitting technology have enabled manufacturers to create seamless and comfortable underwear that meets the diverse preferences of consumers. With the increasing demand for personalized and high-performance intimate wear, underwear knitting machines are evolving to incorporate features such as computerized controls and automated processes. This evolution is crucial in meeting the growing consumer expectations for comfort, fit, and style in underwear products.

Machine Type Analysis

The hosiery machine market is segmented by machine type, including circular knitting machines, flat knitting machines, warp knitting machines, and others. Circular kni

Online women's clothing retailers revenue is forecast to grow at a compound annual rate of 5.2% over the five years through 2024-25. The industry has mainly boomed thanks to the dramatic increase in photos and videos posted online, fast, affordable fashion and the introduction of credit and financing services like buy-now-pay-later platforms that have allowed consumers to manage household budgets better. Influencers, shopping hauls, and discount codes make buying clothes irresistible. Despite the positive momentum, fast fashion comes at a cost and growing awareness surrounding sustainability issues and ethical allegations, which weigh on growth. This has spurred a shift towards sustainable fashion, with shoppers increasingly opting for quality, second-hand items, or rental platforms like Hurr. Retailers, such as Boohoo, are also pledging to reduce emissions and waste by 2030. The luxury e-commerce boom is waning as interest rates remain high and shoppers return to physical stores. Retailers have also contended with tightening disposable incomes forcing consumers to rethink if they should hit 'add-to-cart' or return items entirely. As the Consumer Price Index (CPI) has decreased from its peak, suggesting a reduction in inflationary pressures for 2024-25, consumers are likely to feel more confident about their spending, revenue is expected to hike 4.3% to £13.2 billion, while the average profit margin is set to reach 6.5%. The sustainability trend will continue to gain momentum. Consumers are becoming increasingly conscious of waste, choosing to upcycle and repair products instead of buying new ones, and these trends will accelerate. Gen Z will enter the workforce, becoming a significant source of spending power and bringing new values to the market. However, with increased scrutiny on environmental claims, brands must tread carefully to avoid greenwashing. Authentic storytelling, resale sections, and partnerships will be key in attracting the next generation of socially conscious consumers. Those that fail to adapt to consumer trends by emphasising sustainability and ethical sources risk not benefitting from a potentially lucrative market. Revenue in the Online Women's Clothing Retailing industry is slated to grow at a compound annual rate of 2.5% to £15 billion over the five years through 2029-30.

Explore Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45.6 billion in 2024, with a projected market growth to USD 67.8 billion by 2033, and a CAGR of 5.8% from 2026 to 2033.

Growing acceptance of online shopping and changing attitudes towards men's fashion have driven the charge towards more robust online sales of men's clothing. While traditional retail industries have struggled with volatile consumer sentiment, online stores have offered consumers more choices and better-value items to help them minimise overall spending. As a result of these tactics, industry revenue is expected to have climbed at an annualised 7.3% over the five years through to 2024-25, to $1.7 billion. This includes anticipated growth of 4.4% in 2024-25. Fast internet connectivity and widespread smartphone usage have made online shopping more accessible and attractive. Online shopping uptake accelerated during the pandemic, when changing work environments led consumers to swap offices for home studies and business attire for casual wear. However, surging demand has since been constrained post-pandemic, as a cost-of-living crisis prompts consumers to pare back their discretionary spending. Rising demand from fashion-conscious male consumers has spearheaded online sales of men's clothing. Younger generations of men pay more attention to their appearance, and these consumers are prepared to spend more time and money on dressing fashionably. Despite an influx of competitors from traditional retailers and global ecommerce giants, online men's clothing outlets have maintained profitability by innovating user experiences through augmented reality features and seamless integration across devices. These enhancements have helped convert casual browsers into loyal customers, underscoring the importance of technological adaptation. Going forwards, online sales of men's clothing are forecast to expand at an annualised 3.7% over the five years through 2029-30, to reach $2.0 billion. Increasingly tech-savvy consumers, equipped with faster broadband and secure online transaction systems, will drive higher online shopping rates. Investments in mobile-optimised platforms and intuitive website designs will continue, enhancing the shopping experience and potentially boosting impulse purchases. Yet competition will remain intense as more online sites join the industry.

The Womenswear Stores industry has endured fluctuating conditions in recent years, marked by volatile consumer sentiment and stiff competition. Consumers’ spending has been careful when it comes to non-essential items and they’ve preferred to save in the face of economic uncertainty. Thanks to the pandemic driving up online shopping adoption, competition from online-only retailers has intensified on both domestic and international fronts. This shift in shopping behaviours resulted in a large portion of demand being diverted from physical womenswear stores to online retailers. However, a concentrated investment in digital channels buoyed online sales for many industry retailers, particularly the larger players. Industry revenue is anticipated to dip at an annualised 1.7% over the five years through 2025-26, to $14.4 billion. This includes a 7.2% slump expected in the current year, due to rising competition from online-only players. Industry operators have been contending with intensifying competition from international operators, discount department stores and online-only retailers. Discount department stores have significant economies of scale and can source products directly from manufacturers at a lower cost, which allows them to offer a range of women's apparel at competitive prices. These stores’ format also allows customers to buy clothes while shopping for other things. Online shopping represents another major source of competition for the industry. Online-only operators generally have lower overhead costs, and can therefore offer more competitive prices. In addition, consumers can easily compare products and prices across a range of online retailers before making their selection. This competition channels revenue away from traditional bricks-and-mortar retailers, as online stores can often offer better value for money. In response, womenswear stores that rely on low-cost suppliers overseas, especially in China, have benefited from intense price-based competition at the manufacturing end, slightly improving the industry’s profit margins amid revenue slumps. The Womenswear Stores industry’s revenue is set to decline over the coming years. Ongoing price competition from online-only players is set to force womenswear stores to reduce their physical presence, gradually moving to asset-light operations. Despite this, a strengthening economy, increased household disposable income and improved consumer sentiment will partially offset this decline. However, competition from international operators is on track to heat up, potentially cutting the industry’s revenue growth short. Revenue is forecast to dip at an annualised 1.2% through the end of 2030-31, reaching $13.5 billion.

Learn more about Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45 billion in 2024, and set to grow to USD 70 billion by 2033 with a CAGR of 6.5% (2026-2033).

Explore Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45.6 billion in 2024, with a projected market growth to USD 67.8 billion by 2033, and a CAGR of 5.8% from 2026 to 2033.

Learn more about Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45 billion in 2024, and set to grow to USD 70 billion by 2033 with a CAGR of 6.5% (2026-2033).

Learn more about Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45 billion in 2024, and set to grow to USD 70 billion by 2033 with a CAGR of 6.5% (2026-2033).

Explore Market Research Intellect's Fashionable Underwear And Socks Market Report, valued at USD 45.6 billion in 2024, with a projected market growth to USD 67.8 billion by 2033, and a CAGR of 5.8% from 2026 to 2033.