The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

The Online Sports Betting Market Report Segments the Industry Into Sport Type (Football, Basketball, Horse Racing, Baseball, Tennis, Other Sport Types), End User (Desktop, Mobile), Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

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Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

Online Gambling And Betting Market is growing with a CAGR of 11.1% in the prediction period and it crosses USD 219.14 Bn by 2032 from USD 104.82 Bn in 2025.

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Global online gambling & betting market worth at USD 68.19 Billion in 2024, is expected to USD 162.25 Billion by 2034, with a CAGR of 9.2% from 2025 to 2034.

The global sports betting market size reached USD 103.08 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 224.12 Billion by 2033, exhibiting a growth rate (CAGR) of 8.56% during 2025-2033. The market is propelled by the rising popularity of e-sports and competitive gaming, increasing adoption of advanced technologies such as virtual reality (VR) and AR, increasing demand for personalized and ergonomic gaming peripherals, rising penetration of internet and smartphones, and cultural enthusiasm among individuals.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

In July 2025, Lottomatica was the leading operator for retail sports betting in Italy, accounting for roughly ** percent of the market's total gross gaming revenue (GGR). That month, Snai and Eurobet followed behind, holding a market share of around ** percent and ** percent, respectively. Bets from the Boot: the Italian cities with the highest GGR Between January and June 2025, Naples was the Italian city with the highest gross gaming revenue from virtual sports betting, ahead of Rome and Milan. The same three cities also reported the highest GGR from retail sports betting that year Soccer betting in Italy Soccer betting is the most profitable segment of sports betting in Italy, with soccer wagers amounting to nearly ** billion euros in 2023. That year, Serie A was the soccer league that generated the most significant income, with the amount wagered on Serie A soccer games totaling almost ***** billion euros.

Discover the booming online gambling & betting market! This in-depth analysis reveals key trends, growth drivers, major players (Bet365, Flutter Entertainment, DraftKings etc.), and regional market share projections through 2033. Learn about the challenges and opportunities in this dynamic industry.

As per Cognitive Market Research's latest published report, the Global Sports Betting market size will be $587.57 Billion by 2030. Sports Betting Industry's Compound Annual Growth Rate will be 11.49% from 2023 to 2030. Factors Impacting on Sports Betting Market

Rapid adoption of Smartphones

The mobile-phone market has changed from a new purchase market to a replacement market when it is matured. At the same time, smartphones come into the spotlight as an alternative to feature phones in the mobile-phone market. Since the characteristics of ‘smartphones’ are greatly different from those of ‘feature phones’ in that more technologies are incorporated and more functionalities are provided to users by smartphones, factors that can affect the adoption of smartphones and feature phones might not be the same.

Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. While many of these individuals have other sources of online access at home, roughly one-third of these “cell mostly” internet users lack a high-speed home broadband connection. Smartphone owners under the age of 30, non-white smartphone users, and smartphone owners with relatively low income and education levels are particularly likely to say that they mostly go online using their phones. Many companies focus on developing software or apps which are easily accessible on mobile phones.

Sports betting software producers are also focusing on developing such software. Also, the handy use of smartphones attracts software developers to develop mobile-configured sports betting software. Therefore rise in the use of smartphones is expected to drive the use of the sports betting software market.

Restraints for Sports Betting Market

Risks related to sports betting. (Access Detailed Analysis in the Full Report Version)

Opportunities for Sports Betting Market

Rising Government Initiatives. (Access Detailed Analysis in the Full Report Version)

Introduction of Sports Betting

Sports betting can easily be defined as one of the most widely-spread forms of gambling. In general terms, sports’ betting is placing a wager, commonly referred to as a bet, on the outcome of a particular sports event. It dates back hundreds of years ago, although it is difficult to trace back exactly where and when it all started. It’s safe to say people have been wagering on the results of sports events ever since the latter came to be recognized as such. Some suggest bets were placed for the first time in Ancient Greece, while others insist there is evidence of similar betting activities even before that. Today, sports’ betting has achieved the status of a favorite pastime of millions of sports fans around the world. It generates mind-boggling revenues. With the advent of online bookmakers, it’s easier than ever to place a bet on favorite sport without having to leave home. Bets can be placed on all kinds of sports ranging from popular options like football and basketball to horse or greyhounds racings. Placing bets on sports, both offline and online, is considered legal in most countries throughout the globe. If you’re looking for an online betting destination, you should first make sure you bet at a legitimate web-based sports bookmaker. Usually, legit bookmakers stand out with greater transparency and openly display their license numbers, as well as the names of the authorities and commissions which regulate them. Keep in mind different jurisdictions impose different regulatory practices, some are stricter than others and vice versa. This naturally is reflected in the betting operators’ fairness to punters. Many online bookmakers welcome punters from countries where such activities are deemed illegal. Their argument for doing so is that since they’re based and licensed in jurisdictions where online betting is legal, they are not breaking the law. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting.

online gambling and sports betting market size is projected to grow USD 208.10 billion by 2034, exhibiting a CAGR of 7.26%.

The US Online Gambling & Betting Market Size Was Worth USD 11.92 Billion in 2023 and Is Expected To Reach USD 36.52 Billion by 2032, CAGR of 13.30%.

The global gambling & betting market is booming, with a $262 billion market size in 2025 and a projected 4.5% CAGR through 2033. Discover key trends, growth drivers, and leading companies shaping this lucrative industry. Learn about online gambling, sports betting, and the impact of technological advancements on this dynamic sector.

The market size of the global sports betting industry stood at *** billion U.S. dollars as of March 2025. Within this industry, there were over ******* employees in a total of nearly ****** businesses. Many countries participate in legal sports betting, one of the more recent being the United States. Despite being a relative newcomer, the revenue of the sports betting industry in the U.S. stood at over ** billion U.S. dollars in 2023.

In 2023, Sports Betting Market reached a value of USD 113.54 billion, and it is projected to surge to USD 223.66 billion by 2030

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The Sports Betting Market Report is Segmented by Sports Type (Football, Horse Racing, Tennis, and Other Sports Betting); by Betting Platform (Online and Offline); and by Geography (North America, Europe, and Rest of the World). The Market Size Will Be Provided in Value Terms in USD for all the Above-Mentioned Segments.

Global sports betting and lottery companies have experienced remarkable transformations recently, fueled by legislative changes and technological advancements. Sports betting has gained significant traction across the United States, with 38 states and Washington, D.C., having already legalized it. Meanwhile, the European Union and China tightened their regulations to ensure consumer safety and fairness. These regulatory developments, coupled with surges in mobile gaming and increased participation in major sporting events like the UEFA European Men's Championship and the Paris Olympics, have driven substantial growth in both sports betting and lotteries, signaling a rapidly evolving landscape. Revenue has expanded at a CAGR of 6.8% to $329.0 billion in 2025, with a boost of 1.2% that year. Over the past few years, the industry has been characterized by consolidation and market expansions. Major players have aggressively pursued acquisitions to bolster their technological capabilities and expand their geographical reach. Notable moves include Fanatics' acquisition of PointsBet’s U.S. operations and DraftKings' acquisition of Simplebet, focusing on enhancing live betting capabilities. Across the globe, rising disposable incomes and the allure of experiential spending have bolstered lottery and sports betting participation. In China, innovative game offerings have captivated younger demographics, contributing to record-breaking lottery sales in 2024. Despite economic fluctuations, lotteries have remained resilient, their low cost and accessibility supporting profit growth. The next few years promise continued momentum for sports betting and lotteries, driven by ongoing legalization efforts and technological innovations. As more jurisdictions worldwide consider legalizing sports betting, companies stand poised to capture a broader consumer base and tap into a thriving market formerly dominated by illegal operations. The appeal of online platforms and mobile devices, particularly among younger generations, is set to reshape the industry's trajectory, making lotteries and sports betting increasingly accessible. Challenges like gambling addiction and regulatory compliance loom large. To sustain momentum, stakeholders must strike a balance between harnessing technological advancements and ensuring consumer protection. With marquee sporting events and advances in artificial intelligence reshaping the betting experience, the industry is primed for growth, yet it must navigate ethical implications and evolving regulatory landscapes to realize its full potential. Revenue is projected to continue climbing at a CAGR of 1.8% to $359.2 billion in 2030.

Internet Gambling Betting Market Outlook

The global internet gambling betting market size was valued at approximately $66.7 billion in 2023 and is projected to reach around $153.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The market is witnessing rapid, robust growth due to the increasing penetration of smartphones, the proliferation of high-speed internet, and the regulatory relaxation in various regions.

One of the primary growth factors driving the market is the widespread adoption of smartphones and other mobile devices, which has facilitated easier access to online gambling platforms. As of 2023, over 6 billion people worldwide own a smartphone, allowing them to engage in internet betting conveniently. Moreover, the enhancement in internet speed and connectivity, particularly with the advent of 5G technology, has further streamlined the user experience, making online gambling more appealing.

Another significant driver is the increasing acceptance and legalization of internet gambling in various parts of the world. Countries are beginning to recognize the potential revenue from online gambling, leading to more relaxed regulatory frameworks. For example, several states in the US have recently legalized online betting, contributing to the market's expansion. Such regulatory changes not only increase market size but also boost investor confidence, leading to increased funding and technological advancements in the sector.

The rise in disposable income and changing lifestyles are also contributing to market growth. As more individuals find themselves with more leisure time and higher disposable incomes, they are more likely to indulge in online betting as a form of entertainment. Additionally, the COVID-19 pandemic has accelerated the shift towards online platforms, as people sought alternative leisure activities while confined to their homes. This behavioral shift is expected to have a lasting impact, further propelling the market growth.

Regionally, the Asia Pacific is anticipated to witness significant growth due to the increasing internet penetration and the legalization of online gambling in countries like India and the Philippines. North America, particularly the United States, is expected to show strong growth due to recent legislative changes allowing online gambling in various states. Europe remains a mature market with steady growth, driven by countries like the UK and Germany. Latin America and the Middle East & Africa are also emerging markets, showing potential due to increasing internet access and changing regulations.

The integration of Online Casino And Bingo into the internet gambling landscape has been a significant factor in the market's growth. Online casinos offer a wide array of games, from traditional table games to innovative slots, attracting a diverse audience. The convenience of playing from home, coupled with the immersive experience provided by advanced graphics and live dealer options, has made online casinos a popular choice. Similarly, online bingo platforms have evolved to include social features and various game formats, appealing to a broad demographic, particularly older adults. These platforms provide not only entertainment but also a sense of community, which has been instrumental in their sustained popularity.

Game Type Analysis

The internet gambling betting market is segmented by game type, including Poker, Casino, Sports Betting, Bingo, Lottery, and Others. Each game type offers unique features and attracts different segments of the gambling population. Poker continues to be a popular choice due to its strategic nature, requiring skill and experience. Online poker platforms have seen a surge in players, thanks to the convenience of playing from home and the availability of live poker tournaments.

Casino games are another major segment, encompassing various games like slots, blackjack, and roulette. The online casino segment is driven by advancements in graphics and live dealer technology, providing an immersive experience that closely replicates a physical casino. Virtual reality (VR) casinos are an emerging trend within this segment, promising to revolutionize the online gambling experience by offering players a more interactive and realistic environment.

Sports betting holds a significant share of the market, driven by the global popularity of spor