As per the latest insights, the professional hair care products industry is projected to grow from USD 23,466.9 million in 2025 to USD 36,645.4 million by 2035, at a CAGR of 4.6% from 2025 to 2035. The market’s share in its parent industry, the global personal care and cosmetic products sector, stands at approximately 10%-12%.

Semi-Annual Industry Update

Global hair care market worth at USD 51.73 Billion in 2024, is expected to surpass USD 124.21 Billion by 2034, with a CAGR of 9.3% from 2025 to 2034.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about **** billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

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Hair Care Market Size 2025-2029

The hair care market size is forecast to increase by USD 18.28 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing influence of social media and blogging on consumer behavior and the growing trend towards home salon services. This trend is transforming the market landscape as consumers seek convenience and affordability in their hair care routines. However, the market faces challenges due to the adverse health effects of chemical or synthetic components used in many hair care products.
This concern is prompting a shift towards natural and organic offerings, necessitating companies to innovate and cater to this demand. As a result, strategic partnerships, mergers and acquisitions, and investments in research and development are crucial for market players to stay competitive and capitalize on the opportunities presented by this evolving market.

What will be the Size of the Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic shifts in consumer preferences and technological advancements shaping the landscape. Essential oils and plant-derived ingredients, such as those found in vegan hair masks, have gained popularity among consumers seeking natural and ethical hair care solutions. Scalp health, once a secondary consideration, is now a primary focus, with products addressing conditions like psoriasis and eczema. Hair protection is a constant concern, leading to the development of innovative hair care routines and styling tools, including heat-protectant hair oils and advanced hair dryers. Hair volumizing and thickening treatments, as well as coloring and styling products, cater to the diverse needs of various hair types and textures.

The ongoing hair growth cycle and hair loss prevention remain key areas of research, with hair transplantation and restoration treatments offering long-term solutions. Hair care trends continue to unfold, with a growing interest in sustainable and cruelty-free practices, as well as personalized hair care regimens. Hair elasticity, porosity, and density are essential factors in maintaining hair health and appearance. Hair styling tools, such as straighteners and curlers, have advanced to accommodate these concerns, while hair extensions and wigs offer versatility and convenience. Botanical extracts and organic ingredients are increasingly used in hair care treatments, addressing concerns like damage repair, hair shine, and hair strength.

The hair growth cycle and its influence on hair density and hair follicles are subjects of ongoing research, leading to advancements in hair care and restoration. Maintaining a balanced ph and adhering to a consistent hair care routine are essential for optimal hair health. Androgenic alopecia and hair thinning are common concerns, leading to the development of various hair loss prevention and treatment methods. The market's continuous dynamism is reflected in the ever-evolving range of products and services, ensuring that consumers have access to the latest innovations and solutions for their unique hair care needs.

How is this Hair Care Industry segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products and services, including hair masks, essential oils, hair loss treatments, hair damage repair, hair oils, scalp care, hair care tips, hair dryers, hair styling tools, hair extensions, and more. One of the fastest-growing segments is hair color, driven by the geriatric population's increasing use of hair colorants for graying and white hair, as well as changing fashion trends and new color shades appealing to younger generations. Another significant trend is the rise of vegan hair care, which caters to consumers seeking cruelty-free and natural options. Scalp health is also gaining attention, with products addressing conditions such as psoriasis and eczema.

Hair loss prevention, damage repair, and vo

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Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

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Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Prod

The Hair Care Products Market is Segmented Into Product Type (Shampoo, Conditioners, and More), Category (Mass and Premium), Ingredient Type (Natural/Organic and Conventional/Synthetic), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 92.3 billion, driven by the increasing focus on personal grooming and health-conscious consumer trends. The market is expected to expand at a robust CAGR of 5.1% from 2025 to 2033, reaching a projected value of USD 143.3 billion by 2033. The growth is primarily fueled by the rising demand for innovative hair care products, growing awareness of hair health, and the proliferation of distribution channels, especially online platforms. As per our latest research, the market’s trajectory is underpinned by a surge in consumer spending on premium and specialized hair care solutions in both developed and emerging economies.

One of the most significant growth factors in the hair care market is the increasing consumer awareness regarding hair health and hygiene. With the widespread influence of social media and beauty influencers, consumers are now more informed about hair care routines, ingredients, and the long-term impact of using substandard products. This awareness has led to a surge in demand for products that cater to specific hair types and concerns, such as anti-dandruff, hair fall control, and color protection. The trend towards natural and organic products is also gaining momentum, as consumers seek safer and more environmentally friendly alternatives. Brands are responding by expanding their product portfolios to include sulfate-free, paraben-free, and cruelty-free options, further propelling the market’s growth.

Another critical driver is the rapid urbanization and changing lifestyles, especially in emerging economies. Urban consumers tend to have higher disposable incomes and are more exposed to global beauty trends, leading to increased spending on hair care products. The hectic pace of urban life has also boosted the popularity of convenient and time-saving products, such as dry shampoos and leave-in conditioners. Additionally, the growing participation of women in the workforce has contributed to the demand for professional hair care solutions and styling products, as consumers seek to maintain a polished appearance with minimal effort. This shift in lifestyle patterns is expected to sustain the market’s growth trajectory over the forecast period.

Technological advancements and product innovation are further accelerating the expansion of the hair care market. Companies are investing heavily in research and development to introduce products that address specific hair concerns, offer multifunctional benefits, and enhance the overall user experience. The integration of advanced ingredients such as keratin, argan oil, and biotin, along with the use of cutting-edge delivery systems, has resulted in highly effective formulations that resonate with modern consumers. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize offerings, and gather real-time feedback, thereby driving product adoption and loyalty.

Regionally, the Asia Pacific segment dominates the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the region’s large population base, rising disposable incomes, and a strong cultural emphasis on hair health and beauty. Countries such as China, India, and Japan are witnessing robust demand for both traditional and modern hair care products, supported by rapid urbanization and evolving consumer preferences. North America and Europe also represent significant markets, characterized by high per capita spending and a strong inclination towards premium and specialized products. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by increasing awareness and the expansion of distribution networks.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo remains

The global revenue in the 'Hair Care' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+**** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Find more information concerning Italy and the Philippines. The Statista Market Insights cover a broad range of additional markets.

Global Natural Hair Care Products Market size valued at US$ 126.99 Billion in 2023, set to reach US$ 304.36 Billion by 2032 at a CAGR of about 10.2% from 2024 to 2032.

Global Natural Hair Care Products market size is expected to reach $15.1 billion by 2029 at 6.7%, segmented as by product type, shampoos, conditioners, oils and serum, gel and wax, hair color, other product types

The size of the USA Hair Care Market was valued at USD 16.73 Million in 2023 and is projected to reach USD 21.27 Million by 2032, with an expected CAGR of 3.49% during the forecast period. The U.S. hair care market is a significant and evolving sector within the beauty and personal care industry, driven by trends in hair health, styling, and grooming. It includes a wide range of products, such as shampoos, conditioners, serums, hair oils, styling products, and treatments. American consumers are increasingly prioritizing hair care as part of their self-care and wellness routines, with many seeking effective products tailored to specific needs like hydration, frizz control, volume, color protection, and scalp health. One prominent trend in the U.S. hair care market is the shift toward natural, organic, and "clean" beauty products. Consumers are more conscious of product ingredients, favoring hair care formulations free from sulfates, parabens, silicones, and synthetic fragrances. This trend has led to the rise of plant-based, cruelty-free products that prioritize hair health and environmental sustainability. Brands are innovating with nutrient-rich ingredients like argan oil, shea butter, coconut oil, and botanical extracts, which align with these preferences. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Escalating Expenditure on Hair Care Products.

The global hair care market size was valued at USD 90.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 177.20 Billion by 2033, exhibiting a CAGR of 3.80% from 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market share.

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 94.8 billion, with robust consumer demand and evolving product innovation as significant growth drivers. The market is experiencing a steady expansion, registering a CAGR of 6.2% during the forecast period. By 2033, the hair care market is projected to reach an impressive USD 162.1 billion, propelled by the rising awareness of personal grooming, increased disposable income, and the growing influence of digital platforms. As per our latest research, the market’s upward trajectory is anchored by the continuous introduction of advanced formulas, natural ingredients, and targeted solutions that address diverse hair concerns globally.

One of the primary growth factors fueling the hair care market is the heightened consumer focus on health and wellness, which has significantly influenced purchasing decisions. Consumers are increasingly seeking products that offer not only aesthetic benefits but also contribute to the overall health of their scalp and hair. The demand for sulfate-free, paraben-free, and organic hair care solutions is surging, as individuals become more conscious of the long-term effects of harsh chemicals. This trend is further reinforced by the proliferation of social media influencers and beauty bloggers, who educate their audiences about the importance of using safe and effective hair care products. As a result, manufacturers are investing heavily in research and development to formulate products that cater to these evolving preferences, thereby driving sustained market growth.

Another critical growth driver is the diversification of product portfolios to cater to a wide range of hair types, textures, and concerns. The global hair care market is witnessing a surge in specialized products designed for curly, wavy, and textured hair, as well as solutions that address specific issues such as hair thinning, dandruff, and color protection. The increasing multicultural population in major markets like North America and Europe has prompted brands to develop inclusive product lines that resonate with diverse consumer bases. Furthermore, the rise in professional salon services and at-home hair treatments has expanded the market, as consumers seek salon-quality results from their personal care routines. This diversification has enabled brands to capture new market segments and foster brand loyalty among consumers.

Technological advancements and digital transformation are also playing a pivotal role in shaping the hair care market landscape. The integration of artificial intelligence and data analytics has enabled brands to offer personalized product recommendations, enhancing the consumer experience. E-commerce platforms and direct-to-consumer channels have revolutionized the way hair care products are marketed and distributed, providing consumers with convenient access to a wide array of options. Virtual try-on tools, augmented reality, and interactive marketing campaigns have further elevated consumer engagement, translating into higher sales and market penetration. These technological innovations are expected to continue driving market expansion, as brands leverage digital platforms to reach a broader audience and deliver tailored solutions.

Regionally, the Asia Pacific market remains at the forefront of global hair care consumption, underpinned by a large and youthful population, increasing urbanization, and rising disposable incomes. Countries such as China, India, and Japan exhibit a strong affinity for hair care products, driven by cultural emphasis on hair health and beauty. North America and Europe follow closely, with mature markets characterized by high product penetration and a preference for premium and organic offerings. The Middle East & Africa and Latin America are emerging as promising markets, with growing awareness of personal grooming and a shift towards modern retail formats. Regional trends and preferences continue to shape product development and marketing strategies, ensuring that global brands remain responsive to local consumer needs.

Global Luxury Hair Care Market size valued at US$ 29.17 Billion in 2023, set to reach US$ 49.29 Billion by 2032 at a CAGR of about 6% from 2024 to 2032.

The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

The hair styling products market is set for steady growth between 2025 and 2035, driven by rising consumer interest in hairstyling, increasing demand for natural and organic haircare solutions, and innovations in long-lasting styling formulas. The market is projected to expand from USD 25.4 billion in 2025 to USD 42.1 billion by 2035, reflecting a CAGR of 5.8% over the forecast period.

Metric Value

Global Hair Styling Products Market - Country-Wise Per Capita Spending

United States Hair Care Market was valued at USD 17.01 billion in 2024 and is anticipated to grow USD 20.86 billion by 2030 with a CAGR of 3.52%

From the selected regions, the ranking by revenue in the 'Hair Care' segment of the beauty & personal care market is led by the United States with **** billion U.S. dollars and is followed by China (*** billion U.S. dollars). In contrast, the ranking is trailed by Ethiopia with ****** million U.S. dollars, recording a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Thailand regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.