The Hair Dryer Marketsize was valued at USD 8.54 USD Billion in 2023 and is projected to reach USD 12.73 USD Billion by 2032, exhibiting a CAGR of 5.87 % during the forecast period. Recent developments include: June 2022 – Ghd Hair, a U.K.-based hair appliance company, launched a new range of hair dryers and straighteners, ‘Sunsthetic Collection’, equipped with various advanced features., June 2022 – Dyson Limited, a Singapore-based consumer electronics company, re-launched its ‘Airwrap’ version of hair dryer range, fitted with upgraded features that claim to facilitate curling, drying, straightening, and smoothening at once., September 2021 - SharkNinja, a U.S.-based product design and technology company, launched its first hair dryer product, ‘Shark HyperAIR,’ which claims to offer an ultra-fast drying feature with no heat damage and styles suitable for every hair type., June 2021 – Realme, a Chinese consumer electronics manufacturer, partnered with Dizo, a renowned lifestyle brand, to launch a hair dryer and trimmer series in India., January 2021: Panasonic Corporation, a renowned appliance company based in Japan, launched a new product, ‘Panasonic nanoe 'EH-NA67-W hairdryer, in the North American market. The product is fitted with nanoe technology to offer extra moisture that protects the hair from any type of damage.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Availability of Counterfeit Hair Styling Products to Decrease Market Revenue. Notable trends are: Launch of Vegan Cosmetic Product Lines by Celebrities to Augment Market Progress.

The Hair Dryer Market Report is Segmented by Product Type (Corded, Cordless, Wall-Mounted), Application/End User (Individual/Household, Professional Salon and Barber Shops, and More), Distribution Channel (Wholesale/Corporate Procurement B2B, Retail B2C), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The Hair Dryer Market is projected to reach USD 21,418 million by 2035 with a CAGR of 6.2%, the market is a battleground for innovation. Top players are leveraging cutting-edge technologies such as ionic conditioning, advanced temperature control, and noise reduction to enhance user experience and secure their market shares.

Brand Performance

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Hair Dryer Market Size 2025-2029

The hair dryer market size is valued to increase USD 2.19 billion, at a CAGR of 5.1% from 2024 to 2029. Increasing low-cost hair dryers will drive the hair dryer market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 45% growth during the forecast period.
By Product - Corded hair dryers segment was valued at USD 5.5 billion in 2023
By End-user - Professional usage segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 46.52 million
Market Future Opportunities: USD 2190.60 million
CAGR from 2024 to 2029 : 5.1%

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and shifting consumer preferences. With increasing demand for low-cost hair dryers, this segment is poised to capture a significant market share, projected to reach over 40% by 2025. Additionally, the growing popularity of tourmaline hair dryers, known for their ionic technology and faster drying time, is fueling innovation and competition in the market. Regulations, such as energy efficiency standards, also play a crucial role in shaping the market landscape.
As regional trends continue to unfold, Asia Pacific is expected to dominate the market, accounting for over 50% of the global sales by 2026. These evolving patterns highlight the ongoing transformation of the market, offering ample opportunities for businesses and investors alike.

What will be the Size of the Hair Dryer Market during the forecast period?

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How is the Hair Dryer Market Segmented ?

The hair dryer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Corded hair dryers
  Cordless hair dryers


End-user

  Professional usage
  Individual usage


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The corded hair dryers segment is estimated to witness significant growth during the forecast period.

In the dynamic market, tourmaline technology and ionic hair dryers continue to dominate, offering enhanced drying capabilities and hair damage reduction. Repair costs are a significant consideration for consumers, with an estimated 15% of users reporting repairs in the past year. As products reach the end of their lifecycle, durability testing becomes crucial, with some hair dryers boasting impressive warranties of up to five years. Power consumption, a key concern for both consumers and the environment, varies widely, with models ranging from 800 to 2000 watts. Auto shut-off features ensure safety, while diffuser attachments cater to different hair types and airflow speed settings accommodate various styling needs.

The manufacturing process involves the use of heat resistance materials, ceramic heating elements, and far-infrared heating for efficient and even heat distribution. Negative ion generators improve air quality, and ergonomic designs ensure user comfort. Drying time, a critical factor for busy consumers, ranges from minutes to over ten minutes, depending on the model. Cord length, a convenience factor, can reach up to three meters. Quick-dry technology and the cool shot button offer added benefits. Energy efficiency ratings, a growing concern, are increasingly important in consumer decision-making. User-friendly interfaces, noise level decibels, and maintenance requirements also influence purchasing decisions.

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The Corded hair dryers segment was valued at USD 5.5 billion in 2019 and showed a gradual increase during the forecast period.

Market trends include the adoption of motor speed RPM for precise temperature control, heat protection settings, and styling versatility. Manufacturers focus on safety features such as thermal cutoffs and concentrator nozzles. Weight, energy efficiency, and heat distribution uniformity are essential factors in the ongoing competition. The market is expected to witness growth of up to 20% in the next five years, driven by consumer demand for advanced features, increased awareness of hair damage reduction, and the continuous evolution of technology.

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Regional Analysis

APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Hair Dryer Market Demand is Rising in APAC Request

The U.S. Hair Dryer Market size was valued at USD 2.35 billion in 2023 and is projected to reach USD 3.40 billion by 2032, exhibiting a CAGR of 5.4 % during the forecasts period. Recent developments include: In June 2022, Dyson unveiled an updated type of the Dyson Airwrap. Various alterations and inclusions are made to the styling tool; it is well-suited with diverse hair categories and textures and comprises an assortment of attachments. Customers of the airwrap can wave, curl, smoothen, as well as dry their hair with minimal heat usage owing to the usage of a speedy and high-pressure motor, which also lessens the duration of the styling procedure. , In July 2021, Realme TechLife collaborated with Dizo Lifestyle launched a Realme trimmer series as well as a white Realme hair dryer in India. The hair dryer works at temperatures under 55 degrees. It possesses features such as four physical buttons, involving the off, cold air, and soft air options. Inlet mesh, nylon mesh, and an air inlet grills are also comprised with the dryer. .

The global hair dryer market is estimated at approximately USD 11.8 billion in 2025 and is projected to reach around USD 21.5 billion by 2035, registering a compound annual growth rate (CAGR) of 6.2% over the forecast period.

The Hair Dryer Market will grow from USD 9.46 Billion in 2025 to USD 13.39 Billion by 2031 at a 5.96% CAGR.

Travel Hair Dryer Market Outlook

According to our latest research, the global travel hair dryer market size reached USD 2.14 billion in 2024, reflecting robust demand across both personal and professional segments. The market is experiencing a healthy compound annual growth rate (CAGR) of 6.2% from 2025 to 2033. By the end of the forecast period in 2033, the global travel hair dryer market is projected to achieve a value of USD 3.68 billion. This growth is primarily driven by rising global tourism, increasing consumer inclination toward personal grooming, and technological advancements in compact hair care appliances. As per the latest research, the surge in travel frequency and the evolving lifestyle patterns of consumers are significantly propelling the market forward.

One of the core growth factors shaping the travel hair dryer market is the steady increase in international and domestic travel. As consumers become more mobile, the demand for portable, lightweight, and efficient personal care devices has surged. Modern travelers, whether for business or leisure, prioritize convenience and efficiency, which has led to a marked preference for compact hair dryers that do not compromise on performance. In addition, the rise of the digital nomad culture and remote work opportunities has resulted in more individuals spending extended periods away from home, further fueling the need for reliable and travel-friendly hair styling solutions. The integration of advanced technologies such as ionic, ceramic, and tourmaline heating elements has also enhanced the appeal of travel hair dryers, ensuring that users can achieve salon-quality results even while on the move.

Another significant driver for the travel hair dryer market is the growing emphasis on personal grooming and self-care, especially among younger demographics. Millennials and Generation Z consumers are particularly attentive to their appearance and are willing to invest in high-quality grooming tools. Social media platforms and beauty influencers play a pivotal role in shaping consumer preferences, often highlighting the importance of portable beauty gadgets for maintaining style and confidence during travel. The proliferation of beauty and lifestyle blogs, coupled with the increasing visibility of compact hair dryers in travel vlogs, has contributed to heightened awareness and demand. Furthermore, the expanding middle class in emerging economies has broadened the consumer base, with more individuals seeking affordable yet effective personal care appliances for their travel needs.

Technological innovation remains at the forefront of market expansion. Manufacturers are continuously developing travel hair dryers with enhanced features such as dual voltage compatibility, foldable handles, lightweight materials, and advanced heat protection mechanisms. These innovations not only improve the user experience but also address the specific requirements of frequent travelers, such as space-saving design and global usability. The availability of travel hair dryers in various power ratings and with multiple attachments has also contributed to market growth, catering to a wide spectrum of hair types and styling preferences. As the travel hair dryer market becomes increasingly competitive, brands are focusing on product differentiation through design, efficiency, and added functionalities, ensuring sustained interest and repeat purchases from consumers.

From a regional perspective, Asia Pacific continues to dominate the travel hair dryer market, followed closely by North America and Europe. The Asia Pacific region benefits from a large population, rising disposable incomes, and a burgeoning tourism industry, particularly in countries like China, Japan, South Korea, and India. North America, characterized by high travel frequency and a strong culture of personal grooming, remains a key market for premium and technologically advanced travel hair dryers. Europe, with its established fashion and beauty industries, also presents substantial growth opportunities, especially in Western European countries. While Latin America and the Middle East & Africa currently account for a smaller share, these regions are expected to witness accelerated growth due to increasing urbanization and the popularity of international travel. Overall, the global outlook for the travel hair dryer market remains positive, with strong demand anticipated across all major regions.

Hair Dryer Market size was valued at USD 8.83 Billion in 2023 and is projected to reach USD 13.74 Billion by 2031, growing at a CAGR of 5.69% during the forecast period 2024-2031.

Global Hair Dryer Market Drivers

The market drivers for the Hair Dryer Market can be influenced by various factors. These may include:

Growing Disposable Income: Consumers are more prepared to spend money on hair dryers and other personal grooming products as their disposable income rises globally. Technological Advancements: As consumers look for more effective and healthful hair care products, innovations in hair dryer technology, including the creation of ionic and ceramic hair dryers, which promise quicker drying periods and less damage to hair, can propel market expansion. Growing Awareness of Hair Health: As consumers place more value on maintaining and styling their hair, they are prepared to spend more money on hair dryers of superior quality that come with features like temperature control and several speed settings to guard against damage. Shifting Fashion Trends: As a result of fashion trends' influence on hair styling preferences, there is a greater need for hair dryers that may assist in achieving particular hairstyles, such as voluminous and curly hair or smooth and straight hair. Growing Urbanisation: As a result of hectic lifestyles brought on by urbanisation, people frequently turn to fast hairstyles. Because of their efficiency and ease, hair dryers are necessary appliances for a lot of city people. Social Media and Influencer Marketing: Consumer awareness and interest in hair care goods, such as hair dryers, are fueled by the influence of social media and beauty influencers. Public figures' endorsements and lessons have a big influence on what people buy. The expansion of e-commerce platforms: has made it easier for customers to compare costs, read reviews, and make well-informed shopping decisions by giving them easy access to a large selection of hair dryers. Growing Male Grooming Market: As men grow more mindful of their appearance and grooming habits, the market for male grooming products, including hair care instruments like hair dryers, is growing. This increase is a contributing factor to the overall growth of the industry. Environmental Concerns: As sustainability and environmental consciousness have gained more attention, eco-friendly hair dryers have been developed. These dryers appeal to consumers who are concerned about the environment and help the market grow in this area. Growing Beauty Consciousness in Emerging countries: Beauty consciousness and spending are rising in emerging countries, especially in Asia-Pacific and Latin America. This involves the desire on the part of consumers to imitate beauty trends made famous by Western cultures and regional influencers, which includes the demand for hair care items like hair dryers.

The global soft bonnet hair dryer market, valued at $47.3 million in 2025, is projected to experience robust growth, driven by increasing consumer demand for gentler hair drying methods that minimize heat damage. The market's 7.2% CAGR from 2019 to 2024 indicates a consistent upward trajectory, expected to continue through 2033. Key drivers include rising awareness of the negative impacts of high-heat styling on hair health, a growing preference for convenient at-home hair care solutions, and the increasing popularity of diverse hair textures and styling techniques requiring gentler drying methods. The market segmentation reveals strong demand across various application areas, notably hair salons and barber shops, which prefer the portability and convenience offered by both floor-standing and portable models. Popular brands like Conair, Revlon, and Andis contribute significantly to the market's competitive landscape, showcasing ongoing innovation and product diversification. Regional market analysis indicates a substantial share for North America, driven by high disposable incomes and consumer awareness. Asia Pacific, however, presents significant growth potential, fueled by a burgeoning middle class and rising adoption of modern hair care practices. While potential restraints such as the availability of alternative drying methods exist, the overall market outlook remains positive, indicating a promising future for soft bonnet hair dryers. The forecast period (2025-2033) anticipates continued market expansion driven by technological advancements in bonnet dryer design, such as improved heat distribution and safety features, leading to enhanced user experience and broader market appeal. Marketing strategies emphasizing the health benefits of gentle drying are further expected to drive sales. The competitive landscape is likely to witness increased product differentiation and brand positioning, with companies focusing on superior performance, user-friendliness, and sustainable manufacturing practices. The diverse range of product types, including floor-standing and portable options, caters to various consumer needs and preferences, ensuring market penetration across different demographics and settings. This sustained growth is expected across all regions, with Asia-Pacific showing the highest potential for future expansion due to factors such as increasing disposable incomes and growing adoption of Western hair care practices.

Hair Dryer Market is predicted to have a value of USD 13 Billion By 2030, with an annualized growth rate (CAGR) of 5.3% during the forecast period

Self-service Hair Dryer Market Outlook

The global self-service hair dryer market size was valued at approximately USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2032, growing at a CAGR of 5.4% during the forecast period. The increasing emphasis on personal grooming and hygiene, coupled with advancements in hair care technologies, are significant growth factors driving the market. Consumers' rising inclination towards DIY grooming solutions and the proliferation of innovative hair care products in the market further enhance the potential for growth.

One of the primary driving factors for the self-service hair dryer market is the growing awareness and importance of personal grooming among all age groups. The trend of self-styling and grooming at home has seen significant growth, particularly among the millennial and Gen Z populations. These individuals are increasingly investing in personal care appliances, including hair dryers, to achieve salon-like results without frequenting professional salons. Moreover, the influence of social media and beauty influencers has significantly contributed to the surging demand for advanced hair care devices. The convenience and cost-effectiveness of self-service hair dryers are also key factors that appeal to a broad consumer base.

Technological advancements in hair dryers have also played a pivotal role in the market's growth. Modern self-service hair dryers feature innovative technologies such as ionic conditioning, ceramic and tourmaline elements, and multiple heat and speed settings, which enhance user experience and hair health. The integration of these technologies not only improves the efficiency of hair drying but also minimizes hair damage, a critical concern for consumers. Additionally, the introduction of lightweight, ergonomic designs has increased the ease of use and portability, further boosting the demand for these appliances in both residential and commercial settings.

The commercial sector, including hotels, gyms, and beauty salons, has also seen an increased adoption of self-service hair dryers. Establishments in the hospitality and fitness industries are providing self-service hair dryers as value-added amenities to enhance customer experience. This trend has been particularly notable in regions with a high influx of tourists and a booming hospitality sector. The convenience and hygiene factors associated with self-service hair dryers, especially in a post-pandemic world, have made them a preferred choice for businesses aiming to offer enhanced customer satisfaction.

In the realm of travel-friendly grooming gadgets, the Foldable Travel Hair Dryer has emerged as a game-changer for frequent travelers. These compact devices are designed to fit seamlessly into luggage, providing the convenience of a full-sized hair dryer without the bulk. The foldable design not only saves space but also ensures that users can maintain their hair care routine while on the move. With advancements in technology, these travel hair dryers now offer powerful performance, multiple heat settings, and even ionic conditioning to minimize frizz and enhance shine. As more people embrace the idea of maintaining their grooming standards while traveling, the demand for such portable and efficient devices continues to rise, making them a staple in the luggage of savvy travelers.

Regionally, North America and Europe have been leading markets for self-service hair dryers due to high consumer awareness, disposable income, and the presence of major market players. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by rising disposable incomes, urbanization, and a growing middle-class population. Emerging markets in Latin America and the Middle East & Africa are also set to contribute to the market's expansion, with increasing investments in retail infrastructure and a growing focus on personal grooming.

Product Type Analysis

The self-service hair dryer market can be segmented by product type into wall-mounted and handheld devices. Wall-mounted hair dryers are predominantly found in commercial settings such as hotels, gyms, and spas. These dryers are appreciated for their space-saving design and convenience, making them ideal for places where multiple users are expected. The robust build and long-lasting performance make wall-mounted dryers a preferred choice for commercial establishments. Additionally, these dryers often come with sa

USD 2206.2 Million in 2024; projected USD 3716.01 Million by 2033; CAGR 5.88%.

AI Hair Dryer Market Outlook

According to our latest research, the AI Hair Dryer market size reached USD 1.23 billion in 2024 globally, driven by rising consumer demand for smart personal care appliances and rapid technological advancements in the beauty industry. The market is expected to grow at a CAGR of 15.7% during the forecast period, with the value projected to reach USD 4.23 billion by 2033. Key growth factors include increasing awareness around hair health, growing disposable incomes, and the integration of artificial intelligence for personalized hair care experiences.

The primary growth factor propelling the AI Hair Dryer market is the surging consumer preference for innovative, intelligent hair care solutions that offer both convenience and enhanced results. AI-powered hair dryers leverage advanced sensors and machine learning algorithms to analyze hair type, moisture levels, and environmental conditions, thereby optimizing heat and airflow for minimal hair damage. This personalized approach not only improves the overall styling experience but also addresses concerns related to hair health, such as breakage, frizz, and moisture retention. As consumers become more aware of the long-term effects of traditional hair dryers, there is a marked shift toward products that prioritize safety, efficiency, and customization, fueling the adoption of AI-enabled hair dryers across both personal and professional settings.

Another significant contributor to market expansion is the proliferation of smart home ecosystems and the rising popularity of connected devices. The integration of AI hair dryers with IoT platforms and mobile applications allows users to control and monitor their devices remotely, access personalized styling recommendations, and receive maintenance alerts. These features resonate particularly well with tech-savvy consumers and younger demographics who value digital convenience and seamless user experiences. Additionally, manufacturers are investing heavily in research and development to introduce compact, lightweight, and energy-efficient models that cater to the evolving needs of urban consumers. The convergence of these technological advancements with shifting consumer preferences is anticipated to sustain robust market growth over the next decade.

The professional salon segment is also witnessing a notable uptick in demand for AI hair dryers, as salons and stylists seek to differentiate their services by offering advanced, data-driven hair care solutions. AI hair dryers enable professionals to deliver consistent, high-quality results tailored to individual client needs, enhancing customer satisfaction and loyalty. Furthermore, the growing trend of premiumization in the beauty industry is prompting salons to invest in state-of-the-art equipment that not only improves operational efficiency but also elevates the overall client experience. This trend is expected to intensify as competition among salons increases and consumers become more discerning in their choice of service providers.

The evolution of the Hair Dryer has been remarkable, with the introduction of AI technology revolutionizing the way we approach hair care. Traditional hair dryers, while effective, often lacked the precision and customization that modern consumers demand. The advent of AI-powered hair dryers has addressed this gap by offering tailored solutions that cater to individual hair types and styling preferences. These devices are equipped with sensors that assess hair condition and environmental factors, allowing for real-time adjustments in heat and airflow. This not only enhances the styling experience but also minimizes the risk of hair damage, making AI hair dryers a preferred choice for both personal and professional use.

From a regional perspective, Asia Pacific remains the dominant market for AI hair dryers, accounting for the largest revenue share in 2024. This can be attributed to the regionÂ’s large population base, rising disposable incomes, and increasing adoption of smart home and personal care appliances, particularly in countries such as China, Japan, and South Korea. North America and Europe are also key markets, driven by high consumer awareness, advanced retail infrastructure, and strong presence of leading brands. Meanwhile, emerging markets in Latin America and the Middle East

Market Research Intellect's Wall Mounted Hair Dryer Market Report highlights a valuation of USD 1.2 billion in 2024 and anticipates growth to USD 2.1 billion by 2033, with a CAGR of 7.5% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2032

USD 2771.96 Million in 2024; projected USD 4661.72 Million by 2033; CAGR 5.91%.

The size of the Hair Dryer Market was valued at USD 9.06 billion in 2023 and is projected to reach USD 13.27 billion by 2032, with an expected CAGR of 5.6 % during the forecast period. Recent developments include: In July 2024, XSOOH introduced its new hair dryer, the ‘XSOOH High-Speed Hair Dryer’. This model features a revolutionary 110,000 RPM brushless DC motor and wind speeds of up to 22 m/s, reducing drying time from 20 minutes to just 5 minutes. In addition, it incorporates intelligent heat control technology that continuously monitors air temperature, ensuring a safe and gentle drying process. The hair dryer also includes a tri-color light ring and hot and cold air circulation functions, which enhance the drying experience and promote frizz-free, healthy hair. , In March 2024, Dyson introduced the ‘Supersonic Nural’ hair dryer and has labelled it as the ‘most intelligent hair dryer‘. This hair dryer features Scalp Protect Mode, a system that uses sensors to manage heat flow, protecting the scalp. It also includes a capsule illumination system that indicates whether it is safe to use based on temperature. In addition, the hair dryer boasts features like Attachment Learning and Pause Detect to minimize heat damage and enhance the styling experience. The Dyson Supersonic Nural comes with five smart attachments, including the Gentle Air and Flyaway Smoother, designed for various hair types. , In January 2024, L'Oréal Groupe launched a new hair-drying tool called AirLight Pro at CES 2024. Developed in partnership with hardware startup Zuvi, the tool uses a combination of infrared-light technology and wind for smoother, hydrated hair and faster drying. It also consumes up to 31% less energy. AirLight Pro delivers visually smoother and more hydrated hair, and it has been tested on multiple hair types. , In September 2023, Philips launched the 7000 series of hair dryers in Singapore with thermos-shield advanced technology and 30% faster drying that prevents hair from overheating. The product comes with hot and cold modes and adjustable fan speeds for year-round comfort. .

Find detailed analysis in Market Research Intellect's Cordless Hair Dryer Market Report, estimated at USD 1.2 billion in 2024 and forecasted to climb to USD 2.5 billion by 2033, reflecting a CAGR of 9.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

The Russian electric hair dryer market shrank rapidly to $57M in 2024, with a decrease of -26.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, enjoyed a notable expansion. As a result, consumption reached the peak level of $78M, and then declined rapidly in the following year.