Gen Z and millennial men in the United States are more likely to live with their parents than women in the same age group. In 2023, approximately 11 percent of women aged 25 to 34 lived in their parents' home, compared to almost 19 percent of men. When looking at the age group of 18 to 24, the difference was less drastic.

A 2023 survey found that around ** percent of Generation Z in Indonesia lived with their parents. Meanwhile, about ** percent of Generation Z respondents lived alone.

Total number of young adults aged 15 to 34 years and total number of young adults aged 20 to 34 years in the UK living with their parents.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

Approximately 42 percent of young adults aged between 15 and 34 lived with their parents in the United Kingdom in 2023, or around 6.92 million people, which was a decline on the previous year.

As of the first quarter of 2022, nearly **** out of ten representatives of Generation Z in Russia were single, had no children, and lived together with their parents. The share of single zoomers who moved out of their parents' houses amounted to ** percent, and only ** percent of the survey respondents reported having children of preschool age.

Living conditions and family. Values and attitudes. Information and communication behaviour. Political attitudes and political participation.

Topics: Life circumstances and family: life satisfaction; assessment of personal future prospects; assessment of future prospects of own generation; relationship with parents; highest level of school-leaving qualifications of parents; frequency of renunciation due to financial situation; sources of money for personal use; most important source of money.

Values and attitudes: role model available; role model named; life goals; importance of selected life goals; importance of various professional aspects; personal values (comparison of values); attachment to the community, the region, the state, Germany and Europe.

Information and communication behaviour: frequency of use of social networks; preferred platforms; type of use of social networks; interest in politics; points of contact with politics in everyday life; frequency of media use about politics: preferred sources of information about politics; trust in different media.

Political attitudes: satisfaction with democracy; democracy as a good form of government; need for reform in politics; satisfaction with the work of the federal government; trust in institutions; party sympathy; attitudes to politics and society; preference regarding Germany´s future foreign policy; attitude towards the EU.

Political participation: type of political commitment; voluntary work; volunteer work mentioned; interest in the topic of climate protection at Fridays for Future; participation in a Fridays for Future demonstration; agreement to statements on reactions of politics and society to Fridays for Future demonstrations.

Demography: sex; age; highest educational attainment to date; current level of education; type of school/college/university attended; type of school or educational institution; employment; housing situation; migration background; state; city size.

Additionally coded was: respondent ID; filter variable; volunteering and role models; weighting factors.

According to a survey carried out in 2019 in the United States, some ** percent of parents with children within the Gen Z age bracket stated that they involve their children in their shopping process by having them look at products in store, and some ** percent of parents have their children look at products online.

A survey conducted between October 2023 and January 2024 found that 69 percent of Gen Z consumers in the U.S. at least once watched a professional sporting event. The share of Gen Alpha doing the same was 60 percent, according to their parents. College football was not as popular as the professional sporting events.

According to a survey carried out in 2019, some ** percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some ** percent stated that their children influence the product features that are important to them and ** percent stated that they influence the specific retailers they consider.

In a September 2020 survey among adults in the United States, 32 percent of Millennial parents said that the coronavirus (COVID-19) pandemic had made them more interested in purchasing a home compared with 26 percent of GenX parents.In the United States, the 2020 homeownership rate reached 65.8 percent.

Baby Sleep Coach App Market Outlook

According to our latest research, the global baby sleep coach app market size reached USD 422.5 million in 2024, reflecting a robust expansion fueled by the rising demand for digital parenting solutions. The market is expected to grow at an impressive CAGR of 16.1% from 2025 to 2033, reaching a forecasted value of USD 1,250.9 million by 2033. This growth is primarily driven by increasing parental awareness about infant sleep health, technological advancements in mobile health applications, and a surge in smartphone penetration worldwide.

One of the key growth factors propelling the baby sleep coach app market is the growing emphasis on infant health and well-being among modern parents. With sleep disorders among babies becoming a significant concern, parents are increasingly seeking digital solutions that offer personalized guidance and scientifically backed sleep routines. The convenience of accessing professional sleep advice through mobile applications is particularly appealing to millennial and Gen Z parents, who are accustomed to leveraging technology for daily life management. Additionally, the COVID-19 pandemic accelerated the adoption of digital health tools, further amplifying the demand for baby sleep coach apps as parents spent more time at home and sought remote support for their children’s sleep challenges.

Another major driver for the baby sleep coach app market is the integration of advanced technologies such as artificial intelligence and machine learning. These innovations enable the development of apps that can analyze sleep patterns, provide tailored recommendations, and adapt to the unique needs of each child. Enhanced features such as real-time monitoring, progress tracking, and interactive content have significantly improved user engagement and satisfaction. Furthermore, the proliferation of wearable devices and IoT-enabled baby monitors has opened new avenues for app developers to offer holistic sleep solutions, seamlessly syncing app data with physical devices to provide a comprehensive overview of the child’s sleep health.

The expansion of the global baby sleep coach app market is also supported by the increasing availability of multilingual and region-specific content. As the market matures, app developers are localizing their offerings to cater to diverse cultural practices and sleep habits, making these solutions more accessible to parents across different geographies. Strategic collaborations with pediatricians, sleep experts, and child development specialists have further enhanced the credibility and effectiveness of these apps. The growing trend of subscription-based revenue models and in-app purchases is also contributing to sustained market growth, enabling companies to invest in continuous innovation and customer support.

From a regional perspective, North America continues to dominate the baby sleep coach app market, accounting for the largest revenue share in 2024. This leadership is attributed to high smartphone penetration, strong digital infrastructure, and a widespread culture of seeking expert advice for child care. However, the Asia Pacific region is emerging as the fastest-growing market, driven by a rapidly expanding middle-class population, increasing awareness about child health, and rising adoption of mobile health applications. Europe also holds a significant share, supported by progressive healthcare policies and high digital literacy rates. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, albeit from a smaller base, as mobile internet accessibility improves and cultural attitudes towards digital health evolve.

Platform Analysis

The baby sleep coach app market is segmented by platform into iOS, Android, and Others. The iOS segment has traditionally held a significant share of the market, owing to the high purchasing power of Apple device users and the platform’s reputation for robust security and pr

Smart Baby Bottle Market Outlook

According to our latest research, the global smart baby bottle market size reached USD 145 million in 2024, reflecting robust adoption rates among tech-savvy parents worldwide. The market is poised for sustained expansion, with a projected CAGR of 12.8% from 2025 to 2033. By the end of 2033, the smart baby bottle market is forecasted to attain a value of USD 429 million, underscoring the increasing integration of smart technologies in infant care. Key growth factors include rising parental awareness about infant health, technological advancements in baby care products, and the growing trend of connected parenting solutions.

A significant driver behind the expansion of the smart baby bottle market is the heightened focus on infant health and safety among modern parents. With increasing access to information and education, parents are more aware of the importance of monitoring their baby’s nutrition, feeding routines, and overall well-being. Smart baby bottles equipped with features such as temperature monitoring, feeding tracking, and formula mixing provide parents with real-time data and actionable insights, enabling them to make informed decisions regarding their child’s nourishment. This shift toward data-driven parenting is further supported by healthcare professionals who recommend precise feeding practices, especially for newborns and infants with special dietary needs. As a result, the demand for innovative feeding solutions that offer both convenience and peace of mind continues to fuel market growth.

Technological advancements are another pivotal factor propelling the smart baby bottle market forward. The integration of IoT, Bluetooth, and Wi-Fi connectivity has transformed traditional baby bottles into multifunctional, connected devices. These smart bottles can now sync seamlessly with mobile applications, allowing parents to monitor feeding schedules, track liquid intake, and receive alerts for optimal feeding times. Such features not only simplify the feeding process but also align with the growing adoption of smart home ecosystems. Moreover, the development of user-friendly interfaces and compatibility with various operating systems has made these products accessible to a broader consumer base. The continuous innovation in sensor technology, battery life, and material safety standards is expected to further enhance the appeal and reliability of smart baby bottles.

The market is also benefiting from evolving consumer lifestyles and demographic shifts. Urbanization, rising disposable incomes, and the increasing participation of women in the workforce have led to a surge in demand for convenient, time-saving baby care products. Smart baby bottles address these needs by automating routine tasks such as formula mixing and temperature regulation, reducing the burden on busy parents. Additionally, the proliferation of e-commerce platforms and the growing influence of digital marketing have made it easier for consumers to discover and purchase smart baby bottles from the comfort of their homes. As millennial and Gen Z parents continue to prioritize convenience, connectivity, and safety, the smart baby bottle market is well-positioned for sustained growth.

Regionally, the smart baby bottle market exhibits notable variations in adoption and growth prospects. North America currently leads the market, driven by high technology penetration, strong consumer purchasing power, and a well-established baby care industry. Europe follows closely, supported by increasing awareness about infant health and a growing preference for smart parenting solutions. The Asia Pacific region is emerging as a lucrative market, fueled by a rising middle class, rapid urbanization, and a burgeoning population of young parents. Meanwhile, Latin America and the Middle East & Africa are gradually catching up, with expanding retail networks and greater access to digital technologies. These regional dynamics are shaping the competitive landscape and influencing product innovation strategies among key market players.

This statistic shows the share of children in the United States in 2014 whose parents were Millennials, by age of the child. As of 2014, ** percent of zero- to ****year-olds in the United States were born to Millennial parents.

Baby Carriers Market Outlook

According to our latest research, the global baby carriers market size reached USD 8.4 billion in 2024, with a robust compound annual growth rate (CAGR) of 5.7% projected from 2025 to 2033. This growth trajectory is expected to propel the market to a value of USD 13.8 billion by 2033. The primary growth driver for the baby carriers market is the increasing demand for convenient, ergonomic, and safe solutions for infant and toddler transportation, as modern parents prioritize mobility and hands-free parenting options. As per our latest research, the market is witnessing significant innovation and diversification in product offerings, making baby carriers more accessible and appealing to a broader demographic base worldwide.

One of the most significant factors fueling the expansion of the baby carriers market is the changing lifestyle and rising disposable incomes among urban populations globally. Today’s parents, especially in metropolitan areas, are increasingly engaged in professional commitments and active social lives. This has led to a surge in demand for products that offer convenience, comfort, and safety while enabling parents to multitask. Baby carriers, especially those with ergonomic designs and advanced safety features, have become indispensable for parents who are constantly on the move. Furthermore, the growing awareness regarding the health benefits of babywearing, such as enhanced bonding and improved physical development for infants, is also contributing to the market’s upward trajectory. Manufacturers are responding to these trends by introducing products that combine style, functionality, and safety, thereby attracting a wider consumer base.

Another pivotal growth factor is the proliferation of e-commerce platforms, which has made baby carriers more accessible than ever before. The online retail channel has become a dominant force in the baby carriers market, allowing consumers to browse, compare, and purchase a wide array of products from the comfort of their homes. This shift in consumer behavior has not only expanded the market reach for manufacturers but has also intensified competition, leading to frequent product launches and promotional offers. Additionally, social media and parenting blogs play a crucial role in educating consumers about the various types of baby carriers, their benefits, and user reviews, which further drives product adoption. The ease of access to detailed product information and peer recommendations is empowering consumers to make informed purchasing decisions, thereby supporting market growth.

Sustainability and the growing preference for eco-friendly products represent another key driver in the baby carriers market. As environmental consciousness rises among consumers, there is a notable shift towards baby carriers made from organic, natural, and hypoallergenic materials such as cotton and linen. Brands that prioritize sustainability in their product design, packaging, and supply chain management are gaining significant traction, particularly among millennial and Gen Z parents. This trend is further amplified by regulatory mandates and certifications that promote the use of non-toxic, child-safe materials. As a result, manufacturers are increasingly investing in research and development to create innovative, sustainable products that meet stringent safety and environmental standards, thereby enhancing their competitive edge in the global market.

Regionally, the baby carriers market exhibits diverse growth patterns, with Asia Pacific emerging as the fastest-growing region due to its large population base, rising urbanization, and increasing female workforce participation. North America and Europe continue to hold significant market shares, driven by high awareness levels, premium product adoption, and established distribution networks. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, supported by improving economic conditions and a growing middle class. Each region presents unique opportunities and challenges, shaping the competitive dynamics and strategic priorities of market players.

The luxury baby stroller market, characterized by high-end materials, advanced features, and sophisticated designs, is experiencing robust growth. While precise market size figures weren't provided, considering the presence of premium brands like Bugaboo, Stokke, and UPPAbaby, and the increasing disposable incomes in key regions like North America and Europe, a conservative estimate for the 2025 market size could be around $1.5 billion USD. A Compound Annual Growth Rate (CAGR) of 7% is plausible, driven by several factors. The rising preference for premium products among millennial and Gen Z parents, who are willing to invest in high-quality, durable goods for their children, is a significant driver. Furthermore, the growing awareness of ergonomic designs and safety features, coupled with the increasing popularity of online retail channels facilitating easy access to luxury brands, contributes to market expansion. Market segmentation reveals strong demand across various age groups, with the "1 to 2.5 Years Old" and "Above 2.5 Years Old" segments demonstrating considerable potential, as parents seek strollers that adapt to their child's growth and mobility needs. However, economic downturns and the high price point of luxury strollers could act as restraints, potentially slowing down growth in certain regions. The market’s competitive landscape comprises both established global players and emerging niche brands, leading to innovation and diversification of product offerings. Regional analysis indicates that North America and Europe currently hold the largest market share, reflecting higher purchasing power and brand awareness, with the Asia-Pacific region exhibiting considerable growth potential due to increasing affluence and changing consumer preferences. The forecast period (2025-2033) suggests continued growth, driven by the expansion of e-commerce, increased product innovation (such as strollers with advanced suspension and smart features), and the ongoing shift towards premiumization across various consumer goods categories. While competition remains intense, brands that effectively leverage digital marketing, build strong brand loyalty, and cater to the evolving needs of discerning parents are well-positioned to capture significant market share. The introduction of eco-friendly and sustainable materials in stroller manufacturing is also likely to influence market trends over the coming years, creating opportunities for brands focused on ethical and environmentally responsible production. Further research focusing on specific regional trends and consumer preferences will provide a deeper understanding of the nuances within this dynamic market segment.

The reusable diaper market, valued at $612 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2033. This growth is fueled by increasing parental awareness of environmental sustainability and the long-term cost savings associated with reusable diapers compared to disposable alternatives. The rising concerns about the environmental impact of disposable diapers, particularly concerning landfill waste and plastic pollution, are significantly driving consumer preference towards eco-friendly options. Furthermore, the growing popularity of cloth diapering among millennial and Gen Z parents, who are generally more environmentally conscious, is boosting market demand. The market segmentation reveals strong performance across various diaper types, with pocket and all-in-one types experiencing high demand due to their convenience and ease of use. Regional variations exist, with North America and Europe expected to dominate the market initially, followed by a steady rise in demand from Asia-Pacific regions driven by increasing disposable incomes and awareness campaigns promoting sustainable practices. The market faces restraints such as the perceived inconvenience and higher initial cost of reusable diapers compared to disposables; however, the long-term cost benefits and environmental advantages are gradually overcoming this hurdle. The segment breakdown reveals significant opportunities within different age groups and diaper types. The 0-6 months and 6-12 months segments are expected to hold a larger market share due to higher diaper consumption in early infancy. Among types, all-in-one and pocket diapers are leading the market due to their ease of use, while the all-in-two type is gaining traction. Key players, including Cotton Babies, Bambino Mio, and Alva Baby, are strategically investing in product innovation, marketing, and expanding their distribution networks to capitalize on the market’s growth. Future growth will also be driven by technological advancements in reusable diaper design, increased availability of supporting products (e.g., diaper liners, wet bags), and growing government regulations promoting sustainable products. The long-term outlook remains positive, indicating sustained growth for the reusable diaper market throughout the forecast period.

Dog Poop Bags Market size was valued at USD 43.9 Million in 2023 and is projected to reach USD 62.1 Million by 2031, growing at a CAGR of 3.6% during the forecast period 2024-2031.

Global Dog Poop Bags Market Drivers

Increasing Pet Ownership: The rise in pet ownership worldwide is a significant driver for the dog poop bags market. As more households adopt dogs, the demand for essential pet care products, including waste disposal solutions, surges. Millennials and Gen Z, in particular, are becoming pet parents at unprecedented rates, influenced by the emotional and physical benefits of pet ownership. This demographic is also more aware of environmental considerations, leading to a preference for eco-friendly dog poop bags. As urbanization continues and more individuals live in pet-friendly apartments, the need for convenient and easily disposable pet waste solutions is amplified, further boosting market growth.

The global baby and toddler feeding seats market is experiencing robust growth, driven by increasing awareness of healthy eating habits among parents and a rise in disposable incomes, particularly in developing economies. The market is segmented by application (supermarkets, department stores, online stores, others) and type (wooden, plastic, metal), reflecting diverse consumer preferences and price points. Online sales channels are witnessing significant expansion, fueled by e-commerce penetration and the convenience offered to busy parents. The prevalence of nuclear families and working parents contributes to the demand for convenient and safe feeding solutions. Leading brands like Graco, Stokke, and Artsana are leveraging innovation in design, safety features, and material usage to capture market share. Competitive pricing strategies and product differentiation remain key success factors. Future growth will likely be influenced by evolving consumer preferences towards eco-friendly materials, increased focus on ergonomic design to support child development, and the integration of smart features. Regional variations exist, with North America and Europe currently holding substantial market shares, while Asia-Pacific presents significant growth potential due to its expanding middle class and increasing birth rates. The market's projected Compound Annual Growth Rate (CAGR) suggests a continuous expansion in the coming years. While specific CAGR figures are not provided, assuming a conservative estimate of 5% annual growth based on industry trends, the market size is poised for significant expansion. This growth will be further stimulated by new product introductions, technological advancements, and successful marketing campaigns targeted at millennial and Gen Z parents. Government regulations concerning child safety standards will continue to influence material selection and product design, shaping the market landscape. The increasing adoption of multi-functional feeding seats, combining features like high chairs and booster seats, is also expected to contribute to market growth. Sustained efforts in research and development, focusing on innovative materials, and enhanced functionalities are crucial for manufacturers to retain competitive edge and meet evolving customer expectations.