In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2025, Google's revenue amounted to over 95.94 billion U.S. dollars, up from the 84.377 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

Key Google Play StatisticsGoogle Play App and Game RevenueGoogle Play Gaming App RevenueGoogle Play App RevenueGoogle Play App and Game DownloadsGoogle Play Game DownloadsGoogle Play App...

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2024, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

App Revenue Key StatisticsMobile Ad SpendApp and Game RevenuesiOS App and Game RevenueGoogle Play App and Game RevenueGaming App RevenuesiOS Gaming App RevenueGoogle Play Gaming App RevenueApp...

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

While the number of downloads kept increasing between 2016 to 2022. However, in 2023, the global app downloads stagnated, reaching 257 billion downloads and experienced only a one percent year-over-year increase.

The app market Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025, with mobile games making up the biggest revenue share among all app categories. In 2020, gaming and video made up the largest shares of the mobile content market for the year. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID-19 pandemic disrupting regular school system settings.

App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. However, in recent years, the growth of global consumer spending on apps has shown users’ healthy appetite for premium services or paid app content. In the second quarter of 2021, Android consumers have spent an average of 5.31 U.S. dollars per handset, after peaking in the last quarter of 2020 reaching an average of 10.6 U.S. dollars per mobile device. As of September 2021, the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape. In 2020, the leading subscription apps in the Apple App Store generated more than 10 million U.S. dollars in global revenues.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

The graph shows a comparison for app downloads worldwide from 2018 to 2024, using data from Sensor Tower and data.ai. Global app downloads have plateued in recent years, even declining, after seeing strong growth during the COVID-19 pandemic. For 2024 136 billion unique dowloads per user account were recorded. Why the difference? Source methodology explains the gap The discrepancy arises from significant differences in the methodolgy used by the sources to aggregate and generate the data. Sensor Tower reports only unique downloads per user account, excluding app updates, re-downloads, and installations on multiple devices by the same user. In contrast, data.ai includes these additional activities as well as downloads from third-party Android stores and a broader geographic scope, resulting in substantially higher total counts. As a result, Sensor Tower's numbers better reflect new user acquisition, while data.ai's encompass all market activity and total engagement. Despite stagnating downloads user spending is growing While the number of downloads is leveling off, consumer spending on in-app purchases and related revenue has grown in 2024 to 150 billion U.S. dollars, up from aroud 130 billion U.S. dollars in 2023. While gaming remains the highest grossing app category overall, the growth was driven by other categories. The entertainment, photo & video, productivity, and social networking categories ech grew by at least one billion U.S. dollars in revenue in 2024 compared to the previous year.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

IBM generated over 62 billion U.S. dollars in revenue in 2024, an increase of around 1 billion U.S. dollars on the previous year. The firm's yearly revenue has trended downward over the past decade, having previously exceeded the 100 billion U.S. dollar mark. Despite this, the firm remains one of the most valuable technology brands in the world behind the likes of Apple ,Google, Amazon, and Microsoft. IBM’s response to a shifting marketA tech giant since the nineties, IBM has faced struggles adjusting to changes in the marketplace. Recently the company has focused on what it terms “strategic imperatives”: getting rid of low-margin businesses and investing in high-margin businesses. At the end of 2018, for example, IBM sold IBM WebSphere Commerce to HCL Technologies for 1.8 billion U.S. dollars. IBM is still very profitable, although not at the level as between 2006 and 2012. Reflecting the changing demands of digital transformation, the largest source of IBM’s revenue for fiscal year 2020 now comes from its technology services and cloud platforms business segment, which specializes in helping organizations integrate their traditional infrastructure into a multicloud environment.

In its 2024 financial year, Microsoft generated ** billion U.S. dollars from its productivity and business processes segment and a further *** billion through its intelligent cloud segment. Thanks in part to the rapid growth in these two areas, 2024 proved to be the company’s most successful year ever in terms of annual revenue, with the total figure reaching over *** billion dollars. Microsoft Corporation Since its foundation in 1975, Microsoft has grown into one of the most successful tech firms in the world and has experienced years of continued success. In order to ensure that this growth persists, the company has added tens of thousands of employees over the past decade and invested billions into research and development. Some of Microsoft’s major business ventures include its Windows operating system, various lines of consumer electronics, software packages such as Microsoft Office, as well as newer offerings such as cloud computing capabilities. Intelligent cloud segment As Microsoft's fastest-growing business, intelligent cloud replaced the more personal computing segment in FY2020 to become the company's largest business segment. The intelligent cloud segment contains Microsoft's public, private, and hybrid server products and cloud services, such as Azure, SQL Server, etc. Together with Amazon Web Services (AWS) and Google Cloud Platform (GCP), Azure is one of the most popular cloud infrastructure as a service (IaaS) offerings. The intelligent cloud segment, however, does not reflect the totality of Microsoft's cloud business, as Office 365 - the company's popular cloud collaboration solution - is grouped under the productivity and business processes segment. The software giant has established a firm footing in the fast-growing cloud market.

In the first quarter of 2025, revenues of Amazon Web Services (AWS) rose to 17 percent, a decrease from the previous three quarters. AWS is one of Amazon’s strongest revenue segments, generating over 115 billion U.S. dollars in 2024 net sales, up from 105 billion U.S. dollars in 2023. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

At the end of 2024, Alphabet had 183,323 full-time employees. Up until 2015, these figures were reported as Google employees. The alphabet was created through a corporate restructuring of Google in October 2015 and became the parent company of Google as well as several of its former subsidiaries, including Calico, X, CapitalG and Sidewalk Labs. Google’s popularity Google is one of the most famous internet companies in the world, and in May 2024, the most visited multi-platform website in the United States, with over 278 million U.S. unique visitors during that month alone. The California-based multinational internet company has been delivering digital products and services since its creation in 1996. Due to the popularity of its search engine, the verb “to google” has entered the everyday language and the Oxford Dictionary. In addition to that, the company has also crafted itself as one of the most desirable employers, largely due to the many perks it offers in its offices worldwide. Some of the most appealing aspects of working for Google according to its employees include readily available foods and drinks, good working conditions, and ample communal spaces for relaxing, as well as many health benefits and generous salaries. Google offices and employees As of February 2022, Google and Alphabet had more than 70 offices in over 200 cities throughout 50 around the globe, including Germany, Czechia, Finland, Canada, Mexico, Turkey, and New Zealand. The company’s headquarters, also known as “the Googleplex,” are located in Mountain View, California, while other office locations in American states include New York, Georgia, Texas, Washington D.C., and Massachusetts. As Alphabet, the company employs a total over 182 thousand full-time staff, in addition to many other temporary and internship positions. Per the most recent diversity report published in July 2021, most Google employees were male and only 34 percent were female – a figure that has barely changed since the company started reporting on the diversity of its employees in 2016. Furthermore, as of 2021, women occupied only 28.1 percent of leadership positions and 24.6 percent of tech positions. Although Google has regularly stated that the company is committed to promoting ethnic diversity among its personnel, some 54.4 percent of its U.S. employees are White and only 3.3 percent of employees are Black.