As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

Despite its market share dropping from over 55 to ** percent compared to 2018, Apple was still the leading market player in the smartphone market of Hong Kong as of December 2024. Smartphone ecology in Hong Kong With a penetration rate of almost ** percent, Hong Kong has a very beneficial ecology for the smartphone industry. The ownership of smartphones is even higher among people aged between 15 and 54 as almost everyone in this age group owns a smartphone. In terms of education level, the smartphone penetration rate among Hong Kongers who had a post-secondary education was **** percent as of September 2022. Smartphone market in Hong KongHong Kong has long been a huge fan of Apple from an early stage. Apple’s market share has fluctuated from over ** percent since the end of 2017, which rose in November 2018 to over ** percent because of the launch of iPhone XR and dropped back to ** percent at the end of 2019. Meanwhile, the second market player has been Samsung with a fifth of the market share in Hong Kong.

As of May 2025, Huawei accounted for around **** percent of the smartphone market in Hong Kong. Smartphone market in Hong Kong  Since the end of 2017, Apple has always kept its position as the leading smartphone market player in Hong Kong with a market share of over ** percent. However, despite Apple’s steady domination in the smartphone market in Hong Kong, Huawei has almost doubled its market share from **** percent to around ****** percent from 2018 to 2019. This growing popularity of Huawei globally can be traced back to the second quarter of 2018, when the global shipment volume of Huawei smartphones surpassed Apple for the first time. However, Huawei was unable to defend its global market position. Huawei Huawei, the leading Chinese smartphone manufacturer, generated a revenue of around *** billion yuan in 2024, mainly from telecommunication services and equipment. At the beginning of 2012, Huawei’s market share was merely 3.3 percent, however this then surged to over 18 percent in the third quarter of 2019, translating to over 66 million units of smartphone shipments worldwide. However, the U.S. sanctions cut off the companies access to cutting-edge chip sets. Since then, Huawei has diverted its focus from smartphones to other business segments.

In May 2025, Samsung smartphones had a market share of almost 19 percent in Hong Kong. It was the second most popular brand in the region behind Apple. Apple at the same time had a market share of 45 percent.

In September 2024, the South Korean smartphone manufacturer LG had a market share of **** percent in Hong Kong. The brand belonged to a sizable group of manufacturers competing for marginal shares of the market. Apple, Samsung, and Xiaomi dominated the smartphone market in the city occupying nearly ** percent of the market.

In May 2025, Xiaomi had a market share of over 12 percent in Hong Kong, making the company the third most popular brand in the region. At the same time, Apple had a market share of 45 percent.

In September 2024, Sony accounted for 0.6 percent share of the Hong Kong smartphone market. At the same time, Apple was the market leader, followed by Samsung and Xiaomi.

As of September 2024, the market share of Sony's smartphones in Taiwan was **** percent. Apple was the clear market leader, followed by Samsung. In the single-digit percentage points, many manufactures fight for market shares.