In Brazil, Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to be annoyed by advertising on the internet. This is according to the Consumer Insights Global survey 2025.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

Imported Luxury Brand Market Outlook

The global imported luxury brand market size was valued at approximately USD 300 billion in 2023 and is projected to reach USD 500 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.0%. This robust growth is attributed to a number of factors including rising disposable incomes, increasing urbanization, and the growing influence of social media and celebrity culture on consumer purchasing behaviors.

One of the primary growth factors for the imported luxury brand market is the rising disposable incomes across emerging economies. As more individuals gain financial stability, there is a notable shift towards premium products and services. This inclination is particularly prominent in countries like China, India, and Brazil, where middle-class populations are expanding rapidly. The allure of luxury goods as a symbol of status and success further drives their demand among these new affluent classes.

Another significant growth driver is the pervasive influence of social media and digital marketing. Platforms like Instagram, Facebook, and TikTok have democratized access to luxury brands, making them more visible and desirable to a global audience. Influencers and celebrities often endorse these high-end products, creating an aspirational value that is hard to resist. The strategic use of digital marketing allows luxury brands to reach younger, tech-savvy consumers who are increasingly shopping online.

The evolving preferences of younger consumers, particularly Millennials and Gen Z, are also boosting the market. These demographics tend to value experiences and quality over quantity, leading them to invest in luxury items that offer superior craftsmanship and unique design. Furthermore, the importance of sustainability and ethical production is becoming a deciding factor for these consumers, pushing luxury brands to adopt greener practices, which in turn enhances their appeal.

Regionally, Asia Pacific is expected to be the fastest-growing market for imported luxury brands. The region's rapid economic growth, coupled with a burgeoning middle class and extensive urbanization, creates a fertile ground for luxury goods. North America and Europe, traditionally strong markets for luxury brands, continue to show steady growth due to stable economic conditions and high consumer spending power. The Middle East & Africa and Latin America, while smaller markets, are witnessing increasing interest in luxury items, driven by both local affluent consumers and tourists.

Product Type Analysis

The imported luxury brand market is segmented into several product types, including apparel, accessories, footwear, cosmetics, jewelry, and others. Each of these segments contributes significantly to the overall market, driven by distinct consumer preferences and trends. Apparel remains one of the largest segments, as luxury clothing continues to be a major status symbol. High-end designers and fashion houses such as Gucci, Prada, and Louis Vuitton dominate this space, offering exclusive collections that attract affluent consumers globally. The appeal of luxury apparel lies in its superior quality, craftsmanship, and the prestige associated with wearing designer labels.

Accessories, including luxury handbags, watches, and eyewear, form another critical segment. These items often serve as entry points for consumers aspiring to own luxury goods. Brands like Hermes, Rolex, and Ray-Ban are renowned for their accessory lines, which often become iconic symbols of luxury. The versatility and relatively lower price points of accessories compared to apparel make them highly popular among younger consumers looking to make their first luxury purchases.

Footwear is another vital segment, with brands such as Christian Louboutin, Jimmy Choo, and Balenciaga setting trends in the market. Luxury footwear is not only about style but also about comfort and durability. The segment is witnessing innovation with brands experimenting with sustainable materials and advanced manufacturing techniques. The rising popularity of athleisure and premium sneakers among young consumers is also contributing to the growth of this segment.

Cosmetics and fragrances form a significant part of the luxury market, driven by the desire for high-quality, premium beauty products. Brands like Chanel, Dior, and Yves Saint Laurent offer a range of exclusive cosmetics that promise superior results. The premium pricing is often justified by the use of rare ingredients and advanced formulations. This se

Snapshot img

Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

Request Free Sample

The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerc

Snapshot img

Champagne Market Size 2025-2029

The champagne market size is forecast to increase by USD 3.02 billion, at a CAGR of 6.7% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand from the millennial demographic. This generation's preference for premium experiences and celebratory occasions fuels the market's expansion. Additionally, the burgeoning e-commerce sector plays a pivotal role in expanding the reach of champagne brands and making them more accessible to consumers. However, the market faces challenges as competition from other alcoholic beverages intensifies.
Producers must differentiate their offerings through unique marketing strategies and product innovation to maintain market share. Adapting to evolving consumer preferences and market trends while navigating competition is essential for companies seeking to capitalize on opportunities and thrive in the dynamic the market.

What will be the Size of the Champagne Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market trends shaping its landscape. Production methods, such as methode champenoise and methode traditionnelle, remain at the forefront, influencing the quality and character of the final product. Vineyard management practices, including terroir selection and grape varieties like pinot noir, pinot meunier, and chardonnay, impact the taste profiles and consumer preferences. Quality control measures, such as liqueur d'expedition and yeast autolysis, ensure consistency and enhance the overall experience. Independent producers and distribution channels contribute to the market's diversity, catering to various consumer segments and preferences. Restaurant sales and brand reputation play a significant role in the market's growth, with consumers seeking authentic and unique experiences.

Tasting notes and food pairings add value to the champagne experience, further expanding its applications in the luxury goods sector. Consumer preferences for non-vintage, vintage, extra brut, blanc de noirs, and rose champagne continue to shift, driven by evolving trends and changing demographics. Pricing strategies and gift-giving traditions also influence market dynamics, with export markets and online sales offering new opportunities for growth. Biodynamic champagne and other sustainable production methods are gaining popularity, reflecting a growing demand for organic and eco-friendly products. The ongoing unfolding of these market activities and evolving patterns underscores the continuous nature of the market.

How is this Champagne Industry segmented?

The champagne industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Economy
  Mid-range
  Luxury


Type

  Non-Vintage
  Vintage Millésime
  Cuvée de Prestige
  Blanc de Blancs
  Blanc de Noirs
  Rosé Champagne


Grape Variety

  Chardonnay
  Pinot Noir
  Meunier
  Blends


Dosage/Sweetness Level

  Brut Nature/Zero Dosage
  Extra Brut
  Brut
  Extra Dry
  Dry
  Demi-Sec
  Doux


End-use

  Celebrations & Events
  Gifting
  Everyday Consumption


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Champagne, the renowned Sparkling Wine produced in the Champagne region of France, is a global luxury market characterized by traditional production methods and stringent quality control. The methode champenoise, a complex process that includes the liqueur d'expedition, yeast autolysis, and bottling, contributes to the unique taste profiles of champagne. Vineyard management practices, such as premier cru and grand cru designations, influence the grape varieties used in production, including pinot noir, pinot meunier, and chardonnay. Independent producers and champagne houses alike prioritize consumer preferences, offering a range of options from vintage to non-vintage, blanc de blancs to rose champagne, and prestige cuvees to extra brut.

Consumers perceive champagne as a premium luxury good, making it a popular choice for gift giving and restaurant sales. The methode traditionnelle, a production method similar to champagne but originating in other regions, also contributes to the market. Quality control i

As of June 2025, **** percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with **** percent of users, followed by **** percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up *** percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with ****** million users, while the United States had the second-highest market with ***** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching *** billion monthly active users.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.