In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2025, Google's revenue amounted to over 95.94 billion U.S. dollars, up from the 84.377 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In-App Purchase Market Size

The global in-app purchase market is expected to expand significantly, rising from USD 171.7 billion in 2023 to nearly USD 688.0 billion by 2033, driven by a compound annual growth rate (CAGR) of 14.89%. This growth will be powered by increasing digital engagement, personalized user experiences, and rising monetization of mobile applications across entertainment, fitness, education, and e-commerce segments. Developers are investing in AI-driven engagement strategies to boost user retention and encourage higher spending within apps, reinforcing the market's forward momentum.

The In-App Purchase (IAP) market is a vital segment of the digital economy, representing a primary revenue model where users buy additional content, features, or services within mobile apps or software. These purchases go beyond the app download fee and are made using real money through integrated payment systems on platforms like app stores. IAPs are classified mainly into consumables, which users can buy repeatedly as they are used up; non-consumables, which are one-time purchases that remain permanently; and subscriptions, including auto-renewal models offering ongoing access to premium features or content.

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According to data from Business of Apps, the mobile app industry is positioned for sustained expansion, with total revenue anticipated to reach $2.5 trillion by 2024. During Q1 2024, sales figures revealed robust growth across major platforms, as Google Play reported $21.5 billion, while the Apple App Store accounted for $24.6 billion. A notable observation is that 98% of Google Play's revenue is generated through free apps, reflecting the dominant role of non-paid downloads in user acquisition and monetization.

In-app purchases have emerged as the leading monetization method across both gaming and non-gaming segments. They are employed by 79% of game apps and 50% of non-game apps, collectively contributing to 48.2% of total mobile app revenue. In comparison, paid app downloads account for 37.8%, and advertising-based earnings represent only 14%. This trend indicates a clear preference for microtransaction-driven models among developers aiming for long-term user engagement and revenue scalability.

Consumer spending on in-app purchases is projected to exceed $380 billion, reinforcing the strategic importance of this model in global app monetization. The steady shift toward freemium models supported by in-app spending highlights how app developers are optimizing for recurring revenue streams over one-time purchases. This evolution reflects broader changes in digital consumption behavior, favoring continuous engagement and personalization.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

Key Mobile Game Revenue StatisticsMobile Game RevenueiOS Mobile Game RevenueGoogle Play Mobile Game RevenueMobile Game Revenue by CountryMobile Game Revenue by GenreGame Revenue Market ShareMobile...

With a market capitalization of 3.12 trillion U.S. dollars as of May 2024, Microsoft was the world’s largest company that year. Rounding out the top five were some of the world’s most recognizable brands: Apple, NVIDIA, Google’s parent company Alphabet, and Amazon. Saudi Aramco led the ranking of the world's most profitable companies in 2023, with a pre-tax income of nearly 250 billion U.S. dollars. How are market value and market capitalization determined? Market value and market capitalization are two terms frequently used – and confused - when discussing the profitability and viability of companies. Strictly speaking, market capitalization (or market cap) is the worth of a company based on the total value of all their shares; an important metric when determining the comparative value of companies for trading opportunities. Accordingly, many stock exchanges such as the New York or London Stock Exchange release market capitalization data on their listed companies. On the other hand, market value technically refers to what a company is worth in a much broader context. It is determined by multiple factors, including profitability, corporate debt, and the market environment as a whole. In this sense it aims to estimate the overall value of a company, with share price only being one element. Market value is therefore useful for determining whether a company’s shares are over- or undervalued, and in arriving at a price if the company is to be sold. Such valuations are generally made on a case-by-case basis though, and not regularly reported. For this reason, market capitalization is often reported as market value. What are the top companies in the world? The answer to this question depends on the metric used. Although the largest company by market capitalization, Microsoft's global revenue did not manage to crack the top 20 companies. Rather, American multinational retailer Walmart was ranked as the largest company in the world by revenue. Walmart also had the highest number of employees in the world.

IBM generated over 62 billion U.S. dollars in revenue in 2024, an increase of around 1 billion U.S. dollars on the previous year. The firm's yearly revenue has trended downward over the past decade, having previously exceeded the 100 billion U.S. dollar mark. Despite this, the firm remains one of the most valuable technology brands in the world behind the likes of Apple ,Google, Amazon, and Microsoft. IBM’s response to a shifting marketA tech giant since the nineties, IBM has faced struggles adjusting to changes in the marketplace. Recently the company has focused on what it terms “strategic imperatives”: getting rid of low-margin businesses and investing in high-margin businesses. At the end of 2018, for example, IBM sold IBM WebSphere Commerce to HCL Technologies for 1.8 billion U.S. dollars. IBM is still very profitable, although not at the level as between 2006 and 2012. Reflecting the changing demands of digital transformation, the largest source of IBM’s revenue for fiscal year 2020 now comes from its technology services and cloud platforms business segment, which specializes in helping organizations integrate their traditional infrastructure into a multicloud environment.

Finnish mobile game developer and publisher Supercell generated approximately two billion U.S. dollars in revenue in 2024. That year, the company reported annual earnings of 287 million U.S. dollars. Supercell regularly ranks among the leading Google gaming app publishers based on revenue in the United States. As of 2025, Supercell has only fully released six mobile games, all of which are commercially successful. Early beginnings: Hay Day After starting out with browser games, Supercell started developing games for mobile devices in 2011. In early 2012, the company released its first international game, Hay Day. The free-to-play game with in-game purchase options was similar to Zynga’s then-popular farming simulator Farmville and quickly became one of the top grossing mobile titles worldwide. Supercell immensely profited off the rapidly growing mobile gaming market and as of January 2025, Hay Day’s lifetime in-app revenue amounted to almost 1.4 billion U.S. dollars. Finding the niche: strategy games Released in 2012, multiplayer strategy game Clash of Clans is Supercell’s other big hit and has remained the company’s top-grossing app in 2024. The mobile app title allows players to form groups with other gamers called clans, train troops, and attack other players to earn resources. Facing off against other players in clan wars is one of the key components of the game, with loot and trophies available for the winners. Clash of Clans also features a single-player mode, but the core gameplay it based on multiplayer. Squad Busters Supercell’s latest blockbuster mobile gaming title Squad Busters was released in May 2024 and features characters from Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach. Squad Busters is a multiplayer online battle area (MOBA) hero shooter where players compete against other players or AI opponents in multiple game modes with hero characters they unlocked via gameplay or purchases. Squad Busters was Supercell’s second-most downloaded mobile game in 2024, generating more than 46 million downloads during that year.

In its 2024 financial year, Microsoft generated ** billion U.S. dollars from its productivity and business processes segment and a further *** billion through its intelligent cloud segment. Thanks in part to the rapid growth in these two areas, 2024 proved to be the company’s most successful year ever in terms of annual revenue, with the total figure reaching over *** billion dollars. Microsoft Corporation Since its foundation in 1975, Microsoft has grown into one of the most successful tech firms in the world and has experienced years of continued success. In order to ensure that this growth persists, the company has added tens of thousands of employees over the past decade and invested billions into research and development. Some of Microsoft’s major business ventures include its Windows operating system, various lines of consumer electronics, software packages such as Microsoft Office, as well as newer offerings such as cloud computing capabilities. Intelligent cloud segment As Microsoft's fastest-growing business, intelligent cloud replaced the more personal computing segment in FY2020 to become the company's largest business segment. The intelligent cloud segment contains Microsoft's public, private, and hybrid server products and cloud services, such as Azure, SQL Server, etc. Together with Amazon Web Services (AWS) and Google Cloud Platform (GCP), Azure is one of the most popular cloud infrastructure as a service (IaaS) offerings. The intelligent cloud segment, however, does not reflect the totality of Microsoft's cloud business, as Office 365 - the company's popular cloud collaboration solution - is grouped under the productivity and business processes segment. The software giant has established a firm footing in the fast-growing cloud market.

The graph shows a comparison for app downloads worldwide from 2018 to 2024, using data from Sensor Tower and data.ai. Global app downloads have plateued in recent years, even declining, after seeing strong growth during the COVID-19 pandemic. For 2024 136 billion unique dowloads per user account were recorded. Why the difference? Source methodology explains the gap The discrepancy arises from significant differences in the methodolgy used by the sources to aggregate and generate the data. Sensor Tower reports only unique downloads per user account, excluding app updates, re-downloads, and installations on multiple devices by the same user. In contrast, data.ai includes these additional activities as well as downloads from third-party Android stores and a broader geographic scope, resulting in substantially higher total counts. As a result, Sensor Tower's numbers better reflect new user acquisition, while data.ai's encompass all market activity and total engagement. Despite stagnating downloads user spending is growing While the number of downloads is leveling off, consumer spending on in-app purchases and related revenue has grown in 2024 to 150 billion U.S. dollars, up from aroud 130 billion U.S. dollars in 2023. While gaming remains the highest grossing app category overall, the growth was driven by other categories. The entertainment, photo & video, productivity, and social networking categories ech grew by at least one billion U.S. dollars in revenue in 2024 compared to the previous year.

In the third quarter of financial year 2025, Microsoft Azure revenue growth stood at ** percent. Azure is Microsoft's cloud computing service that is used for creating a variety of scalable solutions for different use-cases. Azure's biggest competitors are Amazon Web Services (AWS) and Google Cloud. Microsoft Azure revenue Microsoft does not publish exact details of revenue derived from Azure. Instead, revenues from Azure are integrated in its intelligent cloud segment, which consists of public, private, and hybrid server products and cloud services. In 2021, the intelligent cloud segment generated revenues of over ** billion U.S. dollars, with Azure driving up server products and cloud services revenues specifically. However, Microsoft’s intelligent cloud also features other high-value products, including consulting services and premier support services. Microsoft Azure products and services Through its Azure platform, Microsoft offers a variety of different cloud computing resources to its customers, including virtual desktop, SQL database, or serverless Kubernetes. In mid-2021, there were a total of almost ****** products and services offered on the Microsoft Azure marketplace, with the majority listed under the IT and management tools category. The market has responded well to Azure's pricing strategy, with nearly a third of all respondents to a global survey of IT professionals rating Azure as providing the best value for money, more than any other provider.

While the number of downloads kept increasing between 2016 to 2022. However, in 2023, the global app downloads stagnated, reaching 257 billion downloads and experienced only a one percent year-over-year increase.

The app market Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025, with mobile games making up the biggest revenue share among all app categories. In 2020, gaming and video made up the largest shares of the mobile content market for the year. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID-19 pandemic disrupting regular school system settings.

App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. However, in recent years, the growth of global consumer spending on apps has shown users’ healthy appetite for premium services or paid app content. In the second quarter of 2021, Android consumers have spent an average of 5.31 U.S. dollars per handset, after peaking in the last quarter of 2020 reaching an average of 10.6 U.S. dollars per mobile device. As of September 2021, the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape. In 2020, the leading subscription apps in the Apple App Store generated more than 10 million U.S. dollars in global revenues.

With 438 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2024. Germany was ranked second with 41 billion U.S. dollars, ahead of the UK with 37.9 billion U.S. dollars. Biggest internet company Founded in 1994, Amazon has grown into one of the biggest e-commerce marketplaces and cloud computing platforms worldwide. In 2020, Amazon was ranked first in terms of company revenue among global publicly traded internet companies. With an annual revenue of approximately 386 billion U.S. dollars, the e-retailer ranked far ahead of closest competitors Google (181.7 billion U.S. dollars) and Alibaba (109.5 billion U.S. dollars). Amazon shopping Amazon is the leading e-retailer in the United States. In September 2021, 65 percent of Amazon customers in the United States held a membership with the company’s subscription service Amazon Prime, benefitting from free 2-day shipping, music and video streaming and exclusive offers and deals. Amazon Prime members are very engaged shoppers: a June 2021 survey found that over four in ten of them were likely to shop not just during Prime days, but also during other retail events, with 56 percent of them showing interest for Cyber Monday.