In 2023, over ** percent of parents to Gen Alpha children in the United States said they are cutting down on dining out at restaurants as a cost-saving measure. Nearly ** percent said they would cut back on vacation and travel costs due to concerns regarding personal finances and the U.S. economy. Back-to-school shopping Parents of school-attending children typically spend a considerable amount of money during the back-to-school shopping season. In fact, in the United States, total planned back-to-school expenditure reached the **-billion-dollar mark in 2023. That same year, parents in the U.S. said they expected to spend an average of *** U.S. dollars per child for school supplies. Generation Alpha Generation Alpha is the current youngest generation, succeeding the now older Generation Z. So far, Gen Alpha is entirely made up of children, specifically those born from 2010 onwards, meaning the oldest Gen Alphas are only just turning into teenagers. Being brought up entirely in a digital age, it remains to be seen how this, and other factors, will influence Gen Alpha as consumers when the time comes.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Snacks were the most popular products for consumers of Generation Alpha in the United States in 2024. Over **** of surveyed parents indicated that their Gen Alpha children use their allowance to buy toys. A further ** percent of children spend their money on toys. The generation of the future Generation Alpha, born after 2010, already makes up nearly ** percent of the global population. Their young age does not yet make them very relevant as consumers, but by 2030, this will change. In that year, Gen Alpha is projected to be responsible for over ** percent of global spending. Gen Alpha is online U.S. parents claim to be quite strict when it comes to allowing their kids to shop online. Nearly ** percent of parents stated that they rarely or never let their children shop online unsupervised. Nonetheless, ********** U.S. Gen Alpha members are on social media on a daily basis, especially on YouTube and TikTok.

The United States population is projected to reach 341.7 million in 2025. This continues a steady growth trend observed over the past decade. As fertility rates fall below replacement level, this expansion is increasingly driven by international migration. In 2024, net migration added some 2.8 million people to the national population. The increasing population has significant implications for the country's economy, workforce, and social dynamics. Generational shifts shaping the population Millennials have emerged as the largest generation group in the U.S., estimated to reach over 74 million members in 2024. The group, born between 1981 and 1996, has recently surpassed Baby Boomers in size, and is expected to remain a dominant force in the population for years to come. Meanwhile, Generation X, born between 1965 and 1980, maintains the highest disposable income among generational groups. Diverse demographics and future growth Diversity is a defining feature of the U.S. population. The Hispanic community, now the nation’s second-largest ethnic group, was estimated to reach about 68 million in 2024. Black Americans comprise approximately 47 million people nationwide. Meanwhile, Generation Alpha, America’s youngest named generation, is distinguished as the most racially and ethnically diversity age group. This highlights that diversity will remain a central element of the country's demographic landscape for years to come.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

This map shows median age in the US by country, state, county, tract, and congressional district for 2023. ArcGIS Online account required for use.The pop-up is configured to show median age, median age by sex, child age (under 18) population, senior age (over 65) population, the age dependency ratio, and population by 5 year age increments. Blending is used at the Tract level to highlight areas of human settlement. Congressional district is turned off by default and can be enabled in the Layers pane.Esri 2023 Age Dependency Ratio is the estimated ratio of the child population (Age 0-17) and senior population (Age 65+) to the working-age population (Age 18-64) in the geographic area. This ratio is then multiplied by 100. Higher ratios denote that a greater burden is carried by working-age people. Lower ratios mean more people are working who can support the dependent population. Read more. See Updated Demographics for more information on Esri Demographic variables.Esri Updated Demographics represent the suite of annually updated U.S. demographic data that provides current-year and five-year forecasts for more than two thousand demographic and socioeconomic characteristics, a subset of which is included in this layer. Included are a host of tables covering key characteristics of the population, households, housing, age, race, income, and much more. Esri's Updated Demographics data consists of point estimates, representing July 1 of the current and forecast years.Get started with U.S. Updated DemographicsHow to use and interpret U.S. Updated DemographicsEsri Updated Demographics DocumentationMethodologyEssential Esri Demographics vocabularyThis ready-to-use layer can be used within ArcGIS Pro, ArcGIS Online, its configurable apps, dashboards, Story Maps, custom apps, and mobile apps. This layer requires an ArcGIS Online subscription and does not consume credits. Please cite Esri when using this data. For information about purchasing additional Esri's Updated Demographics data, contact datasales@esri.com. Feedback: we would like to hear from you while this layer is in beta release. If you have any feedback regarding this item or Esri Demographics, please use this survey. Fields available:GEOIDNameState NameState Abbreviation2023 Total Population (Esri)2023 Household Population (Esri)2023 Group Quarters Population (Esri)2023 Population Density (Pop per Square Mile) (Esri)2023 Total Households (Esri)2023 Average Household Size (Esri)2023 Total Housing Units (Esri)2023 Owner Occupied Housing Units (Esri)2023 Renter Occupied Housing Units (Esri)2023 Vacant Housing Units (Esri)2020-2023 Population: Compound Annual Growth Rate (Esri)2020-2023 Households: Compound Annual Growth Rate (Esri)2023 Housing Affordability Index (Esri)2023 Percent of Income for Mortgage (Esri)2023 Wealth Index (Esri)2023 Socioeconomic Status Index (Esri)2023 Generation Alpha Population (Born 2017 or Later) (Esri)2023 Generation Z Population (Born 1999 to 2016) (Esri)2023 Millennial Population (Born 1981 to 1998) (Esri)2023 Generation X Population (Born 1965 to 1980) (Esri)2023 Baby Boomer Population (Born 1946 to 1964) (Esri)2023 Silent & Greatest Generations Population (Born 1945/Earlier) (Esri)2023 Population by Generation Base (Esri)2023 Child Population (Age <18) (Esri)2023 Working-Age Population (Age 18-64) (Esri)2023 Senior Population (Age 65+) (Esri)2023 Child Dependency Ratio (Esri)2023 Age Dependency Ratio (Esri)2023 Senior Dependency Ratio (Esri)2023 Total Population Age 0-4 (Esri)2023 Total Population Age 5-9 (Esri)2023 Total Population Age 10-14 (Esri)2023 Total Population Age 15-19 (Esri)2023 Total Population Age 20-24 (Esri)2023 Total Population Age 25-29 (Esri)2023 Total Population Age 30-34 (Esri)2023 Total Population Age 35-39 (Esri)2023 Total Population Age 40-44 (Esri)2023 Total Population Age 45-49 (Esri)2023 Total Population Age 50-54 (Esri)2023 Total Population Age 55-59 (Esri)2023 Total Population Age 60-64 (Esri)2023 Total Population Age 65-69 (Esri)2023 Total Population Age 70-74 (Esri)2023 Total Population Age 75-79 (Esri)2023 Total Population Age 80-84 (Esri)2023 Total Population Age 85+ (Esri)2023 Median Age (Esri)2023 Male Population (Esri)2023 Median Male Age (Esri)2023 Female Population (Esri)2023 Median Female Age (Esri)2023 Total Population by Five-Year Age Base (Esri)2023 Total Daytime Population (Esri)2023 Daytime Population: Workers (Esri)2023 Daytime Population: Residents (Esri)2023 Daytime Population Density (Pop per Square Mile) (Esri)2023 Civilian Population Age 16+ in Labor Force (Esri)2023 Employed Civilian Population Age 16+ (Esri)2023 Unemployed Population Age 16+ (Esri)2023 Unemployment Rate (Esri)2023 Civilian Population 16-24 in Labor Force (Esri)2023 Employed Civilian Population Age 16-24 (Esri)2023 Unemployed Population Age 16-24 (Esri)2023 Unemployment Rate: Population Age 16-24 (Esri)2023 Civilian Population 25-54 in Labor Force (Esri)2023 Employed Civilian Population Age 25-54 (Esri)2023 Unemployed Population Age 25-54 (Esri)2023 Unemployment Rate: Population Age 25-54 (Esri)2023 Civilian Population 55-64 in Labor Force (Esri)2023 Employed Civilian Population Age 55-64 (Esri)2023 Unemployed Population Age 55-64 (Esri)2023 Unemployment Rate: Population Age 55-64 (Esri)2023 Civilian Population 65+ in Labor Force (Esri)2023 Employed Civilian Population Age 65+ (Esri)2023 Unemployed Population Age 65+ (Esri)2023 Unemployment Rate: Population Age 65+ (Esri)2023 Child Economic Dependency Ratio (Esri)2023 Working-Age Economic Dependency Ratio (Esri)2023 Senior Economic Dependency Ratio (Esri)2023 Economic Dependency Ratio (Esri)2023 Hispanic Population (Esri)2023 White Non-Hispanic Population (Esri)2023 Black/African American Non-Hispanic Population (Esri)2023 American Indian/Alaska Native Non-Hispanic Population (Esri)2023 Asian Non-Hispanic Population (Esri)2023 Pacific Islander Non-Hispanic Population (Esri)2023 Other Race Non-Hispanic Population (Esri)2023 Multiple Races Non-Hispanic Population (Esri)2023 Diversity Index (Esri)2023 Population by Race Base (Esri)2023 Population Age 25+: Less than 9th Grade (Esri)2023 Population Age 25+: 9-12th Grade/No Diploma (Esri)2023 Population Age 25+: High School Diploma (Esri)2023 Population Age 25+: GED/Alternative Credential (Esri)2023 Population Age 25+: Some College/No Degree (Esri)2023 Population Age 25+: Associate's Degree (Esri)2023 Population Age 25+: Bachelor's Degree (Esri)2023 Population Age 25+: Graduate/Professional Degree (Esri)2023 Educational Attainment Base (Pop 25+)(Esri)2023 Household Income less than $15,000 (Esri)2023 Household Income $15,000-$24,999 (Esri)2023 Household Income $25,000-$34,999 (Esri)2023 Household Income $35,000-$49,999 (Esri)2023 Household Income $50,000-$74,999 (Esri)2023 Household Income $75,000-$99,999 (Esri)2023 Household Income $100,000-$149,999 (Esri)2023 Household Income $150,000-$199,999 (Esri)2023 Household Income $200,000 or greater (Esri)2023 Median Household Income (Esri)2023 Average Household Income (Esri)2023 Per Capita Income (Esri)2023 Households by Income Base (Esri)2023 Gini Index (Esri)2023 P90-P10 Ratio of Income Inequality (Esri)2023 P90-P50 Ratio of Income Inequality (Esri)2023 P50-P10 Ratio of Income Inequality (Esri)2023 80-20 Share Ratio of Income Inequality (Esri)2023 90-40 Share Ratio of Income Inequality (Esri)2023 Households in Low Income Tier (Esri)2023 Households in Middle Income Tier (Esri)2023 Households in Upper Income Tier (Esri)2023 Disposable Income less than $15,000 (Esri)2023 Disposable Income $15,000-$24,999 (Esri)2023 Disposable Income $25,000-$34,999 (Esri)2023 Disposable Income $35,000-$49,999 (Esri)2023 Disposable Income $50,000-$74,999 (Esri)2023 Disposable Income $75,000-$99,999 (Esri)2023 Disposable Income $100,000-$149,999 (Esri)2023 Disposable Income $150,000-$199,999 (Esri)2023 Disposable Income $200,000 or greater (Esri)2023 Median Disposable Income (Esri)2023 Home Value less than $50,000 (Esri)2023 Home Value $50,000-$99,999 (Esri)2023 Home Value $100,000-$149,999 (Esri)2023 Home Value $150,000-$199,999 (Esri)2023 Home Value $200,000-$249,999 (Esri)2023 Home Value $250,000-$299,999 (Esri)2023 Home Value $300,000-$399,999 (Esri)2023 Home Value $400,000-$499,999 (Esri)2023 Home Value $500,000-$749,999 (Esri)2023 Home Value $750,000-$999,999 (Esri)2023 Home Value $1,000,000-$1,499,999 (Esri)2023 Home Value $1,500,000-$1,999,999 (Esri)2023 Home Value $2,000,000 or greater (Esri)2023 Median Home Value (Esri)2023 Average Home Value (Esri)2028 Total Population (Esri)2028 Household Population (Esri)2028 Population Density (Pop per Square Mile) (Esri)2028 Total Households (Esri)2028 Average Household Size (Esri)2023-2028 Population: Compound Annual Growth Rate (Esri)2023-2028 Households: Compound Annual Growth Rate (Esri)2023-2028 Per Capita Income: Compound Annual Growth Rate (Esri)2023-2028 Median Household Income: Compound Annual Growth Rate (Esri)2028 Diversity Index (Esri)2028 Median Household Income (Esri)2028 Average Household Income (Esri)2028 Per Capita Income (Esri)

In 2024, 14.2 percent of Millennials in the United States stated that they identify as LGBTQ+, while in 2012, less than six percent of respondents from the same generation said the same. Members of Generation Z were the most likely to identify as LGBTQ+, at over 23 percent.

In 2024, there were estimated to be 976,481 people who were aged 33 in the United Kingdom, the most of any age in this year. The two largest age groups during this year were 30-34, and 35-39, at 4.8 million and 4.78 million people respectively. There is also a noticeable spike of 673,831 people who were aged 77, which is due to the high number of births that followed the end of the Second World War. Over one million born in 1964 In post-war Britain, there have only been two years when the number of live births was over one million, in 1947 and in 1964. The number of births recorded in the years between these two years was consistently high as well, with 1955 having the fewest births in this period at 789,000. This meant that until relatively recently, Baby Boomers were the largest generational cohort in the UK. As of 2024, there were approximately 13.4 million Baby Boomers, compared with 14 million in Generation X, 15 million Millennials, and 13.6 million members of Gen Z. The youngest generation in the UK, Generation Alpha, numbered approximately 9.2 million in the same year. Median age to hit 44.5 years by 2050 The population of the United Kingdom is aging at a substantial rate, with the median age of the population expected to reach 44.5 years by 2050. By comparison, in 1950 the average age in the United Kingdom stood at 34.9 years. This phenomenon is not unique to the United Kingdom, with median age of people worldwide increasing from 23.6 years in 1950 to a forecasted 41.9 years by 2100. As of 2024, the region with the oldest median age in the UK was South West England, at 43.7 years, compared with 35.7 in London, the region with the youngest median age.